π Core Information
πΉ Job Title: Digital Marketing Specialist
πΉ Company: Sanction Scanner
πΉ Location: Istanbul, Δ°stanbul, Turkey
πΉ Job Type: Full-time
πΉ Category: π Digital Marketing
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π Essential Job Details
π Job Overview
Sanction Scanner, a leading RegTech company recognized as a 3x Deloitte Fast 50 Winner, is seeking a detail-oriented Digital Marketing Specialist to join their team. In this B2B-focused role, you will play a crucial part in driving brand awareness, generating leads, and supporting the company's mission to prevent financial crime through impactful digital marketing initiatives.
ASSUMPTION: Based on the job description, this is a marketing-focused role within a growing technology company in the regulatory/compliance space. The emphasis on digital marketing, content creation, and campaign management suggests this is an individual contributor position reporting to a marketing manager or director.
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π Key Responsibilities
β Assist in developing and implementing strategic marketing plans that align with business goals
β Create and manage engaging content across social media, website, and email marketing channels to inform and connect with the target audience
β Conduct market research and competitor analysis to identify trends, opportunities, and areas for differentiation
β Organize and coordinate marketing events and campaigns to boost brand visibility and drive lead generation
β Monitor and analyze marketing metrics, compiling reports to measure performance and guide strategy adjustments
ASSUMPTION: Based on the job description, the key responsibilities cover a range of digital marketing activities, including strategy, content creation, market research, campaign management, and analytics/reporting. This indicates a broad scope of work for an individual contributor role.
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π― Required Qualifications
Education: Not specified
Experience: Proven experience in content creation, copywriting, and digital marketing, ideally in a B2B setting
Skills:
- Strong written and verbal communication skills in English
- Knowledge of marketing principles and strategies, with experience across digital platforms
- Proficiency in social media management and digital marketing tools
ASSUMPTION: While the specific educational requirements are not provided, the emphasis on proven experience in content creation, copywriting, and digital marketing, as well as proficiency in key digital marketing skills, suggests this is likely a mid-level or senior-level role. The B2B experience requirement is also a clear indicator.
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π° Compensation & Benefits
Salary Range: Not specified
Benefits:
- NET Salary payment with additional fringe benefits
- Meal compensation for a decent & nutritious lunch
- Comprehensive health benefits
- Appreciation and reward culture
- Digital membership support
- Training budget for professional development
- No dress code
- Opportunity to be part of a "dream team" and contribute to the company's growth
Industry Comparison: The compensation and benefits package appears to be competitive for a digital marketing role in the technology/startup industry in Istanbul, Turkey. The combination of a fair salary, generous perks, and a supportive work environment is typical for a company of Sanction Scanner's caliber.
ASSUMPTION: While the exact salary range is not provided, the comprehensive benefits package and emphasis on professional development opportunities suggest this is a well-compensated position aligned with industry standards for a digital marketing specialist in the RegTech/compliance sector in Istanbul.
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π Applicant Insights
π Company Context
Industry Position: Sanction Scanner is a leader in the RegTech (regulatory technology) industry, having been recognized as a 3x Deloitte Fast 50 Winner, indicating its strong market position and growth trajectory.
Company Size: Not specified, but the multiple Deloitte Fast 50 awards suggest Sanction Scanner is a growing, successful company.
Company Stage: Based on the Deloitte Fast 50 recognition, Sanction Scanner is likely in a growth or expansion stage, positioning it as an attractive opportunity for ambitious marketing professionals.
ASSUMPTION: While the exact company size is not provided, the multiple Deloitte Fast 50 awards and the company's position as a leader in the RegTech industry suggest that Sanction Scanner is a mid-sized to large technology company experiencing rapid growth.
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π Role Analysis
Career Level: Based on the required qualifications and responsibilities, this appears to be a mid-level or senior-level Digital Marketing Specialist role.
Reporting Structure: The job description does not specify the reporting structure, but it is likely that the Digital Marketing Specialist would report to a marketing manager or director.
Team Size/Composition: Not specified, but the broad scope of responsibilities suggests the Digital Marketing Specialist may work closely with a larger marketing team.
Growth Opportunities: The job description highlights a "growth-focused environment" and the opportunity to "be a part of shaping the future of Sanction Scanner," indicating potential for career advancement and professional development within the company.
ASSUMPTION: While the exact reporting structure and team size/composition are not provided, the level of experience required and the broad responsibilities suggest this is a mid-to-senior-level role with opportunities for career growth within the company.
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π Location & Work Environment
Office Type: Not specified, but the location in Istanbul, Turkey suggests this is likely an in-office or hybrid work arrangement.
Geographic Context: Istanbul is a major global financial and technology hub, with a thriving startup ecosystem and a diverse, cosmopolitan workforce.
Work Schedule: Not specified, but typical for a full-time digital marketing role in the technology industry.
Regional Considerations: Applicants should be aware of potential cultural and practical considerations when working in Istanbul, such as navigating the local business environment, understanding regional compliance/regulatory requirements, and adapting to the unique work-life balance norms.
ASSUMPTION: While the specific work arrangement is not stated, the location in Istanbul, Turkey suggests this is likely an in-office or hybrid role, with potential for some flexibility but a general expectation of on-site presence. Applicants should be prepared to navigate the unique cultural and practical considerations of working in Istanbul.
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πΌ Interview & Application Insights
Typical Process: The interview process for a Digital Marketing Specialist role at Sanction Scanner may include an initial phone/video screening, followed by one or more in-person or virtual interviews, as well as potential skills assessments or portfolio reviews.
Key Assessment Areas: Employers will likely evaluate candidates' digital marketing expertise, content creation abilities, strategic thinking, analytical skills, and cultural fit within the organization.
Application Tips: Applicants should tailor their resumes and cover letters to highlight relevant experience in B2B digital marketing, content development, campaign management, and data-driven decision-making. Highlighting achievements and quantifiable results will also be important.
ATS Keywords: Relevant keywords to include in job applications may include "digital marketing," "content creation," "B2B marketing," "marketing strategy," "social media marketing," "email marketing," "marketing analytics," and "lead generation."
ASSUMPTION: The typical interview process and assessment areas are based on industry standards for a mid-level digital marketing role, while the application tips and ATS keywords are general recommendations to optimize the job search process.
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π οΈ Tools & Technologies
- Social media platforms (e.g., LinkedIn, Twitter, Instagram)
- Content management systems (e.g., WordPress, Drupal)
- Email marketing software (e.g., Mailchimp, Constant Contact)
- Web analytics tools (e.g., Google Analytics, Hotjar)
- Digital advertising platforms (e.g., Google Ads, Facebook Ads)
- Project management software (e.g., Trello, Asana)
ASSUMPTION: The tools and technologies listed are commonly used in digital marketing roles and are likely relevant for the responsibilities outlined in the job description, even if not explicitly mentioned.
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π Cultural Fit Considerations
Company Values: Based on the job description, Sanction Scanner appears to value purposeful work, professional development, collaboration, and innovation.
Work Style: The role requires a self-motivated, organized, and detail-oriented individual who can work effectively both independently and as part of a team.
Self-Assessment: Applicants should consider whether they thrive in a fast-paced, growth-oriented environment, enjoy a diverse range of marketing responsibilities, and are passionate about contributing to Sanction Scanner's mission in financial security and compliance.
ASSUMPTION: While the company's specific values are not explicitly stated, the job description suggests that Sanction Scanner fosters a collaborative, supportive, and purpose-driven work culture that values professional growth and innovation.
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β οΈ Potential Challenges
The broad scope of responsibilities, including developing marketing strategy, creating content, coordinating campaigns, and analyzing performance metrics, may require the Digital Marketing Specialist to juggle multiple priorities and work across different teams. Staying organized, meeting deadlines, and balancing a varied workload could pose potential challenges in this role.
ASSUMPTION: Based on the range of duties outlined in the job description, the Digital Marketing Specialist role may involve managing a diverse set of tasks and responsibilities, which could present time management and prioritization challenges. However, the "growth-focused environment" and "supportive culture" suggest the company is committed to providing the necessary resources and guidance to help employees succeed.
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π Similar Roles Comparison
The Digital Marketing Specialist role at Sanction Scanner is similar to other mid-level or senior-level digital marketing positions found in the technology, fintech, or compliance/regulatory industries. These roles typically involve a combination of strategic planning, content creation, campaign execution, and data analysis to drive brand awareness, lead generation, and customer engagement. Key differences may include the specific industry focus (RegTech vs. other tech verticals) and the level of exposure to cross-functional collaboration within a growing, fast-paced organization.
ASSUMPTION: While the exact details of this role may vary from similar digital marketing positions, the core responsibilities and required qualifications are generally consistent with industry standards for a mid-to-senior-level digital marketing specialist role, particularly in the technology or fintech sectors.
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π Sample Projects
Based on the job description, a Digital Marketing Specialist at Sanction Scanner may work on projects such as:
- Developing a content calendar and creating blog posts, social media updates, and email newsletters to educate the target audience about regulatory compliance and financial crime prevention
- Launching a series of webinars or virtual events to showcase Sanction Scanner's product features and thought leadership
- Conducting market research and competitor analysis to identify opportunities for Sanction Scanner to differentiate its offerings and messaging
- Designing and executing a multi-channel lead generation campaign, including targeted advertising, lead magnets, and nurture sequences
- Analyzing marketing performance data, creating dashboards, and presenting insights to the leadership team to guide future strategy
ASSUMPTION: These sample projects are illustrative examples based on the responsibilities outlined in the job description and may not represent the exact scope of work for this particular role.
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β Key Questions to Ask During Interview
- Can you tell me more about the current marketing priorities and initiatives that this role will be expected to support?
- How does the marketing team collaborate with other departments, such as sales or product, to achieve business goals?
- What are the key performance indicators (KPIs) that are used to measure the success of the digital marketing strategy?
- What professional development opportunities and resources are available to help me grow in this role?
- Can you share more about the company culture and what a typical day or week looks like for someone in this position?
- How does the marketing team stay up-to-date with the latest trends and best practices in the digital marketing landscape?
ASSUMPTION: These questions are suggested based on the information provided in the job description and are intended to help applicants better understand the role, the company, and the career growth opportunities. Candidates should adapt these questions as needed based on the specific interview context.
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π Disclaimer
β οΈ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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π Next Steps for Applicants
To effectively pursue this Digital Marketing Specialist opportunity at Sanction Scanner, applicants should:
1. Carefully review the job description and requirements to assess their fit for the role.
2. Tailor their resume and cover letter to highlight relevant digital marketing experience, achievements, and skills.
3. Research Sanction Scanner's company history, industry position, and work culture to demonstrate their understanding and interest during the interview process.
4. Prepare thoughtful questions to ask the interviewers that show their enthusiasm for the role and the company.
5. Optimize their application for any applicant tracking systems (ATS) by incorporating relevant keywords from the job description.
6. Follow up promptly with the employer after submitting their application to express continued interest and availability.
By taking these steps, applicants can position themselves as strong candidates for this Digital Marketing Specialist role at Sanction Scanner.