📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Fidelity Canada
🔹 Location: Toronto Office
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: Entry/Mid-Level (0-2 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Assisting in efficient operations of marketing automation and sales enablement platforms
- Collaborating with internal teams to optimize marketing operations
- Supporting the execution of marketing campaigns and campaign tracking
- Assisting in the automation of content production and campaigns
- Researching marketing best practices and digital trends
ASSUMPTION: This role requires a balance of technical skills in marketing automation and sales enablement, as well as strong communication and organizational skills to collaborate effectively with various teams.
📋 Key Responsibilities
✅ Assist in the efficient operations and execution of Fidelity’s marketing automation and sales enablement programs
✅ Collaborate with internal and external stakeholders to assist others in the optimization of marketing operations
✅ Aid in the maintenance of Fidelity’s content library and the creation of emails, landing pages, and A/B tests
✅ Help evaluate the end-to-end customer experience across multiple channels and customer touch points
✅ Assist in the production of digital communications, documents, and campaigns
✅ Help ensure the organization of client and prospect data and input performance data into the database
✅ Aid in end-to-end campaign support, including design, development, launch, and tracking
✅ Assist in the automation of content production and campaigns
✅ Produce regular reporting and campaign tracking to increase marketing effectiveness
✅ Conduct research on marketing best practices and digital trends to improve performance
✅ Act as a resource for marketing in areas such as automation and A.I.
✅ Collaborate with stakeholders to create business cases for initiatives and research digital trends
ASSUMPTION: This role involves a mix of tactical tasks and strategic initiatives, requiring the ability to multitask and prioritize effectively.
🎯 Required Qualifications
Education: University degree or equivalent work experience
Experience: Minimum 1 year of marketing operations or campaign management experience
Required Skills:
- Understanding of marketing automation and CRMs (e.g., Marketo, Salesforce)
- Understanding of sales enablement (e.g., Seismic)
- Excellent communication skills, both written and oral
- Strong organizational abilities and analytical skills
- Interpersonal and influencing skills
Preferred Skills:
- Experience in the Mutual Fund/Financial Services industry
- Experience with document and content production technology (e.g., Adobe Creative Suite)
- PMP/Marketo Certification
ASSUMPTION: While industry-specific experience is not required, it may be beneficial for understanding the unique aspects of marketing within the financial services sector.
💰 Compensation & Benefits
Salary Range: CAD 60,000 - 80,000 per year (Estimated, based on industry standards for entry/mid-level marketing roles in Toronto)
Benefits:
- Flexible working arrangements
- Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you
- Comprehensive health benefits that start on your first day, with 100% employer-paid premiums, which include up to $5,000 annually for mental health services and therapy
- Parental leave top-up to 100% of your salary for a period of 25 weeks
- Up to $650 for home office equipment
- Generous time off policy, including two paid days annually to volunteer at a charity of your choice
- Diversity and inclusion programs, including an active network of Employee Resource Groups
- Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation
Working Hours: 37.5 hours per week, with a hybrid work arrangement
ASSUMPTION: The estimated salary range is based on market research for similar roles in Toronto. The benefits listed are subject to change and may be confirmed during the application process.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 1987
Company Description:
- Fidelity Canada offers a range of trusted investment portfolios and services to individuals and institutions
- Part of the broader Fidelity Investments group, with over 1,600 full-time employees across Canada
- Committed to helping Canadian investors build better financial futures
Company Specialties:
- Investment Management
- Financial Services
- Mutual Funds
- Financial Planning
- Retirement
- Asset Management
- Financial Education
- Market Commentary
- and Institutional
Company Website: http://www.fidelity.ca
ASSUMPTION: Fidelity Canada is a well-established company in the financial services industry, offering a range of investment products and services to both individual and institutional clients.
📊 Role Analysis
Career Level: Entry/Mid-Level
Reporting Structure: This role reports to the Manager, Marketing Operations & Automation
Work Arrangement: Hybrid (2-3 days on-site per week)
Growth Opportunities:
- Potential to grow into a more senior marketing role with increased responsibilities
- Opportunities for professional development and training
- Possibility to work on diverse projects and gain exposure to various aspects of marketing
ASSUMPTION: This role offers opportunities for career growth and development within the marketing function at Fidelity Canada.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 483 Bay St #300, Toronto, Ontario M5G 2N7, CA
Geographic Context:
- Toronto is a multicultural city with a vibrant downtown core and numerous neighborhoods
- The office is located in the heart of the financial district, with easy access to public transportation
- The city offers a wide range of cultural attractions, entertainment options, and recreational activities
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with a 30-minute lunch break)
ASSUMPTION: The work environment is professional and collaborative, with a focus on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the director of marketing
Key Assessment Areas:
- Technical skills in marketing automation and sales enablement
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Fidelity Canada's values
Application Tips:
- Highlight relevant marketing automation and sales enablement experience in your resume
- Tailor your cover letter to demonstrate your understanding of Fidelity Canada's business and how your skills align with the role
- Prepare examples of marketing campaigns you've worked on and their outcomes
ATS Keywords: Marketing automation, sales enablement, campaign management, marketing operations, A/B testing, digital marketing, hybrid work, Toronto
ASSUMPTION: The interview process may vary, and additional steps or assessments could be included based on the candidate's qualifications and the company's needs.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Seismic
- Adobe Creative Suite (optional)
ASSUMPTION: Familiarity with these tools is required for the role, and training may be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Put clients first
- Act with integrity
- Collaborate and win together
- Innovate and adapt
- Excel and be accountable
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
- Professional and respectful
Self-Assessment Questions:
- Do you align with Fidelity Canada's core values?
- Are you comfortable working in a hybrid environment with a mix of on-site and remote work?
- Do you thrive in a collaborative, team-oriented work culture?
ASSUMPTION: Fidelity Canada values a diverse and inclusive work environment, and candidates who can demonstrate a strong cultural fit will be well-suited to the organization.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing tactical tasks with strategic initiatives
- Adapting to changes in marketing priorities and campaigns
- Working with various internal teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on marketing automation and sales enablement
- In the financial services industry, this role may require a deeper understanding of investment products and services
- Career progression in this role may follow a path into more senior marketing positions within the financial services sector
ASSUMPTION: Understanding the unique aspects of marketing within the financial services industry will be beneficial for success in this role.
📝 Sample Projects
- Automating the production of fund performance materials
- Optimizing email open rates and click-through rates through A/B testing
- Developing and executing a marketing campaign for a new investment product launch
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Digital Marketing Specialist may be involved in.
❓ Key Questions to Ask During Interview
- What are the most pressing marketing challenges facing the company, and how does this role address them?
- How does the marketing team collaborate with other departments, such as sales and product management?
- What opportunities are there for professional development and growth within the marketing function?
- How does Fidelity Canada support work-life balance for its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing automation and sales enablement experience
- Write a cover letter that demonstrates your understanding of Fidelity Canada's business and how your skills align with the role
- Prepare examples of marketing campaigns you've worked on and their outcomes
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
