📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Visvero, Inc.
🔹 Location: Noida, Uttar Pradesh, India
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing email campaigns, social media, SEO, and content strategy to influence the sales pipeline.
- Collaborating with sales teams to create campaigns that attract cold prospects, drive engagement, and convert leads.
- Analyzing campaign performance using analytics tools and adjusting strategies accordingly.
- Creating compelling copy and visual content for various marketing channels.
- Contributing to the overall marketing strategy and planning.
ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on driving results and continuous improvement.
📋 Key Responsibilities
✅ Manage and optimize email campaigns, social media, SEO, and content strategy to influence the sales pipeline.
✅ Collaborate with sales teams to create campaigns that attract cold prospects, drive engagement, and convert leads.
✅ Analyze campaign performance using analytics tools and adjust strategies accordingly.
✅ Create compelling copy and visual content for various marketing channels.
✅ Contribute to the overall marketing strategy and planning.
ASSUMPTION: This role involves a mix of tactical execution and strategic planning, with a strong emphasis on data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-6 years of marketing experience, preferably in a B2B SaaS, tech, or services environment.
Required Skills:
- Proven track record of managing successful email and social media campaigns.
- Strong grasp of digital tools: Google Analytics, Search Console, Tag Manager, Google Ads, Canva (or similar), CRM systems, email platforms like Mailshake, Apollo or similar.
- Exceptional written and visual communication skills.
- A self-starter who takes ownership and drives projects independently.
- Strategic thinker with an eye for detail, design, and data.
Preferred Skills:
- Experience with marketing automation and lead scoring.
- Familiarity with CMS platforms like WordPress.
- Experience running paid LinkedIn or Google Ads campaigns.
ASSUMPTION: While not explicitly stated, proficiency in the English language is likely required for this role due to the nature of the work and the company's global presence.
💰 Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (Based on experience and industry standards for a mid-level marketing role in Noida)
Benefits:
- Health insurance
- Retirement benefits
- Performance-based bonuses
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Noida, India. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Visvero, Inc. operates in the Information Technology & Services industry, focusing on data management, analytics, and automation solutions.
Company Size: With 51-200 employees, Visvero is a mid-sized company that offers opportunities for growth and collaboration.
Founded: Visvero was founded in 2003 and has since grown to become an SBA 8a Certified company, empowering clients across various industries to manage their data assets effectively.
Company Description:
- Visvero helps businesses take on data, analytics, and automation challenges.
- The company specializes in Robotic Process Automation (RPA), Big Data, Modern Data Architecture, Cloud Migration, Enterprise Data Management, Business Intelligence, Data Visualization, Data Virtualization, Advanced Analytics, and Machine Learning.
- Visvero works alongside clients, committed to their business objectives for long-term success.
Company Specialties:
- Business Intelligence
- Analytics and Reporting
- Data Services
- BI Adoption
- Data Analytics
- Robotic Process Automation
- Digital Transformation
- Big Data
- AI/ML
- Data Engineering
- IT Project Staffing
- Power BI
- INCORTA
- UiPath
- Denodo
- Antworks
- and Project Management
Company Website: www.visvero.com
ASSUMPTION: Visvero's focus on data management and analytics makes it an attractive option for candidates interested in these fields and looking to work for a company that values data-driven decision making.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager and works closely with sales teams.
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to take on more responsibilities and advance to a senior marketing role.
- Opportunities to work on diverse projects and gain exposure to various aspects of marketing.
- Chance to collaborate with and learn from experienced professionals in the field.
ASSUMPTION: This role offers opportunities for growth and development, particularly for candidates interested in advancing their careers in marketing.
🌍 Location & Work Environment
Office Type: Visvero's Noida office is a modern, collaborative workspace designed to foster productivity and innovation.
Office Location(s): G-49, Sector 3, Suite #7, NOIDA, Uttar Pradesh 201 301, IN
Geographic Context:
- Noida is a bustling city in the National Capital Region of India, offering a mix of urban and suburban living.
- The city is well-connected by road, rail, and metro, making it easily accessible from nearby cities like Delhi and Gurugram.
- Noida is home to many multinational corporations and tech companies, providing ample opportunities for professional growth and networking.
Work Schedule: Full-time (40 hours/week), with flexibility for remote work as needed
ASSUMPTION: The Noida office provides a dynamic and collaborative work environment, with opportunities for growth and development in the heart of India's tech industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site interview with the marketing team and relevant stakeholders
- Background check and offer extension
Key Assessment Areas:
- Marketing skills and experience
- Campaign management and strategy
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Visvero's company culture.
- Prepare examples of successful marketing campaigns you've managed and the results you achieved.
- Research Visvero's industry and competitors to showcase your knowledge and enthusiasm for the role.
ATS Keywords: Digital Marketing, Email Campaigns, Social Media, SEO, Content Strategy, Analytics, Copywriting, Project Management, Strategic Thinking, Design, Data Analysis, Marketing Automation, Lead Scoring, CMS, Paid Advertising
ASSUMPTION: The application process for this role is likely competitive, and candidates should focus on demonstrating their relevant experience and skills to increase their chances of success.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Canva
- CRM systems (e.g., Salesforce, HubSpot)
- Email platforms (e.g., Mailshake, Apollo)
- SEO tools (e.g., SEMrush, Ahrefs)
- Social media management tools (e.g., Hootsuite, Buffer)
- CMS platforms (e.g., WordPress)
ASSUMPTION: Proficiency in these tools is essential for success in this role, and candidates should be prepared to demonstrate their familiarity with them during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Continuous learning
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment?
- Are you comfortable using data to inform your decisions and strategies?
- Do you enjoy working collaboratively with others to achieve common goals?
- Are you open to learning and adapting to new tools and technologies?
ASSUMPTION: Candidates who are a strong cultural fit for Visvero are likely to be innovative, data-driven, collaborative, and open to continuous learning and adaptation.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously.
- Keeping up with the fast-paced nature of the digital marketing landscape.
- Collaborating effectively with sales teams to create campaigns that drive results.
- Analyzing and interpreting data to inform marketing strategies and tactics.
- Balancing creative and analytical skills to create compelling content and campaigns.
ASSUMPTION: These challenges are inherent to the role and can be overcome with strong organizational skills, a data-driven mindset, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Coordinator position, but with a stronger focus on digital marketing channels and campaign management.
- In comparison to other marketing roles, this position requires a balance of creative and analytical skills, with a heavier emphasis on data-driven decision making.
- Career paths for this role may include advancement to a senior marketing position, or transition to a specialized marketing role such as SEO Manager or Social Media Manager.
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path when evaluating this opportunity.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to generate leads for a new product launch.
- Analyzing campaign performance data to optimize marketing strategies and improve ROI.
- Creating visually appealing and on-brand content for social media, email, and other marketing channels.
- Collaborating with sales teams to create targeted email campaigns that drive engagement and conversions.
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities associated with this role, but may vary depending on the specific needs of the company and its clients.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits into it?
- How does the company support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing team currently, and how can this role help address them?
- How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
- What is the company's approach to work-life balance, and how does it support its employees' well-being?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company, enabling them to make a more informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare examples of successful marketing campaigns you've managed and the results you achieved.
- Research Visvero's industry and competitors to showcase your knowledge and enthusiasm for the role.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
