Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: TRA

🔹 Location: Auckland, Auckland, New Zealand

🔹 Job Type: Hybrid (Remote & On-site)

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Managing B2B performance marketing campaigns and delivering SEO strategy
• Supporting day-to-day marketing operations and executing campaigns
• Optimizing content distribution through digital channels
• Collaborating with cross-functional teams to drive brand and content-led marketing plan

ASSUMPTION: This role requires a balance of creative intuition and analytical rigour, with a focus on executing campaigns and optimizing performance.

📋 Key Responsibilities

✅ Manage B2B performance marketing campaigns and deliver SEO strategy

✅ Support day-to-day marketing operations and execute campaigns

✅ Optimize content distribution through digital channels

✅ Collaborate with cross-functional teams to drive brand and content-led marketing plan

✅ Analyze performance metrics and seek out opportunities for growth

✅ Support marketing automation and CRM systems

ASSUMPTION: The role may evolve based on the team's needs and the candidate's skills and interests.

🎯 Required Qualifications

Education: Marketing or communications degree

Experience: 2+ years' work experience executing digital marketing strategies

Required Skills:

• Experience working with social media campaign managers and Google Ads
• Experience working with HubSpot (preferred) or similar CRM system
• Experience using analytics tools such as GA4 and Google dashboards, social media dashboards, and PowerBI

Preferred Skills:

• Familiarity with marketing automation and CRM systems
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills

ASSUMPTION: Candidates should have a strong foundation in digital marketing and be eager to learn and grow in the role.

💰 Compensation & Benefits

Salary Range: NZD 70,000 - 90,000 per annum (Based on industry standards for 2-5 years of experience)

Benefits:

• Health and wellbeing bonus
• Membership in the New Zealand Marketing Association
• Flexible work from home
• Regular company social events
• Competitive salary package
• Volunteer day off and birthday day off

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Market Research

Company Size: 51-200 employees

Founded: 2007

Company Description:

• TRA is an award-winning insights agency with offices across Australia and New Zealand
• They approach complex problems through the lenses of human science, focusing on uncommon truths
• TRA is committed to equity and inclusion across race, gender, age, identity, neurodiversity, and experience

Company Specialties:

• Market Research
• Data Analytics
• Strategy
• Design
• Insights
• Customer Experience
• Cultural Strategy
• Ethnography
• Employee Experience
• Qualitative Research
• Quantitative Research
• Brand Tracking

Company Website: theresearchagency.com

ASSUMPTION: TRA is a dynamic and innovative agency that values diversity and inclusion.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: Reports to the Content Marketing Lead

Work Arrangement: Hybrid (Remote & On-site) with flexibility to work from home

Growth Opportunities:

• Learning and development opportunities, including TRA Academy
• Support from experienced marketing team members
• Potential career progression within the marketing team

ASSUMPTION: This role offers a unique opportunity to learn from industry experts and grow within a supportive team environment.

🌍 Location & Work Environment

Office Type: Modern office in Britomart, Auckland

Office Location(s): Level 4, 106-108 Quay St, Britomart, Auckland, 1010, NZ

Geographic Context:

• Auckland is New Zealand's largest city, offering a vibrant urban environment with numerous cultural attractions
• The Britomart area is known for its trendy cafes, restaurants, and shops
• TRA's office is conveniently located near public transportation

Work Schedule: Full-time, with flexible work-from-home arrangements

ASSUMPTION: The work environment at TRA is collaborative, creative, and supportive, with a focus on employee wellbeing.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with TRA's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Demonstrate your understanding of TRA's unique approach to market research and insights
• Showcase your passion for digital marketing and eagerness to learn and grow

ATS Keywords: Digital Marketing, B2B Performance Marketing, SEO Strategy, Marketing Automation, CRM Systems, Analytics Tools, Social Media Campaigns, Google Ads, Content Marketing, Data Analysis, Creative Intuition, Self-Starter, Campaign Management, Digital Activations, Performance Metrics, Growth Opportunities

ASSUMPTION: The application process at TRA is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• HubSpot (preferred) or similar CRM system
• Analytics tools: GA4, Google dashboards, social media dashboards, PowerBI
• Social media campaign management tools
• SEO tools and platforms

ASSUMPTION: The required tools and technologies may evolve based on the team's needs and the candidate's skills and interests.

👔 Cultural Fit Considerations

Company Values:

• Curiosity
• Collaboration
• Creativity
• Clarity

Work Style:

• Supportive and collaborative team environment
• Focus on learning and development
• Flexible work arrangements

Self-Assessment Questions:

• Do you thrive in a collaborative and creative work environment?
• Are you eager to learn and grow in a dynamic and innovative agency?
• Do you align with TRA's values of curiosity, collaboration, creativity, and clarity?

ASSUMPTION: Cultural fit is essential for success at TRA, and candidates should assess their alignment with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and projects simultaneously
• Adapting to a fast-paced and dynamic work environment
• Balancing creative intuition with analytical rigour
• Working with diverse teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position offers a unique blend of creative and analytical responsibilities
• TRA's focus on human science and uncommon truths sets it apart from other market research agencies
• This role provides an opportunity to work with a diverse range of clients and industries

ASSUMPTION: Candidates should consider their preferences for creative vs. analytical work and the industry's focus when comparing this role to others.

📝 Sample Projects

• Managing a B2B performance marketing campaign for a tech client
• Developing and executing an SEO strategy for an e-commerce brand
• Supporting the marketing team in planning and executing a content-led marketing campaign

ASSUMPTION: Sample projects may vary based on the team's needs and the candidate's skills and interests.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does TRA support the professional development of its marketing team members?
• What is the typical career path for someone in this role?
• How does TRA foster a culture of collaboration and creativity?
• What are the most challenging aspects of working in the marketing team at TRA?

ASSUMPTION: These questions can help candidates better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare examples of your past digital marketing campaigns and their results
• Follow up with the hiring manager after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.