📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Canadian Federation of Independent Business (CFIB)
🔹 Location: Remote (Canada)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (remote or office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing campaigns
- Creating engaging, SEO-optimized content
- Collaborating with cross-functional teams in an agile environment
- Analyzing campaign performance and optimizing results
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Create compelling, SEO-optimized content for various digital channels
✅ Write clear, conversion-focused copy aligning with CFIB’s voice and goals
✅ Collaborate with internal teams to produce engaging multimedia content
✅ Plan, manage, and optimize digital campaigns across multiple channels
✅ Monitor campaign performance, analyze data, and recommend improvements
✅ Stay current with digital marketing trends, tools, and best practices
✅ Conduct keyword research and implement SEO best practices
✅ Track and report on performance using tools like Google Analytics and HubSpot
✅ Participate in sprint planning and team meetings to align on priorities
✅ Test and implement new digital tools and AI-driven technologies
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data analysis, with a focus on continuous improvement.
🎯 Required Qualifications
Education: Bachelor’s degree in Digital Marketing, Communications, Journalism, Business, or related field
Experience: 5+ years of experience in digital marketing, content creation, or digital communications
Required Skills:
- Expertise in SEO, email marketing, marketing automation, and paid media strategies
- Proficiency with HubSpot, Google Analytics, CMS platforms, and social media tools
- Strong analytical skills with experience in performance tracking and optimization
- Excellent storytelling, copywriting, and content development skills
- Strategic mindset with an ability to balance creativity and data-driven decisions
- Tech-savvy and eager to explore new trends and tools
- Able to handle confidential CFIB and member data with professionalism and discretion
Preferred Skills:
- Experience with small business audiences
- Basic understanding of HTML, CSS, and UX/UI principles
- Bilingualism in English and French
ASSUMPTION: Candidates should have a strong background in digital marketing with a proven track record of driving results through engaging content and data-driven strategies.
💰 Compensation & Benefits
Salary Range: $65,000 - $70,000 per year (based on experience and location)
Benefits:
- Career advancement opportunities
- Flexible work arrangements
- Supportive leadership and a collaborative work environment
- Diversity and inclusion initiatives
- Training and development programs
- Health and wellness benefits
Working Hours: Full-time (40 hours/week), with occasional availability outside regular hours to support deployments or urgent needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for digital marketing specialists with 5-10 years of experience in Canada. Benefits may vary based on individual circumstances and company policies.
📌 Applicant Insights
🔍 Company Context
Industry: Non-profit Organizations, focusing on small and medium-sized businesses
Company Size: 201-500 employees, providing a mid-sized organization structure with opportunities for collaboration and growth
Founded: 1971, with a rich history of advocating for small businesses and providing resources to help them succeed
Company Description:
- CFIB is Canada’s largest association of small and medium-sized businesses, with over 100,000 members
- The organization provides expert advice, tools, and information to its members, as well as negotiates member-exclusive savings and benefits programs
- CFIB ensures that the voice of its members is heard at all levels of government and advocates for policies that support small business growth
Company Specialties:
- Lobbying and advocacy for small businesses
- Research and reporting on small business trends and economics
- Member savings and benefits programs
- Government relations and policy development
Company Website: http://www.cfib-fcei.ca
ASSUMPTION: Working at CFIB offers the opportunity to make a significant impact on the small business community and contribute to the growth of the Canadian economy.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and career advancement within the marketing department and the organization as a whole
Reporting Structure: The Digital Marketing Specialist reports to the Director, Digital & Delivery, and collaborates with various internal teams, including marketing, IT, and business teams
Work Arrangement: Hybrid, with the flexibility to work remotely or from one of CFIB’s offices
Growth Opportunities:
- Expanding digital marketing efforts and team as the organization grows
- Developing expertise in new digital marketing channels and tools
- Advancing to a senior or management role within the marketing department
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally, with a focus on continuous learning and development.
🌍 Location & Work Environment
Office Type: Hybrid, with the option to work remotely or from one of CFIB’s offices in Toronto or Ottawa
Office Location(s): 401 - 4141 Yonge St., Toronto, Ontario M2P 2A6, CA; 202-99 Metcalfe St., Ottawa, Ontario K1P 6L7, CA
Geographic Context:
- Toronto: A vibrant, multicultural city with a thriving business community and numerous opportunities for professional growth
- Ottawa: The capital of Canada, with a strong focus on government and politics, offering unique insights into policy development and advocacy
Work Schedule: Full-time, with occasional availability outside regular hours to support deployments or urgent needs
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing for flexibility and a healthy work-life balance while still providing opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the marketing team and/or other relevant stakeholders
- Final interview with the Director, Digital & Delivery
- Background check and reference checks
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Content creation and copywriting skills
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
- Cultural fit and alignment with CFIB’s mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Provide specific examples of your content creation, campaign management, and data analysis experience
- Demonstrate your understanding of CFIB’s mission and the importance of small businesses to the Canadian economy
- Prepare thoughtful questions about the role, the team, and the organization to ask during the interview
ATS Keywords: Digital Marketing, Content Creation, SEO, Email Marketing, Marketing Automation, Paid Media Strategies, Analytics, Copywriting, User Experience, Data Analysis, Collaboration, Agile Methodologies, Conversion Rate Optimization, Social Media, HTML, CSS
ASSUMPTION: CFIB uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help ensure that your application is seen by the hiring team.
🛠️ Tools & Technologies
- HubSpot (CRM and marketing automation platform)
- Google Analytics (web analytics service)
- CMS platforms (e.g., WordPress, Drupal)
- Social media tools (e.g., Hootsuite, Buffer)
- SEO tools (e.g., SEMrush, Ahrefs)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Paid media advertising platforms (e.g., Google Ads, Facebook Ads)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to create, manage, and optimize digital marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Independence
- Integrity
- Innovation
- Collaboration
- Accountability
Work Style:
- Agile and adaptable, with a focus on continuous improvement
- Collaborative and supportive, with a strong emphasis on teamwork
- Data-driven and results-oriented, with a commitment to measuring and optimizing performance
Self-Assessment Questions:
- Do you align with CFIB’s values of independence, integrity, innovation, collaboration, and accountability?
- Are you comfortable working in a hybrid environment, balancing remote work and in-person collaboration?
- Do you have a growth mindset and a commitment to continuous learning and development?
ASSUMPTION: Candidates who are a strong cultural fit for CFIB will be passionate about small businesses, committed to driving results through data-driven strategies, and eager to collaborate and learn in a dynamic, agile environment.
⚠️ Potential Challenges
- Managing multiple digital marketing campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the latest digital marketing trends and tools, which can change rapidly and require continuous learning
- Occasionally working outside regular hours to support deployments or urgent needs, which may impact work-life balance
- Balancing the need for creativity and innovation with data-driven decision-making and performance optimization
ASSUMPTION: These challenges can be overcome with strong organizational skills, a commitment to continuous learning, and a focus on prioritization and time management.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on digital channels and requires a strong background in digital marketing and content creation
- While the role is similar to other digital marketing specialist positions, the focus on small businesses and advocacy sets it apart from other organizations
- Career progression in this role may involve expanding digital marketing efforts, developing expertise in new channels, or advancing to a senior or management role within the marketing department
ASSUMPTION: This role offers a unique blend of digital marketing expertise, advocacy, and a focus on small businesses, making it an attractive opportunity for candidates interested in making a meaningful impact on the Canadian economy.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to increase member engagement and retention
- Optimizing the CFIB website for user experience and SEO to improve organic traffic and conversions
- Conducting keyword research and implementing SEO best practices to improve the visibility of CFIB’s content and resources
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Digital Marketing Specialist role at CFIB.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does CFIB support the professional development and growth of its employees?
- What are the most significant challenges facing small businesses in Canada, and how does CFIB advocate for their interests?
- What opportunities are there for growth and advancement within the marketing department and the organization as a whole?
- How does CFIB balance the need for creativity and innovation with data-driven decision-making and performance optimization?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and commitment to understanding the organization’s mission and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Prepare for the interview by researching CFIB’s mission, values, and recent initiatives
- Prepare thoughtful questions about the role, the team, and the organization to ask during the interview
- Follow up with the hiring manager within one week of the interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
