Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: American Air Filter International

🔹 Location: Louisville, Kentucky

🔹 Job Type: Hybrid (3 days in office, 2 remote)

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Executing and managing digital lead generation campaigns
• Optimizing marketing automation workflows and CRM processes
• Analyzing campaign performance and driving data-driven decisions
• Collaborating with cross-functional teams to enhance customer marketing and retention programs
• Bringing a proactive, problem-solving mindset to improve marketing efforts

ASSUMPTION: This role requires a balance of technical skills in digital marketing and data analysis, as well as strong collaboration skills to work effectively with various teams.

📋 Key Responsibilities

✅ Execute and manage digital lead generation campaigns through paid channels, SEO strategies, and social platforms

✅ Collaborate with external agency to monitor and optimize campaign performance

✅ Develop and optimize content for the company's YouTube presence

✅ Build and maintain lead processing workflows in Marketing Cloud to ensure timely and effective routing to Sales via Salesforce CRM

✅ Set up campaign and lead reporting dashboards to measure effectiveness and track leads through to closed business

✅ Use customer data to create and execute Marketing Cloud campaigns that drive reorders, upselling, and cross-selling opportunities

✅ Work closely with internal creative and content teams to develop campaign assets

✅ Support broader marketing initiatives and help other marketing team members understand campaign results

ASSUMPTION: This role may require some hands-on content creation and may evolve based on the company's growth and expansion into new markets.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5 years of experience in digital marketing, with a focus on lead generation and marketing automation

Required Skills:

• Proven experience with Marketing Cloud and Salesforce CRM
• Familiarity with paid ad platforms (e.g., Google Ads) and basic SEO principles
• Experience with Google Analytics and performance reporting tools
• Strong collaboration skills and comfort working cross-functionally
• Self-starter with a curious mindset and ability to manage multiple projects
• Excellent written and verbal communication skills
• Skilled in Microsoft Office applications (Word, PowerPoint, Excel)
• Strong attention to detail when handling data sets and digital flows

Preferred Skills:

• Experience using AI tools for lead generation or campaign optimization
• Experience working with B2B Industrial customer channels

ASSUMPTION: Candidates with experience in the industrial or manufacturing sector may have an advantage in understanding the target audience and market context.

💰 Compensation & Benefits

Salary Range: $75,000 - $110,000 per year (based on industry standards for a Digital Marketing Specialist with 5-10 years of experience in the Louisville, KY area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement
• Employee assistance program

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: American Air Filter International operates in the Renewables & Environment industry, focusing on clean air solutions and filtration systems for various applications, including healthcare, cleanroom, and air pollution control.

Company Size: With 1,001-5,000 employees, AAF International offers a mid-sized company environment with opportunities for growth and collaboration.

Founded: In 1921, AAF International has a rich history and extensive experience in the clean air industry.

Company Description:

• American Air Filter International is a global leader in clean air solutions, offering a comprehensive suite of products and services for various industries and applications.
• The company is committed to innovation, continuous improvement, and world-class operations, driven by its people-centered management philosophy.
• AAF International is an equal opportunity employer, valuing diversity and inclusion in its workforce.

Company Specialties:

• Clean Air Solutions
• Healthcare Filtration Solutions
• Cleanroom
• Air Filtration
• Air Pollution Control
• Life Sciences

Company Website: http://www.aafintl.com

ASSUMPTION: AAF International's focus on clean air solutions and commitment to innovation make it an attractive employer for candidates interested in making a positive impact on the environment and public health.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 5-10 years of experience in digital marketing, seeking to apply their skills in a dynamic and collaborative environment.

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and work closely with cross-functional teams, including Sales, Creative, and Content.

Work Arrangement: This is a hybrid role, with three days in the office and two days remote, offering flexibility while maintaining a strong connection to the team and company culture.

Growth Opportunities:

• As the company expands into new markets and sales channels, there may be opportunities for the Digital Marketing Specialist to take on additional responsibilities or lead new initiatives.
• The role's focus on data-driven decision-making and continuous improvement provides opportunities for professional growth and development.
• Working closely with cross-functional teams may expose the candidate to new skills and career paths within the organization.

ASSUMPTION: The hybrid work arrangement and focus on collaboration make this role an attractive opportunity for candidates seeking a balance between in-office and remote work, as well as those looking to grow their skills and advance their careers within a dynamic team.

🌍 Location & Work Environment

Office Type: AAF International's headquarters is located in Louisville, Kentucky, offering a modern and collaborative work environment for employees.

Office Location(s): 9920 Corporate Campus Drive, Suite 2200, Louisville, KY 40223, US

Geographic Context:

• Louisville, Kentucky, is located in the eastern United States, offering a mix of urban and suburban living with a relatively low cost of living compared to other major metropolitan areas.
• The city is home to a diverse range of industries, including healthcare, manufacturing, and logistics, providing ample opportunities for professional growth and networking.
• Louisville's central location and extensive highway system make it an ideal hub for regional and national travel.

Work Schedule: The Digital Marketing Specialist will work a full-time schedule, Monday-Friday, from 8:00 AM to 5:00 PM, with flexibility for hybrid work arrangements.

ASSUMPTION: The Louisville location and hybrid work arrangement make this role an attractive opportunity for candidates seeking a balance between urban and suburban living, as well as those looking for a flexible work environment that combines in-office collaboration with remote work.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Manager and/or other team members
• Final interview with the Marketing Director or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Digital marketing skills and experience
• Data analysis and reporting abilities
• Collaboration and communication skills
• Problem-solving and initiative-taking mindset
• Alignment with company values and culture

Application Tips:

• Highlight relevant digital marketing experience and achievements in your resume, using quantifiable results where possible.
• Tailor your cover letter to demonstrate your understanding of AAF International's mission and how your skills align with the role's requirements.
• Prepare for interview questions related to your experience with marketing automation, CRM, and data analysis, as well as your ability to work collaboratively with cross-functional teams.

ATS Keywords: Digital Marketing, Lead Generation, Marketing Automation, CRM, Salesforce, Marketing Cloud, Google Analytics, SEO, Google Ads, Campaign Optimization, Data Analysis, Collaboration, Cross-Functional Teams

ASSUMPTION: AAF International's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission. Successful candidates will demonstrate a strong understanding of digital marketing principles, data-driven decision-making, and a collaborative, problem-solving mindset.

🛠️ Tools & Technologies

• Marketing Cloud
• Salesforce CRM
• Google Analytics
• Google Ads
• Microsoft Office (Word, PowerPoint, Excel)
• SEO tools (e.g., SEMrush, Ahrefs)
• Social media platforms (e.g., LinkedIn, Facebook, Twitter)

ASSUMPTION: The Digital Marketing Specialist will be expected to have experience with and proficiency in using the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: AAF International values continuous improvement and encourages employees to explore new ideas and approaches to drive growth and success.
• Collaboration: The company fosters a culture of teamwork and cross-functional collaboration to achieve common goals and objectives.
• Integrity: AAF International is committed to upholding the highest ethical standards in all aspects of its business operations.

Work Style:

• Data-driven: The company values evidence-based decision-making and uses data to inform its strategies and tactics.
• Proactive: AAF International encourages employees to take initiative and be proactive in identifying and addressing opportunities for improvement.
• Adaptable: The company is open to change and encourages employees to embrace new challenges and adapt to evolving market conditions.

Self-Assessment Questions:

• Do you have a proven track record of driving results through digital marketing campaigns, with a strong focus on lead generation and optimization?
• Are you comfortable working collaboratively with cross-functional teams and external partners to achieve shared objectives?
• Do you have a data-driven mindset and the ability to analyze and interpret data to inform decision-making and improve performance?
• Are you proactive, adaptable, and comfortable working in a dynamic and evolving environment?

ASSUMPTION: Successful candidates for the Digital Marketing Specialist role will demonstrate a strong alignment with AAF International's values and work style, as well as a commitment to driving results through data-driven decision-making and collaborative teamwork.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a dynamic and evolving environment
• Collaborating effectively with cross-functional teams and external partners to achieve shared objectives
• Adapting to new tools and technologies as the company's needs and market conditions evolve
• Balancing the demands of a hybrid work arrangement, requiring strong time management and communication skills

ASSUMPTION: The Digital Marketing Specialist role may present challenges related to managing multiple priorities, collaborating effectively with diverse teams, and adapting to change in a dynamic work environment. Successful candidates will demonstrate strong organizational skills, a proactive mindset, and a willingness to embrace new challenges.

📈 Similar Roles Comparison

• Compared to other Digital Marketing Specialist roles, this position places a greater emphasis on marketing automation and CRM workflow development, requiring a strong technical skill set and experience with relevant tools and platforms.
• In the industrial manufacturing sector, AAF International's focus on clean air solutions and commitment to innovation set it apart from competitors, offering unique opportunities for growth and professional development.
• Career progression in this role may involve expanding into related areas, such as product marketing, content strategy, or demand generation, depending on the candidate's interests and the company's growth trajectory.

ASSUMPTION: The Digital Marketing Specialist role at AAF International offers unique opportunities for candidates seeking to apply their digital marketing skills in a dynamic and innovative environment, with a focus on clean air solutions and a commitment to driving results through data-driven decision-making and collaboration.

📝 Sample Projects

• Developing and executing a targeted digital advertising campaign to generate leads for a new product launch
• Optimizing marketing automation workflows to improve lead capture, nurture, and conversion rates, resulting in a 20% increase in closed business
• Creating and implementing a customer retention program that leverages customer data to drive reorders, upselling, and cross-selling opportunities, leading to a 15% increase in customer lifetime value

ASSUMPTION: The Digital Marketing Specialist role at AAF International offers opportunities for candidates to work on high-impact projects that drive business growth and improve customer outcomes, with a focus on data-driven decision-making and collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how this role will fit into the broader organization?
• What are the most significant challenges facing the marketing department, and how does this role contribute to addressing them?
• How does AAF International support the professional growth and development of its employees, particularly in the marketing department?
• What are the key performance indicators (KPIs) for this role, and how will success be measured and evaluated?
• How does AAF International foster a culture of innovation and continuous improvement, and what opportunities exist for the Digital Marketing Specialist to contribute to this effort?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to understanding the company's culture, values, and growth trajectory. Successful candidates will use these questions to assess their fit with the organization and to signal their enthusiasm for the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant digital marketing experience and achievements, using quantifiable results where possible.
• Write a cover letter that demonstrates your understanding of AAF International's mission and how your skills align with the role's requirements.
• Prepare for interview questions related to your experience with marketing automation, CRM, and data analysis, as well as your ability to work collaboratively with cross-functional teams.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.