Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: UnitingCare Queensland

🔹 Location: Brisbane, Queensland, Australia

🔹 Job Type: On-site

🔹 Category: 🌐 Digital Marketing

🔹 Date Posted: Thu Apr 03 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Crafting compelling digital content to boost client engagement
• Developing strategies to enhance online presence
• Building and maintaining meaningful relationships with communities
• Supporting the overarching mission of BlueCare and the larger UnitingCare network

ASSUMPTION: The job will involve both creative and analytical tasks, aimed at balancing engagement with technical optimization strategies to support BlueCare's online presence.

📋 Key Responsibilities

✅ Lead and execute digital marketing campaigns across social media, email, and search.

✅ Manage and update websites using CMS platforms like Sitecore.

✅ Create engaging content—from writing to video—for web, email, and social media.

✅ Drive community growth and boost engagement across channels.

✅ Optimize paid advertising and SEO to deliver tangible results.

✅ Track performance and deliver insights to shape future campaigns.

✅ Collaborate with various teams to tell compelling stories that reflect BlueCare’s mission.

ASSUMPTION: The role emphasizes cross-functional communication and requires initiative in storytelling and content creation.

🎯 Required Qualifications

Education: A degree in Marketing, Communications, or Journalism is required.

Experience: Proven success in social media and content creation.

Required Skills:

• Digital Marketing
• Content Creation
• Social Media Management

Preferred Skills:

• Storytelling
• SEO and Analytics

ASSUMPTION: Preferred skills indicate an emphasis on creative and analytical capabilities, beyond basic digital marketing skills.

💰 Compensation & Benefits

Salary Range: $125,000 per annum plus 11.5% superannuation.

Benefits:

• 12 weeks paid parental leave
• Access to salary packaging and entertainment benefits
• Employee discounts and wellbeing programs

Working Hours: Full-time, 40 hours per week, Monday to Friday

ASSUMPTION: Comprehensive benefits package indicates a strong commitment to employee welfare and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Non-profit Organizations

Company Size: 10,001+ employees, providing a vast professional network and numerous opportunities for learning and growth.

Founded: Not Specified

Company Description:

• A leading charity organization in Australia
• Focused on addressing pressing social issues
• Provides health and community services from various locations

Company Specialties:

• Health services
• Community services

Company Website: http://unitingcareqld.com.au

ASSUMPTION: As a large non-profit, UnitingCare provides diverse experiences but may require adaptability to complex organizational structures.

📊 Role Analysis

Career Level: Mid-level position, ideal for professionals with some experience looking to take on broader responsibilities.

Reporting Structure: Likely reports to a senior marketing manager or director.

Work Arrangement: Hybrid work model with a balance of in-office and remote work.

Growth Opportunities:

• Career development in a large, established non-profit
• Opportunities to leverage creative skills in storytelling
• Potential for growth into senior marketing roles

ASSUMPTION: Role provides room for growth in different aspects of digital marketing, from content creation to strategic planning.

🌍 Location & Work Environment

Office Type: Modern office environment paired with remote working flexibility.

Office Location(s): Brisbane, Queensland

Geographic Context:

• Vibrant city known for its sunny weather and cultural diversity
• Home to numerous non-profits and tech companies
• Accessible public transport and a thriving community

Work Schedule: Regular working hours with potential flexibility

ASSUMPTION: Brisbane offers a favorable environment for balancing work and life, with support for community involvement.

💼 Interview & Application Insights

Typical Process:

• Initial application submitted online
• Screening and shortlisting by HR
• Interview(s) with the marketing team and management

Key Assessment Areas:

• Digital marketing expertise
• Creative thinking and content strategy
• Analytical skills and data-driven insights

Application Tips:

• Highlight experience with CMS and content creation
• Showcase examples of past successful campaigns
• Be prepared to discuss strategic engagement solutions

ATS Keywords: Digital Marketing, CMS, Content Creation, SEO, Engagement

ASSUMPTION: Focus on relevant experiences and skills in digital marketing during the application process for better alignment with the job role.

🛠️ Tools & Technologies

• WordPress
• Sitecore
• SEO and Analytics tools

ASSUMPTION: A familiarity with common digital marketing tools and CMS platforms is crucial for performing daily tasks effectively.

👔 Cultural Fit Considerations

Company Values:

• Inclusivity and respect for diversity
• Commitment to community service
• Strong ethical standards

Work Style:

• Collaborative and supportive work environment
• Adaptive to change and innovative approaches
• Mission-driven focus

Self-Assessment Questions:

• Am I passionate about making a positive impact?
• Can I manage multiple digital platforms effectively?
• Do I thrive in a collaborative and diverse environment?

ASSUMPTION: Cultural alignment is essential for fitting into UnitingCare's mission-driven and inclusive work culture.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously
• Navigating a large organizational structure
• Meeting diverse stakeholder expectations
• Keeping up with rapidly changing digital trends

ASSUMPTION: The role may require balancing numerous projects and adapting to ongoing changes in the digital marketing landscape.

📈 Similar Roles Comparison

• More focus on not-for-profit engagement than traditional corporate roles
• Emphasis on community building and relationship management
• Integration of creative storytelling with analytical reporting

ASSUMPTION: This position blends creative and strategic elements uniquely suited for individuals passionate about digital marketing in the non-profit sector.

📝 Sample Projects

• Developing a social media campaign for community awareness
• Creating a storytelling series for a digital health initiative
• Optimizing website content for better user engagement and SEO ranking

ASSUMPTION: Projects will generally align with BlueCare's mission and require a mix of creative and strategic skills.

❓ Key Questions to Ask During Interview

• What are the current challenges facing the digital marketing team?
• How does BlueCare measure the success of its digital strategies?
• What opportunities for professional development are available?
• Can you describe the company's approach to work-life balance?
• How does the team collaborate on large projects?

ASSUMPTION: These questions target understanding both the role's immediate challenges and the broader company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a portfolio showcasing relevant projects
• Tailor your resume to highlight key digital marketing competencies
• Write a cover letter emphasizing your passion for community work
• Be ready for potential follow-up assessments or interviews

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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