Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Goodwill Industries of the Southern Piedmont

🔹 Location: Charlotte, North Carolina, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing digital marketing strategies to promote Goodwill's mission and programs
• Creating engaging content for social media, websites, and other online platforms
• Monitoring and analyzing social media and website performance to optimize campaigns
• Collaborating with cross-functional teams to support marketing initiatives and events
• Managing digital customer service inquiries and feedback

ASSUMPTION: This role requires a strong understanding of digital marketing trends and a passion for creating engaging content that resonates with diverse audiences.

📋 Key Responsibilities

✅ Assist the Digital Engagement Manager with creating and managing social media content, engagement, and monitoring

✅ Develop and maintain a digital editorial calendar for content marketing

✅ Serve as the digital customer service liaison, responding to inquiries and feedback through various online channels

✅ Create reports on social media and website performance to support campaign optimization

✅ Capture and create digital assets including graphics, photography, video, or messaging for various owned channels

✅ Coordinate with the Donated Goods Retail team on in-store campaigns and marketing initiatives

✅ Manage and optimize the QR code system to improve customer experience and track engagement

✅ Cultivate relationships with influencers and coordinate projects that align with organizational objectives

✅ Assist with the development and execution of integrated marketing plans for events and campaigns

✅ Research and evaluate new social media sites, tools, and applications for potential integration into Goodwill's efforts

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree (B.A.) in Marketing, Communications, Public Relations, or a related field

Experience: 2-4 years of professional work experience in marketing, communications, public relations, non-profit, or related activities, including at least one year in digital marketing assignments

Required Skills:

• Proven capacity for developing and understanding digital marketing and communications strategy
• Strong self-starter with detail and task orientation, able to manage multiple priorities in a cross-functional team environment
• Working knowledge of social media, WordPress, graphic design, and word processing software
• Ability to create and edit video content within social media platforms
• Valid Driver's License (Class C), car insurance, and reliable automobile

Preferred Skills:

• Experience creating and managing marketing automations and communications strategies through a CRM
• Working knowledge of automated email marketing software, lead generation forms, Canva, and other relevant digital tools

ASSUMPTION: Candidates with experience in non-profit marketing or digital communications will have a strong advantage in this role.

💰 Compensation & Benefits

Salary Range: $28.20 - $29.40 per hour (based on Goodwill's salary scale for this role and location)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with employer match
• Paid time off (vacation, sick, and holidays)
• Employee discounts at Goodwill retail stores

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with some flexibility for event coverage)

ASSUMPTION: Salary range is based on Goodwill's internal salary scale and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Goodwill Industries of the Southern Piedmont operates within the non-profit sector, focusing on job training, employment services, and retail operations to support its mission.

Company Size: Goodwill Industries of the Southern Piedmont employs 501-1,000 people, providing a mid-sized organization structure with opportunities for collaboration and growth.

Founded: 1965, Goodwill Industries of the Southern Piedmont has a rich history of serving the Charlotte community and beyond.

Company Description:

• Goodwill Industries of the Southern Piedmont connects people to opportunities for gainful employment and meaningful work through its retail stores, donation sites, the Goodwill Opportunity Campus, and partnerships with employers and organizations.
• The organization uses proceeds from the sales of donated goods to fund skills training and employment services offered free of charge to thousands of people in the community each year.
• Goodwill's mission is to build pathways for people to uncover their passions, enhance their skillsets, and pursue the life they want to achieve for themselves and their families—creating a brighter future for all.

Company Specialties:

• Job Training
• Careers
• Jobs
• Retail
• and Employment

Company Website: http://www.goodwillsp.org

ASSUMPTION: Goodwill Industries of the Southern Piedmont is deeply committed to its mission and values, creating a strong company culture focused on community impact and employee growth.

📊 Role Analysis

Career Level: The Digital Marketing Specialist role is a mid-level position within the Marketing and Communications department, offering opportunities for growth and advancement.

Reporting Structure: This role reports directly to the Manager, Digital Engagement, and may collaborate with various teams, including Retail, Programs, and Development.

Work Arrangement: This is an on-site position, with some flexibility for remote work during events or special projects.

Growth Opportunities:

• Advancement within the Marketing and Communications department or other areas of the organization
• Expanding digital marketing skills and expertise through on-the-job training and professional development opportunities
• Gaining experience in non-profit marketing and event planning

ASSUMPTION: Goodwill Industries of the Southern Piedmont values internal promotions and offers opportunities for employees to grow within the organization.

🌍 Location & Work Environment

Office Type: Goodwill Industries of the Southern Piedmont operates multiple retail stores, donation centers, and the Goodwill Opportunity Campus, with the main administrative office located in Charlotte, North Carolina.

Office Location(s): 5301 Wilkinson Blvd, Charlotte, North Carolina 28208, US

Geographic Context:

• Charlotte, North Carolina, is the largest city in the state and serves as a major hub for finance, technology, and healthcare industries.
• The city offers a diverse range of cultural attractions, neighborhoods, and outdoor recreation opportunities.
• Goodwill Industries of the Southern Piedmont serves a 17-county region in North and South Carolina, with a focus on the Charlotte metropolitan area.

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for event coverage

ASSUMPTION: The Charlotte office provides a collaborative and inclusive work environment, with opportunities for employees to connect with and support the local community.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Goodwill careers portal
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Background check and reference check (if applicable)
• Final decision and offer

Key Assessment Areas:

• Digital marketing skills and experience
• Content creation and storytelling abilities
• Project management and organizational skills
• Adaptability and problem-solving skills
• Alignment with Goodwill's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant digital marketing experience and skills
• Include specific examples of your content creation, social media management, and data analysis work
• Demonstrate your understanding of Goodwill's mission and how your skills and experience align with the organization's goals
• Prepare questions that showcase your interest in the role and Goodwill's mission

ATS Keywords: Digital Marketing, Social Media, Content Creation, Marketing Automation, CRM, Non-Profit Marketing, Event Planning

ASSUMPTION: Goodwill Industries of the Southern Piedmont values candidates who are passionate about the organization's mission and committed to its core values.

🛠️ Tools & Technologies

• Social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
• WordPress
• Graphic design tools (Canva, Adobe Creative Suite, etc.)
• Video editing software (iMovie, Adobe Premiere Pro, etc.)
• Email marketing platforms (Mailchimp, Constant Contact, etc.)
• CRM software (Salesforce, HubSpot, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: Goodwill Industries of the Southern Piedmont uses a combination of industry-standard and proprietary tools to support its digital marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: Committed to Goodwill's mission and the communities we serve
• Inclusive: Embracing diversity, equity, and belonging
• Collaborative: Working together to achieve our goals
• Accountable: Taking responsibility for our actions and their impact
• Adaptable: Embracing change and continuous learning

Work Style:

• Collaborative: Working closely with cross-functional teams to achieve shared goals
• Adaptable: Embracing change and adjusting to shifting priorities and deadlines
• Data-driven: Using data and analytics to inform decision-making and strategy
• Creative: Approaching challenges with innovative and outside-the-box thinking

Self-Assessment Questions:

• How do your personal values align with Goodwill's mission and core values?
• Describe a time when you had to adapt to a significant change in your work environment or priorities. How did you handle it, and what was the outcome?
• Can you provide an example of a creative solution you implemented to overcome a challenge in a previous role?

ASSUMPTION: Goodwill Industries of the Southern Piedmont seeks candidates who are passionate about the organization's mission, committed to its core values, and eager to contribute to its collaborative and inclusive work environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Adapting to changes in the digital landscape and marketing trends
• Balancing the needs of various stakeholders, including internal teams, external partners, and the broader community
• Working with limited resources and budget constraints

ASSUMPTION: These challenges can be overcome through strong organizational skills, adaptability, and a commitment to Goodwill's mission and values.

📈 Similar Roles Comparison

• Digital Marketing Specialist vs. Social Media Manager: Both roles focus on digital marketing and content creation, but the Digital Marketing Specialist role may have a broader scope, including email marketing, CRM management, and event planning.
• Industry-specific context: Non-profit marketing roles may require a deeper understanding of the organization's mission, values, and community impact, as well as the ability to balance marketing efforts with resource constraints.
• Career path comparison: The Digital Marketing Specialist role can serve as a stepping stone to more senior marketing positions within the non-profit sector or other industries.

ASSUMPTION: Understanding the unique aspects of the Digital Marketing Specialist role within the non-profit sector can help candidates tailor their application and interview preparation accordingly.

📝 Sample Projects

• Developing and executing a social media campaign to promote a Goodwill retail store grand opening, including content creation, influencer partnerships, and performance tracking
• Creating and managing an email marketing campaign to engage donors and supporters, including segmentation, personalization, and automation
• Analyzing website and social media performance data to optimize marketing strategies and improve user experience

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Digital Marketing Specialist role at Goodwill Industries of the Southern Piedmont.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing and Communications department?
• How does Goodwill Industries of the Southern Piedmont measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important?
• What opportunities are there for professional development and growth within the Marketing and Communications department or the organization as a whole?
• How does Goodwill Industries of the Southern Piedmont engage with and support the local community, and what role would the Digital Marketing Specialist play in these efforts?
• What are the biggest challenges facing the Digital Marketing Specialist role, and how can the successful candidate help to address them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates demonstrate their interest in the role and commitment to Goodwill's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Goodwill Industries of the Southern Piedmont careers portal
• Tailor your resume and cover letter to highlight relevant digital marketing experience and skills, as well as your alignment with Goodwill's mission and values
• Prepare questions that showcase your interest in the role and Goodwill's mission
• If selected for an interview, be prepared to discuss your digital marketing experience, content creation abilities, and problem-solving skills
• Follow up with the hiring manager within one week of your interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.