📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: St. Tammany Parish Hospital
🔹 Location: Covington, Louisiana
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and managing online marketing campaigns across various digital channels
- Creating engaging content to promote the brand, products, and services of St. Tammany Health System
- Redesigning and maintaining the website, leading digital marketing campaigns, and optimizing provider listings
- Analyzing data and tracking campaign performance to maximize reach and drive customer engagement
- Collaborating with cross-functional teams to ensure brand consistency and increase patient acquisition and loyalty
ASSUMPTION: This role requires a strong understanding of digital marketing strategies, with a focus on healthcare industry trends and best practices.
📋 Key Responsibilities
✅ Plan, execute, and manage online marketing campaigns across various digital channels, including social media, email, and search engines
✅ Create engaging content to promote the brand, products, and services of St. Tammany Health System
✅ Redesign and maintain the website, leading digital marketing campaigns, and optimizing provider listings
✅ Ensure all social media platforms are optimized for SEO and mobile-first design
✅ Analyze data and track campaign performance to maximize reach and drive customer engagement
✅ Collaborate with cross-functional teams to ensure brand consistency and increase patient acquisition and loyalty
ASSUMPTION: This role may require occasional on-call duties or weekend work to ensure timely campaign execution and data analysis.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field
Experience: Proven experience in digital marketing, preferably in the healthcare industry
Required Skills:
- Strong understanding of SEO, SEM, and social media best practices
- Experience with CRM systems and strategies
- Excellent written and verbal communication skills
- Proficiency in digital marketing tools and analytics platforms
- Ability to work independently and as part of a team
- Creative thinking and problem-solving skills
Preferred Skills:
- Familiarity with healthcare industry-specific marketing strategies
- Experience with marketing automation tools
- Knowledge of HTML and CSS
ASSUMPTION: Candidates with experience in healthcare marketing or a related field may have an advantage in understanding the unique challenges and opportunities of marketing healthcare services.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (based on industry standards for mid-level digital marketing roles in the healthcare industry in Louisiana)
Benefits:
- Health, dental, and vision insurance
- Retirement plan with employer match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, scheduled weekly hours of 40. May require occasional on-call duties or weekend work.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: St. Tammany Parish Hospital is a non-profit, full-service acute care facility delivering world-class healthcare and the latest technology. They provide today’s life-improving procedures with the utmost care and emphasis on wellness, prevention, and disease management.
Company Size: St. Tammany Parish Hospital has 1,001-5,000 employees, providing ample opportunities for collaboration and growth within a large organization.
Founded: 1954, with a rich history of serving the community and providing high-quality healthcare services.
Company Description:
- St. Tammany Parish Hospital is a self-supporting not-for-profit community health system that receives no tax funding
- They believe in providing the utmost care and emphasizing wellness, prevention, and disease management
- Their mission is to improve the health of the community by providing high-quality, compassionate, and affordable healthcare services
Company Specialties:
- Quality
- Community
- Acute
- Inpatient
- Outpatient
- Emergency
- Cardiac
- Cancer
- Maternity
- Surgery
- Diagnostic
- and Preventative
Company Website: StTammany.health
ASSUMPTION: St. Tammany Parish Hospital's non-profit status may impact the compensation and benefits package compared to for-profit organizations.
📊 Role Analysis
Career Level: This role is suitable for a mid-level digital marketing professional with 2-5 years of experience in digital marketing, preferably in the healthcare industry.
Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Director and collaborate with various departments, including IT, Communications, and Clinical Services.
Work Arrangement: This is an on-site position, with occasional on-call duties or weekend work required to ensure timely campaign execution and data analysis.
Growth Opportunities:
- Potential advancement to a senior-level marketing role within the organization
- Expanding skills and knowledge in healthcare marketing and digital marketing strategies
- Opportunities to work on diverse marketing campaigns and projects
ASSUMPTION: The growth opportunities for this role may be influenced by the organization's expansion, restructuring, or strategic initiatives.
🌍 Location & Work Environment
Office Type: St. Tammany Parish Hospital has multiple locations, with the main campus situated in Covington, Louisiana.
Office Location(s): 1202 S. Tyler St., Covington, LA 70433, US
Geographic Context:
- Covington is a scenic, community-oriented area with an abundance of amenities
- The health system is nestled in the heart of Covington on the north shore of Lake Pontchartrain
- The region offers a peaceful, scenic environment with a lower cost of living compared to major metropolitan areas
Work Schedule: Full-time, scheduled weekly hours of 40. May require occasional on-call duties or weekend work.
ASSUMPTION: The work environment may be influenced by the organization's culture, values, and the specific team the candidate works with.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Marketing Director and other team members
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Digital marketing skills and experience
- Understanding of healthcare industry trends and best practices
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing skills and experience, with a focus on healthcare industry-specific campaigns
- Prepare examples of successful digital marketing campaigns you've led or contributed to, demonstrating your ability to drive engagement and results
- Research St. Tammany Parish Hospital's mission, values, and recent marketing initiatives to show your enthusiasm for the role and organization
ATS Keywords: Digital Marketing, Social Media Management, Email Marketing, SEO Optimization, Paid Advertising, Data Analysis, CRM Systems, Healthcare Marketing, Brand Consistency
ASSUMPTION: The interview process may be influenced by the organization's current priorities, team dynamics, or the specific needs of the role.
🛠️ Tools & Technologies
- Google Analytics
- Social media platforms (Facebook, Instagram, Twitter, etc.)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- CRM systems (e.g., Salesforce, HubSpot)
- SEO tools (e.g., SEMrush, Ahrefs)
- Paid advertising platforms (e.g., Google Ads, Facebook Ads)
- Website content management systems (e.g., WordPress)
ASSUMPTION: The tools and technologies required for this role may evolve as the organization adopts new platforms or updates its tech stack.
👔 Cultural Fit Considerations
Company Values:
- Compassion
- Integrity
- Excellence
- Accountability
- Respect
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- Do I possess strong communication skills and the ability to work effectively with cross-functional teams?
- Am I comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do I have a passion for improving the health and well-being of the community through effective digital marketing strategies?
ASSUMPTION: Cultural fit is essential for success in this role, as it requires close collaboration with various departments and a strong commitment to the organization's mission and values.
⚠️ Potential Challenges
- Managing multiple digital marketing campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the latest digital marketing trends and best practices in the healthcare industry
- Occasional on-call duties or weekend work to ensure timely campaign execution and data analysis
- Balancing the need for creativity and innovation with the organization's brand guidelines and regulatory requirements
ASSUMPTION: The potential challenges of this role may be influenced by the organization's growth, restructuring, or strategic initiatives.
📈 Similar Roles Comparison
- Compared to other digital marketing specialist roles, this position may require more focus on healthcare industry-specific marketing strategies and regulations
- Industry-specific context: The healthcare industry has unique marketing challenges and opportunities, such as HIPAA compliance and patient privacy concerns
- Career path comparison: This role can serve as a stepping stone to senior-level marketing positions within the healthcare industry or other related fields
ASSUMPTION: The comparison points for this role may evolve as the organization's marketing strategies and priorities change.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new healthcare service or facility
- Creating and implementing an email marketing strategy to engage patients and improve patient satisfaction scores
- Optimizing the hospital's website for SEO to improve organic search rankings and drive more traffic to the site
ASSUMPTION: The sample projects provided are intended to give applicants an idea of the types of initiatives they may work on in this role, but the specific projects may vary depending on the organization's priorities and needs.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing team structure and how this role fits into it?
- What are the most significant marketing challenges facing the organization in the next 1-2 years, and how can this role help address them?
- How does the organization support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of digital marketing campaigns, and how are they tracked and reported?
- How does the organization ensure brand consistency across various digital channels and platforms?
ASSUMPTION: The key questions to ask during the interview may evolve as the candidate gains more insight into the role and the organization's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the St. Tammany Parish Hospital careers page
- Tailor your resume and cover letter to highlight your digital marketing skills and experience, with a focus on healthcare industry-specific campaigns
- Prepare examples of successful digital marketing campaigns you've led or contributed to, demonstrating your ability to drive engagement and results
- Research St. Tammany Parish Hospital's mission, values, and recent marketing initiatives to show your enthusiasm for the role and organization
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
