📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: AMETEK O'Brien
🔹 Location: AU Padstow, Australia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 16, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: On-site (Hybrid working options available)
🚀 Job Overview
Key aspects of this role include:
- Managing online customer experience and enhancing O’Brien’s digital presence across B2B and B2C channels
- Designing and executing test plans, analyzing results, and delivering actionable recommendations
- Optimizing landing pages and executing SEO strategies in collaboration with cross-functional teams
- Managing user experience and digital content updates via CMS platforms
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous improvement, with a significant portion of time dedicated to analyzing user behavior and optimizing digital experiences.
📋 Key Responsibilities
✅ Design and execute test plans, analyze results, and deliver actionable recommendations to improve personalization, lead generation, and user experience
✅ Use digital tools (e.g., Google Analytics, Search Console) to analyze user behavior, driving continuous digital experience improvements
✅ Optimize landing pages to raise awareness, build trust, and drive conversions
✅ Collaborate with cross-functional teams to translate data into actionable insights
✅ Manage user experience and digital content updates via CMS platforms to support marketing goals
✅ Execute on SEO strategies in collaboration with digital agencies, brand, and product teams
✅ Manage internal platforms, email marketing automation, review responses, and emergency digital communications as needed
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, as well as collaborate effectively with various teams to achieve common goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in digital marketing, with strengths in website optimization, SEO, and CMS
Required Skills:
- Proficient in key digital tools (e.g., Google Analytics, CMS, SEMRush, Marketo, Microsoft Dynamics)
- Strong eye for web analytics, performance reporting, and applying digital best practices
- Confident communicator with the ability to work cross-functionally across teams
- Results-focused critical thinker, with a strong grip of SEO, EDM/CRM, driven by a mentality of continuous improvement
Preferred Skills:
- Experience with SalesForce Marketing Cloud, Optimizely, PowerBI, LookerStudio, Figma, and Snapforms
ASSUMPTION: Candidates with experience in the automotive industry or related fields may have an advantage, but relevant transferable skills are more important than industry-specific experience.
💰 Compensation & Benefits
Salary Range: AU$80,000 - AU$120,000 per annum (Based on experience and market rates for digital marketing specialists in Australia)
Benefits:
- Flexible working, including Hybrid working arrangements
- Ongoing incentive and recognition programs
- Ongoing learning and development opportunities
- Community service/volunteering leave and giving back opportunities
- Employee discounts with O’Brien services and corporate partners
Working Hours: Full-time position, with standard business hours and flexibility for hybrid working arrangements
ASSUMPTION: The salary range provided is an estimate based on market data for digital marketing specialists in Australia. Actual compensation may vary based on the candidate's skills, experience, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 10,001+ employees (Part of Belron, a global leader in vehicle glass repair and replacement)
Founded: 1897 (Belron)
Company Description:
- O’Brien® is part of Belron, the world’s leading vehicle glass repair, replacement, and recalibration services group
- Operates in 37 countries across 6 continents, serving 15 million customers annually
- Focuses on building strong brands in the countries it operates in, with key brands including Carglass®, Safelite® AutoGlass, Autoglass®, Lebeau®, O’Brien®, Smith&Smith®, and Speedy Glass®
Company Specialties:
- Vehicle glass repair and replacement
- Vehicle glass recalibration
- Automotive services
Company Website: belron.com
ASSUMPTION: As a large, global organization, O’Brien® offers opportunities for career growth and exposure to diverse markets and teams.
📊 Role Analysis
Career Level: Mid-Senior level (5+ years of experience)
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including digital agencies, brand, and product teams
Work Arrangement: Hybrid working options, with a mix of on-site and remote work
Growth Opportunities:
- Potential to progress to a senior or management role within the marketing department
- Opportunities to work on diverse projects and gain exposure to different aspects of the business
- Access to learning and development opportunities to enhance skills and advance career growth
ASSUMPTION: This role offers opportunities for career progression within the marketing department and exposure to various aspects of the business, fostering a well-rounded skill set and understanding of the organization.
🌍 Location & Work Environment
Office Type: Hybrid work environment, with a mix of on-site and remote work
Office Location(s): AU Padstow, Australia
Geographic Context:
- Padstow is a suburb in southwestern Sydney, Australia
- The area offers a mix of urban and suburban living, with access to public transportation, shopping centers, and recreational facilities
- Sydney is the largest city in Australia, with a vibrant culture, diverse communities, and numerous employment opportunities
Work Schedule: Standard business hours, with flexibility for hybrid working arrangements
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, catering to different work preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the marketing manager
Key Assessment Areas:
- Digital marketing skills and experience
- Data analysis and interpretation
- Problem-solving and critical thinking
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of digital marketing best practices and SEO strategies
- Showcase your ability to analyze data and drive actionable insights
- Prepare examples of your past work that showcase your skills and achievements
ATS Keywords: Digital Marketing, Website Optimization, SEO, CMS, Web Analytics, Performance Reporting, Email Marketing, Lead Generation, User Experience, Cross-Functional Collaboration, Critical Thinking, Continuous Improvement, Google Analytics, SEM, CRM, Digital Tools
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit within the organization.
🛠️ Tools & Technologies
- Google Analytics
- CMS (Content Management System)
- SEMRush
- Marketo
- Microsoft Dynamics
- SalesForce Marketing Cloud (preferred)
- Optimizely (preferred)
- PowerBI (preferred)
- LookerStudio (preferred)
- Figma (preferred)
- Snapforms (preferred)
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Caring
- Collaborative
- Genuine
- Driven
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Results-focused and continuous improvement mindset
Self-Assessment Questions:
- Do you have a strong eye for web analytics and performance reporting?
- Are you comfortable working cross-functionally with various teams to drive actionable insights?
- Do you have a results-focused, continuous improvement mindset?
ASSUMPTION: Candidates who align with O’Brien’s core values and work style will be more likely to succeed and find fulfillment in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with large datasets and complex analytics tools
- Collaborating effectively with cross-functional teams and stakeholders
- Keeping up with the latest digital marketing trends and best practices
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a willingness to learn and adapt in a dynamic work environment.
📈 Similar Roles Comparison
- This role focuses more on data analysis and optimization than content creation or strategy development compared to similar digital marketing roles
- Within the automotive industry, this role may have unique challenges and opportunities related to the specific products and services offered by O’Brien®
- Career progression in this role may involve moving into a senior or management position within the marketing department or exploring opportunities in related fields, such as data analysis or digital strategy
ASSUMPTION: Candidates should consider their career goals and interests when comparing this role to similar positions in the industry.
📝 Sample Projects
- Conducting A/B tests to optimize landing pages and improve conversion rates
- Analyzing user behavior data to identify trends and inform content strategy
- Collaborating with cross-functional teams to develop and execute SEO strategies that drive organic traffic and improve search engine rankings
ASSUMPTION: These sample projects illustrate the data-driven and collaborative nature of the role, as well as the opportunity to work on diverse and impactful initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to the overall marketing strategy and business objectives?
- What are the most significant challenges facing the digital marketing team currently, and how can this role help address them?
- What opportunities are there for professional development and growth within the marketing department or the broader organization?
- How does the company support work-life balance, particularly for hybrid or remote workers?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates the candidate's interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the job posting link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your past work that showcase your skills and achievements
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
