📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Loan.co.uk
🔹 Location: United Kingdom (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Optimizing customer interactions across digital channels
- Managing digital marketing campaigns (PPC, paid social, email, SEO)
- Collaborating with external agencies to deliver projects
- Analyzing data to make informed marketing decisions
- Working in a fast-paced, high-growth Fintech environment
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on performance and customer experience.
📋 Key Responsibilities
✅ Optimize customer journey marketing to improve interactions and engagement
✅ Manage external agencies to ensure project alignment, deadlines, and delivery
✅ Focus on providing a seamless and positive customer experience across touchpoints
✅ Tailor interactions and messaging at each stage of the customer journey
✅ Plan, deliver, and optimize digital marketing campaigns across various channels
✅ Test, learn, and iterate to improve campaign performance using data
✅ Collaborate with operational channels to ensure content is aligned, effective, and on-brand
✅ Bring fresh ideas to the table and support wider marketing campaigns
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-5 years of experience in digital marketing, with a focus on customer journey and campaign management
Required Skills:
- Proven experience running digital campaigns across multiple channels
- Strong understanding of the customer journey and touchpoints
- Experience managing external marketing agencies
- Data-driven approach to marketing decisions
- Ability to test, learn, and iterate to improve results
- Excellent project management and collaboration skills
Preferred Skills:
- Experience working in Fintech, SaaS, or other high-growth companies
- Familiarity with marketing automation tools and CRM
- Basic knowledge of HTML and CSS
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio can substitute for formal education.
💰 Compensation & Benefits
Salary Range: £40,000 - £75,000 per year (AI-estimated based on role, experience level, and location)
Benefits:
- Health cover (BUPA)
- Company pension
- Flexible working hours
- Remote work (up to 6 weeks per year)
- Holiday allowance (21 days, growing annually)
- Discounts (Perkbox)
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services (Fintech)
Company Size: 51-200 employees (Mid-size)
Founded: 2005
Company Description:
- Loan.co.uk is a leading AI-powered loan and mortgage broker in the UK
- Specializes in complex lending scenarios, offering secured loans, mortgages, and finance solutions
- Emphasizes customer service, industry expertise, and competitive fees
Company Specialties:
- Secured Loans
- Mortgages
- Loans
- Customer Service
- Industry Expertise
- Business Loans
- Buy To Let Loans
- Referrals
- Brokers
Company Website: www.loan.co.uk
ASSUMPTION: Loan.co.uk is a well-established company in the Fintech industry, focusing on providing specialist lending services and exceptional customer service.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: Remote (solely), with the option to work from anywhere in the UK for up to 6 weeks per year
Growth Opportunities:
- Potential career progression into senior marketing roles
- Expanding skills in digital marketing, campaign management, and data analysis
- Gaining experience in a fast-growing Fintech company
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader company.
🌍 Location & Work Environment
Office Type: Fully remote
Office Location(s): National (UK)
Geographic Context:
- Loan.co.uk operates nationally, with customers and partners across the UK
- The company has offices in Bournemouth and Southend-on-Sea, but employees can work remotely from anywhere in the UK
- The UK offers a diverse range of cultural, historical, and natural attractions, as well as vibrant cities and towns
Work Schedule: Flexible working hours, with the ability to adjust hours to accommodate modern life
ASSUMPTION: The fully remote work environment allows for a better work-life balance and the opportunity to live and work from various locations within the UK.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Technical assessment or case study
- Final interview with the Marketing Manager
Key Assessment Areas:
- Digital marketing skills and experience
- Customer journey understanding and strategy
- Project management and agency collaboration
- Data-driven approach and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant digital marketing experience and achievements
- Demonstrate a strong understanding of the customer journey and touchpoints
- Showcase project management skills and experience working with external agencies
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
ATS Keywords: Digital Marketing, Customer Journey, Project Management, Agency Management, B2C Marketing, B2B Marketing, Data Analysis, Campaign Optimization, SEO, PPC, Email Marketing, Social Media, Collaboration, Problem Solving, Creativity, Adaptability
ASSUMPTION: The application process may vary, but typically involves several stages to assess the candidate's skills, experience, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, Zoho CRM)
- SEO tools (e.g., SEMrush, Ahrefs)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Google Analytics and Google Ads
ASSUMPTION: The specific tools and technologies used may vary, but the role requires proficiency in digital marketing platforms and tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Ambitious
- Trustworthy
Work Style:
- Results-driven
- Adaptable and flexible
- Data-informed
- Collaborative and communicative
- Proactive and curious
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for improving customer experiences?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you have excellent project management skills and experience working with external agencies?
- Are you data-driven and comfortable using data to inform marketing decisions?
ASSUMPTION: Loan.co.uk values employees who are customer-focused, innovative, collaborative, ambitious, trustworthy, results-driven, adaptable, data-informed, collaborative, proactive, and curious.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with external agencies to ensure project alignment and timely delivery
- Keeping up with the fast-paced nature of the Fintech industry
- Balancing performance and brand considerations in marketing campaigns
ASSUMPTION: The role may present challenges in project management, agency collaboration, and keeping up with industry trends, but these can be overcome with strong organizational skills, effective communication, and a proactive approach.
📈 Similar Roles Comparison
- This role differs from traditional marketing roles in its focus on customer journey optimization and data-driven decision-making
- In the Fintech industry, this role may involve working with complex financial products and services
- Career progression may include senior marketing roles or moving into a specialist area within marketing
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing roles, with a focus on customer journey optimization, data-driven decision-making, and working in the Fintech industry.
📝 Sample Projects
- Optimizing email marketing campaigns to improve open rates and conversions
- Conducting A/B tests on website landing pages to improve user experience and engagement
- Managing social media advertising campaigns to increase brand awareness and generate leads
ASSUMPTION: Sample projects may vary but should focus on improving customer interactions, optimizing marketing campaigns, and driving performance using data.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing department?
- How does Loan.co.uk support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Loan.co.uk measure the success of its digital marketing campaigns, and what KPIs are most important?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: These questions help assess the role's responsibilities, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the BambooHR portal
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the interview by researching Loan.co.uk and the Fintech industry
- Follow up with the HR team after your interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
