๐น Job Title: Digital Marketing Specialist
๐น Company: GPS Group Peer Support
๐น Location: United States (Remote)
๐น Job Type: Full-Time
๐น Category: Marketing & Communications
๐น Date Posted: April 29, 2025
๐น Experience Level: 1-3 years
๐น Remote Status: Yes
Key aspects of this role include:
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills. The ideal candidate will be passionate about mental health equity and peer support.
โ Develop and manage content for all social media channels to amplify MASStrongโs outreach
โ Write, schedule, and monitor social media posts to maximize engagement and visibility
โ Track social media analytics, measure performance, and adjust strategies to optimize engagement
โ Engage with followers, stakeholders, and community partners to expand MASStrongโs reach
โ Edit and produce short-form videos for social media platforms, ensuring high-quality content that aligns with MASStrongโs mission
โ Write and design outreach materials, including flyers, posters, email campaigns, and digital content to promote MASStrong programs
โ Develop compelling descriptions for trainings, workshops, and webinars to maximize participant engagement
โ Manage and execute email marketing campaigns to keep stakeholders informed and engaged
โ Create marketing copy for social media, websites, and promotional materials
โ Record, edit, and produce video content for use on social media, newsletters, and website
โ Use video editing software to create engaging content and develop video scripts, captions, and subtitles to ensure accessibility and clarity
โ Oversee content updates on MASStrongโs website to ensure accurate and engaging information
โ Manage and moderate BuddyBoss community pages, fostering engagement and ensuring a positive online experience
โ Support webinar and virtual event promotion, coordinating messaging across digital platforms
โ Maintain consistency in branding and messaging across all materials and digital platforms
โ Identify opportunities to increase brand visibility and engagement through digital channels
ASSUMPTION: This role requires a high level of multitasking and organization, as the Digital Marketing Specialist will be responsible for managing multiple projects and platforms simultaneously.
Education: Bachelorโs degree in Communications, Marketing, Public Health, or a related field (or equivalent experience)
Experience: 1-3 years of experience in social media management, digital marketing, or content creation
Required Skills:
Preferred Skills:
ASSUMPTION: While not required, experience in the mental health or healthcare industry would be beneficial for this role, as the Digital Marketing Specialist will be promoting MASStrongโs programs and engaging with healthcare workers and stakeholders.
Salary Range: $55,000โ$75,000 per year (based on qualifications and experience). ASSUMPTION: This salary range is competitive for a Digital Marketing Specialist role with 1-3 years of experience in the United States.
Benefits:
Working Hours: 40 hours/week, full-time
ASSUMPTION: The salary range and benefits package are in line with industry standards for a Digital Marketing Specialist role with 1-3 years of experience in the United States.
Industry: Mental Health Care
Company Size: 11-50 employees. ASSUMPTION: Working in a small to mid-sized organization like GPS Group Peer Support may offer more opportunities for growth and direct impact on the companyโs mission and goals.
Founded: GPS Group Peer Support was founded in 2015. ASSUMPTION: The company has a well-established history and is likely to have a strong foundation and clear vision for its programs and services.
Company Description:
Company Specialties:
Company Website: grouppeersupport.org
ASSUMPTION: GPS Group Peer Support is a mission-driven organization with a clear focus on mental health and community support. Applicants should be passionate about these issues and committed to the companyโs mission.
Career Level: Early to Mid-Career. ASSUMPTION: This role is well-suited for candidates with 1-3 years of experience in digital marketing or a related field, looking to grow their career in a meaningful and impactful way.
Reporting Structure: The Digital Marketing Specialist will report directly to the MASStrong Program Manager. ASSUMPTION: This role will have a high level of autonomy and responsibility, with the opportunity to work closely with the program manager to drive MASStrongโs digital outreach and engagement.
Work Arrangement: This is a remote, full-time position. ASSUMPTION: The ideal candidate will be self-motivated, organized, and able to work independently from a remote location.
Growth Opportunities:
ASSUMPTION: This role offers significant opportunities for growth and development, both personally and professionally. The ideal candidate will be eager to take on new challenges and contribute to the companyโs mission in meaningful ways.
Office Type: Remote. ASSUMPTION: The ideal candidate will have a dedicated home office space with reliable internet access and a comfortable work environment.
Office Location(s): United States. ASSUMPTION: While this role is remote, the ideal candidate will be based in the United States and able to work Eastern Standard Time (EST) hours.
Geographic Context:
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM EST, with flexibility for occasional evening or weekend work as needed. ASSUMPTION: The ideal candidate will be able to maintain a consistent work schedule and manage their time effectively to meet deadlines and complete projects.
ASSUMPTION: The ideal candidate will be comfortable working remotely and able to manage their time and priorities effectively in a virtual work environment.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, Social Media Management, Content Creation, Video Editing, Graphic Design, Email Marketing, Community Management, Branding, Analytics, Communication, Engagement, Outreach, Web Management, Event Promotion, Adobe Premiere Pro, Canva, Hootsuite
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight the relevant skills and experiences listed in the job description and include the ATS keywords where appropriate.
ASSUMPTION: The ideal candidate will have experience with or be willing to learn the tools and technologies listed above, as they are essential for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The ideal candidate will be able to answer โyesโ to most or all of these self-assessment questions and demonstrate a strong fit with GPS Group Peer Supportโs mission, values, and work style.
ASSUMPTION: The ideal candidate will be able to overcome these challenges and thrive in a fast-paced, dynamic work environment.
ASSUMPTION: Applicants should consider their long-term career goals and how this role aligns with their desired career path in the marketing and communications field.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from creative content development to strategic marketing and communication.
ASSUMPTION: These questions demonstrate the applicantโs interest in and understanding of the role, the organization, and the companyโs mission and values.
To apply for this position:
โ ๏ธ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.