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Digital Marketing Specialist

LG Electronics
Full-time
On-site
Alpharetta, Georgia, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketing Specialist

πŸ”Ή Company: LG Electronics

πŸ”Ή Location: Alpharetta, GA

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 3, 2025

πŸ”Ή Experience Level: 3-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Paid media execution and optimization targeting homeowners and contractors
  • Campaign design and strategy development
  • Marketing automation and lead generation
  • Collaboration with internal teams and external agencies

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving leads and conversions.

πŸ“‹ Key Responsibilities

βœ… Own paid media execution, campaign design, and performance for homeowner and contractor lead-focused programs

βœ… Collaborate with agencies and in-house resources to build paid campaign landing pages, ads, and emails

βœ… Manage lead capture pages and CRM workflows to ensure optimal lead capture and tracking

βœ… Own the Marketing Cloud Account Engagement (MCAE) instance and send bulletins

βœ… Work with the sales team to ensure timely follow-up and closed-loop reporting

ASSUMPTION: This role requires strong project management skills to juggle multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or business

Experience: 3-5 years of experience with marketing automation and Salesforce.com

Required Skills:

  • Proven success in executing complex campaigns with email and active nurture components
  • Strong understanding of email and database marketing infrastructures and technologies
  • Proficient in Google Analytics, SEM, SEO, Google Data Studio, Google Ads, and Google Search Console
  • Excellent communication, influencing, and executional skills
  • Proficient in Excel and PowerPoint

Preferred Skills:

  • Experience with B2B sales and marketing strategies
  • Social media platform and scheduling tools like Hootsuite experience

ASSUMPTION: Candidates should have a strong entrepreneurial mindset and be comfortable working independently in a fast-paced environment.

πŸ’° Compensation & Benefits

Salary Range: $61,000 - $82,000 USD per year

Benefits:

  • No-cost employee premiums for medical, dental, vision, and prescription benefits
  • Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan
  • Generous Paid Time Off program
  • Performance-based Short-Term Incentives
  • Access to confidential mental health resources and personal fitness goal incentives
  • Family-oriented benefits such as paid parental leave
  • Group Rate Life and Disability Insurance

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on market research and internal equity considerations.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Consumer Electronics and Appliance Manufacturing

Company Size: 10,001+ employees (Global presence with multiple subsidiaries)

Founded: 1958 (Seoul, South Korea)

Company Description:

  • LG Electronics is a global leader in technology, dedicated to creating innovative solutions for a better life
  • The company operates in various business domains, including Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions
  • LG Electronics is committed to high ethical standards and transparent operations, fostering a collaborative work environment

Company Specialties:

  • Consumer Electronics
  • Home Appliance Manufacturing
  • Air Conditioning Solutions
  • Home Entertainment Systems
  • Display Technology
  • B2B Products

Company Website: LG Global Website

ASSUMPTION: LG Electronics offers a dynamic and multicultural work environment, with opportunities for professional growth and development.

πŸ“Š Role Analysis

Career Level: Mid-level (3-5 years of experience)

Reporting Structure: This role reports directly to the Air Solutions Corporate Marketing team

Work Arrangement: On-site, full-time position

Growth Opportunities:

  • Potential career progression within the marketing department or other business units
  • Chance to work on high-impact campaigns and contribute to the company's growth
  • Opportunity to collaborate with diverse teams and gain exposure to various aspects of the business

ASSUMPTION: This role offers a unique blend of strategic and tactical marketing experience, with ample opportunities for professional growth.

🌍 Location & Work Environment

Office Type: Corporate headquarters with multiple subsidiaries globally

Office Location(s): Alpharetta, GA (Headquarters), with additional offices worldwide

Geographic Context:

  • Alpharetta, GA is a suburban city located approximately 25 miles north of Atlanta
  • The area offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions
  • Alpharetta is home to numerous Fortune 500 companies and has a strong job market

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (EST), with flexibility for remote work

ASSUMPTION: The Alpharetta office provides a collaborative and innovative work environment, with ample opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • On-site or virtual interview with the marketing team
  • Final interview with the director of marketing
  • Background check and offer extension

Key Assessment Areas:

  • Digital marketing skills and experience
  • Campaign strategy and execution
  • Marketing automation and lead generation
  • Communication and collaboration skills
  • Problem-solving and analytical skills

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare examples of successful digital marketing campaigns you've executed
  • Research LG Electronics and the Air Solutions business unit to demonstrate your understanding of the company and its products
  • Be prepared to discuss your approach to marketing automation and lead generation

ATS Keywords: Digital Marketing, Paid Media, Campaign Design, Marketing Automation, Lead Generation, CRM Integration, Google Analytics, SEM, SEO, Salesforce, Pardot, Eloqua

ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, strategic thinking, and cultural fit within the LG Electronics team.

πŸ› οΈ Tools & Technologies

  • Salesforce.com
  • Pardot
  • Eloqua
  • Google Analytics
  • Google Ads
  • Google Search Console
  • Google Data Studio
  • Marketing Cloud Account Engagement (MCAE)
  • CRM software (e.g., Salesforce, HubSpot)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may evolve over time, as LG Electronics continues to innovate and adopt new technologies.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-Value Creation
  • People-Oriented Management
  • Integrity
  • Collaboration
  • Innovation

Work Style:

  • Dynamic and fast-paced environment
  • Cross-functional collaboration
  • Data-driven decision-making
  • Continuous learning and improvement
  • Strong focus on results and performance

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you comfortable working independently and managing multiple priorities?
  • Do you have a strong entrepreneurial mindset and a passion for technology?
  • Are you able to collaborate effectively with diverse teams and stakeholders?
  • Do you have a strong commitment to customer-value creation and continuous improvement?

ASSUMPTION: LG Electronics values candidates who are proactive, self-motivated, and able to work effectively in a collaborative, fast-paced environment.

⚠️ Potential Challenges

  • Managing multiple priorities and deadlines in a fast-paced environment
  • Collaborating with diverse teams and stakeholders, both internally and externally
  • Keeping up with the latest digital marketing trends and technologies
  • Adapting to changes in the marketing landscape and business priorities
  • Working with limited resources and tight deadlines

ASSUMPTION: These challenges are inherent to the dynamic and fast-paced nature of digital marketing and can be overcome with strong project management skills, adaptability, and a results-driven mindset.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing roles, this position focuses heavily on lead generation and marketing automation for B2B sales enablement
  • This role requires a strong understanding of both strategic campaign design and tactical execution
  • Career progression in this role may lead to management or specialist positions within the marketing department or other business units

ASSUMPTION: This role offers a unique blend of strategic and tactical marketing experience, with ample opportunities for professional growth and development.

πŸ“ Sample Projects

  • Developing and executing a multi-channel campaign to drive leads and conversions for a new product launch
  • Implementing and optimizing marketing automation workflows to nurture leads and improve conversion rates
  • Collaborating with the sales team to create targeted email campaigns and improve closed-loop reporting

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Digital Marketing Specialist role at LG Electronics.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30-60-90 days?
  • How does this role collaborate with other marketing teams and business units within LG Electronics?
  • What opportunities are there for professional growth and development within the marketing department or other business units?
  • How does LG Electronics support work-life balance for its employees?
  • What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking these questions will help you better understand the role's expectations, company culture, and opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the LG Electronics job board
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare examples of successful digital marketing campaigns you've executed
  • Research LG Electronics and the Air Solutions business unit to demonstrate your understanding of the company and its products
  • Be prepared to discuss your approach to marketing automation and lead generation
  • Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.