Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Boomering Inc

🔹 Location: Angeles City, Angeles, Philippines

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and optimizing online marketing strategies to drive brand awareness, engagement, and conversions.
• Managing and maintaining the company's social media profiles to build and keep the client's online Public Relations presence in good standing.
• Creating engaging content for social media platforms, newsletters, and marketing materials.
• Handling paid advertisements and developing initiatives to boost the company's branding and growth.
• Conducting keyword research and developing SEO/SEM strategies to increase organic traffic and improve search engine rankings.

ASSUMPTION: This role requires a strong grasp of current marketing tools and strategies, as well as the ability to lead integrated digital marketing campaigns from concept to execution.

📋 Key Responsibilities

✅ Manage and maintain the company's social media profiles, building and keeping the client's online Public Relations presence in good standing.

✅ Develop engaging and suitable content for social media platforms that promotes audience interaction and increases social media following and visibility to ultimately gain more customers.

✅ Create newsletters and other marketing materials.

✅ Create/Edit engaging videos for the client – both long form and short form.

✅ Conduct keyword research and develop SEO/SEM strategies to increase organic traffic and improve search engine rankings.

✅ Handle paid advertisements and come up with other initiatives that can drive boost to the company’s branding and growth.

ASSUMPTION: The ideal candidate will have a strong portfolio showcasing successful digital campaigns yielding more leads and customers for the business.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Digital Media, Communications, or related field.

Experience: At least 2-3 years of proven experience as a Digital Marketing Specialist or similar role.

Required Skills:

• In-depth knowledge of social media platforms, particularly LinkedIn, Instagram, Facebook, etc.
• Proficiency in content creation and storytelling across various digital platforms.
• Excellent video editing/video creation skills.
• Experience with Adobe Creative Suite applications.
• Strong SEO/SEM skills, including keyword research, on-page optimization, and link-building strategies.
• Experience with handling paid ads, with an analytical mindset to interpret data and translate it into actionable insights.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively.

Preferred Skills:

• Fluency in multiple languages.
• Experience with project management tools.

ASSUMPTION: Candidates with additional skills in project management, data analysis, or graphic design may have an advantage.

💰 Compensation & Benefits

Salary Range: PHP 25,000 - 30,000 per month. This range is based on industry standards for digital marketing specialists with 2-5 years of experience in the Philippines.

Benefits:

• HMO on the first day of hire.
• 15 Vacation Leaves and 5 Sick Leaves.
• Annual Performance Reviews.
• Unlimited Employee Referral Incentives.
• Employee Loan Facilities.
• Social Clubs and Interest Workshops.
• Company events with chances to win amazing prizes and be rewarded for outstanding performance.
• Statutory Benefits: Maternity, Paternity, and Solo Parent Leaves, Magna Carta for Women, Retirement Benefits, OT, and Premium Pays.

Working Hours: 20 hours per week, with flexible scheduling (1pm to 5pm or 2pm to 6pm PHT).

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Boomering Inc is a leading BPO company in Clark Freeport Zone, Pampanga, specializing in offshoring and outsourcing solutions.

Company Size: Boomering Inc has 201-500 employees, providing a collaborative culture of excellence and equal opportunities.

Founded: Boomering Inc was founded in 2017 and is an ISO-certified company.

Company Description:

• Boomering Inc enriches client and staff lives through simple and smart offshoring solutions.
• The company's mission is to provide local expertise and experience with a global footprint through its legal network.
• Boomering Inc prides itself on finding the best solutions efficiently, innovatively, and reasonably for its clients.

Company Specialties:

• Offshoring and outsourcing services.
• Recruitment and marketing.
• Sales and remote teams.
• Accounting and finance, information technology, and professional services.
• Education, business support, real estate, and remote staff.

Company Website: boomering.ph

ASSUMPTION: Boomering Inc's focus on providing local expertise with a global footprint makes it an attractive option for clients seeking offshoring and outsourcing solutions.

📊 Role Analysis

Career Level: The Digital Marketing Specialist role is a mid-level position, requiring 2-3 years of experience in digital marketing.

Reporting Structure: This role reports directly to the Marketing Manager or a similar position within the company.

Work Arrangement: This is a remote, full-time position with flexible scheduling (1pm to 5pm or 2pm to 6pm PHT).

Growth Opportunities:

• Progression to a senior or management role within the marketing department.
• Expanding skills in digital marketing, project management, or data analysis.
• Potential opportunities to work on international campaigns or collaborate with global teams.

ASSUMPTION: The Digital Marketing Specialist role offers opportunities for career growth and skill development within the marketing department.

🌍 Location & Work Environment

Office Type: Remote, with the option to work from home.

Office Location(s): Angeles City, Angeles, Philippines

Geographic Context:

• Angeles City is located in the province of Pampanga, Philippines.
• The city offers a mix of urban and suburban living, with a cost of living that is generally lower than in major cities like Manila.
• Angeles City is home to numerous BPO companies and call centers, providing ample opportunities for networking and professional growth.

Work Schedule: Flexible scheduling (1pm to 5pm or 2pm to 6pm PHT), with a total of 20 hours per week.

ASSUMPTION: The remote work arrangement and flexible scheduling allow for a better work-life balance, while the geographic context provides a supportive environment for professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR department.
• Technical assessment or case study presentation.
• Final interview with the hiring manager or a panel of interviewers.

Key Assessment Areas:

• Digital marketing skills and knowledge.
• Creativity and problem-solving abilities.
• Communication and interpersonal skills.
• Cultural fit and alignment with company values.

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing skills and experience.
• Prepare examples of successful digital marketing campaigns you've worked on, focusing on results and metrics.
• Be ready to discuss your understanding of the company and the role, as well as your long-term career goals.

ATS Keywords: Digital Marketing, Social Media Management, Content Creation, Video Editing, SEO, SEM, Paid Advertising, Analytical Skills, Communication Skills, Interpersonal Skills

ASSUMPTION: The application process for Boomering Inc may vary depending on the specific role and the candidate's qualifications.

🛠️ Tools & Technologies

• Adobe Creative Suite applications (e.g., Photoshop, Premiere Pro, After Effects).
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social).
• SEO and SEM tools (e.g., Google Analytics, SEMrush, Ahrefs).
• Paid advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads).

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's preferences and the candidate's skills.

👔 Cultural Fit Considerations

Company Values:

• Service: Providing exceptional customer service and support.
• Transparency: Fostering open and honest communication.
• Excellence: Striving for continuous improvement and high-quality work.
• Partnership: Building strong, collaborative relationships with clients and colleagues.

Work Style:

• Collaborative and team-oriented.
• Results-driven and focused on achieving goals.
• Adaptable and open to feedback and growth.

Self-Assessment Questions:

• Do you have a strong commitment to providing exceptional customer service?
• Are you comfortable working in a remote, collaborative environment?
• Do you have a growth mindset and a willingness to learn and adapt?

ASSUMPTION: Boomering Inc values candidates who are committed to providing exceptional customer service, working well in a collaborative environment, and demonstrating a growth mindset.

⚠️ Potential Challenges

• Managing multiple social media platforms and creating engaging content for each.
• Keeping up with the latest digital marketing trends and best practices.
• Balancing multiple responsibilities and prioritizing tasks effectively.
• Working remotely and maintaining productivity in a home office environment.

ASSUMPTION: The potential challenges of this role are common to digital marketing specialists and can be overcome with strong organizational skills, continuous learning, and effective time management.

📈 Similar Roles Comparison

• Compared to other digital marketing specialist roles, this position may require more video editing and creation skills.
• Boomering Inc's focus on offshoring and outsourcing services may provide unique opportunities for international collaboration and exposure.
• Career progression in digital marketing may involve moving into senior or management roles within the marketing department or exploring opportunities in related fields like project management or data analysis.

ASSUMPTION: The specific aspects of this role may vary depending on the company's size, industry, and culture, as well as the candidate's skills and experience.

📝 Sample Projects

• Developing and executing a social media marketing campaign to increase brand awareness and engagement.
• Creating and optimizing SEO/SEM strategies to improve search engine rankings and organic traffic.
• Handling paid advertising campaigns to drive brand growth and conversions.

ASSUMPTION: The specific projects required for this role may vary depending on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing strategy?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Boomering Inc support the professional development and growth of its employees?
• What are the opportunities for career progression within the marketing department or the company as a whole?
• How does Boomering Inc foster a collaborative and inclusive work environment, particularly in a remote setting?

ASSUMPTION: Asking these questions demonstrates a strong interest in the role and the company, as well as a commitment to understanding the expectations and opportunities for growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Boomering Careers portal.
• Tailor your resume and cover letter to highlight your digital marketing skills and experience.
• Prepare examples of successful digital marketing campaigns you've worked on, focusing on results and metrics.
• Be ready to discuss your understanding of the company and the role, as well as your long-term career goals.
• Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.