📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Ohio Living
🔹 Location: Akron, Ohio
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital marketing strategies
- Managing digital analytics and reporting
- Creating and managing digital content
- Leading digital marketing campaigns
- Building and maintaining online relationships
ASSUMPTION: This role requires a strong understanding of digital marketing principles and hands-on experience in various digital marketing channels.
📋 Key Responsibilities
✅ Develop and implement digital marketing strategies
✅ Design, implement, and manage marketing campaigns
✅ Analyze and report on digital marketing performance
✅ Create and manage digital content across multiple platforms
✅ Monitor and optimize user funnels and conversion points
✅ Build and maintain relationships with online communities and stakeholders
ASSUMPTION: This role requires strong analytical, creative, and communication skills to succeed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or Journalism
Experience: 3 years of experience in digital marketing and communications
Required Skills:
- Proven experience in digital marketing and analytics
- Strong proficiency in SEO/SEM, social media management, and analytics tools
- Excellent creative writing skills
- Ability to read, write, speak, and understand English
- Valid driver's license with an acceptable driving record
Preferred Skills:
- Experience with Hubspot
- Working knowledge of HTML, CSS, and JavaScript
- Familiarity with A/B and multivariate experiments
ASSUMPTION: Candidates with a strong portfolio showcasing their digital marketing skills and experience will have a competitive edge.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Digital Marketing Specialist with 2-5 years of experience in Akron, Ohio)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with employer match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, 40 hours per week, with moderate travel (20%) and overnight travel required
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Ohio Living is a not-for-profit, multi-site senior living organization with a wide range of services, including life plan communities, home health and hospice, and various service lines.
Company Size: Ohio Living has 1,001-5,000 employees, providing a large and diverse work environment.
Founded: 1922, with over a century of experience in senior care and services.
Company Description:
- One of the largest and most experienced not-for-profit, multi-site senior living organizations in the United States
- Provides a wide range of services, including life plan communities, home health and hospice, and various service lines
- Ohio Living Foundation raises funds to support charity care, special programs, capital expansion, and endowment
Company Specialties:
- Life plan communities
- Assisted Living
- Independent Living
- Hospice
- Home Health Care
- Skilled Nursing
- Rehabilitation
- Palliative Care
- Joint Therapy
- Caregiver Support
- Home Care
- Senior Transportation
- Nursing Care
- Retirement Living
Company Website: http://www.ohioliving.org
ASSUMPTION: Ohio Living's extensive experience and diverse service offerings provide numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Marketing Manager and works closely with various departments and locations
Work Arrangement: On-site, with moderate travel (20%) and overnight travel required
Growth Opportunities:
- Potential to advance to a marketing management or leadership role
- Chance to gain experience in various aspects of digital marketing and senior care services
- Opportunity to work with a diverse team and impact a wide range of communities and individuals
ASSUMPTION: This role offers a unique opportunity to apply digital marketing skills in the context of senior care and services, with ample room for growth and development.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Akron, Ohio
Geographic Context:
- Akron is the fifth-largest city in Ohio, with a population of approximately 190,000
- The city is located in Summit County, about 39 miles south of Cleveland and 190 miles northwest of Pittsburgh
- Akron is known for its rich history in rubber and tire manufacturing, as well as its vibrant arts and culture scene
Work Schedule: Full-time, 40 hours per week, with flexible hours and moderate travel required
ASSUMPTION: Akron offers a diverse and vibrant work environment, with numerous cultural and recreational opportunities for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the director of marketing
Key Assessment Areas:
- Digital marketing skills and experience
- Analytical and problem-solving abilities
- Creativity and communication skills
- Cultural fit and alignment with Ohio Living's values
Application Tips:
- Highlight specific digital marketing campaigns and projects from your portfolio that showcase your skills and experience
- Tailor your resume and cover letter to emphasize your relevant experience and qualifications for this role
- Prepare questions to ask the interviewer about Ohio Living's marketing strategies and company culture
ATS Keywords: Digital Marketing, Analytics, SEO, Social Media, Content Management, Campaign Management, Relationship Management, Creative Writing, Data Analysis, Google Analytics, Hubspot, HTML, CSS, JavaScript, A/B Testing
ASSUMPTION: Ohio Living's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Google Analytics
- Hubspot
- SEO/SEM tools (e.g., Google AdWords, SEMrush, Ahrefs)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Content management systems (e.g., WordPress, Drupal)
- HTML, CSS, and JavaScript
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in digital marketing and analytics.
👔 Cultural Fit Considerations
Company Values:
- Customer Service
- Innovation
- Integrity
- Financial Stewardship
- Leadership
- Care
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
- Adaptable and flexible
Self-Assessment Questions:
- Do you have a strong commitment to customer service and a passion for improving the lives of seniors?
- Are you comfortable working in a collaborative and team-oriented environment?
- Do you have strong analytical and problem-solving skills, with a data-driven approach to decision-making?
- Are you creative and innovative, with a willingness to adapt and learn new tools and technologies?
ASSUMPTION: Ohio Living values employees who are passionate about their mission, committed to customer service, and dedicated to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple digital marketing channels and campaigns simultaneously
- Balancing the need for data-driven decision-making with creative and innovative approaches
- Working with a diverse range of stakeholders, including senior leadership, department heads, and community members
- Adapting to the unique needs and requirements of the senior care industry
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability, as well as a deep understanding of digital marketing principles and best practices.
📈 Similar Roles Comparison
- Unlike other digital marketing roles, this position focuses on the unique needs and requirements of the senior care industry
- Ohio Living's extensive service offerings provide a wide range of opportunities for career growth and development
- This role offers the chance to work with a diverse team and impact a wide range of communities and individuals
ASSUMPTION: This role offers a unique blend of digital marketing experience and the opportunity to make a meaningful impact in the senior care industry.
📝 Sample Projects
- Developing and implementing a comprehensive digital marketing strategy for a new life plan community
- Analyzing and optimizing website traffic and user funnels to improve conversion rates
- Creating and managing social media campaigns to raise awareness and engagement for Ohio Living's various service lines
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing Ohio Living's digital marketing efforts, and how can this role address them?
- How does Ohio Living measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important?
- What opportunities are there for growth and development within the marketing department and Ohio Living as a whole?
- How does Ohio Living support work-life balance for its employees, particularly those in full-time roles with moderate travel requirements?
- What is the company culture like at Ohio Living, and how does the marketing department fit into the organization's overall mission and values?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to Ohio Living's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Ohio Living careers page
- Tailor your resume and cover letter to highlight your relevant experience and qualifications for this role
- Prepare questions to ask the interviewer about Ohio Living's marketing strategies and company culture
- If selected for an interview, be prepared to discuss your digital marketing experience and provide examples of successful campaigns and projects
- Follow up with the hiring manager within one week of your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
