Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: ENMAX

🔹 Location: ENMAX Place, Calgary, AB

🔹 Job Type: Limited Term (12 months), Management Professional (MP)

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Tues-Thurs in office, Mon & Fri remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic digital marketing plans across various platforms
• Monitoring and optimizing campaign performance using data-driven approaches
• Collaborating with cross-functional teams to enhance customer experience online
• Staying current with industry trends and platform updates
• Mentoring team members to enhance their digital marketing knowledge

ASSUMPTION: This role requires a high level of digital marketing expertise and experience managing multiple campaigns simultaneously. The hybrid work arrangement allows for a balance between independent work from home and collaborative work in the office.

📋 Key Responsibilities

✅ Develop and execute strategic customized marketing plans across platforms including DV360, Amazon DSP, The Trade Desk, Meta, and YouTube, adapting for different audiences and market dynamics

✅ Monitor daily campaign performance, lead analysis, A/B testing, and optimization recommendations, and provide weekly campaign reporting using GA4 and platform reporting tools

✅ Set up tracking in Google Tag Manager for accurate and comprehensive campaign reporting, and perform quality assurance checks on ad tags and tracking pixels

✅ Manage paid search campaigns, including keyword research, targeting, bidding strategies, and ad copy development, and optimize keywords and bid management

✅ Manage a full-funnel digital media mix in collaboration with internal team members and external partners to ensure alignment across omni-channel campaigns

✅ Manage digital advertising budget and forecast digital marketing performance metrics

✅ Elevate the customer experience online by identifying customer needs and making improvements to the website in collaboration with various teams

✅ Stay current on industry trends, platform updates, and digital marketing best practices

✅ Mentor other team members to enhance their digital marketing knowledge

ASSUMPTION: The role requires strong project management and collaboration skills, with the ability to manage multiple campaigns and work effectively with cross-functional teams to achieve results.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or Communications

Experience: 5+ years of digital marketing experience responsible for the creation and implementation of search, display, and paid social campaigns, analytics, testing, optimization, and reporting

Required Skills:

• Proficiency with DSPs (DV360, The Trade Desk, Amazon DSP)
• Proficiency with Google Analytics, Google Tag Manager, and Looker Studio
• Proficiency with Meta Business and YouTube Ads
• Experience with SEMRush is considered an asset
• Understands tracking (pixels, UTM parameters) and campaign QA
• Familiar with SEO best practices
• Proficiency with Excel (pivot tables, lookups)
• Competency with Power Point, Word, Teams, and Outlook

Preferred Skills:

• Google and Meta certifications
• Hootsuite or Sprout Social certifications

ASSUMPTION: The role requires a strong data-driven approach to decision-making, with the ability to work under high pressure in a fast-changing environment while maintaining focus.

💰 Compensation & Benefits

Salary Range: Based on the role and experience level, the estimated salary range for this position is CAD 85,000 - CAD 110,000 per year. This is an estimate and the actual salary may vary based on the company's compensation structure.

Benefits:

• Competitive compensation
• Flexible benefits program
• Free onsite fitness facility
• Onsite childcare centre (upon availability)
• Free parking

Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement (Tues-Thurs in office, Mon & Fri remote)

ASSUMPTION: The salary range provided is an estimate based on industry standards for digital marketing specialists with 5-10 years of experience in Calgary, Alberta. The actual salary may vary based on the company's compensation structure and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: ENMAX operates in the utilities industry, providing electricity services, products, and solutions. The company is headquartered in Calgary, Alberta, with operations across Alberta and Maine.

Company Size: ENMAX has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: ENMAX was founded in 1995 as a private corporation, with The City of Calgary as its sole shareholder.

Company Description:

• ENMAX is a provider of electricity services, products, and solutions
• The company owns and operates transmission and distribution utilities, power generation facilities, and offers a range of electricity and natural gas products and services
• ENMAX is committed to strengthening relationships with Indigenous Nations and peoples in all communities where it operates

Company Specialties:

• Electricity Transmission & Distribution
• Energy Marketing
• Natural Gas
• Green Power
• Power Generation

Company Website: http://www.enmax.com

ASSUMPTION: ENMAX's focus on sustainability and green power initiatives may provide opportunities for candidates interested in working in the renewable energy sector.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in digital marketing.

Reporting Structure: The Digital Marketing Specialist reports directly to the Manager of Competitive Marketing.

Work Arrangement: This role follows a hybrid work arrangement, with employees working from home on Mondays and Fridays and in the office on Tuesdays, Wednesdays, and Thursdays.

Growth Opportunities:

• As ENMAX continues to grow and expand its operations, there may be opportunities for career advancement within the marketing department or other areas of the business
• The company offers a comprehensive flexible benefits program, providing employees with opportunities to customize their benefits package to meet their individual needs
• ENMAX's commitment to a safe and respectful workplace, as well as its focus on diversity and inclusion, provides opportunities for professional development and growth

ASSUMPTION: The hybrid work arrangement may provide flexibility for employees with personal commitments or those who prefer a balance between working from home and in the office.

🌍 Location & Work Environment

Office Type: ENMAX Place is a modern, multi-purpose building located in southeast Calgary, offering a variety of amenities, including a fitness center, childcare center, and on-site dining options.

Office Location(s): ENMAX Place (141 - 50th Avenue SE, Calgary, AB)

Geographic Context:

• Calgary is the largest city in Alberta, with a population of over 1.2 million people
• The city is known for its diverse economy, with a strong focus on the energy sector
• Calgary offers a high quality of life, with numerous cultural attractions, recreational opportunities, and a vibrant downtown core

Work Schedule: Full-time, 40 hours per week, with a hybrid work arrangement (Tues-Thurs in office, Mon & Fri remote)

ASSUMPTION: The office location and work schedule may be subject to change based on the company's needs and the employee's individual circumstances.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Background check and reference checks
• Job offer and onboarding

Key Assessment Areas:

• Digital marketing expertise and experience
• Project management and collaboration skills
• Data-driven decision-making and analytical skills
• Communication and presentation skills
• Alignment with ENMAX's values and company culture

Application Tips:

• Highlight relevant digital marketing experience and accomplishments in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with ENMAX's values and company culture
• Prepare examples of digital marketing campaigns you have managed, including data-driven insights and results

ATS Keywords: Digital Marketing, Search Advertising, Display Advertising, Social Advertising, SEO, Google Analytics, Google Tag Manager, Campaign Optimization, A/B Testing, Project Management, Communication, Data Analysis, Customer Experience, Market Trends, Team Collaboration, Mentoring

ASSUMPTION: The application process may vary based on the specific needs of the hiring manager and the company's current hiring practices.

🛠️ Tools & Technologies

• DV360
• Amazon DSP
• The Trade Desk
• Meta (Facebook) Ads
• YouTube Ads
• Google Analytics
• Google Tag Manager
• Looker Studio
• SEMRush
• Excel
• Power Point
• Word
• Teams
• Outlook

ASSUMPTION: The tools and technologies listed are subject to change based on the company's needs and the specific requirements of the role.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Integrity
• Accountability
• Service
• Teamwork
• Agility
• Innovation

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Customer-focused and results-driven

Self-Assessment Questions:

• How do you demonstrate ENMAX's values in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in a digital marketing campaign, and how did you ensure its success?
• How do you approach mentoring and knowledge-sharing with team members who have less experience in digital marketing?

ASSUMPTION: ENMAX's values and work style may evolve over time, and it is essential to stay up-to-date with the company's current culture and expectations.

⚠️ Potential Challenges

• The role requires managing multiple campaigns simultaneously, which can be challenging and time-consuming
• Keeping up with industry trends, platform updates, and best practices can be demanding and require continuous learning
• The hybrid work arrangement may present challenges in maintaining effective communication and collaboration with team members who are working remotely
• The role may require working under tight deadlines and managing multiple priorities, which can be stressful and demanding

ASSUMPTION: The potential challenges listed are not exhaustive, and there may be additional challenges specific to the individual employee or the company's current needs.

📈 Similar Roles Comparison

• Compared to other digital marketing specialist roles, this position places a greater emphasis on paid search campaign management and optimization
• ENMAX's focus on the utilities industry may present unique challenges and opportunities compared to other industries
• Career progression in digital marketing may vary depending on the company's size, structure, and growth prospects

ASSUMPTION: The comparison points listed are not exhaustive, and there may be additional factors to consider when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a targeted digital marketing campaign to increase brand awareness for ENMAX's Easymax retail electricity plans in Alberta
• Optimizing paid search campaigns to improve click-through rates, conversion rates, and return on ad spend for ENMAX's natural gas plans
• Collaborating with cross-functional teams to enhance the customer experience on ENMAX's website, with a focus on improving the Electricity, Natural Gas, Solar, and My Account sections

ASSUMPTION: The sample projects listed are intended to provide examples of the types of projects the Digital Marketing Specialist may be responsible for, and the actual projects may vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department, and how this role fits into the overall team?
• What are the most significant challenges facing the company's digital marketing efforts, and how does this role address those challenges?
• How does ENMAX support the professional development and growth of its employees, particularly in the digital marketing field?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does ENMAX's hybrid work arrangement support work-life balance, and what resources are available to employees to help manage their time effectively?

ASSUMPTION: The key questions listed are intended to provide examples of the types of questions candidates may want to ask during the interview process, and the actual questions may vary based on the candidate's individual interests and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant digital marketing experience and skills
• Write a cover letter that demonstrates your understanding of the role and your fit with ENMAX's values and company culture
• Prepare examples of digital marketing campaigns you have managed, including data-driven insights and results
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.