Digital Marketing Specialist

📌 Core Information 🔹 Job Title: Digital Marketing Specialist 🔹 Company: 52TEN 🔹 Location: Scottsdale, Arizona 🔹 Job Type: Full-Time, Remote 🔹 Category: Marketing 🔹 Date Posted: July 29, 2025 🚀 Job Overview Key aspects of this role include: 1. Social Media Management: Plan, create, and publish engaging content for 52TEN’s portfolio of manufactured housing communities, ensuring consistent branding and growth. 2. Responsive Marketing Support: Serve as the primary marketing contact for all Property Managers, addressing requests promptly and delivering polished materials under tight deadlines. 3. Graphic Design & Copywriting: Maintain an up-to-date library of 52TEN-branded marketing assets and fulfill ad hoc design and copywriting needs within agreed-upon timelines. 4. Property Onboarding & Offboarding: Ensure all digital platforms reflect current property status and branding within 14 business days of acquisition or sale. 5. Website & Listing Management: Review and update each property’s website and online business listings monthly, maintaining accurate and up-to-date information. ASSUMPTION: This role requires a proactive, detail-oriented individual with strong communication skills and the ability to manage multiple projects simultaneously. A background in real estate or property management is preferred but not required. 📋 Key Responsibilities 🔑 Social Media Content Management: - Plan, create, and publish engaging content for 52TEN’s portfolio of manufactured housing communities. - Maintain a consistent posting cadence (minimum 6 posts per month per park) and ensure all content aligns with brand guidelines. - Set and achieve goals for account growth and engagement. 🔑 Responsive Marketing Support for 52TEN’s Portfolio of Properties: - Serve as the primary marketing contact for all Property Managers. - Address marketing-related requests within 1 business day and complete 95% of standard requests within 3 business days. 🔑 Graphic Design & Copywriting: - Maintain an up-to-date library of 52TEN-branded marketing assets (graphics, templates, flyers, signage, etc.). - Fulfill ad hoc design, copywriting, and editing needs within agreed-upon timelines. 🔑 Property Onboarding & Offboarding: - Digitally onboard new properties and offboard sold properties within 14 business days of acquisition or sale, ensuring all websites, directories, and digital systems reflect current status and branding. 🔑 Website & Listing Management: - Review and update each property’s website at least once per quarter to ensure accuracy of content, images, pricing, and availability. - Address one-off website change requests within 3 business days. - Maintain accurate and up-to-date Google Business and Yelp listings for all properties, reviewing and updating information at least monthly and responding to customer reviews within 2 business days. 🔑 Database Maintenance: - Keep the 52TEN marketing database (HubSpot) clean and organized by performing monthly data hygiene reviews. - Ensure 100% of contacts have complete, non-duplicative records. 🔑 Vendor Coordination: - Search and vet vendors for 52TEN marketing needs such as property-level monument signage, photography, videography, etc. - Serve as the project manager, keeping large projects on-track. 🔑 Photography & Videography: - Perform basic photography editing in LightRoom or PhotoShop, videography in PremierPro or PremierRush, and file and maintain assets in Google Drive folders. ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and priorities simultaneously. A proactive approach and ability to thrive in a fast-paced, ever-changing digital environment are essential. 🎯 Required Qualifications 🔑 Education: - Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field, or an equivalent combination of education and hands-on experience. 🔑 Experience: - 3-4 years of experience in digital marketing, preferably in real estate, property management, or multi-location service industries. 🔑 Required Skills: - Proficiency in Meta Business Suite, Adobe Creative Suite (PhotoShop, LightRoom, Illustrator, InDesign, PremierRush, PremierPro), Canva, Google Business, Yelp. - Excellent written and visual communication skills, with the ability to convey brand messages clearly and consistently across platforms. - Highly organized with sharp attention to detail and the ability to manage multiple projects and priorities simultaneously. - Self-starter who thrives in a fast-paced environment and can execute with minimal supervision. - Curious, proactive, and always looking for ways to improve performance, systems, and creative output. 🔑 Preferred Skills: - Experience using CRMs such as HubSpot, with a strong understanding of audience segmentation and email marketing workflows. - Working knowledge of WordPress and experience managing website content updates. ASSUMPTION: Candidates with a background in real estate or property management are preferred but not required. Relevant industry experience and a strong portfolio demonstrating the required skills are highly valued. 💰 Compensation & Benefits 🔑 Salary Range: $65,000 - $75,000 per year 🔑 Benefits: - 3 weeks (15 days) of PTO in your first year of employment - Company paid holidays - Group medical, dental, and vision insurance - Life insurance - Technology reimbursements - Remote position with work flexibility ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The final offer may vary based on the candidate's qualifications and the company's internal compensation structure. 📌 Applicant Insights 🔍 Company Context 🔑 Industry: Financial Services, specializing in mobile home park investments 🔑 Company Size: 11-50 employees 🔑 Founded: 2016 🔑 Company Description: 52TEN brings investors together and partners with them in mobile home park investments, offering a recession-resistant real estate niche with predictable income and peace of mind through any market cycle. 🔑 Company Specialties: - Mobile home park investments - Investing - Retirement planning - Alternative investments - Mobile home investments - RV parks 🔑 Company Website: 52ten.com 🔍 Role Analysis 🔑 Career Level: Mid-level marketing role with opportunities for growth and career advancement 🔑 Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various internal teams, including Property Management and Investor Relations. 🔑 Work Arrangement: Remote, with the flexibility to work from anywhere with a stable internet connection. 🔑 Growth Opportunities: - As 52TEN continues to grow its portfolio, there will be opportunities for the Digital Marketing Specialist to take on additional responsibilities and advance their career within the marketing department or explore other areas of the business. - The ideal candidate will be proactive, seeking out new challenges and initiatives to drive marketing efforts forward. 🔑 Location & Work Environment: - Office Type: Remote, with no physical office location. - Office Location(s): N/A (remote work) - Geographic Context: Scottsdale, Arizona, is a suburb of Phoenix, offering a desert climate and a mix of urban and rural environments. The area is known for its outdoor recreation opportunities, cultural attractions, and a relatively low cost of living compared to other major metropolitan areas in the Southwest. - Work Schedule: Flexible, with core hours between 9:00 AM and 5:00 PM MST, but the ability to work independently and manage time effectively is essential for success in this remote role. 💼 Interview & Application Insights 🔑 Typical Process: 1. Online application submission 2. Phone or video screening with the Hiring Manager 3. In-depth behavioral and skills-based interview with the Marketing Manager and a member of the Property Management team 4. Final interview with the CEO or another senior leader 🔑 Key Assessment Areas: 1. Marketing and digital strategy development 2. Social media management and content creation 3. Graphic design and copywriting skills 4. Project management and organizational skills 5. Cultural fit and alignment with 52TEN’s core values 🔑 Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences specific to this role. 2. Showcase your portfolio or examples of your work, demonstrating your graphic design, copywriting, and marketing skills. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to thrive in a fast-paced, remote work environment. 4. Research 52TEN’s business model, industry, and competitors to demonstrate your understanding of the company and its market position. 🛠️ Tools & Technologies 🔑 Tools & Technologies: - Adobe Creative Suite (PhotoShop, LightRoom, Illustrator, InDesign, PremierPro, PremierRush) - Canva - Google Business - Yelp - Meta Business Suite - HubSpot (CRM) - WordPress - Google Drive 👔 Cultural Fit Considerations 🔑 Company Values: - Integrity: We always do the right thing, even when no one is watching. - Accountability: We take ownership of our actions and their outcomes. - Collaboration: We work together to achieve shared goals and support one another’s success. - Continuous Learning: We embrace new ideas, seek feedback, and strive to improve ourselves and our work. - Results-Driven: We focus on delivering meaningful results and making a tangible impact. 🔑 Work Style: - 52TEN values a fast-paced, goal-oriented work environment that runs on the Entrepreneurial Operating System (EOS). - Employees are expected to be self-starters who can execute with minimal supervision and thrive in a remote work setting. - The company culture emphasizes work-life balance, with the understanding that work should complement, not consume, employees’ personal lives. 🔑 Self-Assessment Questions: 1. How do you ensure that your work aligns with 52TEN’s core values, particularly in a remote work environment? 2. Describe a time when you had to manage multiple projects and priorities simultaneously. How did you ensure that each project received the attention it deserved, and what was the outcome? 3. How do you approach learning new tools or technologies to improve your work and stay current in the digital marketing landscape? ⚠️ Potential Challenges 🔑 Challenges Specific to This Role: 1. Managing multiple projects and priorities simultaneously in a fast-paced, remote work environment. 2. Ensuring consistent branding and messaging across various digital platforms and marketing materials. 3. Balancing the need for creativity and innovation with adherence to brand guidelines and quality control standards. 🔑 Challenges Specific to 52TEN: 1. Working with a diverse portfolio of properties, each with its unique branding and target audience. 2. Adapting to the ever-changing digital landscape and staying current with best practices and industry trends. 3. Collaborating effectively with remote teams and stakeholders across different time zones and departments. 📈 Similar Roles Comparison 🔑 Comparison Points: 1. Unlike traditional marketing roles, this position focuses on digital marketing for a specific niche within the real estate industry, requiring a deep understanding of both digital marketing strategies and the unique aspects of manufactured housing communities. 2. This role offers the opportunity to work with a wide range of digital marketing channels and tools, allowing for continuous learning and growth. 3. The career path for a Digital Marketing Specialist at 52TEN may differ from that of a similar role at a larger corporation, with more opportunities for cross-functional collaboration and direct impact on the company’s bottom line. 📝 Sample Projects 🔑 Sample Projects Specific to This Role: 1. Developing and executing a social media campaign to promote a newly acquired property, including creating engaging content, coordinating with the Property Manager, and analyzing campaign performance. 2. Designing and implementing a website refresh for an existing property, ensuring accurate and up-to-date information and optimizing the site for search engines. 3. Collaborating with the Property Management team to create targeted email marketing campaigns to increase occupancy and drive lease renewals. 💡 Key Questions to Ask During Interview 🔑 Questions Specific to Role Responsibilities: 1. How do you prioritize and manage multiple projects and deadlines in a remote work environment? 2. Can you describe a time when you had to adapt your marketing strategy due to a change in target audience or market conditions? How did you approach this challenge, and what was the outcome? 3. How do you ensure that your marketing efforts align with 52TEN’s brand guidelines and overall marketing strategy? 🔑 Questions Specific to Team Structure: 1. How do you collaborate with remote teams and stakeholders to ensure effective communication and project success? 2. Can you describe a time when you had to manage a team member who was not meeting expectations? How did you approach this situation, and what was the outcome? 3. How do you foster a positive and productive work environment in a remote setting? 🔑 Questions Specific to Company Culture: 1. How does 52TEN’s use of the Entrepreneurial Operating System (EOS) influence your day-to-day work and decision-making processes? 2. Can you provide an example of a time when you demonstrated 52TEN’s core values in your work? How did this contribute to your team’s success or the overall company goals? 3. How do you balance work-life integration in a remote work environment, and what strategies do you use to maintain productivity and well-being? 📌 Next Steps for Applicants 🔑 To apply for this position: 1. Submit your application through the provided link: 52ten.applytojob.com/apply/VYfbCknu3e/Digital-Marketing-Specialist 2. Tailor your resume and cover letter to highlight relevant skills and experiences specific to this role. 3. Prepare for a phone or video screening with the Hiring Manager, followed by in-depth behavioral and skills-based interviews with the Marketing Manager and a member of the Property Management team. 4. Be ready for a final interview with the CEO or another senior leader, focusing on cultural fit and long-term career goals. ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.