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Digital Marketing Specialist

Jobs for Humanity
Full-time
On-site
Los Angeles, California, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketing Specialist

πŸ”Ή Company: Jobs for Humanity

πŸ”Ή Location: Los Angeles, California, United States

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 19, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote OK (with overlap of 3-4 hours/day with US Pacific time zone)

πŸš€ Job Overview

Key aspects of this role include:

  • Leading and supporting various marketing efforts to drive customer acquisition and brand awareness
  • Planning, building, and executing email marketing campaigns for lead generation and customer engagement
  • Developing and managing demand generation campaigns targeted at specific regions
  • Creating and managing content, including blogs, newsletters, whitepapers, and case studies
  • Tracking, analyzing, and reporting on marketing campaign performance using Google Analytics

ASSUMPTION: This role requires a strong balance of creativity and analytical skills, with a focus on driving results and optimizing marketing ROI.

πŸ“‹ Key Responsibilities

βœ… Plan, build, and execute email marketing campaigns for lead generation and customer engagement

βœ… Develop and manage demand generation campaigns targeted at specific regions (US, Europe, LATAM)

βœ… Help manage paid media and SEO/SEM initiatives, including keyword analysis and ad optimization

βœ… Write and design marketing content including blogs, newsletters, whitepapers, and case studies

βœ… Assist in website content development and updates (WordPress proficiency required)

βœ… Create social media content calendars and execute campaigns to increase brand visibility

βœ… Track, analyze, and report on marketing campaign performance using Google Analytics and other tools

βœ… Provide insights and recommendations to optimize marketing ROI

βœ… Support general marketing operations and administrative tasks

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven analysis to maximize marketing effectiveness.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or related field

Experience: 2+ years of experience in digital marketing, preferably in B2B or SaaS environments

Required Skills:

  • Strong verbal and written English communication skills
  • Proficiency in WordPress, Google Analytics, and basic SEO tools
  • Experience managing social media for business (LinkedIn, Facebook, Twitter)
  • Graphic design skills (Canva, Adobe suite, or similar)
  • Ability to work remotely and overlap 3-4 hours/day with US Pacific time zone

Preferred Skills:

  • Experience with marketing automation tools (e.g., HubSpot, Marketo)
  • Fluency in additional languages

ASSUMPTION: Candidates with experience in B2B or SaaS environments and proficiency in marketing automation tools will be at an advantage.

πŸ’° Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on industry standards for a Digital Marketing Specialist with 2-5 years of experience in Los Angeles)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Flexible work arrangements
  • Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Non-profit Organizations, focused on connecting historically underrepresented talent to welcoming employers

Company Size: 11-50 employees, offering a dynamic and collaborative work environment

Founded: 2020, with a mission to pave the way to a fairer future for all

Company Description:

  • Jobs for Humanity combines cutting-edge recruiting technology and expert D&I consultation to make inclusive hiring seamless, scalable, and sustainable
  • They connect historically underrepresented talent to welcoming employers across the globe
  • Their services include job hunting, diversity coaching, training, and events

Company Specialties:

  • Job hunting
  • Diversity and inclusion
  • Coaching
  • Training and events

Company Website: www.jobsforhumanity.com

ASSUMPTION: Jobs for Humanity is a mission-driven organization that values diversity, inclusion, and equal opportunity.

πŸ“Š Role Analysis

Career Level: Mid-level, with opportunities for growth and professional development

Reporting Structure: This role reports directly to the Marketing Manager and works closely with the Sales and Marketing team

Work Arrangement: Remote OK, with a required overlap of 3-4 hours/day with US Pacific time zone

Growth Opportunities:

  • Expanding marketing efforts across new regions and platforms
  • Developing and leading marketing campaigns for new products or services
  • Potential career progression into a senior marketing role

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team.

🌍 Location & Work Environment

Office Type: Remote-first, with the option to work from home or a co-working space

Office Location(s): Los Angeles, California, United States

Geographic Context:

  • Los Angeles is a diverse and vibrant city with a strong job market and numerous cultural attractions
  • The city offers a Mediterranean climate, with mild winters and warm summers
  • Los Angeles is known for its traffic, so remote work can help save time and reduce commuting stress

Work Schedule: Full-time (40 hours/week) with flexible scheduling and a required overlap of 3-4 hours/day with US Pacific time zone

ASSUMPTION: Remote work offers flexibility and work-life balance, but may require self-motivation and strong communication skills.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Resume screening
  • Phone or video call interview
  • Take-home assignment or case study
  • Final interview with the Marketing Manager and/or other team members

Key Assessment Areas:

  • Marketing strategy and campaign development
  • Data analysis and reporting
  • Communication and presentation skills
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant marketing experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of the role and company mission
  • Prepare examples of your marketing content and campaign ideas for the interview
  • Be ready to discuss your approach to data-driven marketing and optimization

ATS Keywords: Digital Marketing, Content Creation, Lead Generation, Campaign Execution, Performance Tracking, Email Marketing, Demand Generation, SEO, SEM, Google Analytics, WordPress, Social Media Management, Graphic Design, Analytical Skills, Communication Skills, Remote Work

ASSUMPTION: The application process may vary depending on the volume of applicants and the hiring manager's availability.

πŸ› οΈ Tools & Technologies

  • WordPress
  • Google Analytics
  • SEO tools (e.g., SEMrush, Ahrefs)
  • Social media management platforms (e.g., Hootsuite, Buffer)
  • Graphic design tools (e.g., Canva, Adobe suite)
  • Marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: Proficiency in these tools is required for this role, and candidates should be comfortable learning and adapting to new technologies as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Inclusion and diversity
  • Expertise and innovation
  • Collaboration and teamwork
  • Integrity and accountability

Work Style:

  • Remote-friendly and flexible
  • Data-driven and results-oriented
  • Collaborative and team-focused
  • Adaptable and open to feedback

Self-Assessment Questions:

  • Do you have a strong commitment to diversity, inclusion, and equal opportunity?
  • Are you comfortable working remotely and managing your time effectively?
  • Do you thrive in a collaborative environment and enjoy working with a team?

ASSUMPTION: Candidates who align with Jobs for Humanity's values and work style will be a strong fit for this role.

⚠️ Potential Challenges

  • Managing multiple marketing channels and campaigns simultaneously
  • Adapting to a remote work environment and maintaining productivity
  • Balancing creative and analytical aspects of the role
  • Keeping up with industry trends and best practices in digital marketing

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Digital Marketing Specialist roles, this position offers a unique focus on inclusive hiring and diversity
  • This role may require more content creation and less focus on paid advertising compared to other marketing roles
  • Career progression in this role could lead to senior marketing positions within the organization or related fields

ASSUMPTION: This role offers a unique blend of marketing responsibilities and a strong focus on diversity and inclusion.

πŸ“ Sample Projects

  • Developing and executing a targeted email marketing campaign to generate leads in the US market
  • Creating a series of blog posts and social media content to raise brand awareness in Europe
  • Analyzing campaign performance data and providing data-driven recommendations to optimize marketing ROI

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

  • How does this role support the company's mission to connect historically underrepresented talent to welcoming employers?
  • What are the most successful marketing campaigns the company has run in the past, and what can I learn from them?
  • How does the company approach diversity, equity, and inclusion in its hiring and marketing efforts?
  • What opportunities are there for professional growth and development within the marketing team?
  • How does the company support remote workers and ensure a positive work-life balance?

ASSUMPTION: Asking these questions can help candidates better understand the role, the company culture, and the opportunities for growth.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your resume, cover letter, and transcript to [email protected]
  • Highlight your relevant marketing experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of the role and company mission
  • Prepare examples of your marketing content and campaign ideas for the interview
  • Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.