📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Insightsoftware
🔹 Location: Remote, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Overseeing paid search (PPC, SEM) and paid social media campaigns
- Collaborating with agency partners and internal teams for campaign strategy and execution
- Optimizing campaigns and delivering performance insights
- Supporting business unit structure and GTM efforts
ASSUMPTION: This role requires a strong background in paid digital marketing, with a focus on PPC and social media campaigns. Experience working with start-ups or high-growth companies is beneficial.
📋 Key Responsibilities
✅ Manage paid search and social media campaigns, working with agency partners to ensure alignment with strategic objectives
✅ Collaborate with digital marketing managers to test messaging, keywords, tactics, and audiences based on marketing plans
✅ Work with growth and product marketing teams to enhance audience targeting and messaging, drive webinar and event registrations
✅ Coordinate with organic social and SEO teams to deliver coordinated execution that drives cost efficiency and performance of paid campaigns
✅ Support GTM efforts with ad hoc data analysis and insights for monthly planning and Quarterly Business Reviews (QBRs)
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of hands-on experience as a digital marketing professional, running enterprise-level paid media campaigns
Required Skills:
- Experience building, bulk editing, and optimizing campaigns, keywords, and ads within Google Ads & Bing Ads Editor platforms
- Experience with audience targeting and remarketing within LinkedIn
- Demonstrated experience in delivering sophisticated search media plans and strategies
- Solid understanding of Microsoft Office applications, including advanced Excel skills, and experience working in Tableau, Power Bi, and Google Data Studio
Preferred Skills:
- Experience with ABM tools, such as 6Sense, Clearbit, Dreamdata, Wrike, and Zapier
ASSUMPTION: Candidates with experience in SEO and social media co-optimization strategies and execution will have an advantage.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (based on industry standards for a Digital Marketing Specialist with 2-5 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Employee referral bonus program
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on data warehousing, reporting, and business intelligence
Company Size: Medium (501-1,000 employees), offering a dynamic and collaborative work environment
Founded: 2000, with a rich history in data management and analytics solutions
Company Description:
- Insightsoftware is a global provider of comprehensive solutions for the Office of the CFO
- They empower leaders to make timely and informed decisions with accessible financial data
- Their solutions span financial planning and analysis (FP&A), accounting, and operations
Company Specialties:
- Data Warehousing
- Reporting
- Master Data Management (MDM)
- Business Intelligence
- Data Harmonization
- Analytics
- Corporate Performance Management
- Data Connectivity
- Application Data Management
- Product Information Management
- Unified access to all enterprise data sources
- SAP Automation
- Product Content Management
- eCommerce
- B2B/B2C Commerce
- Multichannel Commerce
- Applications Reporting
- Packaged Analytics
- Operational Reporting
- Business Analytics
- Business Process
- Operations Management
- Excel
- Sharepoint
- and SAP S/4 HANA Central Finance
Company Website: insightsoftware.com
ASSUMPTION: Insightsoftware's focus on data-driven solutions and commitment to equal employment opportunity make it an attractive employer for digital marketing professionals.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department
Reporting Structure: This role reports directly to the Director, Digital Media, and works closely with digital marketing managers, agency partners, and other internal teams
Work Arrangement: Remote (100%), with flexible hours and the ability to work from anywhere in the United States
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on diverse campaigns and learn from experienced team members
- Chance to contribute to the company's growth and success in the data management and analytics industry
ASSUMPTION: This role offers a unique opportunity for digital marketing professionals to gain experience in a dynamic and growing industry, while working remotely and collaborating with a global team.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required
Office Location(s): N/A (remote work only)
Geographic Context:
- The United States offers a diverse range of cultural, recreational, and professional opportunities
- Remote work allows for a flexible and balanced work-life schedule
- Insightsoftware's global presence provides opportunities for international collaboration and exposure
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement offers candidates the opportunity to work from anywhere in the United States, with a flexible schedule that accommodates their personal needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the Director, Digital Media, and other team members
- Background check (if applicable)
Key Assessment Areas:
- Digital marketing skills and experience
- Campaign management and optimization abilities
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in your resume and cover letter
- Demonstrate your understanding of the role and Insightsoftware's mission and values
- Prepare for technical assessments and case studies by reviewing your digital marketing skills and knowledge
- Research Insightsoftware's competitors and industry trends to showcase your market awareness
ATS Keywords: Digital Marketing, PPC, SEM, Social Media, Google Ads, Bing Ads, Audience Targeting, Remarketing, SEO, Data Analysis, Excel, Tableau, Power BI, Google Data Studio, ABM Tools, Campaign Management
ASSUMPTION: Insightsoftware's application process is designed to evaluate candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Google Ads & Bing Ads Editor platforms
- LinkedIn Ads platform
- Tableau, Power BI, and Google Data Studio
- ABM tools (6Sense, Clearbit, Dreamdata, Wrike, Zapier)
- Microsoft Office applications (Excel, Word, PowerPoint)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Dynamic and fast-paced
- Global and collaborative
- Data-driven and results-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you passionate about data-driven marketing and analytics?
- Do you enjoy collaborating with global teams and stakeholders?
- Are you comfortable working remotely and managing your own time?
ASSUMPTION: Insightsoftware values candidates who are passionate about data-driven marketing, collaborative, and adaptable to a dynamic work environment.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and attention to detail
- Working remotely, which may require self-motivation and time management skills
- Keeping up with industry trends and best practices in digital marketing
- Collaborating with global teams and stakeholders, which may require flexibility and adaptability
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and time management skills, as well as a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Paid Media Specialist, but with a focus on supporting business unit structure and GTM efforts
- Insightsoftware's focus on data-driven solutions sets it apart from other digital marketing roles in the software industry
- Career progression may include roles such as Senior Digital Marketing Manager, Director of Digital Media, or other marketing leadership positions
ASSUMPTION: Candidates should research similar roles and compare their responsibilities, qualifications, and career progression opportunities to ensure a good fit with their long-term goals and aspirations.
📝 Sample Projects
- Developing and executing a paid search campaign for a new product launch
- Optimizing a paid social media campaign to improve cost-per-acquisition and return on ad spend
- Collaborating with organic social and SEO teams to create a coordinated marketing strategy that drives cost efficiency and performance
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, and candidates should be prepared to discuss their relevant experience and achievements during the interview process.
❓ Key Questions to Ask During Interview
- How does this role support the company's overall marketing strategy and business unit structure?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Insightsoftware foster a culture of innovation and collaboration?
- What opportunities are there for professional growth and development within the marketing department?
- How does Insightsoftware support work-life balance for remote employees?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their long-term career goals, and can help them make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and achievements in digital marketing
- Prepare for technical assessments and case studies by reviewing your digital marketing skills and knowledge
- Research Insightsoftware's competitors and industry trends to showcase your market awareness
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the opportunity
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
