📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: LG Electronics
🔹 Location: Alpharetta, GA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 3-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Paid media execution and optimization targeting homeowners and contractors
- Campaign design and strategy development
- Marketing automation and lead generation
- Collaboration with internal teams and external agencies
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving leads and conversions.
📋 Key Responsibilities
✅ Own paid media execution, campaign design, and performance for homeowner and contractor lead-focused programs
✅ Collaborate with agencies and in-house resources to build paid campaign landing pages, ads, and emails
✅ Manage lead capture pages and CRM workflows to ensure optimal lead capture and tracking
✅ Own the Marketing Cloud Account Engagement (MCAE) instance and send bulletins
✅ Work with the sales team to ensure timely follow-up and closed-loop reporting
ASSUMPTION: This role requires strong project management skills to juggle multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing or business
Experience: 3-5 years of experience with marketing automation and Salesforce.com
Required Skills:
- Proven success in executing complex campaigns with email and active nurture components
- Strong understanding of email and database marketing infrastructures and technologies
- Proficient in Google Analytics, SEM, SEO, Google Data Studio, Google Ads, and Google Search Console
- Excellent communication, influencing, and executional skills
- Proficient in Excel and PowerPoint
Preferred Skills:
- Experience with B2B sales and marketing strategies
- Social media platform and scheduling tools like Hootsuite experience
ASSUMPTION: Candidates should have a strong entrepreneurial mindset and be comfortable working independently in a fast-paced environment.
💰 Compensation & Benefits
Salary Range: $61,000 - $82,000 USD per year
Benefits:
- No-cost employee premiums for medical, dental, vision, and prescription benefits
- Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan
- Generous Paid Time Off program
- Performance-based Short-Term Incentives
- Access to confidential mental health resources and personal fitness goal incentives
- Family-oriented benefits such as paid parental leave
- Group Rate Life and Disability Insurance
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on market research and internal equity considerations.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Electronics and Appliance Manufacturing
Company Size: 10,001+ employees (Global presence with multiple subsidiaries)
Founded: 1958 (Seoul, South Korea)
Company Description:
- LG Electronics is a global leader in technology, dedicated to creating innovative solutions for a better life
- The company operates in various business domains, including Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions
- LG Electronics is committed to high ethical standards and transparent operations, fostering a collaborative work environment
Company Specialties:
- Consumer Electronics
- Home Appliance Manufacturing
- Air Conditioning Solutions
- Home Entertainment Systems
- Display Technology
- B2B Products
Company Website: LG Global Website
ASSUMPTION: LG Electronics offers a dynamic and multicultural work environment, with opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: This role reports directly to the Air Solutions Corporate Marketing team
Work Arrangement: On-site, full-time position
Growth Opportunities:
- Potential career progression within the marketing department or other business units
- Chance to work on high-impact campaigns and contribute to the company's growth
- Opportunity to collaborate with diverse teams and gain exposure to various aspects of the business
ASSUMPTION: This role offers a unique blend of strategic and tactical marketing experience, with ample opportunities for professional growth.
🌍 Location & Work Environment
Office Type: Corporate headquarters with multiple subsidiaries globally
Office Location(s): Alpharetta, GA (Headquarters), with additional offices worldwide
Geographic Context:
- Alpharetta, GA is a suburban city located approximately 25 miles north of Atlanta
- The area offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions
- Alpharetta is home to numerous Fortune 500 companies and has a strong job market
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (EST), with flexibility for remote work
ASSUMPTION: The Alpharetta office provides a collaborative and innovative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the director of marketing
- Background check and offer extension
Key Assessment Areas:
- Digital marketing skills and experience
- Campaign strategy and execution
- Marketing automation and lead generation
- Communication and collaboration skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful digital marketing campaigns you've executed
- Research LG Electronics and the Air Solutions business unit to demonstrate your understanding of the company and its products
- Be prepared to discuss your approach to marketing automation and lead generation
ATS Keywords: Digital Marketing, Paid Media, Campaign Design, Marketing Automation, Lead Generation, CRM Integration, Google Analytics, SEM, SEO, Salesforce, Pardot, Eloqua
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, strategic thinking, and cultural fit within the LG Electronics team.
🛠️ Tools & Technologies
- Salesforce.com
- Pardot
- Eloqua
- Google Analytics
- Google Ads
- Google Search Console
- Google Data Studio
- Marketing Cloud Account Engagement (MCAE)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may evolve over time, as LG Electronics continues to innovate and adopt new technologies.
👔 Cultural Fit Considerations
Company Values:
- Customer-Value Creation
- People-Oriented Management
- Integrity
- Collaboration
- Innovation
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration
- Data-driven decision-making
- Continuous learning and improvement
- Strong focus on results and performance
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working independently and managing multiple priorities?
- Do you have a strong entrepreneurial mindset and a passion for technology?
- Are you able to collaborate effectively with diverse teams and stakeholders?
- Do you have a strong commitment to customer-value creation and continuous improvement?
ASSUMPTION: LG Electronics values candidates who are proactive, self-motivated, and able to work effectively in a collaborative, fast-paced environment.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Collaborating with diverse teams and stakeholders, both internally and externally
- Keeping up with the latest digital marketing trends and technologies
- Adapting to changes in the marketing landscape and business priorities
- Working with limited resources and tight deadlines
ASSUMPTION: These challenges are inherent to the dynamic and fast-paced nature of digital marketing and can be overcome with strong project management skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses heavily on lead generation and marketing automation for B2B sales enablement
- This role requires a strong understanding of both strategic campaign design and tactical execution
- Career progression in this role may lead to management or specialist positions within the marketing department or other business units
ASSUMPTION: This role offers a unique blend of strategic and tactical marketing experience, with ample opportunities for professional growth and development.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive leads and conversions for a new product launch
- Implementing and optimizing marketing automation workflows to nurture leads and improve conversion rates
- Collaborating with the sales team to create targeted email campaigns and improve closed-loop reporting
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Digital Marketing Specialist role at LG Electronics.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other marketing teams and business units within LG Electronics?
- What opportunities are there for professional growth and development within the marketing department or other business units?
- How does LG Electronics support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking these questions will help you better understand the role's expectations, company culture, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the LG Electronics job board
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of successful digital marketing campaigns you've executed
- Research LG Electronics and the Air Solutions business unit to demonstrate your understanding of the company and its products
- Be prepared to discuss your approach to marketing automation and lead generation
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
