S

Digital Marketing Specialist

Sabre Corporation
Full-time
On-site
United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketing Specialist

πŸ”Ή Company: Sabre Corporation

πŸ”Ή Location: Dallas-Fort Worth Metroplex, United States

πŸ”Ή Job Type: Full-Time, Hybrid

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 21, 2025

πŸ”Ή Experience Level: Mid-Level (2-5 years)

πŸ”Ή Remote Status: On-site/Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing multi-channel digital marketing campaigns
  • Optimizing ad performance and creating high-quality content
  • Collaborating with cross-functional teams and managing projects
  • Staying current with digital marketing trends and technologies

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making.

πŸ“‹ Key Responsibilities

βœ… Develop and implement multi-channel digital marketing campaigns across various channels such as social media, search engines, and email

βœ… Support with the creation of campaign content across Google Ads, LinkedIn, and other relevant platforms

βœ… Monitor and optimize ad performance to maximize ROI

βœ… Implement SEO best practices to improve organic search rankings and website traffic

βœ… Create and manage high-quality content, including blogs, whitepapers, case studies, etc.

βœ… Oversee website updates and landing page optimization for better engagement

βœ… Utilize tools like Google Analytics to track campaign effectiveness and refine strategies based on data-driven analysis

βœ… Support marketing operations and maintenance of marketing CRM, along with email marketing and creation of assets within our CRM

βœ… Develop and execute social strategies to engage industry professionals and manage social media presence

βœ… Stay current with emerging technologies and digital marketing trends to incorporate these into marketing strategy and tactics

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong project management skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, information technology, or business

Experience: Proven experience in digital marketing

Required Skills:

  • Expertise in SEO, content marketing, paid advertising, and analytics
  • Strong knowledge of Google Analytics, Google Ads, Pardot, and Emplifi
  • Ability to think strategically and tactically to drive value messaging success
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties

Preferred Skills:

  • Professional certifications in digital marketing
  • Experience working in a team-oriented, highly collaborative environment that is geographically distributed
  • Ability to perform quantitative and qualitative analysis and extract key takeaways from large amounts of data and information

ASSUMPTION: This role requires a well-rounded digital marketer with a strong foundation in various marketing channels and a proven track record of driving results.

πŸ’° Compensation & Benefits

Salary Range: $70,000 - $100,000 per year (Based on industry standards for mid-level digital marketing roles in the Dallas-Fort Worth area)

Benefits:

  • Very competitive compensation
  • Generous Paid Time Off (25 PTO days)
  • 4 days Volunteer Time Off (VTO)
  • 5 days off annually for Year-End Break
  • 13 recognized US company holidays
  • 12 weeks paid parental leave
  • Comprehensive medical, dental, and wellness program
  • Flexible working arrangements
  • Formal and informal reward, recognition, and acknowledgement programs

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Sabre Corporation operates in the technology industry, focusing on global travel technology solutions. The travel industry is dynamic and ever-evolving, presenting both challenges and opportunities for digital marketers.

Company Size: Sabre Corporation has 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for collaboration and growth.

Founded: Sabre Corporation was founded in 1960 and has since grown into a global leader in travel technology.

Company Description:

  • Sabre is a technology company that powers the global travel industry
  • Every day, millions of consumers and employees interact with Sabre's technology worldwide
  • Sabre powers mobile apps, airport check-in kiosks, online travel sites, airline and hotel reservation networks, travel agent terminals, and scores of other solutions

Company Specialties:

  • IT / Technology
  • Travel
  • Aviation / Airline
  • GDS
  • Hotels
  • Travel Agencies
  • Corporate travel
  • Mobile solutions
  • Business travel

Company Website: www.sabre.com

ASSUMPTION: Sabre Corporation's extensive experience and global presence offer a stable and innovative work environment for digital marketers.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level (2-5 years of experience) and offers opportunities for growth and development within the marketing department and the broader organization.

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and collaborate with various cross-functional teams, including sales, product, and IT.

Work Arrangement: This role follows a hybrid work arrangement, with a combination of on-site and remote work.

Growth Opportunities:

  • Progression to senior or management roles within the marketing department
  • Expansion into related fields, such as product marketing or market research
  • Potential international assignments or relocation opportunities

ASSUMPTION: This role provides a strong foundation for career growth within the marketing field and the broader travel technology industry.

🌍 Location & Work Environment

Office Type: Sabre Corporation's headquarters is located in Southlake, Texas, with additional offices worldwide. The Dallas-Fort Worth Metroplex office is a modern, collaborative workspace designed to facilitate innovation and teamwork.

Office Location(s): 3150 Sabre Drive, Southlake, Texas 76092, US

Geographic Context:

  • The Dallas-Fort Worth Metroplex is the fourth-most populous metropolitan area in the United States, offering a diverse range of cultural, recreational, and entertainment opportunities
  • The area is home to a thriving technology industry, with numerous startups and established companies
  • The cost of living in the Dallas-Fort Worth Metroplex is generally lower than in other major metropolitan areas in the United States

Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for hybrid work arrangement

ASSUMPTION: The Dallas-Fort Worth Metroplex offers a dynamic and vibrant work environment, with ample opportunities for professional growth and personal development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening with the hiring manager
  • On-site or virtual interview with the marketing team and other stakeholders
  • Final interview with the marketing director or another senior leader

Key Assessment Areas:

  • Digital marketing expertise and strategic thinking
  • Campaign management and project execution skills
  • Data analysis and interpretation abilities
  • Communication and collaboration skills

Application Tips:

  • Highlight relevant digital marketing experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of Sabre Corporation's business and the role's requirements
  • Prepare examples of your work, such as successful digital marketing campaigns or content pieces

ATS Keywords: Digital Marketing, SEO, Content Marketing, Paid Advertising, Analytics, Campaign Management, Social Media, Email Marketing, Data Analysis, Marketing Automation, Google Analytics, Google Ads, Pardot, Emplifi, Team Collaboration, Project Management

ASSUMPTION: Sabre Corporation's application process is designed to assess candidates' technical skills and cultural fit, with a focus on data-driven decision making and strategic thinking.

πŸ› οΈ Tools & Technologies

  • Google Analytics
  • Google Ads
  • Pardot
  • Emplifi
  • LinkedIn
  • CRM (e.g., Salesforce, HubSpot)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in various digital marketing tools and platforms, with a focus on Google's suite of marketing products and CRM systems.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Customer-centric
  • One team, one goal
  • Integrity
  • Accountability

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and responsive to change
  • Results-focused and accountable

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment?
  • Are you comfortable working with data and using it to inform decision-making?
  • Can you balance strategic thinking with tactical execution?
  • Do you have strong communication and project management skills?

ASSUMPTION: Sabre Corporation values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and customer-centricity.

⚠️ Potential Challenges

  • Managing multiple projects and priorities in a fast-paced environment
  • Keeping up with emerging technologies and digital marketing trends
  • Collaborating effectively with geographically distributed teams
  • Balancing strategic thinking with tactical execution

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong project management skills, adaptability, and a customer-centric mindset.

πŸ“ˆ Similar Roles Comparison

  • Compared to other digital marketing roles, this position places a stronger emphasis on campaign management and project execution
  • Within the travel technology industry, Sabre Corporation offers a unique blend of global presence and innovative technology
  • Career progression in this role may follow a path similar to other mid-level digital marketing positions, with opportunities for growth in marketing management or related fields

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with opportunities for growth and development within the marketing field and the broader travel technology industry.

πŸ“ Sample Projects

  • Developing and executing a multi-channel digital marketing campaign to promote a new travel product or service
  • Conducting keyword research and on-page optimization to improve organic search rankings for a travel website
  • Creating and managing a social media strategy to engage industry professionals and promote thought leadership content

ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for the Digital Marketing Specialist role at Sabre Corporation.

❓ Key Questions to Ask During Interview

  • Can you describe the marketing team's structure and how this role fits within it?
  • What are the key priorities for this role in the first 90 days?
  • How does Sabre Corporation support the professional development and growth of its marketing employees?
  • What are the most challenging aspects of working in a hybrid or remote environment for this role?
  • How does Sabre Corporation measure the success of its digital marketing campaigns, and what KPIs are most important?

ASSUMPTION: These interview questions are designed to assess the role's fit with your skills, experience, and career goals, as well as Sabre Corporation's work environment and culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your digital marketing experience and skills
  • Write a cover letter that demonstrates your understanding of Sabre Corporation's business and the role's requirements
  • Prepare examples of your work, such as successful digital marketing campaigns or content pieces
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.