Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: LegalMatch.com

🔹 Location: Reno, Nevada, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing B2B social media campaigns targeting legal professionals
• Managing the entire social media campaign lifecycle, from strategy to optimization
• Collaborating with internal teams to align messaging and goals
• Monitoring industry trends and competitor activity within the legal marketing space
• Analyzing campaign data to report on performance and opportunities for growth

ASSUMPTION: This role requires a strong understanding of B2B marketing, particularly in the legal industry, and a data-driven mindset to optimize campaigns and drive results.

📋 Key Responsibilities

✅ Developing, testing, and executing B2B social media campaigns that resonate with attorneys and legal professionals

✅ Building and managing a content calendar focused on thought leadership, lead generation, and client acquisition

✅ Collaborating with internal marketing, content, and sales teams to align messaging and goals

✅ Overseeing paid social campaigns on LinkedIn and Meta platforms, optimizing for conversions and engagement

✅ Monitoring industry trends and competitor activity within the legal marketing space

✅ Analyzing campaign data to report on performance, ROI, and opportunities for growth

✅ Ensuring brand voice, tone, and compliance standards are maintained across all platforms

ASSUMPTION: The role requires a balance of creativity for content development and analytical skills for performance tracking and optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 3+ years of experience managing B2B social media campaigns, preferably in legal, SaaS, or professional services

Required Skills:

• Deep understanding of LinkedIn and other B2B-focused platforms
• Strong writing and editing skills with an eye for professional, compelling content
• Proficiency with social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms
• Data-driven mindset and a passion for campaign performance

Preferred Skills:

• Experience in the legal industry or legal tech
• Familiarity with CRM systems like HubSpot or Salesforce
• Knowledge of paid media, lead nurturing, and client acquisition strategies

ASSUMPTION: Candidates with experience in the legal industry or legal tech may have a competitive advantage in understanding the target audience and market trends.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on industry standards for a Digital Marketing Specialist with 3-5 years of experience in Reno, NV)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work hours and remote work options
• Professional development opportunities

Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM with a one-hour lunch break

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills. Benefits are subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Legal services and technology

Company Size: 51-200 employees (Small to mid-sized company, offering a collaborative and agile work environment)

Founded: 2000 (with a rich history in the legal industry)

Company Description:

• LegalMatch.com is a legal services company that connects individuals and businesses with experienced attorneys across the country
• The company operates in a competitive, fast-paced environment where performance, creativity, and precision matter
• LegalMatch.com is committed to providing high-quality legal services and fostering a collaborative work environment

Company Specialties:

• Software development
• Data analysis
• Online marketing

Company Website: legalmatch.ph

ASSUMPTION: LegalMatch.com values innovation, collaboration, and continuous learning, providing opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-level (with opportunities for growth and advancement)

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with internal marketing, content, and sales teams

Work Arrangement: On-site, with flexible work hours and remote work options available

Growth Opportunities:

• Potential to advance to a senior marketing role or management position
• Chance to expand skills and knowledge in legal marketing and digital campaigns
• Opportunity to work on high-impact projects and contribute to the company's growth

ASSUMPTION: This role offers a unique blend of creative and analytical work, providing opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with an open floor plan

Office Location(s): Reno, Nevada, United States

Geographic Context:

• Reno is a mid-sized city with a growing tech industry and a cost of living lower than nearby Silicon Valley
• The city offers a mix of urban and outdoor activities, with easy access to the Sierra Nevada mountains and Lake Tahoe
• Reno has a diverse and inclusive community, with a strong sense of local pride

Work Schedule: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM with a one-hour lunch break (with flexible work hours and remote work options available)

ASSUMPTION: The Reno office offers a dynamic and collaborative work environment, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• In-depth interview with the Marketing Manager and a member of the Marketing team
• Take-home assignment or case study to assess creative and analytical skills
• Final interview with the Marketing Director

Key Assessment Areas:

• Understanding of B2B marketing and the legal industry
• Campaign strategy and planning skills
• Data analysis and reporting abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Showcase your understanding of the legal industry and B2B marketing in your application materials
• Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and teamwork skills
• Research LegalMatch.com and the legal industry to demonstrate your enthusiasm and knowledge

ATS Keywords: B2B marketing, social media campaigns, legal industry, content planning, analytics, lead generation, client acquisition, brand voice, writing skills, editing skills, CRM systems, legal marketing

ASSUMPTION: The interview process at LegalMatch.com is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• Hootsuite or Sprout Social (social media management)
• LinkedIn and Meta Ads Manager (paid social media advertising)
• Google Analytics (campaign performance tracking)
• HubSpot or Salesforce (CRM system)
• Microsoft Office Suite (word processing, spreadsheets, and presentations)

ASSUMPTION: The tools and technologies required for this role are industry-standard and can be learned or improved upon with experience and training.

👔 Cultural Fit Considerations

Company Values:

• Integrity and professionalism
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Data-driven and results-oriented
• Creative and innovative
• Collaborative and team-focused

Self-Assessment Questions:

• Do you have a strong understanding of the legal industry and B2B marketing?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a data-driven mindset and a passion for campaign performance?

ASSUMPTION: LegalMatch.com values candidates who are passionate about the legal industry, have a strong work ethic, and are committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously
• Keeping up with industry trends and competitor activity in the legal marketing space
• Balancing creativity and analytical skills to optimize campaign performance
• Working in a fast-paced, competitive environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, a data-driven mindset, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a B2B Marketing Specialist or Social Media Manager, but with a focus on the legal industry and a data-driven approach to campaign optimization
• LegalMatch.com offers a unique blend of creative and analytical work, providing opportunities for professional growth and development
• Candidates with experience in the legal industry or legal tech may have a competitive advantage in understanding the target audience and market trends

ASSUMPTION: This role offers a unique blend of creative and analytical work, providing opportunities for professional growth and development in the legal marketing field.

📝 Sample Projects

• Developing and executing a LinkedIn campaign to generate leads for a new legal service offering
• Analyzing campaign performance data to optimize engagement and conversions on X (formerly Twitter)
• Collaborating with the content team to create thought leadership articles and blog posts for legal professionals

ASSUMPTION: These sample projects demonstrate the creative and analytical aspects of the role, as well as the collaborative nature of the work environment.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for LegalMatch.com?
• What are the biggest challenges facing the legal marketing industry, and how does this role address them?
• How does LegalMatch.com support the professional development and growth of its employees?
• What is the typical career path for someone in this role, and what opportunities are there for advancement?
• How does LegalMatch.com foster a collaborative and inclusive work environment?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and the industry, as well as their commitment to professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and teamwork skills
• Research LegalMatch.com and the legal industry to demonstrate your enthusiasm and knowledge
• Follow up with the Hiring Manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.