📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: IGT
🔹 Location: Austin, Texas, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing animated content for digital campaigns and in-store monitors
- Utilizing HTML, CSS, and JavaScript to create and optimize digital screens at retail and email/push notification marketing
- Overseeing the development and marketing of mobile applications
- Enhancing and evaluating mobile analytics to measure campaign effectiveness and optimize digital marketing strategies
ASSUMPTION: This role requires a balance of creative and technical skills, with a focus on driving customer engagement and sales enablement through digital channels.
📋 Key Responsibilities
✅ Develop animated content for digital campaigns, in-store monitors, and promotional tools
✅ Utilize HTML, CSS, and JavaScript to create and optimize digital screens at retail and email/push notification marketing
✅ Work with developers and designers to ensure 2nd chance portal and mobile UX/UI integrates digital experiences effectively
✅ Execute 2nd Chance IMOs with Texas Lottery Scratch Ticket Coordinator and IMARCS
✅ Oversee the development and marketing of mobile applications, ensuring a seamless omnichannel experience
✅ Use CRM-integrated mobile strategies to personalize player journeys and drive engagement
✅ Enhance and evaluate mobile analytics to measure campaign effectiveness and optimize digital marketing strategies
ASSUMPTION: This role involves a mix of creative and technical tasks, requiring strong problem-solving skills and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years of experience in digital marketing, CRM management, trade marketing, or sales enablement
Required Skills:
- Strong expertise in CRM systems, analytics platforms, and marketing automation tools
- Experience in email marketing and digital campaign optimization
- Knowledge of HTML, CSS, and JavaScript for digital marketing assets
- Ability to work cross-functionally with creative, sales, and technology teams
Preferred Skills:
- Experience with Adobe Creative Suite (After Effects, Premiere Pro), Canva, or Figma
- Familiarity with web development tools such as WordPress or HubSpot
ASSUMPTION: Candidates should have a strong foundation in digital marketing and CRM management, with a willingness to learn and adapt to new technologies.
💰 Compensation & Benefits
Salary Range: $40,887 - $115,000 (Estimated based on industry standards for a Marketing Specialist role in Austin, TX)
Benefits:
- 401(k) Savings Plan
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Accident Insurance
- Disability Insurance
- Tuition Reimbursement
- Paid Time Off
- Wellness Programs
- Identity Theft Insurance
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's background and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Gaming and entertainment technology
Company Size: 10,001+ employees (Global presence, with a focus on gaming across all channels and regulated segments)
Founded: 1975 (as a public company)
Company Description:
- IGT is the global leader in gaming, delivering entertaining and responsible gaming experiences for players across all channels and regulated segments
- IGT has a well-established local presence and relationships with governments and regulators in more than 100 countries around the world
- IGT creates value by adhering to the highest standards of service, integrity, and responsibility
Company Specialties:
- Gaming across all channels and regulated segments
- Online, social, and mobile gaming content
- Casino game development
- Lottery and sports betting
Company Website: www.IGT.com
ASSUMPTION: IGT is a well-established company with a strong global presence in the gaming industry, offering a wide range of gaming experiences and solutions.
📊 Role Analysis
Career Level: Mid-level marketing specialist role, with opportunities for growth and advancement
Reporting Structure: This role may report to the Marketing Manager or Digital Marketing Director, depending on the company's organizational structure
Work Arrangement: On-site, with the possibility of occasional remote work or hybrid arrangements
Growth Opportunities:
- Advancement to senior marketing roles, such as Marketing Manager or Digital Marketing Director
- Expansion into related fields, such as product management or business development
- Opportunities to work on high-visibility projects and gain exposure to senior leadership
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and across the organization.
🌍 Location & Work Environment
Office Type: Corporate office environment with a focus on collaboration and innovation
Office Location(s): 10 Finsbury Square, 3rd Floor, London, EC2A 1AF, GB; 6355 S Buffalo Dr, Las Vegas, NV 89113, US; 6355 S Buffalo Dr, San Francisco, CA 94105, US; 29 Suzhou Street, Haidian District, Bejing, 100080, CN; 2131 HC Hoofddorp, Amsterdam, NL; Calle Santo Domingo 979, Santiago, Santiago Metropolitan 8320000, CL; Trafford Wharf Road, Manchester, England M17 1HH, GB; Indianapolis St, Midrand, Gauteng 1686, ZA; 55 Technology Way, West Greenwich, RI 02817, US; Emilio Frers 2154, Martinez, Buenos Aires 1640, AR; 10 Memorial Blvd, Providence, RI 02903, US; 4000 Southside Frontage Rd, Lakeland, FL 33815, US
Geographic Context:
- Austin, Texas, United States
- Global presence with offices in multiple countries
- Opportunities for international travel and collaboration
Work Schedule: Full-time, with flexible hours and the possibility of occasional remote work or hybrid arrangements
ASSUMPTION: The work environment is dynamic and collaborative, with a focus on driving innovation and growth within the gaming industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager or a panel of interviewers
- Technical assessment or case study presentation
- Final interview with senior leadership
Key Assessment Areas:
- Technical skills in digital marketing, CRM management, and analytics
- Creativity and problem-solving abilities
- Collaboration and communication skills
- Alignment with company values and culture
Application Tips:
- Highlight relevant experience and achievements in digital marketing and CRM management
- Tailor your resume and cover letter to emphasize your fit for this role and the company's mission
- Prepare a portfolio or examples of your work in digital marketing, animation, and HTML development
ATS Keywords: Digital Marketing, CRM, Analytics, HTML, CSS, JavaScript, Email Marketing, Campaign Optimization, Mobile App Development, Trade Marketing, Sales Enablement, Animation, Adobe Creative Suite
ASSUMPTION: The application process may vary depending on the specific needs of the company and the role, but typically involves a combination of online submissions, phone or video screens, and in-depth interviews.
🛠️ Tools & Technologies
- CRM Systems: Salesforce, LeanPlum, Microsoft Dynamics
- Analytics Platforms: Google Analytics, Adobe Analytics, Power BI, Tableau
- Content & Animation: Adobe Creative Suite (After Effects, Premiere Pro), Canva, Figma
- Web & Email Development: HTML, CSS, JavaScript, WordPress, HubSpot
ASSUMPTION: This role requires proficiency in a range of digital marketing tools and technologies, with a focus on CRM systems, analytics platforms, and web development.
👔 Cultural Fit Considerations
Company Values:
- Innovation and creativity
- Collaboration and teamwork
- Integrity and responsibility
- Customer focus
- Diversity and inclusion
Work Style:
- Dynamic and fast-paced
- Focus on driving results and growth
- Opportunities for international collaboration and travel
- Strong emphasis on creativity and problem-solving
Self-Assessment Questions:
- Do you have a strong background in digital marketing and CRM management?
- Are you comfortable working in a dynamic and collaborative environment?
- Do you have a creative and problem-solving mindset, with a focus on driving results?
ASSUMPTION: IGT values innovation, collaboration, and a strong customer focus, with a work environment that emphasizes creativity and problem-solving.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may require strong adaptability and time management skills
- Collaborating with cross-functional teams may present unique communication and coordination challenges
- Keeping up with the latest digital marketing trends and technologies may require continuous learning and development
- Occasional international travel may be required, depending on the role and the company's needs
ASSUMPTION: While this role offers numerous opportunities for growth and development, it also presents unique challenges that require strong adaptability and a willingness to learn.
📈 Similar Roles Comparison
- Compared to other marketing specialist roles, this position places a greater emphasis on technical skills in HTML, CSS, and JavaScript
- Unlike other roles in the gaming industry, this position focuses on digital marketing and customer engagement across multiple channels
- Career paths in this role may lead to senior marketing positions or expansion into related fields, such as product management or business development
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing department and across the organization, with a focus on digital marketing and customer engagement.
📝 Sample Projects
- Developing animated content for a digital marketing campaign to promote a new product launch
- Optimizing email marketing campaigns to improve open rates and click-through rates
- Collaborating with developers and designers to enhance the user experience of a mobile application
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, with a focus on digital marketing, animation, and HTML development.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the company's overall marketing strategy and goals?
- What opportunities are there for growth and development within the marketing department and across the organization?
- How does the company support work-life balance and employee well-being?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, while also providing valuable insights into the work environment and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing, CRM management, and analytics
- Prepare a portfolio or examples of your work in digital marketing, animation, and HTML development
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
