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Digital Marketing Specialist

CORSAIR
Full-time
On-site
Taiwan
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketing Specialist

πŸ”Ή Company: CORSAIR

πŸ”Ή Location: Taipei, Taiwan

πŸ”Ή Job Type: Full time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 27, 2025

πŸ”Ή Experience Level: Mid-level (2-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Creating and managing digital advertising campaigns in the APAC region
  • Crafting compelling ad copy and visuals
  • Adapting campaign plans into effective paid strategies
  • Optimizing campaigns based on key performance indicators
  • Collaborating with internal teams for campaign success

ASSUMPTION: This role requires a strong understanding of the APAC market and its digital landscape to effectively engage and convert prospects.

πŸ“‹ Key Responsibilities

βœ… Identify target audiences and develop digital campaigns that engage, inform, and convert prospects

βœ… Manage and assist in building campaign text and image ads

βœ… Keep pace with search engine and PPC industry trends and developments

βœ… Manage the day-to-day paid ad campaigns

βœ… Adapt campaign plans and media briefs into paid ad strategies

βœ… Optimize campaigns based on identified KPIs

βœ… Develop meaningful ad copy and creatives for APAC campaigns

βœ… Use advanced bidding strategies to achieve effective campaign ROI

βœ… Review campaign performance and provide insightful analysis

βœ… Coordinate regular reporting and planning meetings with internal stakeholders

βœ… Work closely with internal sales, channel marketing, and corporate marketing teams to collaborate on cross-channel initiatives

ASSUMPTION: This role requires strong analytical skills to continuously optimize campaigns and excellent communication skills to collaborate effectively with internal teams.

🎯 Required Qualifications

Education: Bachelor's degree, preferably in Business or Marketing

Experience: Prior experience in digital campaigns is a must

Required Skills:

  • Experience with META, Naver, and other platforms
  • Experience with Paid Search Advertising (SEM/PPC)
  • Strong writing, editing, and proofing skills
  • Proficiency in Microsoft Word, PowerPoint, and Excel
  • APAC market knowledge

Preferred Skills:

  • Experience and technical knowledge of PC Gaming or PC Hardware products
  • Exceptional written and verbal communication skills
  • Well organized, process-driven with the ability to multitask quickly and efficiently
  • Ability to prioritize and demonstrate attention to detail with great accuracy

ASSUMPTION: While not explicitly stated, proficiency in Mandarin or other local languages may be beneficial for this role due to its focus on the APAC region.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for mid-level marketing roles in Taiwan, the estimated salary range is NT$600,000 - NT$800,000 per year.

Benefits:

  • Health insurance
  • Retirement plans
  • Employee discounts on CORSAIR products

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: CORSAIR operates in the competitive computer hardware manufacturing industry, focusing on gaming systems, consumer electronics, and PC peripherals.

Company Size: CORSAIR has 1,001-5,000 employees globally, with a significant presence in the APAC region.

Founded: CORSAIR was founded in 1994 and has since grown to become a leading global developer and manufacturer of high-performance gaming and streaming gear.

Company Description:

  • Founded in 1994, CORSAIR (NASDAQ:CRSR) is a leading global developer and manufacturer of high-performance gaming and streaming gear.
  • With 21 different product lines, CORSAIR offers a complete range of products that help digital athletes perform at their peak and enable streaming creators to produce studio-quality content for their fans.
  • CORSAIR has a footprint that reaches customers in more than 75 countries and has received over 4,000 product awards.

Company Specialties:

  • Gaming Systems
  • Consumer Electronics
  • Gaming Peripherals
  • Computer Hardware
  • PC Peripherals

Company Website: http://www.corsair.com

ASSUMPTION: CORSAIR's focus on the gaming and streaming market makes this role an excellent fit for candidates passionate about gaming and digital content creation.

πŸ“Š Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in digital campaigns and a strong understanding of the APAC market.

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and collaborate with various internal teams, including sales, channel marketing, and corporate marketing.

Work Arrangement: This is an on-site position based in Taipei, Taiwan, with standard office hours.

Growth Opportunities:

  • Expanding skills in digital marketing and campaign management
  • Potential to work on global campaigns and collaborate with international teams
  • Opportunities to advance within the marketing department or explore other functions within the company

ASSUMPTION: CORSAIR's global presence and diverse product offerings provide ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: CORSAIR's Taipei office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 5F, No 760, Sec. 4, Bade Rd, Songshan Dist, Taipei City, Taiwan 105

Geographic Context:

  • Taipei is a bustling metropolis with a vibrant tech industry and a strong gaming culture
  • The city offers a high quality of life, with excellent food, entertainment, and cultural attractions
  • Taiwan's strategic location in the APAC region makes it an ideal base for managing digital advertising campaigns targeting the region

Work Schedule: Standard office hours, Monday-Friday, with occasional flexibility for campaign management and team meetings

ASSUMPTION: The dynamic and fast-paced nature of digital marketing may require occasional work outside of standard office hours to manage campaigns and meet deadlines.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site interviews with the hiring manager and relevant team members
  • Final decision and offer

Key Assessment Areas:

  • Digital marketing skills and experience
  • APAC market knowledge and cultural awareness
  • Communication and collaboration skills
  • Problem-solving and analytical skills

Application Tips:

  • Tailor your resume and cover letter to highlight your digital marketing experience and APAC market knowledge
  • Prepare examples of successful digital campaigns you've managed, focusing on results and ROI
  • Demonstrate your understanding of CORSAIR's products and the gaming market

ATS Keywords: Digital Marketing, PPC, SEM, Ad Copywriting, Campaign Management, Data Analysis, Collaboration, Communication, Organization, Multitasking, Attention to Detail, Market Knowledge, Technical Knowledge, Microsoft Office, Creativity, Bidding Strategies, APAC, Taiwan

ASSUMPTION: CORSAIR's application process may involve assessments or case studies to evaluate candidates' digital marketing skills and problem-solving abilities.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, PowerPoint, Excel)
  • Google Ads and other PPC platforms (META, Naver)
  • Social media management tools (Hootsuite, Buffer)
  • Analytics tools (Google Analytics, Adobe Analytics)
  • Project management tools (Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities within the team.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Quality
  • Performance
  • Customer Focus

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on continuous improvement
  • Adaptable and open to feedback

Self-Assessment Questions:

  • How do you stay current with digital marketing trends and industry developments?
  • Can you provide an example of a successful digital campaign you've managed in the APAC region?
  • How do you approach working with diverse teams and stakeholders to achieve campaign success?

ASSUMPTION: CORSAIR values candidates who are passionate about gaming and digital content creation, as well as those who can thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

  • Managing multiple digital advertising campaigns simultaneously
  • Keeping pace with the fast-changing digital marketing landscape
  • Collaborating effectively with internal teams and stakeholders
  • Adapting to the unique cultural and linguistic nuances of the APAC region

ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize tasks, and adapt to the dynamic nature of digital marketing.

πŸ“ˆ Similar Roles Comparison

  • Unlike other digital marketing roles, this position focuses specifically on the APAC region, requiring a strong understanding of its unique market dynamics and cultural nuances
  • Candidates with experience in gaming or PC hardware industries may have a competitive advantage in this role
  • This role offers opportunities for professional growth and development within CORSAIR's global marketing organization

ASSUMPTION: While this role shares similarities with other digital marketing positions, its focus on the APAC region and gaming market sets it apart.

πŸ“ Sample Projects

  • Developing and executing a targeted digital advertising campaign for a new CORSAIR gaming product launch in the APAC region
  • Analyzing campaign performance data to identify trends and optimize bidding strategies
  • Collaborating with internal teams to create compelling ad copy and visuals that resonate with APAC audiences

ASSUMPTION: Successful candidates will be able to provide concrete examples of their digital marketing experience and achievements during the interview process.

❓ Key Questions to Ask During Interview

  • How does this role fit into the broader marketing strategy for CORSAIR's APAC operations?
  • What are the key priorities for this role in the first 90 days?
  • How does CORSAIR support the professional development of its marketing team members?
  • What are the most challenging aspects of managing digital advertising campaigns in the APAC region?
  • How does CORSAIR foster a collaborative and inclusive work environment for its employees?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and commitment to success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your digital marketing experience and APAC market knowledge
  • Prepare examples of successful digital campaigns you've managed, focusing on results and ROI
  • Demonstrate your understanding of CORSAIR's products and the gaming market
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.