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Digital Marketing Specialist

GPS Group Peer Support
Full-time
Remote
Worldwide
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Digital Marketing Specialist

๐Ÿ”น Company: GPS Group Peer Support

๐Ÿ”น Location: United States (Remote)

๐Ÿ”น Job Type: Full-Time

๐Ÿ”น Category: Marketing & Communications

๐Ÿ”น Date Posted: April 29, 2025

๐Ÿ”น Experience Level: 1-3 years

๐Ÿ”น Remote Status: Yes

๐Ÿš€ Job Overview

Key aspects of this role include:

  • Leading MASStrongโ€™s digital outreach and social media engagement
  • Creating and managing content across various platforms to engage healthcare workers and stakeholders
  • Collaborating with the team to ensure consistent branding and messaging
  • Developing monthly digital marketing reports to track campaign effectiveness and outreach performance

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills. The ideal candidate will be passionate about mental health equity and peer support.

๐Ÿ“‹ Key Responsibilities

โœ… Develop and manage content for all social media channels to amplify MASStrongโ€™s outreach

โœ… Write, schedule, and monitor social media posts to maximize engagement and visibility

โœ… Track social media analytics, measure performance, and adjust strategies to optimize engagement

โœ… Engage with followers, stakeholders, and community partners to expand MASStrongโ€™s reach

โœ… Edit and produce short-form videos for social media platforms, ensuring high-quality content that aligns with MASStrongโ€™s mission

โœ… Write and design outreach materials, including flyers, posters, email campaigns, and digital content to promote MASStrong programs

โœ… Develop compelling descriptions for trainings, workshops, and webinars to maximize participant engagement

โœ… Manage and execute email marketing campaigns to keep stakeholders informed and engaged

โœ… Create marketing copy for social media, websites, and promotional materials

โœ… Record, edit, and produce video content for use on social media, newsletters, and website

โœ… Use video editing software to create engaging content and develop video scripts, captions, and subtitles to ensure accessibility and clarity

โœ… Oversee content updates on MASStrongโ€™s website to ensure accurate and engaging information

โœ… Manage and moderate BuddyBoss community pages, fostering engagement and ensuring a positive online experience

โœ… Support webinar and virtual event promotion, coordinating messaging across digital platforms

โœ… Maintain consistency in branding and messaging across all materials and digital platforms

โœ… Identify opportunities to increase brand visibility and engagement through digital channels

ASSUMPTION: This role requires a high level of multitasking and organization, as the Digital Marketing Specialist will be responsible for managing multiple projects and platforms simultaneously.

๐ŸŽฏ Required Qualifications

Education: Bachelorโ€™s degree in Communications, Marketing, Public Health, or a related field (or equivalent experience)

Experience: 1-3 years of experience in social media management, digital marketing, or content creation

Required Skills:

  • Strong writing and editing skills, with experience in marketing copy, outreach materials, and digital engagement
  • Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) for flyer and poster creation
  • Experience managing social media platforms and content scheduling tools (e.g., Hootsuite, Buffer, Meta Business Suite)
  • Video editing expertise using tools such as Adobe Premiere Pro, Final Cut Pro, CapCut, or iMovie

Preferred Skills:

  • Experience in healthcare, nonprofit, or advocacy outreach
  • Familiarity with Hubspot
  • Experience with website management and online community engagement
  • Advanced video editing skills and motion graphics experience
  • Spanish fluency

ASSUMPTION: While not required, experience in the mental health or healthcare industry would be beneficial for this role, as the Digital Marketing Specialist will be promoting MASStrongโ€™s programs and engaging with healthcare workers and stakeholders.

๐Ÿ’ฐ Compensation & Benefits

Salary Range: $55,000โ€“$75,000 per year (based on qualifications and experience). ASSUMPTION: This salary range is competitive for a Digital Marketing Specialist role with 1-3 years of experience in the United States.

Benefits:

  • Paid Time Off (PTO) & Sick Leave
  • Flex Benefits spending account
  • Technology Stipend to support home office

Working Hours: 40 hours/week, full-time

ASSUMPTION: The salary range and benefits package are in line with industry standards for a Digital Marketing Specialist role with 1-3 years of experience in the United States.

๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry: Mental Health Care

Company Size: 11-50 employees. ASSUMPTION: Working in a small to mid-sized organization like GPS Group Peer Support may offer more opportunities for growth and direct impact on the companyโ€™s mission and goals.

Founded: GPS Group Peer Support was founded in 2015. ASSUMPTION: The company has a well-established history and is likely to have a strong foundation and clear vision for its programs and services.

Company Description:

  • GPS Group Peer Support is an evidence-informed group model that provides a safe place for people to hear from others on the path, gain perspective and strength, and chart a course through challenging times.
  • The company offers a trauma-informed, integrated evidence-based support group model for diverse communities.
  • GPS Group Peer Support is committed to mental health equity and collective care.

Company Specialties:

  • Mental health support groups
  • Peer-to-peer support
  • Community engagement and outreach
  • Trauma-informed care

Company Website: grouppeersupport.org

ASSUMPTION: GPS Group Peer Support is a mission-driven organization with a clear focus on mental health and community support. Applicants should be passionate about these issues and committed to the companyโ€™s mission.

๐Ÿ“Š Role Analysis

Career Level: Early to Mid-Career. ASSUMPTION: This role is well-suited for candidates with 1-3 years of experience in digital marketing or a related field, looking to grow their career in a meaningful and impactful way.

Reporting Structure: The Digital Marketing Specialist will report directly to the MASStrong Program Manager. ASSUMPTION: This role will have a high level of autonomy and responsibility, with the opportunity to work closely with the program manager to drive MASStrongโ€™s digital outreach and engagement.

Work Arrangement: This is a remote, full-time position. ASSUMPTION: The ideal candidate will be self-motivated, organized, and able to work independently from a remote location.

Growth Opportunities:

  • Expanding MASStrongโ€™s online presence and engagement
  • Developing and implementing new digital marketing strategies
  • Gaining experience in mental health advocacy and outreach
  • Potential for career growth within the organization as the company expands and evolves

ASSUMPTION: This role offers significant opportunities for growth and development, both personally and professionally. The ideal candidate will be eager to take on new challenges and contribute to the companyโ€™s mission in meaningful ways.

๐ŸŒ Location & Work Environment

Office Type: Remote. ASSUMPTION: The ideal candidate will have a dedicated home office space with reliable internet access and a comfortable work environment.

Office Location(s): United States. ASSUMPTION: While this role is remote, the ideal candidate will be based in the United States and able to work Eastern Standard Time (EST) hours.

Geographic Context:

  • MASStrong is a program of GPS Group Peer Support, which is based in Northampton, Massachusetts.
  • The ideal candidate will be familiar with the unique challenges and opportunities of working in the mental health field in the United States.
  • The role may require occasional travel for events, trainings, or meetings.

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM EST, with flexibility for occasional evening or weekend work as needed. ASSUMPTION: The ideal candidate will be able to maintain a consistent work schedule and manage their time effectively to meet deadlines and complete projects.

ASSUMPTION: The ideal candidate will be comfortable working remotely and able to manage their time and priorities effectively in a virtual work environment.

๐Ÿ’ผ Interview & Application Insights

Typical Process:

  • Initial phone or video screen with the MASStrong Program Manager
  • In-depth interview with the MASStrong Program Manager and a member of the GPS Group Peer Support leadership team
  • Skills assessment or project presentation
  • Final interview with the GPS Group Peer Support Executive Director

Key Assessment Areas:

  • Writing and editing skills
  • Graphic design and video editing skills
  • Social media management and digital marketing strategy
  • Cultural fit and alignment with GPS Group Peer Supportโ€™s mission and values

Application Tips:

  • Highlight your experience with social media management, content creation, and digital marketing in your resume and cover letter
  • Include examples of your graphic design and video editing work, if applicable
  • Demonstrate your understanding of MASStrongโ€™s mission and how your skills and experience align with the roleโ€™s responsibilities
  • Prepare thoughtful questions to ask during the interview, demonstrating your interest in and understanding of the role and the organization

ATS Keywords: Digital Marketing, Social Media Management, Content Creation, Video Editing, Graphic Design, Email Marketing, Community Management, Branding, Analytics, Communication, Engagement, Outreach, Web Management, Event Promotion, Adobe Premiere Pro, Canva, Hootsuite

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight the relevant skills and experiences listed in the job description and include the ATS keywords where appropriate.

๐Ÿ› ๏ธ Tools & Technologies

  • Adobe Premiere Pro
  • Canva
  • Hootsuite
  • Hubspot (preferred)
  • Buffer (alternative to Hootsuite)
  • Meta Business Suite (for managing Facebook and Instagram pages)
  • BuddyBoss (for community management)

ASSUMPTION: The ideal candidate will have experience with or be willing to learn the tools and technologies listed above, as they are essential for success in this role.

๐Ÿ‘” Cultural Fit Considerations

Company Values:

  • Trauma-informed care
  • Peer support and community engagement
  • Mental health equity and collective care

Work Style:

  • Self-motivated and organized
  • Creative and strategic thinker
  • Strong communicator with excellent writing and editing skills
  • Collaborative and team-oriented
  • Committed to the companyโ€™s mission and values

Self-Assessment Questions:

  • Do you have a passion for mental health equity and peer support?
  • Are you comfortable working remotely and managing your time effectively in a virtual work environment?
  • Do you have strong writing and editing skills, with experience in marketing copy, outreach materials, and digital engagement?
  • Are you proficient in graphic design tools and video editing software?
  • Do you have experience managing social media platforms and content scheduling tools?

ASSUMPTION: The ideal candidate will be able to answer โ€œyesโ€ to most or all of these self-assessment questions and demonstrate a strong fit with GPS Group Peer Supportโ€™s mission, values, and work style.

โš ๏ธ Potential Challenges

  • Managing multiple projects and platforms simultaneously, requiring strong organizational skills and time management
  • Working remotely, which may require self-motivation and effective communication with the team
  • Occasional evening or weekend work, as needed, to meet deadlines or attend events
  • Navigating the unique challenges and opportunities of working in the mental health field in the United States

ASSUMPTION: The ideal candidate will be able to overcome these challenges and thrive in a fast-paced, dynamic work environment.

๐Ÿ“ˆ Similar Roles Comparison

  • This role is similar to a Digital Marketing Specialist or Social Media Manager role in other organizations, but with a focus on mental health advocacy and outreach
  • Unlike other digital marketing roles, this position requires a strong understanding of and commitment to mental health equity and peer support
  • Career path for this role may include advancement to a Marketing Manager or Director of Marketing position, with the opportunity to lead MASStrongโ€™s digital outreach and engagement efforts

ASSUMPTION: Applicants should consider their long-term career goals and how this role aligns with their desired career path in the marketing and communications field.

๐Ÿ“ Sample Projects

  • Developing and implementing a social media campaign to promote MASStrongโ€™s upcoming training events
  • Creating a series of short-form videos to educate healthcare workers about the benefits of peer support and MASStrongโ€™s programs
  • Designing and distributing an email newsletter to keep stakeholders informed about MASStrongโ€™s latest news, events, and resources

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from creative content development to strategic marketing and communication.

โ“ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits into the organization?
  • What are the biggest challenges facing MASStrongโ€™s digital outreach and engagement efforts, and how can this role address them?
  • How does GPS Group Peer Support support the professional growth and development of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does GPS Group Peer Support measure the success of its digital marketing efforts, and what metrics will I be responsible for tracking and reporting?

ASSUMPTION: These questions demonstrate the applicantโ€™s interest in and understanding of the role, the organization, and the companyโ€™s mission and values.

๐Ÿ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences, including the ATS keywords listed above
  • Prepare a portfolio or examples of your graphic design and video editing work, if applicable
  • Follow up with the MASStrong Program Manager one week after submitting your application to confirm receipt and express your interest in the role

โš ๏ธ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.