📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: University of British Columbia
🔹 Location: Vancouver, BC, Canada (On-site)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Sales
🔹 Date Posted: June 19, 2025
🔹 Experience Level: Entry to Mid-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing campaigns to support business unit goals and KPIs.
- Managing email marketing campaigns, including audience segmentation, content creation, scheduling, and performance analysis.
- Collaborating with internal stakeholders to gather content, create effective email templates, and manage distribution via email platforms.
- Promoting events, such as open houses, webinars, and growth events, to drive registration and attendance.
- Writing, editing, and proofreading copy for email campaigns, event promotions, landing pages, and other digital/print collateral.
ASSUMPTION: This role requires a high level of initiative, judgment, and professionalism in prioritizing tasks and ensuring quality execution of marketing projects. Errors in the execution of email marketing or event promotion campaigns may result in decreased engagement, missed conversion opportunities, and reputational damage to UBC Sauder.
📋 Key Responsibilities
✅ Digital Marketing: Works with the Marketing Manager to create digital marketing campaigns to support business unit goals and KPIs. Supports market research initiatives to understand the target audience and identifies marketing and growth opportunities. Implements campaigns across various digital channels, like email, social media, paid advertising, and search. Measures and analyzes campaigns’ success using data and analytics tools. Facilitates stakeholder meetings and explains the campaign details to business unit partners with key performance metrics (KPIs).
✅ Email and Event Marketing: Plans, manages, and implements comprehensive email marketing campaigns. Coordinates email marketing initiatives in line with the overall marketing strategy to support program awareness, event promotion, and lead generation. Collaborates with internal stakeholders to gather content, create effective email templates, and manage distribution via email platforms like Salesforce Marketing Cloud and Campaigner. Implements A/B testing, monitors key performance indicators (KPIs), and optimizes email marketing performance. Leads the promotion of events, ensuring content and communication are aligned with marketing goals. Develops event-related email sequences, promotional collateral, and landing pages to drive event registration and attendance. Coordinates with internal teams to ensure all digital assets are updated and reflective of current events. Liaises with external vendors on the production of marketing and communications materials related to email and event campaigns. Ensures marketing assets are produced on time, within budget, and according to creative guidelines. Performs competitive analysis and research on email marketing trends, industry best practices, and audience engagement tactics.
✅ Content Development: Writes, edits, and proofreads copy for email campaigns, event promotions, landing pages, and other digital/print collateral to ensure consistency in messaging and brand voice. Manages timelines and coordinates feedback from internal stakeholders and vendors to ensure all assets meet project requirements and are delivered on schedule. Collaborates with the Digital Experience Team to ensure web content and email campaign landing pages are updated to support promotional efforts. Supports the execution of print and digital media campaigns, assists with project coordination, and provides feedback on ongoing marketing initiatives. Performs other related duties as required.
ASSUMPTION: This role involves a high level of multitasking, as the Digital Marketing Specialist is responsible for managing multiple campaigns and projects simultaneously. Strong organizational skills and attention to detail are crucial for success in this position.
🎯 Required Qualifications
Education: Diploma in Marketing
Experience: Minimum of one year of related experience, or the equivalent combination of education and experience.
Required Skills:
- Proficiency in campaign management, audience segmentation, and email analytics reporting.
- Event marketing experience, with strong organizational skills to manage multiple campaigns and event promotions simultaneously.
- Ability to interact professionally with both internal and external stakeholders.
- Strong verbal and written communication skills with exceptional attention to detail.
Preferred Skills:
- Demonstrated knowledge of email marketing platforms (e.g., Salesforce Marketing Cloud, Mailchimp) and automation tools.
- Knowledge of digital marketing tools (Adobe Creative Suite, Hootsuite, Google Analytics, WordPress, etc.) is a strong asset.
- Experience working in a similar marketing role within higher education or a related sector.
- A degree in Business, Communications, or a related field.
ASSUMPTION: While a degree in a related field is preferred, the University of British Columbia values relevant experience and skills over formal education. Candidates with a diploma in Marketing and relevant experience are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $5,365.42 - $7,709.92 CAD Monthly
Benefits:
- Competitive benefits package for full-time employees, including health, dental, and vision coverage.
- Retirement savings plans, including a defined benefit pension plan and a group registered retirement savings plan.
- Employee and family assistance programs, including counseling services and wellness resources.
- On-site fitness facilities and wellness programs.
- Professional development opportunities and tuition waivers for employees and their dependents.
Working Hours: Full-time position with standard office hours (Monday to Friday, 8:30 AM to 4:30 PM). Occasional evening and weekend work may be required to support events and campaigns.
ASSUMPTION: The salary range provided is based on the University of British Columbia's compensation structure for AAPS Salaried - Marketing and Sales, Level A positions. The midpoint of the range represents an employee with full job knowledge, qualifications, and experience for the position.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: 1,001-5,000 employees
Founded: The University of British Columbia was founded in 1908 and is one of Canada's leading research universities, consistently ranked among the top 20 public universities in the world.
Company Description:
- The University of British Columbia (UBC) is a global center for research and teaching, consistently ranked among the top 20 public universities in the world.
- UBC offers a wide range of programs and degrees in the arts, sciences, and professional fields. The university is home to over 65,000 students and 16,500 faculty and staff members.
- UBC is committed to creating an inclusive and diverse learning environment that respects and welcomes students, faculty, and staff from around the world.
Company Specialties:
- Research and teaching in a wide range of academic disciplines.
- Interdisciplinary collaboration and innovation.
- Community engagement and outreach.
Company Website: http://educ.ubc.ca
ASSUMPTION: The University of British Columbia is a large and complex organization with a wide range of departments and faculties. The UBC Sauder School of Business is one of the university's faculties and is responsible for delivering business education programs and research.
📊 Role Analysis
Career Level: Entry to Mid-Level (0-2 years of experience)
Reporting Structure: The Digital Marketing Specialist reports to the Marketing Manager within the Marketing and Communications department of the UBC Sauder School of Business.
Work Arrangement: This is an on-site position based at the UBC Vancouver Campus in the Henry Angus Building (ANGU).
Growth Opportunities:
- As the Digital Marketing Specialist gains experience and demonstrates strong performance, they may be considered for promotions or new opportunities within the Marketing and Communications department or the broader UBC Sauder School of Business.
- The University of British Columbia offers professional development opportunities and tuition waivers for employees and their dependents, which can help the Digital Marketing Specialist expand their skills and advance their career.
- UBC Sauder is committed to creating a collaborative and respectful culture within which all members of its community can thrive, providing opportunities for the Digital Marketing Specialist to grow both personally and professionally.
ASSUMPTION: The University of British Columbia is committed to fostering a diverse and inclusive work environment. Employees are encouraged to take advantage of the university's professional development opportunities and resources to support their career growth and success.
🌍 Location & Work Environment
Office Type: The UBC Vancouver Campus is a large, urban campus located in the Point Grey neighborhood of Vancouver, British Columbia, Canada. The campus is situated on the traditional, ancestral, and unceded territory of the Musqueam.
Office Location(s): The Digital Marketing Specialist will be based at the UBC Vancouver Campus in the Henry Angus Building (ANGU).
Geographic Context:
- The UBC Vancouver Campus is located in the Point Grey neighborhood of Vancouver, which is a vibrant and multicultural city with a high quality of life.
- The campus is situated near the Pacific Ocean and offers beautiful views and easy access to outdoor recreation opportunities.
- The University of British Columbia is a large and diverse institution, with a strong commitment to research, teaching, and community engagement.
Work Schedule: The Digital Marketing Specialist will work Monday to Friday, from 8:30 AM to 4:30 PM, with occasional evening and weekend work required to support events and campaigns.
ASSUMPTION: The University of British Columbia is committed to creating a safe and inclusive work environment for all employees. The campus offers a range of amenities and resources to support the well-being and productivity of its employees.
💼 Interview & Application Insights
Typical Process:
- Submit your application through the UBC Careers website.
- If selected, you will be contacted for a phone or video screening interview.
- Candidates who advance to the next round will be invited for an in-person or virtual interview with the hiring manager and a panel of stakeholders.
- Finalists may be required to complete a skills assessment or presentation as part of the interview process.
Key Assessment Areas:
- Digital marketing skills and experience, including campaign management, email marketing, and event promotion.
- Communication skills, both written and verbal, with a strong attention to detail.
- Collaboration and stakeholder engagement skills, with the ability to work effectively with internal and external partners.
- Problem-solving skills and the ability to manage multiple projects and campaigns simultaneously.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing skills and experience, as well as your ability to manage multiple projects and campaigns.
- Demonstrate your understanding of the University of British Columbia's mission, values, and commitment to diversity, equity, and inclusion in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and communication abilities.
ATS Keywords: Digital Marketing, Email Marketing, Campaign Management, Event Promotion, Stakeholder Engagement, Collaboration, Problem-Solving, Attention to Detail, Communication Skills
ASSUMPTION: The University of British Columbia uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application be successfully screened by the ATS and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Email marketing platforms: Salesforce Marketing Cloud, Campaigner
- Digital marketing tools: Adobe Creative Suite, Hootsuite, Google Analytics, WordPress
- Project management tools: Asana, Trello, or similar
- Analytics and reporting tools: Google Analytics, Tableau, or similar
ASSUMPTION: The University of British Columbia provides access to the necessary tools and technologies for the Digital Marketing Specialist to perform their job effectively. The specific tools and technologies used may be subject to change based on the department's needs and best practices.
👔 Cultural Fit Considerations
Company Values:
- Excellence: UBC Sauder is committed to delivering high-quality education and research that meets the highest standards of academic rigor and professional relevance.
- Inclusion: UBC Sauder is dedicated to creating an inclusive and diverse learning environment that respects and welcomes students, faculty, and staff from around the world.
- Collaboration: UBC Sauder fosters a collaborative and respectful culture within which all members of its community can thrive, working together to achieve common goals and drive innovation.
Work Style:
- The University of British Columbia values employees who are proactive, innovative, and solutions-oriented, with a strong commitment to excellence and continuous improvement.
- The Digital Marketing Specialist will be expected to work both independently and collaboratively, managing multiple projects and campaigns simultaneously and meeting tight deadlines.
- The University of British Columbia is committed to creating a safe and inclusive work environment that supports the well-being and productivity of its employees.
Self-Assessment Questions:
- Do you have a strong commitment to excellence and a track record of delivering high-quality digital marketing campaigns?
- Are you comfortable working in a fast-paced, collaborative environment and managing multiple projects simultaneously?
- Do you have strong communication skills, both written and verbal, with a keen attention to detail?
- Are you committed to fostering an inclusive and diverse work environment, and do you have experience working with individuals from diverse backgrounds?
ASSUMPTION: The University of British Columbia is committed to creating a diverse and inclusive work environment that reflects the diversity of its student body and the global community it serves. Employees are expected to demonstrate a strong commitment to diversity, equity, and inclusion in their personal and professional lives.
⚠️ Potential Challenges
- The Digital Marketing Specialist may face tight deadlines and competing priorities, requiring strong time management and organizational skills to manage multiple projects and campaigns simultaneously.
- The University of British Columbia is a large and complex organization, with a wide range of departments and faculties. The Digital Marketing Specialist may need to navigate complex internal structures and build relationships with stakeholders across various business units to align marketing strategies with organizational objectives.
- The Digital Marketing Specialist may be required to work occasional evenings and weekends to support events and campaigns, which may impact work-life balance.
- The University of British Columbia is committed to creating a safe and inclusive work environment, but the Digital Marketing Specialist may face challenges in ensuring that all marketing materials and campaigns are accessible and inclusive for individuals with diverse needs and backgrounds.
ASSUMPTION: The University of British Columbia is committed to supporting the well-being and productivity of its employees. The Digital Marketing Specialist is encouraged to communicate openly with their manager and colleagues about any challenges they face and to seek support and resources as needed.
📈 Similar Roles Comparison
- Compared to similar roles in the private sector, the Digital Marketing Specialist position at the University of British Columbia may offer more job security and a broader range of professional development opportunities, but may also have less flexibility in work arrangements and compensation.
- Compared to similar roles in other higher education institutions, the University of British Columbia may offer a more competitive salary and benefits package, but may also have higher expectations for performance and productivity.
- Compared to similar roles in other industries, the Digital Marketing Specialist position at the University of British Columbia may offer unique opportunities for career growth and development within the higher education sector, but may also have unique challenges and demands specific to the academic environment.
ASSUMPTION: The University of British Columbia is committed to fostering a diverse and inclusive work environment that reflects the diversity of its student body and the global community it serves. Employees are encouraged to explore the unique opportunities and challenges of working in the higher education sector and to seek out resources and support as needed.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to promote a new business program, including audience segmentation, content creation, scheduling, and performance analysis.
- Managing the promotion of an upcoming open house event, including event-related email sequences, promotional collateral, and landing pages, to drive registration and attendance.
- Collaborating with internal stakeholders to gather content and create effective email templates for a series of email marketing campaigns aimed at increasing engagement and conversions for a specific business unit.
ASSUMPTION: The University of British Columbia offers a wide range of opportunities for the Digital Marketing Specialist to gain experience and develop their skills in various aspects of digital marketing, email marketing, and event promotion. The specific projects and campaigns the Digital Marketing Specialist works on may vary based on the needs and priorities of the UBC Sauder School of Business and the broader university community.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days, and how will my performance be measured against these objectives?
- How does the UBC Sauder School of Business support the professional development and career growth of its employees?
- What are the key challenges and opportunities facing the UBC Sauder School of Business in the coming years, and how can this role contribute to addressing these issues?
- How does the UBC Sauder School of Business foster a culture of collaboration and innovation, and what are some examples of successful cross-functional projects or initiatives?
- What are the key expectations for work-life balance in this role, and how does the UBC Sauder School of Business support employees in achieving a healthy work-life balance?
ASSUMPTION: The University of British Columbia is committed to creating a safe and inclusive work environment that supports the well-being and productivity of its employees. The Digital Marketing Specialist is encouraged to ask questions about the work-life balance, professional development opportunities, and career growth prospects during the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the UBC Careers website: https://careers.ubc.ca/job-search/?keyword=Digital+Marketing+Specialist
- Tailor your resume and cover letter to highlight your relevant digital marketing skills and experience, as well as your ability to manage multiple projects and campaigns.
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and communication abilities.
- If selected for an interview, be prepared to discuss your understanding of the University of British Columbia's mission, values, and commitment to diversity, equity, and inclusion.
- Follow up with the hiring manager one week after your interview to express your continued interest in the position and to ask any additional questions you may have.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
