Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: RCN Technologies

🔹 Location: Knoxville, Tennessee, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: On-site (not remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing SEO strategies to improve organic search rankings
• Optimizing on-page content and maintaining site health
• Monitoring analytics and user behavior to recommend site improvements
• Writing and editing engaging content for various platforms
• Collaborating with cross-functional teams to align content strategies with business goals

ASSUMPTION: This role requires a balance of technical SEO skills, content creation, and team collaboration. The ideal candidate will have a strong background in digital marketing and a passion for staying up-to-date with industry trends.

📋 Key Responsibilities

✅ Develop and execute SEO strategies to improve organic search rankings

✅ Optimize on-page content (keywords, meta tags, internal linking) and maintain site health (page speed, mobile responsiveness)

✅ Monitor analytics and user behavior to recommend site improvements

✅ Write and edit engaging blog posts, landing pages, and promotional materials

✅ Develop compelling copy that aligns with our brand voice and speaks to a tech-savvy audience

✅ Collaborate with design and product teams to ensure cohesive messaging and visuals

✅ Plan and schedule social media posts across various platforms

✅ Stay up to date on industry news and share relevant content that resonates with our followers

✅ Track social metrics and adjust strategies to boost engagement and growth

✅ Create email campaigns from ideation to deployment, using marketing automation tools to nurture leads and track conversions

✅ Analyze performance data and optimize for deliverability, open rates, and click-through rates

✅ Work closely with sales, product, and customer support teams to align content strategies with business goals

✅ Pitch fresh ideas for campaigns that integrate with overall marketing efforts

✅ Maintain ongoing communication with stakeholders on project timelines and results

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years of experience in digital marketing, SEO, and content creation

Required Skills:

• Solid understanding of SEO best practices and experience with tools like Google Analytics, SEMrush, or Ahrefs
• Proven experience crafting engaging tech-related content
• Familiarity with social media management platforms and basic design tools
• Experience using marketing automation and CRM systems for email campaigns and lead nurturing
• Strong communication and organizational skills
• A curious mindset for new technology trends

Preferred Skills:

• Experience with HTML/CSS or basic website editing
• Understanding of A/B testing methodologies for email, landing pages, and social content
• Proficiency in video or visual content creation (short-form videos, infographics)

ASSUMPTION: The ideal candidate will have a strong background in digital marketing, with a focus on SEO and content creation. Familiarity with the tech industry and relevant tools is a plus.

💰 Compensation & Benefits

Salary Range: $40,000 - $60,000 per year (based on industry standards for intermediate digital marketing roles in Knoxville, TN)

Benefits:

• Health insurance (70%+ employer paid) (PPO or High Deductible option)
• Vision insurance (100% employer paid)
• Dental insurance (50% employer paid)
• Company paid life insurance
• Unlimited Paid Time Off
• Flex Days (Work from Home)
• Paid holidays
• Generous paternal and maternal paid leave
• Promotions from within and an atmosphere allowing for varied and rapid career development
• A friendly and casual work environment with a relaxed, smart-casual dress code
• Monday through Friday business hours – Work-Life Integration
• Company-sponsored lunches and monthly team-building activities
• Free coffee bar and snacks
• Brand new, purpose-built 21st-century office in a 20th-century historic building in downtown Knoxville
• Exposure to emerging technology and products
• Hands-on, in-person, and self-guided continuing education opportunities to employees seeking to grow and learn
• Access to award-winning online courses to enhance abilities and develop new skills to apply to a successful career in creative, management, and digital disciplines

Working Hours: 40 hours per week, Monday through Friday, 8:00 a.m. – 5:00 p.m.

ASSUMPTION: The salary range provided is an estimate based on industry standards for intermediate digital marketing roles in Knoxville, TN. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Information Technology & Services

Company Size: Small (11-50 employees) – RCN Technologies offers a close-knit, collaborative environment where employees have the opportunity to make a significant impact on the company's growth and success.

Founded: 2013 – RCN Technologies has been providing wireless data solutions and managed services to businesses since its founding.

Company Description:

• RCN Technologies is a leading IT Managed Services Provider, IT Consultancy, Wireless Data Solutions provider, and customer-driven organization with a unique culture in the heart of downtown Knoxville.
• As an Inc. 5000 and certified Woman-owned company (with Elite and Premier status with their solution partners), customers that want the best choose RCN.
• At their core, they deliver technology services and hardware to customers around the world, but they believe in more than just technology. They believe in providing solutions, not products, to meet their customers’ needs. They call it “Human Technology” and they would love for you to be a part of it!

Company Specialties:

• POTS Line Replacement
• Wireless Backup Internet
• Pop-Up Connectivity
• Remote Connectivity
• Network Installation Services
• 5G & LTE Connectivity
• Managed Network Solutions
• Site Surveys
• Fixed Wireless Service
• Private Cellular Networks
• Connected Blue Light Poles
• and Cybersecurity Solutions

Company Website: rcntechnologies.com

ASSUMPTION: RCN Technologies is a well-established company with a strong focus on customer satisfaction and innovation in the wireless data solutions and managed services industry.

📊 Role Analysis

Career Level: Intermediate – This role is suitable for candidates with 2-5 years of experience in digital marketing, SEO, and content creation.

Reporting Structure: The Digital Marketing Specialist will report directly to the Manager of Growth and Analytics and collaborate with various teams, including design, product, sales, and customer support.

Work Arrangement: On-site – This role requires the candidate to work on-site at the company's headquarters in downtown Knoxville, TN.

Growth Opportunities:

• Shadowing team members in other departments to gain a well-rounded understanding of the company's operations
• Observing meetings with various stakeholders to learn about the company's strategic direction
• Periodic informal and formal reviews and feedback from the supervisor to support career development
• Access to company online training course resources to enhance abilities and develop new skills

ASSUMPTION: RCN Technologies offers numerous growth opportunities for employees looking to develop their skills and advance their careers within the company.

🌍 Location & Work Environment

Office Type: On-site – This role requires the candidate to work on-site at the company's headquarters in downtown Knoxville, TN.

Office Location(s): 200 Jennings Ave, Knoxville, Tennessee 37917, US

Geographic Context:

• Knoxville, TN is located in the eastern part of the state, with a population of approximately 187,000 people
• The city is known for its rich history, vibrant arts and culture scene, and outdoor recreation opportunities
• Knoxville is home to the University of Tennessee, Knoxville, and has a thriving startup ecosystem

Work Schedule: Monday through Friday, 8:00 a.m. – 5:00 p.m.

ASSUMPTION: Knoxville, TN offers a unique blend of urban and rural living, with a low cost of living and a high quality of life. The city's central location in the eastern United States makes it an ideal hub for businesses and residents alike.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the hiring team
• Final interview with the company president or another executive
• Background check and reference check (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Digital marketing and SEO skills
• Content creation and editing abilities
• Collaboration and communication skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of your work, such as blog posts, landing pages, or social media campaigns, to demonstrate your abilities
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a team environment
• Research the company and its industry to show your enthusiasm and understanding of the role
• Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the position

ATS Keywords: Digital Marketing, SEO, Content Creation, Social Media, Email Marketing, Analytics, Collaboration, Teamwork, Problem-Solving, Communication, Knoxville, Tennessee, On-site

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for the interview to increase your chances of success.

🛠️ Tools & Technologies

• SEMrush or Ahrefs for SEO analysis and tracking
• Google Analytics for website performance and user behavior tracking
• Social media management platforms (e.g., Hootsuite, Buffer) for scheduling and monitoring social media campaigns
• Marketing automation and CRM systems (e.g., HubSpot, Marketo) for email campaigns and lead nurturing
• Basic design tools (e.g., Canva, Adobe Creative Suite) for creating visual content
• HTML/CSS for website editing and optimization
• Video or visual content creation tools (e.g., iMovie, Adobe Premiere Pro) for creating short-form videos and infographics

ASSUMPTION: The ideal candidate will have experience with relevant digital marketing tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric – RCN Technologies prioritizes customer satisfaction and strives to provide solutions that meet their customers' unique needs
• Innovative – The company encourages creativity, continuous learning, and the pursuit of new and better ways of doing things
• Collaborative – RCN Technologies fosters a team-oriented environment where employees work together to achieve common goals
• Expertise-driven – The company values the knowledge and expertise of its employees and encourages them to share their insights and ideas

Work Style:

• Fast-paced – RCN Technologies operates in a dynamic and fast-paced environment, requiring employees to be adaptable and responsive to change
• Team-oriented – The company values collaboration and teamwork, with a strong emphasis on cross-functional communication and coordination
• Results-driven – RCN Technologies focuses on delivering measurable results and continuously improving its processes and outcomes

Self-Assessment Questions:

• Do you have a strong customer focus and a passion for providing exceptional service?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a proven track record of delivering results and driving growth?
• Are you open to learning new technologies and adapting to change?

ASSUMPTION: RCN Technologies values employees who are customer-focused, innovative, collaborative, and results-driven. The ideal candidate will be comfortable working in a fast-paced, team-oriented environment and be open to continuous learning and growth.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, which can be challenging for some individuals
• The company's fast-paced environment may not be suitable for candidates who prefer a more structured or slower-paced work environment
• The role may require occasional overtime or working on weekends to meet project deadlines
• The company's focus on innovation and continuous improvement may lead to frequent changes in processes and priorities

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be open to adapting to change.

📈 Similar Roles Comparison

• Digital Marketing Specialist vs. SEO Specialist – The Digital Marketing Specialist role at RCN Technologies is broader in scope, requiring a strong understanding of SEO, content creation, and social media management, while the SEO Specialist role focuses primarily on search engine optimization
• Industry-specific context – RCN Technologies specializes in wireless data solutions and managed services, so the ideal candidate will have experience or a strong interest in the tech industry
• Career path comparison – The Digital Marketing Specialist role at RCN Technologies can lead to career advancement opportunities within the marketing department or other areas of the company, such as sales or customer support

ASSUMPTION: The Digital Marketing Specialist role at RCN Technologies is unique in its focus on wireless data solutions and managed services, and the ideal candidate will have a strong interest in the tech industry and a desire to grow within the company.

📝 Sample Projects

• Developing and executing an SEO strategy to improve organic search rankings for the company's website
• Creating engaging content for the company's blog, social media platforms, and email campaigns
• Collaborating with the design team to create visually appealing and on-brand marketing materials
• Analyzing website performance data and user behavior to identify areas for improvement and optimization
• Pitching fresh ideas for marketing campaigns that align with the company's overall marketing strategy and business goals

ASSUMPTION: The ideal candidate will have experience with relevant digital marketing projects and be comfortable working on multiple projects simultaneously.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the marketing department currently, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?
• What is the company's long-term vision for its marketing department, and how does this role fit into that vision?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and the company, and can help you better understand the expectations and requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of your work, such as blog posts, landing pages, or social media campaigns, to demonstrate your abilities
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a team environment
• Research the company and its industry to show your enthusiasm and understanding of the role
• Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.