Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Conner Industries Inc.

🔹 Location: Fort Worth, Texas, United States (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Collaborating with the Marketing Director to grow brand awareness, lead generation, and video content.
• Creating engaging video content, website materials, and social media posts to support marketing and sales objectives.
• Planning, executing, and monitoring social media campaigns to achieve performance goals.
• Cross-functionally supporting sales teams, manufacturing facilities, and corporate initiatives.

ASSUMPTION: This role requires a strong balance of creativity and analytical skills, with a focus on driving results through engaging content and effective campaign management.

📋 Key Responsibilities

✅ Assist with planning, implementing, and monitoring marketing plans, campaigns, and initiatives.

✅ Create corporate, product, and short social media videos using Adobe Premier Pro and Canva.

✅ Develop compelling and useful content for website, social media, and sales collateral materials.

✅ Plan, execute, and monitor social media campaigns, tracking performance against goals.

✅ Create visual assets that are on-brand and engaging.

✅ Identify new lead generation opportunities.

✅ Cross-functionally support sales teams, manufacturing facilities, and corporate initiatives.

ASSUMPTION: This role involves a mix of creative and strategic tasks, requiring adaptability and strong communication skills to work effectively with various teams.

🎯 Required Qualifications

Education: BA/BS Undergraduate degree – Business or Marketing degree preferred but not required.

Experience: 2+ years of marketing experience, preferably in B2B.

Required Skills:

• Proficient in video creation using Adobe Premier Pro and Canva.
• Strong written and verbal communication skills.
• Experience creating website content, blogs, and sales materials.
• Proficient in social media content development and analysis.
• Experience with Microsoft Office Products.
• Self-starter, highly organized, motivated, and solution-oriented.

Preferred Skills:

• Experience with the Adobe Suite of products, specifically Photoshop and InDesign.
• Familiarity with marketing best practices and strategies.

ASSUMPTION: Candidates should have a strong foundation in digital marketing, with a focus on video content creation and social media management. Familiarity with B2B marketing is a plus.

💰 Compensation & Benefits

Salary Range: $55,000 - $65,000/year DOE

Benefits:

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Life Insurance
• Paid Time Off
• 8 Company Paid Holidays
• Short Term & Long Term Disability
• Tuition Reimbursement Program
• Training & Development

Working Hours: Full-time, 40 hours per week. Hybrid work arrangement with on-site and remote flexibility.

ASSUMPTION: The salary range is based on industry standards for a Digital Marketing Specialist role with 2-5 years of experience in the Fort Worth, Texas area.

📌 Applicant Insights

🔍 Company Context

Industry: Conner Industries Inc. operates in the Packaging and Containers Manufacturing industry, focusing on industrial wood and packaging solutions.

Company Size: Conner Industries Inc. has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 1981, with nearly 40 years of experience as an industry leader, Conner Industries Inc. has established a strong reputation and market share.

Company Description:

• Conner Industries Inc. offers industrial wood and packaging solutions, including remanufactured lumber, direct lumber distribution, and custom packaging.
• The company operates 17 manufacturing facilities in the U.S. and is currently the #2 market share leader in the U.S.
• Conner Industries Inc. is known for its outstanding reputation, educated salespeople, experienced design team, and packaging engineer on staff.

Company Specialties:

• Remanufactured Lumber & Engineered Wood Cut Stock
• Direct Lumber Distribution
• Wood Pallet / Crate & Skid Parts
• Assembled Wood Pallets / Crates / Skids & Boxes
• Custom Packaging
• Industrial wood, custom crates, custom pallets, hardwoods and softwoods, industrial packaging, wholesale lumber & pallets, banding groove, wholesale pallet cut parts, export compliant lumber & packaging, machine built pallets, collapsible crates, unit load testing & validation, JIT delivery, engineered packaging, and 3PL

Company Website: https://www.connerindustries.com

ASSUMPTION: Conner Industries Inc. is an established company with a strong focus on providing high-quality industrial wood and packaging solutions to its clients.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of marketing experience, seeking to grow their skills and advance in their career.

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Director and collaborate with various teams, including sales, manufacturing, and corporate departments.

Work Arrangement: This is a hybrid role, offering both on-site and remote flexibility, allowing for a balance between in-person collaboration and remote work.

Growth Opportunities:

• Expanding marketing skills and knowledge through on-the-job training and development opportunities.
• Potential career progression into senior marketing roles or specialized marketing positions within the company.
• Gaining experience working with a diverse range of teams and departments, fostering well-rounded professional growth.

ASSUMPTION: This role offers ample opportunities for professional development and career advancement within the company's marketing department and beyond.

🌍 Location & Work Environment

Office Type: Conner Industries Inc. has a corporate office in Fort Worth, Texas, with additional manufacturing facilities across the U.S.

Office Location(s): 3800 Sandshell Drive, Suite 235, Fort Worth, Texas 76137-2429, US

Geographic Context:

• Fort Worth, Texas, is part of the Dallas-Fort Worth metropolitan area, offering a mix of urban and suburban living options.
• The area is known for its vibrant arts and culture scene, professional sports teams, and numerous parks and recreational facilities.
• Conner Industries Inc. is located near major highways, providing easy access to the rest of the metro area and beyond.

Work Schedule: Full-time, 40 hours per week, with a hybrid work arrangement offering both on-site and remote flexibility.

ASSUMPTION: The Fort Worth office provides a collaborative and engaging work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume review.
• Phone or video screening with the HR department.
• In-depth interview with the Marketing Director and/or other marketing team members.
• Final interview with the Marketing Director and/or other company executives.

Key Assessment Areas:

• Candidates' video creation and editing skills.
• Candidates' understanding of digital marketing strategies and best practices.
• Candidates' ability to work collaboratively and effectively with various teams.
• Candidates' problem-solving skills and adaptability in a dynamic work environment.

Application Tips:

• Highlight relevant marketing experience and accomplishments in your resume, with a focus on video content creation and social media management.
• Prepare a portfolio or examples of your video work, showcasing your creativity and technical skills.
• Tailor your cover letter to emphasize your enthusiasm for the role and your alignment with Conner Industries Inc.'s company values.

ATS Keywords: Digital Marketing, Video Creation, Adobe Premier Pro, Canva, Social Media Management, Marketing Strategy, Marketing Campaigns, Content Development, Website Content, Sales Materials, Lead Generation, Microsoft Office, Adobe Suite, Photoshop, InDesign

ASSUMPTION: Conner Industries Inc. uses an Applicant Tracking System (ATS) to manage and review job applications, so including relevant keywords in your resume can help ensure that your application is seen by the hiring team.

🛠️ Tools & Technologies

• Adobe Premier Pro
• Canva
• Microsoft Office Suite
• Adobe Suite (Photoshop, InDesign)
• Social media platforms (LinkedIn, Facebook, Instagram, Twitter, YouTube)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to create engaging content and manage marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Teamwork
• Innovation
• Accountability

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on continuous improvement
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you align with Conner Industries Inc.'s company values, and how have you demonstrated these values in your previous roles?
• How comfortable are you working in a hybrid work environment, balancing both on-site and remote work?
• Describe your personal work style, and how it fits with Conner Industries Inc.'s work culture.

ASSUMPTION: Conner Industries Inc. values a strong cultural fit, with employees who embody their core values and thrive in a collaborative, adaptable work environment.

⚠️ Potential Challenges

• Managing multiple marketing projects and deadlines simultaneously.
• Adapting to changes in marketing strategies and priorities.
• Working effectively with various teams and departments, each with its own unique goals and priorities.
• Keeping up with industry trends and best practices in digital marketing.

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• This role differs from other marketing positions in its focus on video content creation and management, requiring a unique blend of creative and analytical skills.
• Conner Industries Inc.'s B2B focus sets it apart from other companies, with a unique set of marketing challenges and opportunities.
• Career progression in this role could lead to senior marketing positions or specialized marketing roles within the company, depending on the individual's skills and interests.

ASSUMPTION: Understanding the unique aspects of this role and Conner Industries Inc.'s company culture is essential for success in this position.

📝 Sample Projects

• Creating a series of engaging social media videos to promote Conner Industries Inc.'s products and services.
• Developing a comprehensive content marketing strategy to drive website traffic and generate leads.
• Managing a social media campaign to increase brand awareness and engagement, with a focus on LinkedIn and other relevant platforms.

ASSUMPTION: These sample projects illustrate the range of marketing tasks and responsibilities in this role, from creative content development to strategic campaign management.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing team structure and how this role fits within it?
• How does Conner Industries Inc. support the professional development and growth of its marketing team members?
• What are the most significant marketing challenges and opportunities facing Conner Industries Inc. in the near future?
• How does Conner Industries Inc. measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
• What is the company's approach to work-life balance, and how does it support employees in achieving this?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into Conner Industries Inc.'s company culture and marketing department.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Highlight relevant marketing experience and accomplishments in your resume, with a focus on video content creation and social media management.
• Prepare a portfolio or examples of your video work, showcasing your creativity and technical skills.
• Tailor your cover letter to emphasize your enthusiasm for the role and your alignment with Conner Industries Inc.'s company values.
• Follow up with the hiring team one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.