📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Danfoss
🔹 Location: Oragadam, IN
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and maintaining web page content for Danfoss Climate Solutions' global and regional websites
- Collaborating with a dynamic digital global support team and stakeholders worldwide
- Investigating optimal ways of working with website content across different CMS systems
- Providing fast and high-quality support to global and regional marketing communication teams
- Navigating a matrix organization and excelling in stakeholder management and communication
ASSUMPTION: This role requires a high level of organization, communication, and adaptability to work effectively in a global, matrix organization.
📋 Key Responsibilities
✅ Responsible for building, maintaining, and managing web page content for all Danfoss Climate Solutions Global and Regional websites
✅ Part of a dynamic digital global support team with colleagues and stakeholders worldwide, requiring excellent coordination and communication skills
✅ Key focus on knowledge about and willingness to investigate optimal ways of working with website content across different CMS systems (Umbraco and Content stack) with key focus on optimized user journeys
✅ Master juggler, able to quickly take ownership of tasks, projects, and areas of responsibility and execute them with excellence
✅ Delivers fast and high-quality support to global and regional marketing communication teams and looks for ways to optimize processes across the teams
✅ Navigates in a matrix organization and is strong in stakeholder management and communication
ASSUMPTION: This role involves a high degree of multitasking and requires strong project management skills to balance multiple priorities and deadlines.
🎯 Required Qualifications
Education: Bachelor/Master’s degree in computer science
Experience: 1-3 years of working experience in building websites in CMS with innovative UI and UX practices (Umbraco and Content Stack experience an advantage)
Required Skills:
- Strong stakeholder management skills, proactivity, and self-driven
- Strong communication skills – written and spoken
- Experienced with Google Analytics and SEO practices
- Innovative vision and design thinking approach
- Structured and organized in the way of working
- Willing to work with various time zones
- Team player who can foster positive working relationships across the business and our virtual team
Preferred Skills:
- Experience with Umbraco and Content Stack CMS
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, experience with the specific CMS systems mentioned (Umbraco and Content Stack) would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: INR 5,00,000 - 7,00,000 per annum (Estimated based on industry standards for a Marketing Specialist role in India with 1-3 years of experience)
Benefits:
- Health, working environment, and safety initiatives
- Opportunities for professional development and growth
- Potential for global exposure and collaboration
Working Hours: Full-time, 40 hours per week (Flexible, with potential for remote work in the future)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Danfoss operates in the industrial machinery manufacturing industry, focusing on climate solutions, power electronics, and motion controls
Company Size: Danfoss is a large organization with over 10,000 employees globally, providing a diverse and dynamic work environment
Founded: Danfoss was founded in 1933 by Mads Clausen in Nordborg, Denmark
Company Description:
- Danfoss engineers solutions that increase machine productivity, reduce emissions, lower energy consumption, and enable electrification
- Its solutions are used in refrigeration, air conditioning, heating, power conversion, motor control, industrial machinery, and other areas
- Danfoss is family-owned and employs over 39,000 people, serving customers in more than 100 countries through a global footprint of 100 factories
Company Specialties:
- Compressors & Controls
- Solar Inverters
- Engineering
- Technology
- Frequency Converters
- Industrial Automation
- Innovation
- Energy Efficiency
- District Energy
- Powering mobile machinery
- Climate Solutions
- Electrification
- Power Solutions
- Drives
- and Decarbonization
Company Website: www.danfoss.com
ASSUMPTION: Danfoss' focus on sustainability and innovation creates an environment that encourages continuous learning and growth.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 1-3 years of experience in website management and digital marketing
Reporting Structure: The Digital Marketing Specialist will report to the Global Digital Marketing Manager and work closely with regional marketing communication teams
Work Arrangement: This is an on-site role based in Oragadam, IN, with potential for remote work in the future
Growth Opportunities:
- Potential for career progression within the marketing department or related functions
- Opportunities for global exposure and collaboration with colleagues worldwide
- Chance to work on high-impact projects that drive business growth and innovation
ASSUMPTION: Danfoss' global presence and focus on innovation provide ample opportunities for professional development and growth.
🌍 Location & Work Environment
Office Type: Danfoss' Oragadam office is a modern, collaborative workspace designed to foster innovation and creativity
Office Location(s): Oragadam, IN
Geographic Context:
- Oragadam is located near Chennai, Tamil Nadu, India, offering a mix of urban and suburban living
- The region is known for its rich cultural heritage, historical sites, and natural beauty
- Chennai is a major IT hub, providing ample opportunities for professional networking and growth
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break (Flexible, with potential for remote work in the future)
ASSUMPTION: The work environment at Danfoss' Oragadam office is dynamic, collaborative, and focused on driving innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment (website management and digital marketing tasks)
- Final round interview with the hiring manager and/or team members
Key Assessment Areas:
- Technical skills in website management and digital marketing
- Communication and stakeholder management skills
- Problem-solving and adaptability
- Cultural fit and alignment with Danfoss' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Demonstrate your understanding of Danfoss' business and the specific requirements of the role
- Prepare for the technical assessment by brushing up on your website management and digital marketing skills
- Research Danfoss' company culture and values to ensure a strong cultural fit
ATS Keywords: Digital Marketing, Website Management, CMS, User Experience, Stakeholder Management, Communication, Google Analytics, SEO, Design Thinking, Team Collaboration, Proactivity, Organization, Time Zone Management
ASSUMPTION: The application process for this role may involve multiple rounds of interviews and assessments to ensure the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Umbraco CMS
- Content Stack CMS
- Google Analytics
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's skills and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Engineering Tomorrow
- Focus on People
- Global Collaboration
- Sustainability
- Innovation
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do I thrive in a dynamic, collaborative work environment?
- Am I comfortable working with various stakeholders and time zones?
- Do I have a strong desire to learn and grow professionally?
ASSUMPTION: Danfoss' company culture values innovation, collaboration, and sustainability, creating an environment that encourages continuous learning and growth.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, global environment
- Navigating a matrix organization and building effective relationships with stakeholders worldwide
- Keeping up with the latest trends and best practices in digital marketing and website management
- Adapting to different time zones and cultural norms when working with global teams
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a focus on continuous learning and growth.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses primarily on website management and content creation, rather than campaign management or strategy
- This role requires a strong technical skill set in website management and digital marketing, as well as excellent communication and stakeholder management skills
- Career progression in this role may lead to opportunities in digital marketing management, content strategy, or related functions
ASSUMPTION: While this role is unique in its focus on website management, it shares many similarities with other digital marketing and content management positions.
📝 Sample Projects
- Migrating website content from an outdated CMS to a new platform (e.g., Umbraco or Content Stack)
- Optimizing website user journeys and improving site navigation based on user data and analytics
- Collaborating with regional marketing teams to create and implement localized website content
ASSUMPTION: These sample projects demonstrate the range of tasks and responsibilities associated with this role, from technical website management to strategic content creation and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the global marketing organization?
- What are the most pressing priorities for this role in the first 30, 60, and 90 days?
- How does Danfoss support the professional development and growth of its employees in this role?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Danfoss foster a culture of innovation and collaboration in its global marketing teams?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, ensuring a strong fit and a successful onboarding process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for the technical assessment by brushing up on your website management and digital marketing skills
- Research Danfoss' company culture and values to ensure a strong cultural fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
