📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Remitly
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site/Hybrid (2 days remote per month)
🚀 Job Overview
Key aspects of this role include:
- Participating in the design and implementation of acquisition strategies for target markets
- Deploying multichannel lead generation campaigns
- Analyzing campaign performance and optimizing for enhanced effectiveness
- Collaborating with various teams to ensure end-to-end plan efficiency
- Creating and distributing engaging marketing content to drive traffic and generate leads
ASSUMPTION: This role requires a strong understanding of digital marketing channels, campaign optimization, and collaboration skills to succeed.
📋 Key Responsibilities
✅ Participate in the elaboration of the marketing strategy (targeting, channel, message) to achieve funnel objectives (MQL/SQL/RDV)
✅ Deploy multichannel lead generation campaigns (SEO, SEA, retargeting, emailing, display) via online channels
✅ Create and distribute engaging marketing content to increase solution visibility and generate traffic
✅ Ensure lead nurturing until conversion, notably via Account Engagement
✅ Test, measure, and analyze campaign performance
✅ Coordinate and communicate with all stakeholders to guarantee end-to-end plan efficiency
ASSUMPTION: This role requires strong analytical skills, attention to detail, and excellent communication skills to manage multiple campaigns and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 1 year of experience in digital marketing or acquisition, ideally in B2B
Required Skills:
- Proficient in digital marketing tools and platforms
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Fluency in French (oral and written)
- Proficient in English (oral and written)
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of the financial services industry
- Familiarity with SEO best practices
ASSUMPTION: Candidates with relevant internship experience or projects demonstrating digital marketing skills may also be considered.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on industry standards for a Digital Marketing Specialist with 1-2 years of experience in Paris)
Benefits:
- Health Insurance
- CSE
- Meal Vouchers
- Company Participation
- Paid Time Off (27 days + RTT)
- Remote Work Days (10 days per month)
Working Hours: Full-time (40 hours per week), with flexible work arrangements
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services (specifically, international money transfers and digital payments)
Company Size: Medium (1,001-5,000 employees)
Founded: 2011, with headquarters in Seattle, Washington, USA
Company Description:
- Remitly is an international payments company that leverages digital channels to send money internationally
- The company offers digital products that are faster, less expensive, and more convenient for customers
- Remitly is committed to providing fair and accessible hiring processes and is an equal opportunity employer
Company Specialties:
- Mobile Payments
- Remittance
- Digital Money Transfer
- Banking
- Fintech
- Lending
Company Website: www.remitly.com
ASSUMPTION: Remitly's focus on digital channels and customer convenience makes it an innovative player in the financial services industry.
📊 Role Analysis
Career Level: Entry to Mid-Level (1-5 years of experience)
Reporting Structure: This role reports directly to the Responsable Acquisition of the Workflow Solutions activity
Work Arrangement: Hybrid (2 days remote per month, with the rest of the time spent on-site in Paris)
Growth Opportunities:
- Progression to a Senior Marketing role within the company
- Expansion of responsibilities based on performance and company growth
- Potential relocation to other Remitly offices worldwide
ASSUMPTION: This role offers opportunities for professional development and growth within the company, given Remitly's expanding presence and market reach.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in central Paris
Office Location(s): 1111 3rd Ave, Suite 2100, Seattle, Washington, USA (headquarters); Manila, Philippines; Managua, Nicaragua; Cork, Ireland; London, UK; Krakow, Poland; Singapore; Spokane, USA; Tel Aviv, Israel; Amsterdam, Netherlands; Arlington, Virginia, USA; New Westminster, BC, Canada
Geographic Context:
- Paris is a major global hub for finance, technology, and business
- The office is located in a vibrant, central neighborhood with easy access to public transportation
- Remitly's global presence allows for international collaboration and exposure to diverse markets
Work Schedule: Full-time (40 hours per week), with flexible work arrangements and remote work options
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- On-site or virtual interview with the hiring manager
- Final interview with key stakeholders
- Background check and onboarding
Key Assessment Areas:
- Digital marketing skills and knowledge
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit with Remitly's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant digital marketing experience and skills
- Prepare for behavioral and situational interview questions that assess your problem-solving and collaboration skills
- Research Remitly's industry and competitors to demonstrate your understanding of the market landscape
ATS Keywords: Digital Marketing, Lead Generation, SEO, SEA, Email Marketing, Content Creation, Web Analytics, Performance Analysis, Campaign Optimization, Marketing Strategy, Stakeholder Collaboration
ASSUMPTION: Remitly's hiring process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- SEO and SEA platforms (e.g., Google Ads, SEMrush)
- Email marketing tools (e.g., Mailchimp, Campaign Monitor)
- Web analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Inclusive
- Accountable
Work Style:
- Data-driven and analytical
- Creative and strategic
- Adaptable and responsive to change
- Collaborative and team-oriented
- Results-focused and proactive
Self-Assessment Questions:
- How do you approach data analysis to inform marketing strategies?
- Can you describe a time when you had to adapt your marketing approach due to changing circumstances?
- How do you ensure effective collaboration with cross-functional teams?
ASSUMPTION: Remitly values candidates who align with their core values and demonstrate a strong work ethic, attention to detail, and commitment to customer success.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously may require strong organizational skills and time management
- Working in a fast-paced, dynamic environment may present challenges for candidates who prefer a more stable work environment
- Collaborating with remote teams may require strong communication skills and adaptability
- Paris' competitive job market may present challenges for candidates seeking to enter the digital marketing field
ASSUMPTION: These challenges can be overcome with strong communication, organizational, and adaptability skills, as well as a willingness to learn and grow in a dynamic work environment.
📈 Similar Roles Comparison
- This role differs from similar marketing positions in other industries, as it focuses on financial services and digital payments
- Remitly's global presence offers international exposure and collaboration opportunities not typically found in more localized roles
- Career progression in this role may lead to senior marketing positions or international relocation opportunities
ASSUMPTION: This role offers unique advantages and growth opportunities compared to similar marketing positions in other industries or regions.
📝 Sample Projects
- Developing and executing a targeted SEO campaign to improve organic traffic and lead generation
- Creating and optimizing email marketing campaigns to nurture leads and drive conversions
- Analyzing campaign performance data to identify trends, optimize strategies, and maximize ROI
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Digital Marketing Specialist role at Remitly.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Workflow Solutions activity?
- How does Remitly support the professional development and growth of its marketing team members?
- What are the key challenges facing the marketing team in the current market landscape, and how can this role contribute to addressing them?
- How does Remitly foster a culture of innovation and adaptability within its marketing teams?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and analyzed?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant digital marketing experience and skills
- Prepare for behavioral and situational interview questions that assess your problem-solving and collaboration skills
- Research Remitly's industry and competitors to demonstrate your understanding of the market landscape
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
