📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Fashion Forms
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies that align with business objectives
- Managing and optimizing marketing campaigns to achieve KPIs
- Collaborating with the marketing team for integrated campaigns
- Analyzing campaign performance and trends to inform future strategies
- Excelling in a fast-paced environment with strong organizational skills
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a focus on continuous improvement and data-driven decision making.
📋 Key Responsibilities
✅ Conduct research and contribute to the development of digital marketing strategies
✅ Develop and execute marketing campaigns from concept to reporting
✅ Monitor and manage campaigns daily, adjusting strategies as needed to improve performance and achieve KPIs
✅ Participate in brainstorming sessions to generate new ideas and initiatives across all programs
✅ Collaborate with the marketing team to ensure campaigns are fully integrated with all marketing channels
✅ Track daily progress and status of different marketing programs and channels to pick up on trends
✅ Perform other duties as assigned
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or related field
Experience: Proven experience in Digital Marketing, including 2+ years of paid social media advertising
Required Skills:
- Strong organizational and project management skills
- Excellent analytical skills and experience with data analysis tools
- Excellent problem-solving abilities and a results-oriented mindset
- Ability to work independently as well as part of a team in a fast-paced environment
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with A/B testing and optimization strategies
ASSUMPTION: Candidates with experience in the fashion or retail industry may have an advantage, but relevant experience in other industries will also be considered.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (based on experience and industry standards for the Austin area)
Benefits:
- PTO (Paid Time Off)
- Paid Holidays
- Health, Life, Vision, and Dental benefits after 60-day intro period
- HSA Match
- 401K
Working Hours: 40 hours per week, Monday - Friday
ASSUMPTION: The salary range provided is an estimate based on industry standards for the Austin area and the candidate's experience level. The actual salary may vary based on the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Fashion Forms is a retail company specializing in intimate apparel and bra accessories. The retail industry is highly competitive and fast-paced, with a strong focus on trends and customer experience.
Company Size: With 51-200 employees, Fashion Forms is a mid-sized company where applicants can expect a structured yet dynamic work environment.
Founded: Fashion Forms was founded in [Year], with a mission to provide high-quality, stylish, and affordable intimate apparel solutions.
Company Description:
- Fashion Forms is committed to empowering women through comfortable and fashionable intimate apparel
- The company offers a wide range of products, including bras, shapewear, and accessories
- Fashion Forms is known for its innovative designs, high-quality materials, and exceptional customer service
Company Specialties:
- Bra accessories and enhancers
- Shapewear and body-shaping solutions
- Intimate apparel for various body types and sizes
Company Website: http://www.fashionforms.com
ASSUMPTION: Fashion Forms' focus on empowering women and providing high-quality products may attract candidates who are passionate about the company's mission and values.
📊 Role Analysis
Career Level: The Digital Marketing Specialist role is a mid-level position, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: This role reports directly to the Marketing Manager and works closely with the marketing team to ensure integrated campaigns.
Work Arrangement: This is an on-site position, with the opportunity for occasional remote work with manager approval.
Growth Opportunities:
- Progression to a Senior Digital Marketing role or Marketing Manager position
- Expanding skills in digital marketing channels and tools
- Gaining experience in a fast-paced retail environment
ASSUMPTION: Candidates should be prepared for a dynamic work environment with opportunities for growth and development.
🌍 Location & Work Environment
Office Type: Fashion Forms' office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Austin, Texas
Geographic Context:
- Austin is a vibrant, tech-friendly city with a strong job market and a high quality of life
- The city offers a diverse range of cultural attractions, outdoor activities, and culinary experiences
- Austin's central location in Texas makes it an ideal base for travel and exploration
Work Schedule: The work schedule is typically Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for occasional remote work.
ASSUMPTION: Candidates should be comfortable working in an on-site environment and be prepared for a fast-paced, dynamic work schedule.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the Marketing Manager and a member of the marketing team
- Case study or project presentation (if applicable)
- Final interview with the Marketing Director
Key Assessment Areas:
- Digital marketing strategy and campaign development
- Analytical skills and data-driven decision making
- Project management and organizational skills
- Cultural fit and alignment with Fashion Forms' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant digital marketing experience and achievements
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
- Research Fashion Forms' products, mission, and values to demonstrate your enthusiasm and cultural fit
ATS Keywords: Digital Marketing, Campaign Management, Analytics, Project Management, Research, Collaboration, Problem Solving, Data Analysis, Paid Social Media Advertising, Marketing Strategy, KPIs
ASSUMPTION: The application process may involve multiple interviews and assessments to ensure the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Google Analytics
- Social media advertising platforms (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: Fashion Forms is committed to empowering women through its products and workplace culture
- Innovation: The company encourages creativity, experimentation, and continuous improvement
- Collaboration: Fashion Forms fosters a collaborative work environment where team members support and learn from one another
Work Style:
- Fast-paced and dynamic: Candidates should be comfortable working in a fast-paced environment with tight deadlines
- Data-driven: Decision-making is based on data and analytics to optimize performance
- Collaborative: Teamwork and cross-functional collaboration are essential for success
Self-Assessment Questions:
- How do you embody Fashion Forms' commitment to empowering women in your daily work?
- Describe a time when you had to adapt to a significant change in a project or campaign. How did you handle it?
- How do you balance strategic thinking with tactical execution in your work?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Fashion Forms' values and work style during the interview process.
⚠️ Potential Challenges
- The retail industry is highly competitive and fast-paced, with a constant need to adapt to changing trends and customer preferences
- The role may require occasional work outside of regular business hours to manage campaign performance and deadlines
- Candidates should be comfortable working in a mid-sized company with a structured yet dynamic work environment
- The Austin area has a high cost of living compared to other parts of Texas, which may impact the overall compensation package
ASSUMPTION: Candidates should carefully consider these potential challenges and ensure they are a good fit for their personal and professional goals.
📈 Similar Roles Comparison
- Digital Marketing Specialist vs. Social Media Manager: The Digital Marketing Specialist role is broader in scope, focusing on all digital marketing channels, while the Social Media Manager role is more specialized, focusing on social media platforms
- Retail vs. E-commerce: While both roles involve digital marketing, the retail environment may have unique challenges and opportunities compared to e-commerce
- Mid-sized company vs. Enterprise: Working in a mid-sized company may offer more opportunities for growth and decision-making compared to a larger enterprise, but it may also have less structured processes and resources
ASSUMPTION: Candidates should research similar roles and companies to ensure they are making an informed decision about their career path.
📝 Sample Projects
- Developing and executing a social media advertising campaign to promote a new product launch
- Analyzing campaign performance data to identify trends and optimize future strategies
- Collaborating with the marketing team to create an integrated marketing campaign for a seasonal promotion
ASSUMPTION: Candidates should be prepared to discuss specific examples of their digital marketing experience and achievements during the interview process.
❓ Key Questions to Ask During Interview
- How does the company support the professional development of its employees?
- Can you describe the team structure and dynamics within the marketing department?
- How does the company measure the success of its digital marketing campaigns, and how are KPIs communicated to the team?
- What are the most challenging aspects of working in the retail industry, and how does the company address them?
- How does the company foster a culture of innovation and continuous improvement?
ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and achievements
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
- Research Fashion Forms' products, mission, and values to demonstrate your enthusiasm and cultural fit
- Follow up with the HR department one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
