Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Circle City ABA

🔹 Location: Fishers, Indiana

🔹 Job Type: Hybrid (In Office / Remote)

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: Entry-level to Mid-level (1-2 years)

🔹 Remote Status: Hybrid (Based within reasonable commute time from Indianapolis, Indiana)

🚀 Job Overview

Key aspects of this role include:

• Executing and optimizing paid digital campaigns across multiple locations
• Managing CRM workflows and email campaigns using HubSpot
• Providing day-to-day support on tactical marketing operations
• Collaborating with the Marketing & Communications Manager to align digital advertising and organic/SEO strategies

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving results through digital marketing channels.

📋 Key Responsibilities

✅ Manage and optimize Google Ads campaigns across multiple locations

✅ Track and report on ad metrics, including keyword success, click-through rates, and campaign ROI

✅ Monitor and align paid ad spend with the allocated monthly marketing budget

✅ Manage Unbounce landing pages and collaborate on adjustments to improve conversions and SEO alignment

✅ Build and deploy HubSpot email campaigns (newsletters, lead nurture, drip sequences)

✅ Conduct routine HubSpot maintenance, including contact source attribution, workflow automation, and lifecycle stage tracking

✅ Use HubSpot to analyze lead behavior and improve campaign targeting

✅ Schedule and post social media content according to the approved monthly calendar (Facebook, LinkedIn, Instagram)

✅ Maintain and update Google My Business listings for a designated set of locations

✅ Monitor and respond to reviews and reputation feedback across platforms for those locations

✅ Maintain and manage internal marketing materials and promotional assets for use by various teams

✅ Support the execution of seasonal campaigns and high-impact promotions

✅ Collaborate regularly with the Marketing & Communications Manager to ensure alignment across digital advertising and organic/SEO strategies

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to achieve marketing goals.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing (or related field) Required

Experience: 1-2 years of relevant work experience preferred

Required Skills:

• Proficient in Google Ads (Certification Required)
• Experience with HubSpot (CRM & Automation)
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Ability to manage multiple projects and deadlines
• Familiarity with Microsoft Office Suite, Canva, Google Analytics, Adzooma, and Unbounce

Preferred Skills:

• Experience with SEO and content marketing
• Familiarity with Asana or other project management tools
• Knowledge of the healthcare industry or related fields

ASSUMPTION: While not explicitly stated, experience with SEO and content marketing, as well as familiarity with project management tools, would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $60,000 per year (Based on provided salary range and industry standards for entry-level to mid-level marketing roles in Indianapolis, Indiana)

Benefits:

• Health, Dental, and Vision Insurance
• Competitive compensation
• Paid time off
• Paid training
• 401k Eligibility
• Dedication to your professional development
• Consistent hours

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The provided salary range is based on the given information and industry standards for similar roles in the Indianapolis area. Benefits are assumed based on the company's stated perks for full-time team members.

📌 Applicant Insights

🔍 Company Context

Industry: Circle City ABA operates in the healthcare industry, specializing in Applied Behavior Analysis (ABA) therapy for children and adolescents diagnosed with Autism Spectrum Disorder.

Company Size: Circle City ABA has 201-500 employees, making it a mid-sized company with a significant presence in the market.

Founded: The founding date is not explicitly stated, but Circle City ABA has multiple locations across several states, indicating a well-established presence.

Company Description:

• Circle City ABA provides high-quality therapy, individualized treatment, and behavior plans in a center-based environment
• The company's mission is to enrich and empower children with autism through applied behavior analysis therapy
• Circle City ABA offers a unique program that combines play with progress, making it a desirable workplace for professionals in the field

Company Specialties:

• Applied Behavior Analysis (ABA) Therapy
• Autism Spectrum Disorder Treatment
• Individualized Treatment Plans
• Center-Based Therapy Environment

Company Website: http://www.circlecityaba.com

ASSUMPTION: Circle City ABA is a well-established company with a strong focus on providing high-quality therapy and individualized treatment plans for children with autism.

📊 Role Analysis

Career Level: This role is suitable for entry-level to mid-level marketing professionals with 1-2 years of relevant experience.

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing & Communications Manager and collaborate with various teams, including admissions, hiring, clinical, and operational teams.

Work Arrangement: This is a hybrid role, requiring employees to work on-site in Fishers, Indiana, and remotely as needed.

Growth Opportunities:

• Potential career progression into senior marketing roles or specialized marketing positions within the company
• Opportunities to gain experience in various marketing channels and tactics
• Chance to work with a diverse range of teams and contribute to the company's overall success

ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to gain experience in various marketing channels and tactics.

🌍 Location & Work Environment

Office Type: Circle City ABA has a hybrid work environment, with employees working on-site and remotely as needed.

Office Location(s): 11 Municipal Drive, Fishers, Indiana 46038

Geographic Context:

• Fishers, Indiana, is a suburb of Indianapolis, offering a mix of urban and suburban living
• The area has a growing job market and a strong sense of community
• Fishers is home to various parks, trails, and recreational facilities, providing ample opportunities for outdoor activities

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The hybrid work environment allows for a balance between on-site collaboration and remote work, providing flexibility and a mix of work settings.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Marketing & Communications Manager
• In-person or virtual interview with the Marketing & Communications Manager and other team members
• Background check and onboarding

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical and data-driven mindset
• Communication and collaboration skills
• Ability to manage multiple projects and deadlines
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of digital marketing channels and tactics in your application materials
• Showcase your ability to work collaboratively and manage multiple projects in your application materials
• Prepare for interview questions related to your digital marketing experience, as well as your ability to work effectively in a hybrid work environment

ATS Keywords: Google Ads, HubSpot, CRM, Email Campaigns, Social Media Management, Google My Business, Campaign Support, Collaboration, Analytics, SEO, Budget Management, Lead Nurturing, Content Creation, Workflow Automation, Performance Tracking, Conversion Optimization, Reputation Management

ASSUMPTION: The application process is likely to involve multiple rounds of interviews, with a focus on assessing the candidate's digital marketing skills, experience, and cultural fit.

🛠️ Tools & Technologies

• Google Ads
• HubSpot (CRM & Automation)
• Microsoft Office Suite
• Canva
• Google Analytics
• Adzooma
• Unbounce
• Asana

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Passion for progress, founded in play
• Commitment to enriching and empowering individuals with autism
• Focus on results-based approach and combining family goals with clinical best practices

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a passion for driving progress through digital marketing channels?
• Are you comfortable working in a hybrid work environment and collaborating with various teams?
• Do you thrive in a data-driven and results-focused work environment?

ASSUMPTION: Circle City ABA values a collaborative and data-driven work environment, with a strong focus on enriching and empowering individuals with autism.

⚠️ Potential Challenges

• Managing multiple projects and deadlines effectively
• Balancing on-site and remote work responsibilities
• Adapting to a fast-paced and dynamic work environment
• Working with various teams and stakeholders to ensure alignment and collaboration

ASSUMPTION: This role may present challenges related to time management, work-life balance, and adaptability in a dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Specialist or Marketing Coordinator position in other industries
• However, the focus on the healthcare industry and Applied Behavior Analysis (ABA) therapy sets this role apart from similar positions in other fields
• Career progression opportunities may vary depending on the company size and structure

ASSUMPTION: While this role shares similarities with Digital Marketing Specialist or Marketing Coordinator positions in other industries, the focus on the healthcare industry and ABA therapy makes it unique.

📝 Sample Projects

• Developing and executing a targeted Google Ads campaign to increase leads for a specific location
• Creating and deploying a HubSpot email campaign to nurture leads and improve conversion rates
• Managing and optimizing a Google My Business listing to improve local search visibility and reputation

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities associated with this role, focusing on digital marketing channels and tactics.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role?
• How does this role collaborate with other teams, such as admissions, hiring, clinical, and operational teams?
• What opportunities are there for professional growth and development within the company?
• How does the company support work-life balance for employees in hybrid work arrangements?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking these questions can help applicants better understand the role's responsibilities, work environment, and growth opportunities, as well as address any potential challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for interview questions related to your digital marketing experience, as well as your ability to work effectively in a hybrid work environment
• If selected for an interview, be prepared to discuss your approach to digital marketing campaigns, CRM management, and other relevant marketing tactics
• Follow up with the hiring manager within one week of your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.