📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: MASALTO Capital
🔹 Location: Remote
🔹 Job Type: Freelance Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-21
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies across multiple platforms
- Managing and growing the company’s presence on social media platforms
- Collaborating with cross-functional teams to ensure consistent brand messaging
- Analyzing performance data and providing actionable insights to improve campaign ROI
ASSUMPTION: This role requires a strong understanding of digital marketing trends and tools, as well as excellent communication skills to work effectively with various teams.
📋 Key Responsibilities
✅ Plan, execute, and optimize multi-channel digital marketing campaigns
✅ Analyze performance data and provide actionable insights to improve campaign ROI
✅ Implement SEO strategies to improve search engine rankings and organic traffic
✅ Manage and grow the company’s presence on social media platforms
✅ Create and manage email marketing campaigns, including segmentation, automation, and A/B testing
✅ Collaborate with the content, sales, and design teams to develop consistent and engaging messaging
✅ Maintain dashboards and prepare regular reports on KPIs and campaign results
✅ Stay up to date with industry trends, digital tools, and best practices
ASSUMPTION: This role requires a proactive and organized individual who can work independently or in a remote team.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Digital Media, or related field
Experience: 2+ years of experience in digital marketing
Required Skills:
- Strong knowledge of Google Ads, Meta Business Suite, SEO tools, and Google Analytics
- Experience with email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot)
- Excellent written and verbal communication skills
- Fluency in English is strongly preferred
- Proactive, organized, and comfortable working independently or in a remote team
Preferred Skills:
- Experience with content creation tools (e.g., Canva, Adobe Suite)
ASSUMPTION: Candidates with experience in the hospitality industry or eco-luxury brands may have an advantage in understanding the target audience and brand values.
💰 Compensation & Benefits
Salary Range: $50,000 - $70,000 per year (based on industry standards for a Digital Marketing Specialist with 2-5 years of experience)
Benefits:
- Flexible work arrangement (remote)
- Opportunity to work with a dynamic and innovative team
- Exposure to the eco-luxury and sustainable tourism industry
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Investment Management, with a focus on blockchain, hospitality, and sustainability
Company Size: 2-10 employees (small, agile team with close-knit dynamics)
Founded: 2022 (relatively new, entrepreneurial environment)
Company Description:
- MasAlto Capital is a family office driven by values: Humility, creativity, and sustainability
- Partners with forward-thinking companies that dare to transform the world for the better
- Led by serial entrepreneur Vladimir Suarez, with a track record of helping entrepreneurs every step of the way
Company Specialties:
- Investment in startups and scale-ups
- Powering teams around the world
- Holding offices in Montreal and Panama
Company Website: http://www.masalto.co
ASSUMPTION: MasAlto Capital is a growing company with a strong focus on sustainability and innovation, providing opportunities for professional growth and impact.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the leadership team and collaborates with cross-functional teams
Work Arrangement: Remote (flexible, results-driven work environment)
Growth Opportunities:
- Exposure to various aspects of digital marketing and brand management
- Potential to work on international projects and campaigns
- Opportunity to grow with the company as it expands and evolves
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and growing environment, with the potential for significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): N/A (remote work only)
Geographic Context:
- Remote work allows for a flexible work-life balance
- Opportunity to work with a global team, collaborating across time zones
- Exposure to the eco-luxury and sustainable tourism industry, with a focus on international properties
Work Schedule: Full-time (40 hours per week, with flexible hours and results-driven approach)
ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the leadership team
- Final decision and offer
Key Assessment Areas:
- Digital marketing skills and experience
- Communication and collaboration skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant digital marketing experience and achievements
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Demonstrate your understanding of the eco-luxury and sustainable tourism industry
ATS Keywords: Digital Marketing, Social Media, SEO, Google Ads, Email Marketing, Campaign Management, A/B Testing, Analytics, Collaboration, Trend Analysis, Engagement
ASSUMPTION: The application process may vary depending on the company's current hiring needs and the number of applicants.
🛠️ Tools & Technologies
- Google Ads
- Meta Business Suite
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Google Analytics
- Email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot)
- Content creation tools (e.g., Canva, Adobe Suite)
ASSUMPTION: The required tools and technologies may evolve as the company grows and adopts new platforms.
👔 Cultural Fit Considerations
Company Values:
- Humility
- Creativity
- Sustainability
Work Style:
- Results-driven and flexible
- Collaborative and communicative
- Adaptable and open to learning
Self-Assessment Questions:
- Do you share MasAlto Capital's values of humility, creativity, and sustainability?
- Are you comfortable working independently and managing your time effectively in a remote environment?
- Can you demonstrate strong communication skills and the ability to collaborate with cross-functional teams?
ASSUMPTION: Candidates who align with MasAlto Capital's values and work style will be more likely to succeed in this role and contribute to the company's success.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment, with evolving priorities and projects
- Managing multiple campaigns and platforms simultaneously, requiring strong organizational skills
- Adapting to a remote work environment, with the need for strong self-motivation and time management
- Keeping up with industry trends and best practices, requiring continuous learning and development
ASSUMPTION: These challenges can be overcome by a proactive, organized, and adaptable individual with strong digital marketing skills.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on digital marketing strategies across multiple platforms
- In the investment management industry, this role requires a strong understanding of various sectors and target audiences
- Career paths in digital marketing can lead to roles such as Digital Marketing Manager, Marketing Director, or even Chief Marketing Officer
ASSUMPTION: This role offers a unique opportunity to work in a growing and dynamic industry, with the potential for significant career growth and development.
📝 Sample Projects
- Developing and executing a social media campaign to promote an eco-luxury property
- Analyzing SEO performance and implementing strategies to improve search engine rankings
- Creating and managing an email marketing campaign to engage customers and drive sales
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, providing insight into the day-to-day tasks and priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams, such as content, sales, and design?
- What are the most challenging aspects of working in a remote and dynamic environment?
- What opportunities are there for professional growth and development within the company?
- How does MasAlto Capital support work-life balance for its employees?
ASSUMPTION: Asking these questions can help candidates better understand the role, the company culture, and the opportunities for growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and skills
- Prepare examples of your previous work, demonstrating your ability to create and execute digital marketing campaigns
- Follow up with the hiring manager after one week if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
