📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Schneider Downs
🔹 Location: Pittsburgh, PA
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-04-18
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and managing digital marketing campaigns across various channels
- Enhancing brand presence and driving qualified traffic to acquire leads/customers
- Improving overall marketing ROI through data-driven strategies
- Collaborating with the Digital Marketing Manager to optimize website and user funnels
- Staying current with emerging digital marketing trends and technologies
ASSUMPTION: This role requires a blend of strategic thinking and hands-on execution, with a focus on data-driven decision making.
📋 Key Responsibilities
✅ Developing and managing email marketing campaigns, including list segmentation, automation workflows, A/B testing, and performance analysis to nurture leads and engage customers
✅ Working with the Digital Marketing Manager to build, optimize landing pages and user funnels for conversion
✅ Planning and executing comprehensive digital marketing strategies, including SEO/SEM, email marketing, social media (organic and paid), and display advertising campaigns
✅ Collaborating with content creators and managing SEO strategies (on-page, off-page, technical) to improve organic search rankings and drive relevant traffic; ensuring digital content is optimized for search and user experience
✅ Managing the day-to-day execution of digital marketing campaigns, targeting, testing, and optimization across platforms (e.g., Google Ads, LinkedIn Ads)
✅ Measuring and reporting on the performance of all digital marketing campaigns (ROI, KPIs) using tools like Google Analytics 4, platform-specific analytics, and marketing automation software. Identifying trends, insights, and opportunities for growth
✅ Staying current with emerging digital marketing trends, technologies, and best practices to ensure our strategies remain competitive
ASSUMPTION: This role requires strong analytical skills, data-driven thinking, and the ability to manage multiple projects simultaneously in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field
Experience: Minimum of three years of proven, hands-on experience in digital marketing, demonstrating success in managing SEO/SEM, email, social media, advertising campaigns
Required Skills:
- Web design experience and the ability to work with page builders (e.g., Elementor/WordPress)
- Proficiency with website analytics tools (especially Google Analytics 4)
- Solid understanding of SEO principles and best practices, including conducting keyword research, audience segmentation, and competitor analysis to optimize campaign performance
- Experience with email marketing platforms (e.g., ActOn, HubSpot, Marketo), and setting up and optimizing campaigns on major advertising platforms (e.g., Google Ads, LinkedIn Ads)
Preferred Skills:
- Experience within the Professional services sector or B2B experience
- Experience with marketing automation platforms (e.g., ActOn, HubSpot, Pardot)
- Experience with CRM platforms (e.g., Microsoft Dynamics, Salesforce)
- Familiarity with artificial intelligence and prompt engineering
- Relevant certifications (e.g., Google Ads, Google Analytics)
ASSUMPTION: While not explicitly stated, it's assumed that candidates should have strong communication skills, both written and verbal, to effectively collaborate with various teams and stakeholders.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-senior level digital marketing role in Pittsburgh, the estimated salary range is $70,000 - $95,000 per year. This estimate takes into account the company's size and the experience level required for the role.
Benefits:
- Competitive compensation
- Insurance, including health, dental, and vision, that begins on day one
- 20+ days of paid time off and 13 paid holidays
- Flex Fridays and office closures for summer and winter breaks
- Parental leave, family care leave, and volunteer time
- 401(k) plans and profit sharing
- CPA exam bonus, education assistance program, and pet insurance
Working Hours: Full-time, with flexibility to work from home as well as in the office
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Schneider Downs operates in the accounting industry, providing audit, tax, consulting, and wealth management services. The accounting industry is highly competitive, with a strong focus on technical expertise and client relationships.
Company Size: Schneider Downs has 501-1,000 employees, making it a mid-sized company. This size allows for a more structured work environment with established processes, while still offering opportunities for growth and career advancement.
Founded: Schneider Downs was founded in 1956 and has since grown to become one of the 60 largest public accounting firms in the United States, with offices in Pittsburgh, Columbus, and Metropolitan Washington, D.C.
Company Description:
- Schneider Downs offers a wide range of services through five business units: Assurance and Audit Advisors; Tax Advisors; Business Consulting Advisors; Private Client Advisors; and Retirement Solutions Advisors.
- The company serves clients in Pennsylvania, Ohio, West Virginia, New York, Maryland, and around the world.
- Schneider Downs is an independent member of PrimeGlobal, the third-largest association of independent accounting firms in the world.
Company Specialties:
- Audit and assurance services
- Tax planning and compliance
- Business consulting and advisory services
- Wealth management services
- Retirement solutions
- Industry-specific expertise in accounting, construction, energy, manufacturing, nonprofit, retail, and technology
Company Website: https://www.schneiderdowns.com/
ASSUMPTION: Schneider Downs' extensive range of services and industry-specific expertise allow it to cater to a diverse client base, from well-established national and regional businesses to start-ups and not-for-profits.
📊 Role Analysis
Career Level: The Digital Marketing Specialist role is at the mid-senior level, requiring a combination of strategic thinking, hands-on execution, and proven experience in digital marketing.
Reporting Structure: This role reports directly to the Digital Marketing Manager, who oversees the digital marketing efforts for the entire organization.
Work Arrangement: This role operates on a hybrid work arrangement, with flexibility to work from home as well as in the office. This allows for a better work-life balance and the ability to collaborate with team members in person when needed.
Growth Opportunities:
- As Schneider Downs continues to grow, there may be opportunities for the Digital Marketing Specialist to take on more responsibilities or move into a management role.
- The company's focus on professional development and learning opportunities can help the incumbent expand their skillset and advance their career.
- Schneider Downs' diverse range of services and industry-specific expertise can expose the incumbent to various aspects of the business, fostering a well-rounded understanding of the organization.
ASSUMPTION: Schneider Downs' commitment to professional development and growth opportunities can help the Digital Marketing Specialist advance their career within the organization.
🌍 Location & Work Environment
Office Type: Schneider Downs' Pittsburgh office is located in the PPG Place complex, offering a modern and professional work environment with easy access to public transportation and nearby amenities.
Office Location(s): One PPG Place, Suite 1700, Pittsburgh, PA 15222
Geographic Context:
- Pittsburgh is the second-largest city in the Commonwealth of Pennsylvania, with a diverse economy driven by healthcare, education, technology, finance, and manufacturing industries.
- The city is home to numerous Fortune 500 companies and offers a lower cost of living compared to other major East Coast cities.
- Pittsburgh has a vibrant cultural scene, with a rich history in arts, music, and sports, as well as a growing food and beverage industry.
Work Schedule: The work schedule for this role is Monday through Friday, with the option to work from home on certain days as part of the hybrid work arrangement.
ASSUMPTION: The hybrid work arrangement offers the incumbent the flexibility to balance their work and personal life, while still being able to collaborate with team members in person when needed.
💼 Interview & Application Insights
Typical Process:
- The application process involves submitting a resume and cover letter through the company's careers page.
- Candidates who meet the qualifications will be contacted for a phone or video screening interview.
- Successful candidates will be invited for an in-person or virtual interview with the hiring manager and potentially other team members.
- Finalists may be asked to complete a skills assessment or case study as part of the interview process.
Key Assessment Areas:
- Digital marketing skills and experience, with a focus on SEO, SEM, email marketing, and campaign management
- Analytical skills and data-driven thinking
- Communication and collaboration skills
- Problem-solving and strategic thinking abilities
- Cultural fit and alignment with Schneider Downs' core values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
- Include specific examples of your achievements in digital marketing campaigns, with quantifiable results where possible.
- Demonstrate your understanding of Schneider Downs' business and the role of the Digital Marketing Specialist within the organization.
- Prepare thoughtful questions to ask the interviewer about the role, team dynamics, and the company's digital marketing strategy.
ATS Keywords: Digital Marketing, SEO, SEM, Email Marketing, Campaign Management, Google Analytics, Marketing Automation, CRM, Web Design, Data Analysis, Project Management, Communication, Collaboration, Trend Monitoring, Marketing Automation, CRM
ASSUMPTION: Schneider Downs uses an Applicant Tracking System (ATS) to manage its recruitment process. Including relevant keywords in your resume and cover letter can help your application get past the initial screening and increase your chances of being considered for an interview.
🛠️ Tools & Technologies
- Google Analytics 4
- Google Ads
- LinkedIn Ads
- Email marketing platforms (e.g., ActOn, HubSpot, Marketo)
- Marketing automation platforms (e.g., ActOn, HubSpot, Pardot)
- CRM platforms (e.g., Microsoft Dynamics, Salesforce)
- Web design tools (e.g., Elementor/WordPress)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
ASSUMPTION: The incumbent should be comfortable working with a variety of digital marketing tools and platforms, as well as being open to learning and adopting new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Care: Schneider Downs prioritizes a culture of care, promoting a positive, supportive work environment through its core values.
- Integrity: The company emphasizes ethical behavior and transparency in all aspects of its business.
- Flexibility: Schneider Downs values adaptability and the ability to pivot strategies based on evolving project needs.
- Respect: The company fosters a culture of respect, valuing the diversity of thoughts, backgrounds, and experiences of its employees.
- Drive: Schneider Downs encourages its employees to take initiative, be proactive, and continuously seek to improve.
Work Style:
- Collaborative: The company values a team-oriented work environment, with a focus on open communication and active listening.
- Data-driven: Schneider Downs emphasizes the use of data and analytics to inform decision-making and strategy.
- Adaptable: The company encourages its employees to be flexible and adaptable in the face of change.
- Client-focused: Schneider Downs prioritizes the needs and satisfaction of its clients, with a commitment to providing exceptional service.
Self-Assessment Questions:
- Do you align with Schneider Downs' core values, particularly the value of care and the importance of fostering a positive, supportive work environment?
- Are you comfortable working in a collaborative, data-driven, and adaptable work environment?
- Do you have a client-focused mindset and a commitment to providing exceptional service?
ASSUMPTION: Schneider Downs' culture of care, emphasis on integrity, and commitment to fostering a positive work environment make it an attractive place to work for candidates who value these qualities.
⚠️ Potential Challenges
- The Digital Marketing Specialist role may require working on multiple campaigns simultaneously, which can be challenging for candidates who struggle with multitasking or time management.
- Schneider Downs' focus on data-driven decision-making may require candidates to have strong analytical skills and be comfortable working with data and analytics tools.
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.
- The competitive nature of the accounting industry may require candidates to have a strong understanding of the industry and its trends.
- The Pittsburgh office may present challenges for candidates who prefer to work in a different location or have difficulty relocating.
ASSUMPTION: While Schneider Downs offers a supportive work environment and opportunities for growth, the Digital Marketing Specialist role may present unique challenges that candidates should be aware of and prepared to address.
📈 Similar Roles Comparison
- Compared to other digital marketing roles in the accounting industry, the Digital Marketing Specialist role at Schneider Downs may offer a more structured work environment with established processes and a focus on client relationships.
- The role may require a higher level of technical expertise in SEO, SEM, and email marketing, as well as a strong understanding of the accounting industry and its trends.
- Career advancement opportunities may be more limited in a mid-sized company like Schneider Downs compared to larger accounting firms or digital marketing agencies.
ASSUMPTION: Candidates should research similar roles in the accounting industry to better understand the unique aspects of the Digital Marketing Specialist role at Schneider Downs and how it compares to other opportunities.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to improve organic search rankings and drive relevant traffic to the Schneider Downs website
- Managing and optimizing email marketing campaigns to nurture leads and engage customers, with a focus on list segmentation, automation workflows, and A/B testing
- Collaborating with content creators and managing SEO strategies to improve organic search rankings and drive relevant traffic, with a focus on on-page, off-page, and technical SEO
ASSUMPTION: The Digital Marketing Specialist role at Schneider Downs offers a variety of projects and responsibilities, allowing candidates to gain experience in various aspects of digital marketing and contribute to the company's overall success.
❓ Key Questions to Ask During Interview
- Can you describe the team dynamics and how the Digital Marketing Specialist role fits within the broader marketing team?
- What are the biggest challenges facing the digital marketing team currently, and how does this role contribute to addressing them?
- How does Schneider Downs support the professional development and growth of its digital marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of the Digital Marketing Specialist role, and how are they tracked and reported?
- How does Schneider Downs approach work-life balance, and what resources are available to support employees in maintaining a healthy work-life balance?
ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role, the team, and the company, and demonstrate their interest and engagement in the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills, with a focus on SEO, SEM, email marketing, and campaign management
- Prepare a portfolio or examples of your digital marketing work, with quantifiable results where possible
- Research Schneider Downs' business and the role of the Digital Marketing Specialist within the organization, and prepare thoughtful questions to ask the interviewer
- Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
