📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Sanford Health
🔹 Location: Sioux Falls, South Dakota, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and maintaining Sanford's website properties and related tools/technology
- Collaborating with marketing and IT teams to implement campaigns and resolve technical issues
- Ensuring website accessibility and quality control in adherence with WCAG AA standards
- Assisting in onboarding new technology platforms and reinforcing brand awareness
ASSUMPTION: This role requires a balance of technical and creative skills, with a focus on digital marketing and website management.
📋 Key Responsibilities
✅ Coordinate, execute, and maintain digital platforms related to business initiatives
✅ Manage website properties with fresh, dynamic content and ensure quality control
✅ Own and manage various tools/technology such as Yext, SiteImprove, Conducto, and Google My Business
✅ Collaborate with Consumer Marketing and Digital Marketing Strategist to create and implement campaign initiatives
✅ Serve as a liaison between marketing and IT, assisting in prioritizing marketing-related IT projects
✅ Maintain website accessibility and reinforce brand awareness through website style and consistency
ASSUMPTION: This role may require occasional overtime to meet project deadlines or address technical issues.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field
Experience: 1-3 years of marketing experience preferred
Required Skills:
- Proven experience in digital marketing and website management
- Strong communication and collaboration skills
- Familiarity with accessibility standards (WCAG AA)
- Ability to work with various tools/technology and learn new platforms
- Proven problem-solving and analytical skills
Preferred Skills:
- Experience with Sanford's specific tools/technology
- Knowledge of the healthcare industry
- Fluency in multiple languages (beneficial but not required)
ASSUMPTION: While a Bachelor's degree is preferred, Sanford Health may consider 6 years of applicable experience in lieu of education.
💰 Compensation & Benefits
Salary Range: $21.50 - $34.50 per hour
Benefits:
- Competitive benefits package for full-time employees
- 401(k) retirement plan with employer match
- Tuition reimbursement and professional development opportunities
- Employee assistance program
Working Hours: 40 hours per week, with potential for occasional overtime
ASSUMPTION: The salary range provided is based on the job posting and industry standards for similar roles in the Sioux Falls area.
📌 Applicant Insights
🔍 Company Context
Industry: Sanford Health is a not-for-profit health system focused on transforming the healthcare experience and providing access to world-class healthcare in America’s heartland.
Company Size: Sanford Health is one of the largest rural health systems in the U.S., with over 10,000 employees.
Founded: Sanford Health was founded in 1908 and has since grown to serve over one million patients and 220,000 health plan members across 250,000 square miles.
Company Description:
- Sanford Health is dedicated to the work of health and healing, with a mission to improve the health and well-being of the communities it serves
- The organization offers a wide range of services, including cancer, children's, heart, orthopedics & sports medicine, and women's services
- Sanford Health has a strong commitment to research and clinical trials, with over 170 clinical investigators and research scientists
Company Specialties:
- Cancer
- Children's
- Heart
- Orthopedics & Sports Medicine
- Women's
Company Website: http://www.sanfordhealth.org
ASSUMPTION: Sanford Health's large size and diverse service offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in digital marketing and website management.
Reporting Structure: The Digital Marketing Specialist reports directly to the Consumer Marketing department and works closely with the Digital Marketing Strategist and IT teams.
Work Arrangement: This is an on-site position, with the potential for occasional remote work or flexible hours to accommodate project needs.
Growth Opportunities:
- Advancement within the marketing department or related fields
- Expansion of skills and knowledge through professional development opportunities
- Potential to work on high-impact projects and initiatives
ASSUMPTION: Sanford Health's commitment to growth and development may provide opportunities for career advancement within the organization.
🌍 Location & Work Environment
Office Type: Sanford Health's Sioux Falls campus is a modern, collaborative work environment with state-of-the-art facilities.
Office Location(s): Sioux Falls, South Dakota, United States
Geographic Context:
- Sioux Falls is the largest city in South Dakota, with a population of over 180,000
- The city offers a high quality of life, with a low cost of living, excellent schools, and a vibrant arts and culture scene
- Sioux Falls is home to several major healthcare providers, including Sanford Health
Work Schedule: The standard workweek is Monday through Friday, with occasional overtime as needed.
ASSUMPTION: Sioux Falls' growing economy and strong job market may provide additional opportunities for career growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with senior leadership
Key Assessment Areas:
- Digital marketing and website management skills
- Communication and collaboration abilities
- Problem-solving and analytical skills
- Cultural fit and alignment with Sanford Health's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your understanding of Sanford Health's mission and values
- Prepare examples of your digital marketing and website management work
- Research Sanford Health's recent marketing campaigns and initiatives
ATS Keywords: Digital Marketing, Website Management, Content Creation, Quality Assurance, Technical Support, Brand Awareness, Accessibility Standards, Campaign Implementation, Project Prioritization, Liaison Skills, Technology Onboarding, Marketing Strategy, Communication, Collaboration, Problem Solving, Analytical Skills
ASSUMPTION: Sanford Health's application process may vary depending on the specific role and department.
🛠️ Tools & Technologies
- Yext
- SiteImprove
- Conductor
- Google My Business
- Content management systems (CMS) and other website platforms
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Compassion
- Respect
- Excellence
- Stewardship
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you align with Sanford Health's mission and values?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have a results-driven mindset and a commitment to continuous improvement?
ASSUMPTION: Sanford Health places a strong emphasis on cultural fit and alignment with its mission and values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Addressing technical website issues and ensuring quality control
- Keeping up with industry trends and best practices in digital marketing
- Occasional overtime to meet project deadlines or address technical issues
ASSUMPTION: These challenges can be overcome through strong organizational skills, effective communication, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- Compared to other digital marketing specialist roles, this position places a stronger emphasis on website management and technical support
- This role may require more frequent collaboration with IT and other departments
- Career progression in this role may involve expanding into other marketing specialties or advancing to management positions
ASSUMPTION: Similar roles may vary in their focus on website management, technical support, and collaboration with other departments.
📝 Sample Projects
- Managing a website redesign project, including content migration and quality assurance
- Implementing a new marketing campaign, including coordination with IT and other departments
- Conducting a website accessibility audit and addressing identified issues
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of all projects.
❓ Key Questions to Ask During Interview
- What are the most pressing priorities for this role in the first 90 days?
- How does this role collaborate with other departments, such as IT and consumer marketing?
- What opportunities are there for professional development and growth within this role?
- How does Sanford Health support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can they be effectively managed?
ASSUMPTION: These questions are intended to provide insight into the day-to-day responsibilities, work environment, and career growth opportunities associated with this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing and website management skills and experiences
- Prepare examples of your digital marketing and website management work
- Research Sanford Health's recent marketing campaigns and initiatives
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
