Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Vertiv

🔹 Location: Philippines

🔹 Job Type: On-site

🔹 Category: 🌐 Digital Marketing

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Delivering impactful email marketing campaigns that exceed industry standards.
• Serving as the Subject Matter Expert within the global marketing automation team.
• Collaborating with cross-functional teams to ensure targeted communication.
• Analyzing data to refine and enhance communication strategies.

ASSUMPTION: The role may involve utilizing various digital marketing tools aligned with industry trends to effectively manage comprehensive email marketing strategies. This assumption is based on the description of leveraging technical skills and global communication networks.

📋 Key Responsibilities

✅ Support the full EMEA Channel Email schedule and approval process.

✅ Create and implement email sends for Channel in EMEA.

✅ Analyze data to suggest improvements for marcom schedules and content.

✅ Work closely with channel communication, field marketing, and other stakeholders.

✅ Track, report, and improve all email communications.

✅ Undertake duties as necessary in compliance with international trade regulations.

ASSUMPTION: The role will involve constant interaction with different regional teams and may require adapting to local marketing practices to ensure successful deployment of strategies.

🎯 Required Qualifications

Education: Educated to degree level

Experience: Proven project management experience; team collaboration skills are mandatory.

Required Skills:

• Excellent verbal and written communication skills
• Familiarity with email marketing systems
• Strong problem-solving and analytical skills

Preferred Skills:

• Medium HTML/CSS skills
• Experience in multi-lingual environments

ASSUMPTION: The qualifications suggest a focus on communication and technical expertise, interpreting this to mean the candidate will likely engage with diversified project-based efforts requiring multitasking abilities.

💰 Compensation & Benefits

Salary Range: Not specified; assumed competitive within industry standards.

Benefits:

• Diverse and inclusive work environment
• Opportunities for professional development
• Comprehensive health and wellness programs

Working Hours: 40 hours per week with potential flexibility for remote working

ASSUMPTION: Compensation and benefits align with industry Expectancies, suggesting adequate support for work-life balance and professional growth based on typical corporate offerings.

📌 Applicant Insights

🔍 Company Context

Industry: Appliances, Electrical, and Electronics Manufacturing

Company Size: 10,001+ employees - indicates a large organization with diverse roles and growth potential.

Founded: Not specified

Company Description:

• Provides essential technology and services for data centers.
• Operates in over 130 countries.
• Focuses on innovative technology solutions.

Company Specialties:

• Thermal Management
• IT Management
• Unified Infrastructure

Company Website: http://www.Vertiv.com

ASSUMPTION: Vertiv’s expansive industry reach suggests a vibrant culture encouraging innovation and diversity, supported by global operations.

📊 Role Analysis

Career Level: Mid-level with opportunities to advance to higher management positions.

Reporting Structure: Reports to Marketing Automation Team Lead and potential interaction with regional marketing teams.

Work Arrangement: Primarily on-site with potential remote/flexible work arrangements.

Growth Opportunities:

• Advancement within the global marketing team.
• Skills development in analytics and communication strategies.
• Exposure to diverse cultural practices and marketing approaches.

ASSUMPTION: Potential candidates may benefit from the strategic advancement paths available in a large multinational firm, indicating skill growth and networking benefits.

🌍 Location & Work Environment

Office Type: Corporate office environment equipped with advanced technological tools.

Office Location(s): Pasig City, Philippines among global instrumental offices.

Geographic Context:

• Located in a vibrant business district.
• Well-connected by public transportation.
• Hosts multinational corporate offices, encouraging networking.

Work Schedule: Aligns with standard full-time hours, Monday to Friday, allowing for potential flexibility.

ASSUMPTION: The office setup will support collaborative and individual productivity through robust technological infrastructure.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening for qualifications and skills match.
• Technical assessment related to email marketing and data analysis.
• Final panel interview to assess cultural fit and strategic thinking.

Key Assessment Areas:

• Technical aptitude in marketing automation tools.
• Analytical skills in data-driven decision making.
• Ability to work in dynamic, global environments.

Application Tips:

• Highlight experience with email campaign management and analysis.
• Demonstrate understanding of global marketing strategies.
• Emphasize adaptability in multicultural teams.

ATS Keywords: Email Marketing, Data Analysis, Marketing Automation, Communication Skills

ASSUMPTION: The selection process involves a blend of technical expertise and strategic adaptability, ensuring candidates are well-equipped for complex project management.

🛠️ Tools & Technologies

• Marketing Automation Platforms (e.g., HubSpot, Salesforce)
• Data Analytics Tools (e.g., Google Analytics)
• HTML/CSS for email template customization

ASSUMPTION: The tools highlighted point towards an integrated approach combining technical skills and creative marketing within digital frameworks.

👔 Cultural Fit Considerations

Company Values:

• Safety and integrity in business practices.
• Commitment to inclusive and diverse work environments.
• Team-centric and customer-first mindset.

Work Style:

• Collaborative working with cross-functional teams.
• Flexible work arrangements supporting work-life balance.
• Proactive and solution-oriented task approach.

Self-Assessment Questions:

• Can I efficiently analyze and apply data insights?
• Am I adaptable to work across different cultures and regions?
• Do I thrive in environments prioritizing teamwork and innovation?

ASSUMPTION: The cultural alignment seeks candidates who value inclusivity, collaboration, and dynamic problem-solving, parallel to Vertiv’s mission and principles.

⚠️ Potential Challenges

• Navigating complex project management in a global setting.
• Adapting to continuously evolving marketing technologies.
• Maintaining consistency across diverse regional marketing needs.
• Balancing creativity with analytical rigor in campaign strategies.

ASSUMPTION: The outlined challenges reflect the role’s complexity and require solution-oriented thinking and cultural sensitivity.

📈 Similar Roles Comparison

• Comparison with Digital Marketing Manager roles focusing on strategic oversight.
• Comparison with Email Marketing Coordinator roles focusing on execution rather than strategy.
• Comparison with Content Marketing roles emphasizing creative over analytical skills.

ASSUMPTION: The role’s strategic emphasis suggests opportunities for advancement into senior marketing roles, leveraging both creative and analytical skills.

📝 Sample Projects

• Designing region-specific email campaigns for new product launches.
• Analyzing engagement metrics to refine communication strategies.
• Collaborating with BI teams on personalized content development.

ASSUMPTION: The sample projects highlight how practical application of skills aligns with business objectives while allowing creativity.

❓ Key Questions to Ask During Interview

• How does Vertiv ensure consistency across regional marketing approaches?
• What tools and platforms are primarily used to analyze data and enhance campaign delivery?
• What are the key performance indicators used to measure success for this role?
• Can you describe the integration process with global marketing teams?
• How does Vertiv support professional development and career growth?

ASSUMPTION: These questions gauge expectations and strategic alignment with Vertiv's growth objectives and innovation practices.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume includes relevant keywords such as "Email Marketing" and "Data Analysis".
• Prepare to emphasize both technical and strategic skills in your application.
• Highlight any experience with global teams or multi-lingual projects.
• Demonstrate a proactive approach in previous roles, focusing on results and improvements.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.