📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Big Leap
🔹 Location: Lehi, Utah (Remote)
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-22
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: Hybrid (Remote with on-site requirements)
🚀 Job Overview
Key aspects of this role include:
- Supporting campaign work and identifying optimization opportunities
- Conducting performance audits and keyword research
- Analyzing website performance and monitoring SEO performance
- Contributing to the success of clients and the team
ASSUMPTION: This role requires a balance of technical skills and creative thinking. It involves both data-driven analysis and strategic planning.
📋 Key Responsibilities
✅ Complete performance audits across digital channels to identify technical, strategic, or content-based opportunities
✅ Conduct keyword research to inform content strategy and optimization efforts
✅ Analyze website performance using Google Analytics, SEMRush, and Google Search Console to identify opportunities
✅ Help identify process improvements and contribute ideas to strengthen client outcomes
✅ Support cross-functional initiatives in content, digital PR, and AI-enhanced marketing strategies
✅ Contribute to content strategies through research, outreach, and relationship development
✅ Monitor and report on SEO performance, providing actionable insights and recommendations
✅ Stay up-to-date with the latest trends, algorithm updates, and industry best practices
ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and algorithm changes.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in digital marketing or SEO with a strong emphasis on SEO
Required Skills:
- Familiarity with SEO tools (e.g., SEMRush, Ahrefs, Moz, Screaming Frog)
- Understanding of technical SEO elements, including site architecture, crawlability, and indexability
- Experience with keyword research methodologies and tools
- Solid analytical skills and the ability to interpret data to drive decisions
- Strong written communication skills and attention to detail
Preferred Skills:
- Strong familiarity with AI tools (e.g., ChatGPT, Gemini) to assist with audits and content
- Practical experience in digital PR—building relationships, pitching stories, and brand messaging
- Ability to connect content strategy with broader marketing goals
- Understanding of web development (Python)
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for an Intermediate Digital Marketing Specialist in Lehi, Utah)
Benefits:
- Medical, dental, and vision coverage
- 401(k) with company match
- Paid time off, holidays, and a flexible schedule
- Opportunities for training, certifications, and mentorship
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range is an estimate based on industry standards for this role and location. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Big Leap is a digital marketing agency specializing in SEO, content marketing, digital PR, and reputation management. They operate in a competitive market with a focus on building client relationships and delivering sustainable results.
Company Size: Big Leap is a mid-sized company with 51-200 employees, providing a collaborative work environment with opportunities for growth and mentorship.
Founded: Big Leap was founded in 2008 by CEO Bryan Phelps, who aimed to offer brands sustainable growth solutions they can trust.
Company Description:
- Big Leap is a trusted digital marketing agency dedicated to transparency, communication, and results
- They offer customized digital marketing solutions via essential services such as SEO marketing, content marketing, reputation management, conversion rate optimization, and paid advertising
- Their core values include character, competence, and community, fostering a human-centered approach to AI technology use
Company Specialties:
- Digital Marketing
- Search Engine Optimization (SEO)
- Digital PR
- Content Marketing
- Social Media
- Marketing Automation
- Reputation Management
Company Website: http://www.bigleap.com
ASSUMPTION: Big Leap's focus on client relationships and sustainable results sets it apart from other digital marketing agencies.
📊 Role Analysis
Career Level: This role is suitable for an intermediate-level digital marketing professional with 2-5 years of experience.
Reporting Structure: The Digital Marketing Specialist will report directly to the Digital Marketing Manager or a similar role.
Work Arrangement: This role is on-site with remote work options available. The specific work arrangement may be discussed during the interview process.
Growth Opportunities:
- Progression to Senior Specialist, Digital Marketing Manager, or specializing in areas like Technical or Content Strategy
- Opportunities for training, certifications, and mentorship
- Potential to work on diverse client projects and gain experience in various aspects of digital marketing
ASSUMPTION: Big Leap offers growth opportunities based on individual performance and the company's needs.
🌍 Location & Work Environment
Office Type: Big Leap's office is located in Lehi, Utah, with a hybrid work arrangement that combines on-site and remote work.
Office Location(s): 4101 N Thanksgiving Way, Suite 175, Lehi, Utah 84043, US
Geographic Context:
- Lehi, Utah, is part of the Salt Lake City metropolitan area, offering a mix of urban and suburban living
- The area is known for its tech industry, providing ample opportunities for networking and professional growth
- Lehi is conveniently located near major highways and offers easy access to nearby cities and attractions
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- On-site or video interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Technical SEO knowledge and skills
- Analytical and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit and alignment with Big Leap's core values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of SEO best practices and industry trends in your application materials
- Prepare for behavioral and situational interview questions that focus on problem-solving, communication, and teamwork
- Research Big Leap's company culture and core values to show your enthusiasm and fit for the role
ATS Keywords: Digital Marketing, SEO, SEO Specialist, SEO Tools, Keyword Research, Google Analytics, SEMRush, Technical SEO, Site Architecture, Crawlability, Indexability, AI Tools, Digital PR, Content Strategy, Web Development, Python
ASSUMPTION: Applicants should focus on demonstrating their technical skills and cultural fit with Big Leap's core values throughout the interview process.
🛠️ Tools & Technologies
- SEO tools: SEMRush, Ahrefs, Moz, Screaming Frog
- Google Analytics
- AI tools: ChatGPT, Gemini
- Web development tools: Python
- Project management and collaboration tools: Asana, Trello, or similar
ASSUMPTION: The specific tools and technologies used may vary based on the team's preferences and the client's needs.
👔 Cultural Fit Considerations
Company Values:
- Character: Check egos at the door, do what we say, and do our best to be candid but caring
- Competence: Master our craft, stay updated on industry shifts, and collaborate to inspire confidence
- Community: Express ideas, provide feedback, and give first to invest in relationships
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to feedback
- Proactive in staying informed about industry trends and algorithm changes
Self-Assessment Questions:
- How do you balance checking your ego at the door while still advocating for your ideas and contributions?
- Can you provide an example of a time when you mastered a new skill or stayed updated on industry shifts?
- How do you approach giving and receiving feedback in a collaborative work environment?
ASSUMPTION: Applicants should reflect on their personal values and work style preferences to ensure a good fit with Big Leap's company culture.
⚠️ Potential Challenges
- Keeping up with the latest trends, algorithm updates, and industry best practices
- Balancing on-site collaboration and remote work flexibility
- Managing client expectations and delivering results in a competitive market
- Navigating a mid-sized company with opportunities for growth and mentorship
ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a proactive approach to personal and professional development.
📈 Similar Roles Comparison
- Compared to other SEO Specialist roles, this position offers a broader range of responsibilities and growth opportunities
- Big Leap's focus on client relationships and sustainable results sets it apart from other digital marketing agencies
- This role provides an opportunity to work with a mid-sized company with a collaborative work environment and ample opportunities for growth and mentorship
ASSUMPTION: Applicants should consider their career goals and personal preferences when comparing this role to similar positions in the industry.
📝 Sample Projects
- Conducting a comprehensive SEO audit for a new client and developing a tailored strategy to improve their online visibility
- Collaborating with the content team to create engaging and optimized content for a blog or website, driving organic traffic and conversions
- Analyzing website performance data to identify trends, make data-driven decisions, and optimize campaigns for better results
ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative nature of the Digital Marketing Specialist role at Big Leap.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does Big Leap support the professional development and growth of its employees?
- What are the biggest challenges facing the team or company, and how can this role contribute to overcoming them?
- How does Big Leap approach AI technology use in digital marketing strategies, and what role would I play in implementing these strategies?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role, team dynamics, and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on problem-solving, communication, and teamwork
- Research Big Leap's company culture and core values to show your enthusiasm and fit for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
