📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Ramboll
🔹 Location: Manchester, United Kingdom
🔹 Job Type: Full-time, Hybrid (2 days in the office)
🔹 Category: Marketing
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Manchester) with hybrid work arrangement
🚀 Job Overview
Key aspects of this role include:
- Supporting campaign managers and collaborating with agencies to define and implement go-to-market strategies for B2B campaigns
- Planning and coordinating digital marketing campaigns, optimizing channel performance
- Conceptualizing and planning automated campaign emails and nurture flows
- Designing and validating LinkedIn targeting strategies for account-based marketing initiatives
- Advising and supporting local marketing managers with paid media campaigns
- Evaluating and improving campaign performance in collaboration with the analytics specialist
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on performance optimization and cross-functional collaboration.
📋 Key Responsibilities
✅ Supporting Campaign Managers and agencies to define and operationalize go-to-market strategies for B2B sector and brand campaigns, focusing on optimizing channel performance (paid search, paid social, display ads)
✅ Planning and coordinating the execution of digital marketing campaigns, collaborating with agencies and colleagues in brand & design, web, marketing operations, and content teams based in Manchester, Copenhagen, and Chennai
✅ Conceptualizing and planning automated campaign emails and nurture flows, working with the offshore marketing delivery team to launch, evaluate, and optimize
✅ Designing and validating LinkedIn targeting strategies for segments and account-based marketing initiatives
✅ Advising and supporting local marketing managers in business units with the tactical planning and setup of paid media campaigns such as SEM and LinkedIn advertising
✅ Working with Campaign Managers and the Analytics Specialist to evaluate and improve campaign performance
✅ Supporting CRM campaign management, focusing on lead data tracking and documenting ROMI
ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in a similar role, preferably from a global B2B company or agency
Required Skills:
- Proven experience with digital B2B campaigns and performance marketing
- Firm grip on SEM, LinkedIn Campaign Manager, and paid social to reach desired audiences
- Excellent marketing project management skills
- Experience with email marketing and marketing automation strategies (HubSpot is a plus)
- Experience measuring and reporting on campaign performance
- Strong experience with industry-standard tools and systems such as Google Ads, web and marketing analytics tools, LinkedIn Campaign Manager, and HubSpot
Preferred Skills:
- Experience working with an offshore marketing delivery team
- Knowledge of account-based marketing strategies
ASSUMPTION: The ideal candidate will have a proven track record in digital B2B marketing and be comfortable working in a global, cross-functional team.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on experience and industry standards for a Digital Marketing Specialist in Manchester)
Benefits:
- Commitment to professional development
- Leaders guided by Ramboll's Leadership Principles
- A culture that welcomes diversity and individuality
- Inspiration from colleagues, clients, and projects
- The long-term thinking of a foundation-owned company
Working Hours: Full-time (37.5 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Specialist in Manchester. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Ramboll is a global architecture, engineering, and consultancy company, specializing in civil engineering, management consulting, design, and environmental consultancy
Company Size: 18,000+ employees worldwide, with a presence in over 35 countries
Founded: 1945, in Denmark
Company Description:
- Ramboll combines local experience with a global knowledge base to create sustainable solutions across various sectors
- The company focuses on driving positive change through innovative ideas and sustainable practices
- Ramboll offers a collaborative and inclusive work environment, with a commitment to employee development and work-life balance
Company Specialties:
- Buildings
- Transport
- Energy
- Environment & Health
- Water
- Management Consulting
- Architecture & Landscape
Company Website: ramboll.com
ASSUMPTION: Ramboll's global presence and diverse range of services provide ample opportunities for career growth and exposure to various industries and projects.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the marketing department and the wider organization
Reporting Structure: The Digital Marketing Specialist will report to the Campaign Manager and collaborate with various teams, including brand & design, web, marketing operations, content, and the offshore marketing delivery team
Work Arrangement: Hybrid (2 days in the office), with flexibility for remote work
Growth Opportunities:
- Progression to a Senior Digital Marketing Specialist or Marketing Manager role
- Expansion of responsibilities to cover additional regions or business units
- Cross-functional collaboration and exposure to different aspects of the business
ASSUMPTION: The Digital Marketing Specialist role offers a clear path for career progression, with opportunities to develop skills and take on more responsibilities over time.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Manchester city center
Office Location(s): Arkwright House, Parsonage Gardens, Manchester, United Kingdom
Geographic Context:
- Manchester is a vibrant, multicultural city with a rich history and a thriving digital and tech industry
- The city offers a high quality of life, with excellent transport links, cultural attractions, and recreational opportunities
- Manchester is well-connected to other major UK cities, making it an ideal base for a hybrid work arrangement
Work Schedule: Full-time (37.5 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: Manchester provides an ideal location for this role, with a thriving digital industry, excellent transport links, and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the hiring manager and a member of the marketing team
- Final interview with the department head or a panel of stakeholders
Key Assessment Areas:
- Digital marketing skills and experience
- Campaign management and project planning abilities
- Collaboration and communication skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Provide specific examples of your campaign management and performance optimization achievements
- Demonstrate your understanding of Ramboll's business and the role's responsibilities in your application materials
ATS Keywords: Digital Marketing, B2B Marketing, Performance Marketing, Campaign Management, Google Ads, Web Analytics, LinkedIn Campaign Manager, HubSpot, Email Marketing, Marketing Automation, Project Management, Collaboration, Data Analysis, Lead Tracking, Account-Based Marketing, Paid Media
ASSUMPTION: Ramboll's application process is designed to assess candidates' digital marketing skills, experience, and cultural fit, with a focus on performance optimization and cross-functional collaboration.
🛠️ Tools & Technologies
- Google Ads
- Web and marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
- LinkedIn Campaign Manager
- HubSpot
- CRM software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: The Digital Marketing Specialist will be expected to have proficiency in industry-standard tools and systems, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Bright ideas
- Sustainable change
- Collaboration
- Expertise
- Integrity
Work Style:
- Collaborative and inclusive
- Focused on driving positive change
- Committed to employee development and work-life balance
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional team environment?
- Are you passionate about driving sustainable change through innovative ideas?
- Are you comfortable working with a global team and managing multiple projects simultaneously?
ASSUMPTION: Ramboll values candidates who align with their commitment to sustainability, collaboration, and employee development, with a focus on driving positive change.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Adapting to a global, cross-functional team environment
- Working with an offshore marketing delivery team
- Keeping up with industry trends and best practices in digital marketing
ASSUMPTION: The Digital Marketing Specialist role presents unique challenges, including managing multiple projects and adapting to a global, cross-functional team environment.
📈 Similar Roles Comparison
- Compared to a Digital Marketing Manager role, this position focuses more on tactical execution and less on strategic planning and team management
- Compared to a Performance Marketing Specialist role, this position requires a broader range of digital marketing skills and a stronger focus on campaign management
- Career progression from this role could lead to a Senior Digital Marketing Specialist or Marketing Manager position, with opportunities to expand responsibilities or specialize in a specific area of digital marketing
ASSUMPTION: The Digital Marketing Specialist role offers a unique blend of tactical execution and strategic planning, with opportunities for career growth and specialization in digital marketing.
📝 Sample Projects
- Developing and executing a targeted LinkedIn advertising campaign to generate leads for a specific business unit
- Optimizing paid search campaigns to improve click-through rates and conversion rates for a B2B brand campaign
- Collaborating with the content team to create and launch an automated email nurture campaign to engage and re-engage prospects
ASSUMPTION: The Digital Marketing Specialist will have the opportunity to work on a variety of projects, from tactical execution to strategic planning, with a focus on performance optimization and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of the Digital Marketing Specialist role?
- How does this role collaborate with other teams and departments within Ramboll?
- What opportunities are there for professional development and career growth within the marketing department and the wider organization?
- How does Ramboll support work-life balance for its employees?
- What are the key priorities for the Digital Marketing Specialist role in the first 90 days?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into Ramboll's work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare examples of your campaign management and performance optimization achievements to discuss during the interview
- Research Ramboll's business and the role's responsibilities to demonstrate your understanding and enthusiasm for the opportunity
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
