📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Avaloq
🔹 Location: Makati City, Philippines
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Coordinating digital marketing activities across various channels
- Executing campaigns across email, website, social media, and search
- Analyzing and reporting on campaign performance
- Identifying opportunities for campaign optimization
ASSUMPTION: This role requires a strong understanding of digital marketing channels and tools, as well as excellent project management skills.
📋 Key Responsibilities
✅ Coordinate with internal teams and external partners to ensure alignment on digital marketing activities
✅ Execute campaigns by deploying content and audience targeting across digital channels
✅ Analyze and report on the performance of digital campaigns across your channels
✅ Actively identify opportunities for campaign optimization within your channels of responsibility
ASSUMPTION: Successful candidates will have experience with relevant digital marketing tools and a strong analytical mindset.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in digital marketing
Required Skills:
- Operational knowledge of HubSpot and/or other email marketing, CRM, and CMS tools
- Experience with search tools such as Google Ads
- Exposure to social media paid campaign tools, such as LinkedIn Campaign Manager
- Strong project management skills
- Confident communicator with strong English language skills
Preferred Skills:
- Certificate in digital marketing-related discipline
- Professional experience in the finance and/or tech industry
- Strong analytical skills and attention to detail
ASSUMPTION: Candidates with relevant certifications and industry experience will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: PHP 600,000 - 900,000 per year (Based on experience and industry standards)
Benefits:
- Hybrid and flexible working arrangements
- Equal opportunity environment and inclusive culture
- Opportunities to work with leading financial institutions
Working Hours: 40 hours per week, with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for digital marketing specialists in the Philippines.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: 1,001-5,000 employees
Founded: 1985
Company Description:
- Founded and headquartered in Switzerland, Avaloq is a leading provider of wealth management technology and services for financial institutions worldwide
- Offers a collaborative, supportive, and flexible work environment that empowers colleagues to reach their full potential
- Provides opportunities to work closely with leading financial institutions and shape careers
Company Specialties:
- Banking Software Solutions
- Business Process Outsourcing
- Software-as-a-service
- Banking-as-a-service
- Digital Banking
- Wealth management technology
Company Website: https://www.avaloq.com
ASSUMPTION: Avaloq's extensive experience and global presence provide a strong foundation for growth and learning in this role.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to the Head of Marketing
Work Arrangement: Hybrid (3 days on-site, 2 days remote)
Growth Opportunities:
- Potential to work on international campaigns and collaborate with global teams
- Opportunities to learn and develop skills in wealth management technology and services
- Career progression within the marketing department or other areas of the business
ASSUMPTION: This role offers a unique opportunity to gain experience in the finance and tech industries while working for a global leader in wealth management technology.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 10th Floor, AIA Tower, 8767 Paseo de Roxas, Makati City, Philippines
Geographic Context:
- Makati City is the main financial hub of the Philippines, offering a vibrant and dynamic work environment
- Close proximity to shopping, dining, and entertainment options
- Easy access to public transportation
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with flexible hours and remote work options
ASSUMPTION: The Makati City location provides a convenient and engaging work environment for professionals in the finance and tech industries.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Marketing
Key Assessment Areas:
- Digital marketing skills and experience
- Project management skills
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Avaloq's business and the role's requirements
- Prepare examples of successful digital marketing campaigns you've worked on
ATS Keywords: Digital Marketing, Email Marketing, CRM, CMS, Google Ads, Social Media, Project Management, Communication, Analytical Skills, Attention to Detail
ASSUMPTION: Avaloq's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- HubSpot
- Google Ads
- LinkedIn Campaign Manager
- Email marketing, CRM, and CMS tools
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Supportiveness
- Flexibility
Work Style:
- Dynamic and fast-paced
- Results-driven
- Team-oriented
Self-Assessment Questions:
- Do you thrive in a collaborative, supportive, and flexible work environment?
- Are you comfortable working in a dynamic and fast-paced environment?
- Do you have strong communication and interpersonal skills?
ASSUMPTION: Candidates who align with Avaloq's company values and work style will be more likely to succeed in this role and contribute to the organization's success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced and dynamic work environment
- Working with diverse teams and stakeholders
- Keeping up with the latest digital marketing trends and best practices
ASSUMPTION: Successful candidates will be able to manage multiple priorities, adapt to change, and thrive in a dynamic work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on digital channels and requires strong project management skills
- Experience in the finance or tech industry is not required but would be an asset
- Career progression opportunities are available within the marketing department and other areas of the business
ASSUMPTION: This role offers a unique blend of digital marketing and project management responsibilities, with opportunities for growth and development within the organization.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to promote a new wealth management product
- Optimizing social media ad spend to maximize engagement and conversions for a client's brand awareness campaign
- Analyzing website traffic and user behavior data to identify opportunities for improvement and optimization
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that candidates can expect to undertake in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments and teams within the organization?
- What opportunities are there for professional development and growth within the marketing department and the broader organization?
- How does Avaloq support work-life balance for its employees?
- What is the company culture like, and how does this role contribute to it?
ASSUMPTION: These questions are designed to help candidates better understand the role, the organization, and the work environment, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant digital marketing experience and skills
- Write a compelling cover letter that demonstrates your understanding of the role and your fit with Avaloq's company values
- Prepare examples of successful digital marketing campaigns you've worked on to discuss during the interview process
- Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
