Digital Marketing Specialist

📌 Core Information 🔹 Job Title: Digital Marketing Specialist 🔹 Company: ClearSource 🔹 Location: Pasig City, Pasig, Philippines 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: May 30, 2025 🚀 Job Overview Key aspects of this role include: - Developing and managing digital marketing campaigns across various platforms - Collaborating with cross-functional teams to align initiatives with business goals - Optimizing SEO and website performance through keyword research and technical audits - Leading PPC and paid advertising efforts, including Google Ads management and A/B testing - Driving social media and content marketing strategies to grow audience engagement and brand awareness - Managing email marketing campaigns and automation workflows to nurture leads and customer journeys - Analyzing campaign performance data and generating actionable reports to continuously improve marketing efforts ASSUMPTION: This role requires a strong understanding of digital marketing channels, campaign optimization, and data analysis. The ideal candidate will have experience in B2B or B2C environments and be comfortable working in a fast-paced, collaborative setting. 📋 Key Responsibilities ✅ Develop & Manage Campaigns - Plan, execute, and optimize digital marketing campaigns across platforms like Google Ads, social media, email, and display advertising - Define clear objectives, KPIs, and audience targeting for each campaign - Work closely with cross-functional teams to ensure alignment with business goals ✅ Optimize SEO & Website Performance - Conduct keyword research and technical SEO audits to improve search rankings and user experience - Implement on-page and off-page SEO strategies, track organic performance, and recommend improvements ✅ Lead PPC & Paid Advertising - Create and manage PPC campaigns, perform A/B tests, and optimize bids and budgets to maximize ROI - Analyze campaign data and generate actionable reports ✅ Drive Social Media & Content Marketing - Develop social media strategies to grow audience engagement and brand awareness - Collaborate with content creators to produce high-quality digital assets aligned with brand messaging ✅ Manage Email Marketing & Automation - Plan and execute email campaigns with segmentation, automation, and performance tracking - Nurture leads and customer journeys through CRM tools and workflows ✅ Analysis & Report Performance - Monitor website and campaign metrics using Google Analytics and other tools - Deliver insights and recommendations to continuously improve marketing efforts ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on the company's needs and the candidate's skills. Strong project management and communication abilities are essential for success in this role. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field Experience: - 2-5 years' experience in digital marketing, preferably in B2B or B2C environments Required Skills: - Strong proficiency with Google Ads, SEO tools (SEMrush, Ahrefs), and email marketing platforms (Mailchimp, HubSpot) - Excellent copywriting and campaign optimization skills - Strong project management and communication abilities - Analytical mindset with the ability to translate data into strategic decisions - Willingness to work collaboratively in a fast-paced environment Preferred Skills: - Familiarity with CRM tools (e.g., Salesforce, HubSpot) - Experience with marketing automation platforms (e.g., Marketo, Pardot) - Knowledge of HTML, CSS, and JavaScript ASSUMPTION: While the required skills listed above are essential for this role, ClearSource values candidates who are eager to learn and grow in a dynamic work environment. The ideal candidate will be a creative thinker with a strong attention to detail and a passion for driving impactful digital campaigns. 💰 Compensation & Benefits Salary Range: PHP 40,000 - 60,000 per year (industry standard for mid-level digital marketing specialists in the Philippines) Benefits: - Competitive salary - Medical and dental insurance with free dependent coverage - Group life insurance - Paid time off (PTO) - Outstanding career growth opportunities - Skills and leadership development - Free meal for on-site employees ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level digital marketing specialists in the Philippines. Actual compensation may vary depending on the candidate's experience, skills, and the company's internal policies. 📌 Applicant Insights 🔍 Company Context Industry: Business Services Company Size: 2-10 employees Founded: 2010 Company Description: ClearSource is a trusted provider of secure and reliable Unified Telephony services, which entail hosted, cloud, virtual, and IP-based solutions. They focus on helping businesses transform the way they work and gain a competitive advantage through advanced communications technologies. Company Specialties: VOIP, CRM, Information Technology, Telecommunications, Unified Communications, IP Telephony, Cloud Computing, Hosted PBX, Infrastructure, Disaster Recovery, Simplifying Business Solutions, Mobile Scalability, Office Presence On The Go, and Tailored Made Solutions Company Website: http://www.theclearsource.com ASSUMPTION: ClearSource's focus on providing flexible, scalable, and innovative telecommunications solutions sets it apart in the industry. Their commitment to customer satisfaction and continuous improvement makes them an attractive employer for digital marketing professionals seeking to grow in a dynamic and forward-thinking environment. 📊 Role Analysis Career Level: Mid-level Reporting Structure: This role reports directly to the Marketing Manager or a similar position within the organization. Work Arrangement: On-site, with a flexible work schedule that may include remote work options. Growth Opportunities: - Progression to a Senior Digital Marketing Specialist or Marketing Manager role as the company grows and expands its marketing team - Opportunities to specialize in specific marketing channels or take on leadership responsibilities within the team ASSUMPTION: ClearSource's flat organizational structure and emphasis on employee growth make it an ideal environment for digital marketing professionals looking to advance their careers. The company's commitment to investing in its employees' professional development ensures that team members have ample opportunities to learn, grow, and take on new challenges as they progress in their roles. 🌍 Location & Work Environment Office Type: Modern, collaborative office space with state-of-the-art technology and amenities Office Location(s): Pasig City, Philippines Geographic Context: - Pasig City is a highly urbanized city in the Philippines, known for its bustling commercial centers and vibrant nightlife - The office is conveniently located near major transportation hubs, shopping centers, and entertainment districts - Pasig City offers a diverse range of dining, cultural, and recreational options, making it an attractive location for young professionals Work Schedule: Standard office hours with flexible work-from-home options available for qualified employees ASSUMPTION: ClearSource's Pasig City office provides an energetic and collaborative work environment that fosters creativity and productivity. The company's commitment to work-life balance and employee well-being ensures that team members have the resources and support they need to succeed in their roles while maintaining a healthy work-life balance. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link 2. Phone or video screening to assess communication skills and cultural fit 3. In-depth technical assessment to evaluate digital marketing skills and campaign optimization abilities 4. Final round interview with the Marketing Manager or a panel of marketing team members to discuss career goals, expectations, and company culture Key Assessment Areas: - Digital marketing campaign planning and execution - SEO and keyword research skills - PPC and paid advertising management - Social media and content marketing strategies - Email marketing and automation workflows - Data analysis and reporting Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role - Showcase your understanding of digital marketing trends and best practices in your application materials - Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and adaptability in a fast-paced work environment ATS Keywords: Digital Marketing, Campaign Management, SEO, PPC, Social Media, Content Marketing, Email Marketing, Analytics, Project Management, Copywriting, Data Analysis, Collaboration, Creativity, Attention To Detail, Communication, Lead Nurturing, Google Ads, SEO Tools, Email Marketing Platforms ASSUMPTION: ClearSource's application process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the organization. By tailoring your application materials and preparing for the interview process, you can demonstrate your qualifications and enthusiasm for the role, increasing your chances of success. 🛠️ Tools & Technologies - Google Ads - SEMrush - Ahrefs - Mailchimp - HubSpot - Google Analytics - CRM tools (e.g., Salesforce, HubSpot) - Marketing automation platforms (e.g., Marketo, Pardot) - HTML, CSS, JavaScript - Project management tools (e.g., Asana, Trello) - Collaboration tools (e.g., Slack, Microsoft Teams) ASSUMPTION: ClearSource's digital marketing team uses a combination of industry-standard and proprietary tools to manage campaigns, analyze data, and optimize performance. Familiarity with these tools and a willingness to learn new technologies are essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Customer First: Obsessed with delivering an exceptional customer experience - Personal Accountability: Doing the right thing and owning actions - Humble Courage: Embracing feedback, seeking growth, and pushing oneself to improve - Hungry: Bringing passion, energy, and drive to everything we do - Happy & Healthy: Fostering balance, well-being, and a positive workplace Work Style: - Collaborative and supportive team environment - Fast-paced and dynamic work culture - Strong emphasis on continuous learning and professional development - Open communication and regular feedback on performance and growth opportunities Self-Assessment Questions: 1. How do you ensure that your marketing strategies align with ClearSource's company values and customer-centric approach? 2. Can you provide an example of a time when you took initiative to improve a marketing campaign or process, demonstrating your personal accountability and humble courage? 3. How do you maintain a healthy work-life balance while working in a fast-paced, dynamic environment, and what steps do you take to support your well-being and happiness? 4. Can you describe a situation where you had to adapt to a significant change in marketing strategy or priorities, and how did you demonstrate your flexibility and resilience in the face of uncertainty? ASSUMPTION: ClearSource's company culture is built on a strong foundation of core values that shape everything they do. Candidates who share these values and are eager to contribute to a positive, collaborative work environment will thrive in this role. ⚠️ Potential Challenges 1. Rapidly evolving digital marketing landscape: The digital marketing industry is constantly changing, with new platforms, tools, and best practices emerging regularly. This role requires candidates to stay up-to-date with the latest trends and adapt their strategies accordingly. 2. High workload and tight deadlines: Digital marketing campaigns often have short turnaround times and require candidates to manage their time effectively and prioritize tasks accordingly. 3. Collaboration with cross-functional teams: This role involves working closely with various teams, such as sales, product, and design. Candidates must be able to communicate effectively and build strong working relationships with team members from different backgrounds. 4. Data-driven decision-making: This role requires candidates to analyze campaign performance data and make data-driven decisions to optimize marketing efforts. Candidates must be comfortable working with data and have strong analytical skills. ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning. ClearSource's commitment to employee development and support ensures that team members have the resources and training they need to overcome these challenges and succeed in their roles. 📈 Similar Roles Comparison 1. Digital Marketing Specialist vs. Social Media Manager: - Digital Marketing Specialist: Focuses on managing campaigns across multiple channels, including SEO, PPC, email, and display advertising, as well as social media. Requires a broader skill set and experience in various digital marketing channels. - Social Media Manager: Specializes in managing social media campaigns, content creation, and community engagement. May have limited experience in other digital marketing channels. 2. Digital Marketing Specialist vs. SEO Specialist: - Digital Marketing Specialist: Has a broader skill set, including SEO, PPC, social media, email marketing, and campaign management. May not have the same level of expertise in SEO as a dedicated SEO specialist. - SEO Specialist: Focuses exclusively on search engine optimization, keyword research, and technical SEO audits. May have limited experience in other digital marketing channels. 3. Digital Marketing Specialist vs. PPC Specialist: - Digital Marketing Specialist: Has a broader skill set, including PPC, SEO, social media, email marketing, and campaign management. May not have the same level of expertise in PPC as a dedicated PPC specialist. - PPC Specialist: Focuses exclusively on pay-per-click advertising, bid management, and campaign optimization. May have limited experience in other digital marketing channels. ASSUMPTION: While these roles share some similarities, each requires a unique skill set and focus. Candidates should assess their strengths and interests when considering which role best fits their career goals and aspirations. 📝 Sample Projects 1. Campaign Optimization Project: - Analyze campaign performance data to identify underperforming channels or ad groups - Implement A/B tests and optimize bids and budgets to maximize ROI - Monitor campaign metrics and adjust strategies as needed to improve performance 2. SEO Audit and Optimization Project: - Conduct a comprehensive SEO audit to identify technical and on-page optimization opportunities - Implement recommended changes and track organic performance over time - Analyze competitor websites and identify gaps in the company's SEO strategy 3. Social Media Content Creation and Engagement Project: - Develop a social media content calendar that aligns with brand messaging and audience preferences - Create engaging and visually appealing content for various social media platforms - Monitor social media metrics and adjust content strategy as needed to improve engagement and reach ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and skills required for a Digital Marketing Specialist role. Candidates should be prepared to tackle a wide variety of projects and adapt their strategies based on the company's unique needs and goals. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: - Can you describe the day-to-day responsibilities of the Digital Marketing Specialist role and how they align with my skills and experience? - What are the most important priorities for this role in the first 30, 60, and 90 days? 2. Team Structure and Collaboration: - How does the Digital Marketing team collaborate with other departments, such as sales, product, and design? - What is the team's dynamic, and how do team members support each other in their roles? 3. Company Culture and Values: - How does ClearSource's company culture foster a positive and productive work environment? - Can you provide examples of how the company's core values are demonstrated in day-to-day operations and decision-making processes? 4. Growth Opportunities: - What opportunities are there for professional development and career growth within the Digital Marketing team and the company as a whole? - How does ClearSource support employees in pursuing their long-term career goals and aspirations? 5. Work-Life Balance and Employee Well-being: - How does ClearSource promote work-life balance and employee well-being, both individually and as a team? - What resources and support are available to employees to maintain a healthy work-life balance and prioritize their personal and professional growth? ASSUMPTION: These interview questions are designed to help candidates better understand the Digital Marketing Specialist role, the company's culture, and the opportunities for growth and development within the organization. By asking thoughtful and insightful questions, candidates can demonstrate their interest in the role and their commitment to contributing to ClearSource's success. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role 3. Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and adaptability in a fast-paced work environment 4. Research ClearSource's company culture, values, and mission to demonstrate your enthusiasm for the role and your commitment to contributing to the company's success 5. Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and inquire about the status of your application ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. 📝 Disclaimer: This job description is intended to provide a comprehensive overview of the Digital Marketing Specialist role at ClearSource. However, the information contained within may change or be updated without notice. Always verify the most current information with the employer before making any decisions related to job applications or employment.