Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Florida Paints

🔹 Location: Winter Garden, FL

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing all digital properties, advertising initiatives, and CRM systems
• Overseeing SEO/SEM, email marketing, social media, and display advertising
• Ensuring brand consistency and performance optimization
• Collaborating with sales representatives, executives, and store team members
• Developing new methods for brand representation in the field

ASSUMPTION: This role requires a well-rounded digital marketing professional with experience in various marketing channels and a strong understanding of CRM systems.

📋 Key Responsibilities

✅ Continuously review, update, and maintain the Florida Paints website

✅ Manage and oversee SEO, blogs, Ads, and Email Marketing activities

✅ Ensure the Florida Paints brand is represented properly and consistently

✅ Collaborate with sales representatives, executives, and store team members

✅ Issue weekly and monthly reports to track advertising activities and assess CRM effectiveness

✅ Identify trends and insights to optimize advertising spend and performance

✅ Manage vendors or contractors for digital marketing purposes

✅ Maintain and update the customer relationship management (CRM) database

✅ Create, optimize, and manage workflows, automation, and sequences for efficiency

✅ Develop and maintain dashboards and reporting tools for actionable insights

✅ Ensure CRM data integrity through regular audits, data clean-up, and deduplication

✅ Train sales and marketing teams on best practices for using HubSpot

✅ Troubleshoot technical issues related to HubSpot and coordinate with support teams

✅ Stay updated on HubSpot’s new features and updates for system enhancements

✅ Other duties/tasks as assigned by the Director of Marketing

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple projects and stakeholders effectively.

🎯 Required Qualifications

Education: Bachelor’s degree (or equivalent) in marketing, advertising, or communications

Experience: 2-5 years of experience in digital marketing, with a focus on SEO, SEM, email marketing, and CRM management

Required Skills:

• Strong knowledge of website analytics tools (e.g., Google Analytics)
• Strong knowledge of advertising tools (e.g., Google Ads, Meta Ads, Bing Ads)
• Strong knowledge and understanding of the Adobe Suite
• Strong analytical skills and data-driven thinking
• HubSpot CRM certification or equivalent experience

Preferred Skills:

• Experience with CRM data management and optimization
• Familiarity with marketing automation tools
• Strong project management skills

ASSUMPTION: Candidates with experience in the wholesale building materials industry or a related field may have an advantage in understanding the specific needs and challenges of this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (Based on industry standards for a Digital Marketing Specialist with 2-5 years of experience in the Central Florida area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Florida Paints products

Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Wholesale Building Materials

Company Size: 51-200 employees

Founded: 2012

Company Description:

• Florida Paints is a manufacturer and distributor of architectural and industrial paints, coatings, and related supplies
• Family-owned and operated, with a deep well of knowledge in the paint industry
• Focused on providing quality products, ample inventory, and exceptional customer service

Company Specialties:

• Exterior and interior paints and coatings
• Paint accessories and supplies
• Custom color matching

Company Website: www.FloridaPaints.com

ASSUMPTION: Florida Paints' focus on quality and customer service makes it an attractive employer for candidates seeking a strong company culture and commitment to excellence.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports directly to the Director of Marketing

Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects

Growth Opportunities:

• Potential advancement to a senior-level marketing role within the company
• Expansion of responsibilities to include additional marketing channels or initiatives
• Opportunities for professional development and training, such as attending industry conferences or workshops

ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a casual, family-owned atmosphere

Office Location(s): 78 3rd St, Winter Garden, FL 34787

Geographic Context:

• Winter Garden is a suburb of Orlando, FL, with a population of approximately 40,000
• The area offers a mix of urban and suburban living, with easy access to outdoor recreation, shopping, and dining options
• Winter Garden is known for its historic downtown area, featuring unique shops, restaurants, and events

Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: The Winter Garden area offers a pleasant work-life balance, with a variety of amenities and attractions nearby.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-person or virtual interview with the Director of Marketing
• Final interview with the company's leadership team
• Background and reference checks

Key Assessment Areas:

• Digital marketing skills and experience
• CRM management and optimization
• Project management and organizational skills
• Communication and collaboration abilities
• Alignment with Florida Paints' company culture and values

Application Tips:

• Highlight relevant digital marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Florida Paints' products and target market
• Prepare examples of your work, such as successful marketing campaigns or CRM optimizations, to discuss during the interview

ATS Keywords: Digital Marketing, SEO, SEM, Email Marketing, Social Media, Display Advertising, CRM, Google Analytics, Google Ads, Meta Ads, Bing Ads, Adobe Suite, Analytical Skills, HubSpot

ASSUMPTION: Florida Paints' interview process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• HubSpot CRM
• Google Analytics
• Google Ads
• Meta Ads
• Bing Ads
• Adobe Suite (Photoshop, Illustrator, etc.)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Customer Service
• Integrity
• Innovation
• Family

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to feedback
• Strong attention to detail and commitment to accuracy

Self-Assessment Questions:

• Do you have a strong commitment to quality and customer service?
• Are you comfortable working in a family-owned and operated environment?
• Do you thrive in a collaborative, team-oriented work setting?
• Are you proactive and results-driven, with a strong attention to detail?

ASSUMPTION: Florida Paints values candidates who align with their company culture and are committed to upholding their core values.

⚠️ Potential Challenges

• Managing multiple marketing channels and projects simultaneously
• Balancing the need for creativity and innovation with the constraints of a family-owned business
• Adapting to changes in the digital marketing landscape and staying up-to-date with industry trends
• Ensuring brand consistency across various marketing channels and touchpoints

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other Digital Marketing Specialist roles, this position may offer more responsibility for CRM management and optimization
• Florida Paints' focus on quality and customer service may result in a stronger emphasis on brand consistency and customer experience
• This role may offer opportunities for growth and advancement within the marketing department and the company as a whole

ASSUMPTION: Candidates should research similar roles and companies to better understand the unique aspects of this position and how it aligns with their career goals.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy to improve Florida Paints' search engine rankings and organic traffic
• Creating and managing targeted email marketing campaigns to engage customers and drive sales
• Optimizing Florida Paints' CRM system to improve lead management, sales tracking, and customer interactions

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Digital Marketing Specialist may undertake in this role.

❓ Key Questions to Ask During Interview

• How does Florida Paints support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the marketing department in the coming year, and how can this role help address them?
• How does Florida Paints measure the success of its digital marketing efforts, and what key performance indicators (KPIs) are most important?
• What opportunities exist for collaboration and knowledge-sharing between the marketing department and other departments within the company?
• How does Florida Paints ensure brand consistency across various marketing channels and touchpoints?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and commitment to understanding the company's goals and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your digital marketing experience and relevant skills
• Write a cover letter that demonstrates your understanding of Florida Paints' products and target market
• Prepare examples of your work, such as successful marketing campaigns or CRM optimizations, to discuss during the interview
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.