Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Aphex

🔹 Location: New Zealand (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote OK (with access to a convenient WeWork office)

🚀 Job Overview

Key aspects of this role include:

• Managing paid digital marketing campaigns, with a focus on LinkedIn and search
• Exploring new approaches and audiences to enhance campaign performance
• Collaborating with cross-functional teams to improve lead quality and reduce cost per lead (CPL)
• Contributing to additional campaigns and helping make informed decisions about spending

ASSUMPTION: This role requires a strong understanding of B2B digital marketing, with a focus on paid channels. Experience with HubSpot, GA, or B2B SaaS is beneficial but not essential.

📋 Key Responsibilities

✅ Manage LinkedIn ads, LinkedIn organic, and paid search campaigns daily

✅ Explore different angles, audiences, and formats to enhance performance

✅ Coordinate and improve retargeting across channels

✅ Develop and optimize landing page strategy

✅ Collaborate with the designer on ad variations and landing pages

✅ Contribute to additional campaigns when a digital strategy is beneficial

✅ Manage reporting and improve CPL and lead quality

✅ Help make informed decisions about spending and where it's most effective

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to plan backward from objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience (2-5 years) in paid digital marketing, with a focus on LinkedIn and search

Required Skills:

• Proven experience with paid campaigns, especially LinkedIn and search
• Attentiveness to results and ability to plan backward from objectives
• Skill in creating briefs and providing thoughtful feedback to creatives
• Interest in exploring new approaches and understanding outcomes
• Effective time management and comfort with responsibility
• Clear communication and collaborative style

Preferred Skills:

• Experience with HubSpot, GA, or B2B SaaS
• Knowledge of the construction industry

ASSUMPTION: Applicants from underrepresented groups are encouraged to apply, even if they don't meet every listed requirement.

💰 Compensation & Benefits

Salary Range: NZD 75,000 - 95,000 per annum (based on experience and industry standards for mid-level digital marketing roles in New Zealand)

Benefits:

• High-performing team and collaborative work environment
• Flexibility: Remote-first working with access to a convenient WeWork office
• The right tools: A sweet Macbook Pro setup and a cutting-edge tech stack
• Genuine development: Ongoing training, learning, and coaching to get better every day (including a training allowance)
• A focus on culture: Aphex strives to make real impact together and walks the talk on that every day

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely

ASSUMPTION: The salary range is an estimate based on industry standards for mid-level digital marketing roles in New Zealand. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on construction planning and communication tools

Company Size: Small (11-50 employees), which means a more agile and collaborative work environment

Founded: 2018, with a mission to make construction planning easier and more efficient

Company Description:

• Aphex is a live, multiplayer planning platform for construction teams
• The company aims to replace outdated systems with tools that allow anyone on a project to plan and communicate their work with complete visibility of everyone around them
• Aphex has made an impact in the UK and Australian markets and is now expanding globally

Company Specialties:

• Construction
• Technology
• Software
• SaaS
• Engineering
• Planning
• Infrastructure
• Productivity

Company Website: http://www.aphex.co

ASSUMPTION: Aphex is a growing startup with a strong focus on innovation and customer success. The company values diversity and encourages applicants from underrepresented groups to apply.

📊 Role Analysis

Career Level: Mid-level, with the potential for growth and development

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: Remote OK, with access to a convenient WeWork office

Growth Opportunities:

• Potential to take on more responsibility and advance within the marketing team
• Opportunity to contribute to Aphex's global expansion and make a significant impact on the company's success
• Chance to learn and develop new skills in a fast-paced, growing startup environment

ASSUMPTION: This role offers a unique opportunity to join a growing startup and make a significant impact on the company's success. The role also provides the chance to learn and develop new skills in a dynamic and collaborative work environment.

🌍 Location & Work Environment

Office Type: Remote-first, with access to a convenient WeWork office

Office Location(s): New Zealand (with access to a WeWork office)

Geographic Context:

• New Zealand is known for its strong construction industry and innovative approach to technology
• The country offers a high quality of life, with a focus on work-life balance and outdoor recreation
• New Zealand's time zone (UTC +12/-11) may require some flexibility for collaboration with international teams

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely

ASSUMPTION: Applicants should be comfortable working remotely and collaborating with international teams in different time zones.

💼 Interview & Application Insights

Typical Process:

• Recorded video interview stage (async)
• 2-3 rounds of interviews, focusing on mutual discovery of alignment on long-term goals and fit

Key Assessment Areas:

• Digital marketing skills and experience
• Attention to detail and analytical skills
• Communication and collaboration skills
• Cultural fit and alignment with Aphex's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to digital marketing and provide examples of successful campaigns you've managed
• Demonstrate your understanding of Aphex's mission and how your skills and experience align with the company's goals

ATS Keywords: Digital Marketing, Paid Campaigns, LinkedIn, Search, Data Analysis, Time Management, Communication, Collaboration

ASSUMPTION: Applicants should be prepared to discuss their relevant experience and skills in detail and provide examples of successful campaigns they've managed.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• LinkedIn Ads Manager
• Google Ads Manager
• Macbook Pro

ASSUMPTION: Applicants should be comfortable learning and using new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Impact
• Collaboration
• Innovation
• Customer-centric
• Continuous learning

Work Style:

• Remote-first and flexible
• Collaborative and team-oriented
• Focused on results and continuous improvement

Self-Assessment Questions:

• How do you align with Aphex's values, particularly 'Impact' and 'Innovation'?
• How comfortable are you working remotely and collaborating with international teams?
• How do you approach continuous learning and professional development?

ASSUMPTION: Applicants should be prepared to discuss their alignment with Aphex's values and how their work style fits with the company's culture.

⚠️ Potential Challenges

• Managing multiple paid campaigns simultaneously
• Adapting to a fast-paced, growing startup environment
• Collaborating with international teams in different time zones
• Balancing the need for innovation with the need to maintain a strong return on investment (ROI)

ASSUMPTION: Applicants should be prepared to discuss how they would approach these challenges and provide examples of how they've overcome similar obstacles in the past.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or Paid Marketing Specialist role, but with a focus on B2B SaaS and the construction industry
• Aphex's remote-first work environment may offer more flexibility than traditional office-based roles
• This role offers the opportunity to make a significant impact on a growing startup's success, with potential for growth and development

ASSUMPTION: Applicants should research similar roles and consider how their skills and experience align with the specific requirements of this position.

📝 Sample Projects

• Managing a successful LinkedIn Ads campaign for a B2B SaaS product launch
• Optimizing a Google Ads campaign to improve click-through rate (CTR) and reduce cost per acquisition (CPA)
• Developing and implementing a retargeting strategy to improve lead quality and reduce CPL

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and provide examples of their success.

❓ Key Questions to Ask During Interview

• How does Aphex plan to expand its global presence, and how will this role contribute to that growth?
• What are the biggest challenges facing the construction industry, and how does Aphex's product address those challenges?
• How does Aphex support the professional development and growth of its employees?
• What is the team structure and dynamic within the marketing department?
• How does Aphex measure the success of its marketing campaigns, and how will this role be evaluated?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the recorded video interview stage (async) by researching Aphex and practicing your responses to common interview questions
• Follow up with Aphex after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.