Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: TEKsystems

🔹 Location: New Castle, Delaware

🔹 Job Type: Temporary, On-site

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning, developing, executing, and measuring omnichannel digital marketing campaigns
• Conducting competitor and customer analysis to inform campaign strategy
• Optimizing campaigns and media spend to maximize ROAS
• Creating high-quality content and collaborating with stakeholders to ensure alignment with buyer stage
• Analyzing campaign performance and reporting on key results to drive objectives

ASSUMPTION: This role requires a strong understanding of the digital marketing landscape and the ability to work collaboratively with stakeholders to deliver effective campaigns.

📋 Key Responsibilities

✅ Collaborate with key stakeholders to plan, develop, execute, and measure omnichannel digital marketing campaigns that drive marketing qualified leads

✅ Conduct competitor and customer analysis, and develop campaigns brief including competitor position, audience personas, USP, brand positioning, messaging architecture, tactical plan, and allocations of media spend

✅ Build, execute, and optimize digital marketing campaigns using various channels and tools, and allocate and optimize media spend across channels to maximize ROAS

✅ Create high-quality content for various channels, ensuring alignment with relevant buyer stage

✅ Conduct regular analysis of campaigns, make recommendations for optimization, and compile analysis into monthly reports or as needed by management

✅ Synthesize information and data to build meaningful reports, creating easy-to-understand charts, graphics, and visuals to support conclusions and communicate messages to stakeholders

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to communicate complex data in a clear and concise manner.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Advertising, or a related field, or equivalent education and work experience

Experience: Minimum of 5 years of experience in B2B marketing

Required Skills:

• Intermediate/Advanced knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint) and Adobe Acrobat
• Intermediate/Advanced knowledge of Google Analytics (GA4), UTM codes, and LookerStudio
• Intermediate/Advanced knowledge of CRM systems (Microsoft Dynamics, Salesforce, etc.)
• Intermediate/Advanced knowledge of buyer journey, personas, and overall lead nurture process
• Intermediate/Advanced knowledge of marketing automation (list management, email, landing page, forms, etc.)
• Intermediate/Advanced knowledge of Google Ads and LinkedIn Ads (other platforms helpful)
• Intermediate knowledge of CMS (WordPress, Joomla, Drupal, etc.) and HTML
• Intermediate knowledge of content distribution networks (Vimeo, YouTube, etc.)
• Intermediate knowledge of social media networks
• Intermediate knowledge of SEO (on-page, off-page, link building)
• Intermediate knowledge of remarketing and conversion tracking (tracking/conversion pixels)
• Intermediate knowledge of display networks

Preferred Skills:

• Prior work experience in related microbiology and/or life science industry

ASSUMPTION: Given the role's focus on digital marketing, proficiency in various digital marketing tools and platforms is essential. Additionally, experience in the microbiology or life science industry may provide a competitive advantage.

💰 Compensation & Benefits

Salary Range: $40.00 - $42.00/hr. This range is based on industry standards for a Digital Marketing Specialist role with 5-10 years of experience in the Delaware area.

Benefits:

• Medical, dental, and vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)

Working Hours: 40 hours per week, Monday through Friday, with the possibility of occasional overtime as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and location. Actual compensation may vary based on factors such as experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: TEKsystems is a leading provider of business and technology services, focusing on IT services and IT consulting. They operate in a competitive market with a strong focus on digital transformation and innovation.

Company Size: TEKsystems has 10,001+ employees globally, providing a large and diverse work environment with ample opportunities for collaboration and growth.

Founded: TEKsystems was founded in 1983 and has since grown into a global organization with a strong reputation in the IT services industry.

Company Description:

• TEKsystems accelerates business transformation for their customers by providing expertise in strategy, design, execution, and operations.
• They unlock business value through a range of solutions, including IT services, IT talent management expertise, staffing services, digital services, advisory services, co-led services, enterprise services, DevOps and automation, risk & security, cloud enablement and migration, enterprise applications, telecom design and implementation, and technology operations.
• TEKsystems is committed to delivering business outcomes and making positive impacts in their global communities.

Company Specialties:

• IT Services
• IT Talent Management Expertise
• Staffing Services
• Digital Services
• Advisory Services
• Co-led Services
• Enterprise Services
• DevOps and Automation
• Risk & Security
• Cloud Enablement and Migration
• Enterprise Applications
• Telecom Design and Implementation
• and Technology Operations

Company Website: TEKsystems

ASSUMPTION: TEKsystems' extensive experience and global presence provide a stable and well-resourced environment for employees to grow and develop their careers.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a significant amount of experience and expertise in digital marketing.

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and collaborate with various stakeholders across the organization.

Work Arrangement: This is a fully on-site position, requiring employees to work from the TEKsystems office in New Castle, Delaware.

Growth Opportunities:

• As a large organization, TEKsystems offers numerous opportunities for career progression and internal mobility.
• This role provides exposure to various aspects of digital marketing, allowing for the development of a broad skill set.
• TEKsystems' focus on continuous learning and development provides opportunities for employees to expand their knowledge and advance their careers.

ASSUMPTION: Given TEKsystems' size and diverse service offerings, there are ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: TEKsystems' New Castle, Delaware office is a professional and collaborative work environment, with dedicated spaces for various teams and departments.

Office Location(s): 7437 Race Road, Hanover, MD 21076, US

Geographic Context:

• New Castle, Delaware is located in the northeastern United States, approximately 20 miles south of Philadelphia, Pennsylvania.
• The area offers a mix of urban and suburban living, with a variety of cultural attractions, recreational activities, and dining options.
• New Castle is easily accessible by major highways and public transportation, providing convenient commuting options for employees.

Work Schedule: The standard workweek is Monday through Friday, with core hours of 9:00 AM to 5:00 PM. Flexible work arrangements may be available based on team and project needs.

ASSUMPTION: TEKsystems' New Castle office provides a professional and collaborative work environment, with convenient access to various amenities and resources.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a recruiter
• Technical assessment or case study
• In-person or video interview with the hiring manager and/or team members
• Final interview with the director or another senior leader
• Job offer and onboarding

Key Assessment Areas:

• Digital marketing expertise and campaign management skills
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Adaptability and willingness to learn

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Demonstrate your understanding of the role and TEKsystems' business by researching the company and its services
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively with stakeholders
• Be ready to discuss your experience with various digital marketing tools and platforms, as well as your approach to campaign optimization and analysis

ATS Keywords: Digital Marketing, Campaign Management, Google Analytics, CRM, Marketing Automation, SEO, Paid Search, Social Media, Content Strategy, Data Analysis, Reporting, Stakeholder Communication

ASSUMPTION: TEKsystems' application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
• Adobe Acrobat
• Google Analytics (GA4)
• UTM codes and LookerStudio
• CRM systems (Microsoft Dynamics, Salesforce, etc.)
• Marketing automation tools (list management, email, landing page, forms, etc.)
• Google Ads and LinkedIn Ads (other platforms helpful)
• CMS (WordPress, Joomla, Drupal, etc.) and HTML
• Content distribution networks (Vimeo, YouTube, etc.)
• Social media networks
• SEO tools and platforms
• Remarketing and conversion tracking tools (tracking/conversion pixels)
• Display networks

ASSUMPTION: TEKsystems provides access to industry-standard tools and technologies to support the effective execution of digital marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable working with tight deadlines and competing priorities?
• Are you an effective communicator, able to collaborate with various stakeholders and tailor messages to different audiences?
• Do you have a growth mindset and a strong desire to learn and develop your skills?

ASSUMPTION: TEKsystems' culture is characterized by a strong focus on customer-centricity, innovation, collaboration, and continuous improvement. Successful candidates will demonstrate a strong cultural fit with these values and work style preferences.

⚠️ Potential Challenges

• Managing multiple campaigns and stakeholders simultaneously may require strong organizational skills and time management
• Keeping up with the latest digital marketing trends and tools may necessitate continuous learning and adaptation
• Working in a fast-paced environment may require a high level of resilience and adaptability
• Collaborating with various stakeholders may necessitate strong communication and interpersonal skills

ASSUMPTION: These potential challenges are common in digital marketing roles and can be effectively managed by candidates with strong organizational skills, a growth mindset, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to related roles, such as Digital Marketing Manager or Marketing Specialist, this role places a greater emphasis on campaign execution and optimization, with less focus on strategic planning and team management
• In the digital marketing industry, this role is competitive, with a strong focus on data-driven decision-making and continuous optimization
• Career progression in this role may lead to opportunities in digital marketing management, strategic planning, or specialized expertise in specific digital marketing channels

ASSUMPTION: This role is competitive and requires a strong skill set in digital marketing, with a focus on campaign execution, optimization, and data-driven decision-making.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to drive lead generation for a specific product or service
• Conducting keyword research and on-page SEO optimization for a company's website to improve organic traffic and search engine rankings
• Analyzing campaign performance data and making data-driven recommendations to optimize media spend and maximize ROAS

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities that a Digital Marketing Specialist may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits into the broader marketing organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does TEKsystems support the professional development and growth of its digital marketing team members?
• What are the most challenging aspects of this role, and how has the previous incumbent approached them?
• How does TEKsystems measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important?

ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding the organization's culture, priorities, and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively with stakeholders
• Research TEKsystems and its services to demonstrate your understanding of the company and its business
• Follow up with the recruiter or hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.