Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Helen of Troy

🔹 Location: Lausanne, Vaud, Switzerland

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Managing paid media campaigns across EMEA for various brands
• Partnering with agencies and internal teams to deliver efficient digital media plans
• Coordinating multichannel strategies, managing campaign performance, and optimizing digital advertising efforts
• Working with brands in the Sport & Outdoor, Homeware, Beauty, and Wellness categories
• Collaborating with cross-functional teams and fostering relationships with external partners

ASSUMPTION: This role requires a balance of strategic thinking, hands-on campaign management, and strong communication skills to succeed.

📋 Key Responsibilities

✅ Manage paid media campaigns across EMEA for various brands, including Retail.com

✅ Coordinate multichannel digital media strategies based on business objectives, budget, and KPIs

✅ Support brand teams with yearly planning of their media budget by recommending where/how to invest

✅ Brief and collaborate with media agencies and key retailers to plan and review all media plans along the consumer journey

✅ Set goals, drive optimization strategies, and collect learnings to improve campaign performance

✅ Manage review generation and syndication to ensure a best consumer experience and improved conversion at Brand/Retailer.com

✅ Partner with brand teams to collect high-quality digital assets according to each platform’s native specs

✅ Develop and execute comprehensive digital advertising strategies aligned with brand objectives and target audience

✅ Identify and recommend suitable digital advertising channels based on campaign goals

✅ Monitor campaign performance, budgets, and pacing to optimize maximum efficiency and results

✅ Analyze campaign data to assess performance and identify opportunities for optimization

✅ Adjust targeting, ad creative, bidding strategies, and budgets based on data-driven insights to improve ROI

✅ Monitor and manage customer ratings, reviews, and user-generated content on online platforms

✅ Engage with customers to address concerns, provide solutions, and nurture positive interactions

✅ Create and maintain a ratings and reviews audit for all brands

✅ Work with and review partners and agencies to foster reviews for the full EMEA portfolio

✅ Collaborate and share frequent KPI reports for internal and external clients focusing on media performance and ratings and reviews

ASSUMPTION: This role requires a strong understanding of digital marketing channels, campaign management, and customer engagement strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 2 years of experience in digital marketing and paid media solutions

Required Skills:

• Proven experience in digital marketing and paid media solutions (Programmatic, PPC, Native, etc.)
• Up-to-date knowledge of best practices, strategies, and offerings within the paid media space
• Experience with Google Analytics, GTM, and other types of tracking/analytics
• Good project management skills, with the ability to plan, organize, manage time, and prioritize tasks
• Fluent in English (spoken and written), with good writing skills. French and any other European language would be an asset.
• Strong MS Office knowledge and comfortable with collaboration tools (Teams, Slack, etc.)

Preferred Skills:

• Experience with Google Ads, Facebook Ads, and other advertising platforms
• Knowledge of marketing automation tools (e.g., HubSpot, Marketo)
• Experience in e-commerce and retail marketing

ASSUMPTION: Candidates should have a strong foundation in digital marketing, with a focus on paid media and campaign management, as well as excellent communication and project management skills.

💰 Compensation & Benefits

Salary Range: CHF 70,000 - 90,000 per year (based on experience and skills)

Benefits:

• Competitive compensation package
• Collective health insurance or gym allowance
• Mobility allowance
• Flexible work policy with regards to working hours and work from home
• Increased flexi-days package after 1 year of service
• Employee assistance counselling line
• Employee discounts on all EMEA products
• Lunch and learns
• Company closure between Christmas and New Year’s
• Employee stock purchase plan

Working Hours: Full-time, with flexible hours and hybrid work arrangement

ASSUMPTION: The salary range is estimated based on market research for digital marketing roles in Switzerland. The benefits listed are based on the company's career page and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Helen of Troy operates in the consumer goods industry, offering a diverse portfolio of well-recognized and widely-trusted brands across various categories, including home comfort, personal care, and beauty.

Company Size: Mid-size with approximately 2,252 employees globally

Founded: 1968, with headquarters in El Paso, Texas, USA

Company Description:

• Helen of Troy is a leading global consumer products company offering creative products and solutions for customers through a diversified portfolio of well-recognized and widely-trusted brands.
• The company's mission is to make everyday lives better by providing innovative, high-quality, and affordable products that meet the needs of consumers worldwide.
• Helen of Troy is committed to fostering a culture of inclusion and empowering talent to drive growth and success.

Company Specialties:

• Consumer Products
• Consumer Goods
• Consumer Packaged Goods
• Innovation
• Design
• Marketing
• Healthcare Products
• Home Comfort
• Personal Care
• Housewares
• Curling Iron
• Hair Dryer
• Kitchen Gadgets
• Hydration Bottle
• Beverage Container
• Ear Thermometer
• Air Purifier
• Water Purifier
• Backpack
• Sporting Goods
• Outdoors
• and Beauty

Company Website: www.helenoftroy.com/emea-en

ASSUMPTION: Helen of Troy is a well-established company with a strong global presence and a diverse portfolio of brands. The company's focus on innovation, quality, and affordability sets it apart in the consumer goods industry.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the marketing department and the broader organization

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager for EMEA

Work Arrangement: Hybrid, with a combination of on-site and remote work

Growth Opportunities:

• Progression to a senior role within the marketing department
• Expansion into other regions or brand categories
• Potential career paths in marketing management, strategy, or brand management

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization. Helen of Troy's mid-size structure provides ample opportunities for career advancement and exposure to various aspects of the business.

🌍 Location & Work Environment

Office Type: Modern office with collaborative workspaces, located in Bussigny, Switzerland

Office Location(s): Bussigny, Switzerland

Geographic Context:

• Bussigny is located in the canton of Vaud, Switzerland, approximately 15 kilometers northeast of Lausanne
• The region offers a high quality of life, with easy access to nature, cultural attractions, and international transportation hubs
• Switzerland is known for its strong economy, political stability, and excellent work-life balance

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement

ASSUMPTION: The office environment at Helen of Troy is collaborative and modern, with a focus on employee well-being and work-life balance. The location in Bussigny offers easy access to nearby cities and attractions, as well as a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call for a brief introduction and initial assessment
• On-site or virtual interview with the hiring manager and/or team members
• Final round interview with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Digital marketing and paid media expertise
• Campaign management and optimization skills
• Customer engagement and ratings and reviews management
• Communication and collaboration skills
• Problem-solving and decision-making abilities

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of digital marketing channels, campaign management, and customer engagement strategies
• Showcase your ability to work collaboratively and manage projects effectively
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and decision-making processes
• Research Helen of Troy and the specific brands you'll be working with to showcase your enthusiasm and cultural fit

ATS Keywords: Digital Marketing, Paid Media, Campaign Management, Customer Engagement, Ratings and Reviews, Google Analytics, Project Management, Collaboration, Communication, Problem-Solving, Decision Making

ASSUMPTION: The interview process at Helen of Troy is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a collaborative and dynamic work environment. Applicants should be prepared to discuss their relevant experiences and demonstrate their understanding of the role's requirements.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Facebook Ads
• Google Tag Manager
• Microsoft Office Suite
• Collaboration tools (e.g., Teams, Slack)
• Marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: The tools and technologies listed are commonly used in digital marketing and campaign management. Candidates should be familiar with these tools and be prepared to discuss their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Affordability
• Collaboration
• Empowerment
• Inclusion

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to change
• Customer-centric and committed to excellence

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working collaboratively and managing multiple projects simultaneously?
• Do you have a strong customer focus and commitment to excellence?
• Are you open to learning and adapting to new tools and technologies?
• Do you embrace a culture of inclusion and empowerment?

ASSUMPTION: Helen of Troy values a dynamic and collaborative work environment, with a strong focus on innovation, quality, and affordability. Candidates should be prepared to discuss their alignment with these values and work style preferences during the interview process.

⚠️ Potential Challenges

• Managing multiple brands and campaigns simultaneously may require strong organizational skills and time management
• Working with external agencies and partners may present communication and coordination challenges
• Keeping up-to-date with emerging digital marketing trends and platforms may require continuous learning and adaptation
• Balancing on-site and remote work may present unique challenges to collaboration and communication

ASSUMPTION: The role of Digital Marketing Specialist at Helen of Troy presents unique challenges that require strong organizational skills, adaptability, and effective communication. Candidates should be prepared to discuss their strategies for overcoming these challenges during the interview process.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a stronger emphasis on paid media campaign management and optimization
• Unlike some marketing roles, this position requires a balance of strategic thinking, hands-on campaign management, and customer engagement
• Career paths in digital marketing may vary depending on the industry, company size, and specific role requirements

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, requiring candidates to possess a strong foundation in digital marketing, with a focus on paid media and campaign management. Applicants should be prepared to discuss their relevant experiences and how they align with the specific requirements of this role.

📝 Sample Projects

• Developing and executing a comprehensive digital advertising strategy for a new product launch across multiple EMEA markets
• Managing a paid media campaign for an existing brand, focusing on optimizing ROI and improving customer engagement
• Collaborating with an external agency to create and implement a ratings and reviews strategy for a portfolio of brands, driving increased customer satisfaction and conversion

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that a Digital Marketing Specialist at Helen of Troy may face. Candidates should be prepared to discuss their relevant experiences and how they align with these project examples.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing strategy for the company and its brands?
• What are the most significant challenges facing the digital marketing team, and how can this role help address them?
• How does Helen of Troy support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's goals and expectations. Applicants should be prepared to discuss their relevant experiences and how they align with the specific requirements of this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Helen of Troy careers website
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for the interview process by researching Helen of Troy and the specific brands you'll be working with
• Follow up with the hiring manager within one week of submitting your application, if you have not heard back
• If selected for an interview, be prepared to discuss your relevant experiences and how they align with the specific requirements of this role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.