📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: A. O. Smith Corporation
🔹 Location: Austin, TX; Appleton, WI; Milwaukee, WI
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and managing the company's online presence using various web tools and platforms.
- Implementing SEO and SEM strategies to improve organic and paid search programs.
- Creating and executing communication campaigns to attract and retain customers through CRM platforms.
- Collaborating with cross-functional teams to ensure digital efforts align with business goals.
- Managing and configuring the MarTech stack to enhance customer experience and team efficiencies.
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving customer engagement and acquisition through digital channels.
📋 Key Responsibilities
✅ Developing and managing the company's online presence using tools such as Google Analytics, WordPress, Google AdWords, Hubspot, WPEngine, and agency partners.
✅ Implementing SEO and SEM strategies to improve organic and paid search programs.
✅ Creating and executing communication campaigns to attract and retain customers through CRM platforms (Hubspot and Salesforce).
✅ Assisting in the creation of blog content and online destination pages, ensuring appropriate interfaces are incorporated.
✅ Designing and developing social media campaigns and ongoing efforts that support business goals.
✅ Developing and maintaining a digital creative marketing calendar.
✅ Consulting with the team to ensure digital efforts are aligned and facilitating business goals.
✅ Helping manage and configure the MarTech stack to improve the customer experience and internal efficiencies.
✅ Presenting updates on marketing activities and results to relevant stakeholders.
✅ Gathering metrics for digital marketing efforts, compiling reports, and refining approach based on findings.
✅ Managing and working with external agencies.
✅ Other duties as needed.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data-driven optimization to maximize marketing effectiveness.
🎯 Required Qualifications
Education: Bachelor's Degree in marketing or a related field.
Experience: 5+ years in marketing, with a preference for B2B marketing experience.
Required Skills:
- Highly creative in devising marketing campaigns that engage, inform, and motivate.
- Excellent interpersonal, written, and communication skills.
- Strong project management skills, with the ability to manage and prioritize various projects.
- Familiarity with digital advertising platforms, social media advertising, and display networks.
- Detail-oriented with strong organizational and time management skills.
- Analytic and able to interpret data, identify issues, formulate hypotheses, and turn insights into action.
- Positive, can-do attitude with strong initiative and follow-through.
- Proficiency in Microsoft Office suite (Excel, Outlook, Word).
Preferred Skills:
- Experience with Hubspot and Salesforce CRM platforms.
- Knowledge of MarTech stack configuration and management.
ASSUMPTION: Candidates should have a strong background in digital marketing, with a proven track record of driving customer engagement and acquisition through digital channels.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Digital Marketing Specialist with 5-10 years of experience in the manufacturing sector)
Benefits:
- Medical Insurance
- Dental Insurance
- Life Insurance
- Retirement Security Savings Plan
- Short-Term Disability
- Long-Term Disability
- Tuition Assistance
Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement.
ASSUMPTION: The salary range is estimated based on industry standards for a Digital Marketing Specialist with the given experience level and location. The benefits package is comprehensive and competitive for the manufacturing sector.
📌 Applicant Insights
🔍 Company Context
Industry: A. O. Smith Corporation is a global leader in the manufacturing of residential and commercial water heating equipment and boilers, as well as a manufacturer of water treatment products for residential and light commercial applications.
Company Size: With over 12,000 employees worldwide, A. O. Smith offers a large and diverse work environment, providing ample opportunities for career growth and development.
Founded: In 1874, A. O. Smith has a rich history and extensive experience in the water heating and treatment industry.
Company Description:
- A. O. Smith is a global company with operations in the United States, Canada, Mexico, China, India, the United Kingdom, and the Netherlands.
- The company is committed to applying innovative technology and energy-efficient solutions to its products, which are marketed worldwide.
- A. O. Smith is headquartered in Milwaukee, Wisconsin, with additional offices in Austin, Texas, and Appleton, Wisconsin.
Company Specialties:
- Global provider of residential and commercial water heating solutions
- Global provider of residential and commercial water treatment solutions
Company Website: www.aosmith.com
ASSUMPTION: A. O. Smith's global presence and extensive product portfolio offer numerous opportunities for marketing professionals to gain experience in various aspects of digital marketing.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Digital Marketing Specialist reports directly to the Senior Marketing Manager and collaborates with cross-functional teams, including marketing, product, and sales.
Work Arrangement: This role follows a hybrid work arrangement, with a combination of on-site and remote work.
Growth Opportunities:
- Potential to advance to a Senior Digital Marketing Specialist or Marketing Manager role.
- Opportunities to gain experience in various aspects of digital marketing and work with diverse teams.
- Possibility to work on global marketing campaigns and expand industry knowledge.
ASSUMPTION: This role provides ample opportunities for career growth and development within the marketing function and across the organization.
🌍 Location & Work Environment
Office Type: A. O. Smith's offices are modern and collaborative workspaces, designed to facilitate team interaction and productivity.
Office Location(s): Austin, Texas; Appleton, Wisconsin; Milwaukee, Wisconsin
Geographic Context:
- Austin, Texas: A vibrant and growing city with a strong tech industry and a high cost of living.
- Appleton, Wisconsin: A mid-sized city located in the Fox River Valley region, offering a lower cost of living and a family-friendly atmosphere.
- Milwaukee, Wisconsin: The largest city in Wisconsin, with a diverse economy and a mix of urban and suburban neighborhoods, providing a range of housing options and amenities.
Work Schedule: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement.
ASSUMPTION: The location of this role offers a mix of urban and suburban living options, with varying costs of living and cultural experiences.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interview with the hiring manager and potential team members to discuss the role, responsibilities, and qualifications.
- Final interview with senior leadership to evaluate fit for the organization and team.
Key Assessment Areas:
- Digital marketing skills and experience.
- Ability to manage and prioritize multiple projects.
- Analytical skills and data-driven decision-making.
- Cultural fit and alignment with A. O. Smith's values and work environment.
Application Tips:
- Highlight relevant digital marketing experience and achievements on your resume.
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit.
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability.
- Research A. O. Smith's company culture and values to ensure a strong cultural fit.
ATS Keywords: Digital Marketing, SEO, SEM, CRM, Marketing Campaigns, Project Management, Data Analysis, Microsoft Office, MarTech, Customer Engagement
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, cultural fit, and ability to thrive in a collaborative work environment.
🛠️ Tools & Technologies
- Google Analytics
- WordPress
- Google AdWords
- Hubspot
- WPEngine
- Salesforce
- Microsoft Office Suite
- MarTech stack (e.g., marketing automation, CRM, CMS)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage and execute digital marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards in all aspects of our business.
- Customer Focus: Putting customers at the center of everything we do.
- Innovation: Continuously improving our products, processes, and people.
- Collaboration: Working together to achieve common goals and drive success.
- Accountability: Taking responsibility for our actions and delivering on our commitments.
Work Style:
- Data-driven: Using data and analytics to inform decision-making and measure performance.
- Collaborative: Working closely with cross-functional teams to achieve common goals.
- Adaptable: Embracing change and continuously learning and improving.
- Customer-centric: Prioritizing customer needs and preferences in all aspects of our business.
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with A. O. Smith's company values?
- Describe a time when you had to adapt to a significant change in your marketing plan. How did you handle it, and what was the outcome?
- How do you prioritize and manage multiple projects with competing deadlines and resources?
ASSUMPTION: A strong cultural fit is essential for success in this role, as it requires close collaboration with cross-functional teams and alignment with A. O. Smith's values and work environment.
⚠️ Potential Challenges
- Managing multiple projects with varying timelines, scopes, and scales.
- Keeping up with the latest digital marketing trends and best practices.
- Balancing creative and analytical aspects of the role.
- Working in a hybrid environment, requiring both on-site and remote collaboration.
- Managing external agencies and vendors.
ASSUMPTION: These challenges can be overcome with strong project management skills, a willingness to learn and adapt, and effective communication and collaboration with team members and stakeholders.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a greater emphasis on project management and data-driven decision-making.
- In the manufacturing sector, digital marketing roles often require a strong understanding of B2B marketing strategies and tactics.
- Career progression in digital marketing typically involves moving into senior roles, such as Senior Digital Marketing Specialist or Marketing Manager, with experience gained in various aspects of the field.
ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and data-driven optimization, providing a strong foundation for career growth and development in digital marketing.
📝 Sample Projects
- Developing and executing a targeted SEO and SEM campaign to improve organic and paid search rankings for a new product launch.
- Creating and implementing a social media strategy to increase brand awareness and engagement for an existing product line.
- Managing a marketing automation project to improve customer segmentation, personalization, and overall marketing effectiveness.
ASSUMPTION: These sample projects illustrate the range of digital marketing responsibilities and the opportunity to work on diverse and impactful initiatives in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the marketing department?
- How does the company support the professional development and growth of its marketing employees?
- What are the most significant challenges facing the digital marketing team in the next 12-24 months, and how can this role help address them?
- How does the company measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important?
- What opportunities are there for collaboration with other departments, such as product or sales, to ensure alignment and maximize marketing effectiveness?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company's long-term success, while also providing valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant digital marketing experience and skills.
- Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit.
- Prepare for the interview by researching A. O. Smith's company culture and values, and practicing common interview questions and your responses.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
