Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: CrewBloom

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 16, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Managing digital content and brand expansion through digital platforms
• Optimizing pay-per-click campaigns, keyword research, and webpage optimization (SEO)
• Analyzing and reporting on campaign metrics and digital presence
• Collaborating with other departments and teams
• Staying updated on online advertisement trends and driving traffic to company websites

ASSUMPTION: This role requires a strong understanding of digital marketing strategies and tools, with a focus on PPC and SEO. The ideal candidate will have experience in these areas and be comfortable working remotely.

📋 Key Responsibilities

✅ Use Google Analytics, Google Ads, and other relevant digital marketing tools

✅ Own and optimize online ad campaigns, including Google Ads, Bing Ads, and other platforms

✅ Conduct keyword research, including competitor research to identify keyword gaps

✅ Optimize ad copy and develop SEO and PPC strategies

✅ Analyze and report on campaign metrics, including clicks, impressions, conversion rates, and traffic

✅ Research and stay up-to-date on online advertisement trends

✅ Coordinate digital marketing efforts with other departments and teams

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and willing to take on new tasks as they arise.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-5 years of experience in digital marketing, with a focus on PPC and SEO

Required Skills:

• Proficient in Google Ads and campaign optimization
• Strong understanding of ad copywriting and optimization
• Experience with reporting and analytics of campaign performance
• Understanding of SEO and keyword research
• Experience with Google Analytics is strongly preferred

Preferred Skills:

• Fluency in English (both written and verbal)
• Ability to thrive in a fast-paced environment
• Strong verbal and written communication skills
• Able to maintain regular and punctual attendance

ASSUMPTION: While not explicitly stated, it is assumed that the ideal candidate will have a strong understanding of digital marketing principles and be comfortable working remotely. Additionally, proficiency in English is strongly preferred for effective communication with the team and clients.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between PHP 40,000 - PHP 60,000 per month, based on industry standards for digital marketing specialists with 2-5 years of experience in the Philippines.

Benefits:

• Dynamic and inclusive work culture
• Opportunities for professional growth and development
• Fast-paced and engaging work environment
• Flexibility to work from home or any location of your choice
• Healthy work-life balance

Working Hours: Full-time position with a flexible work schedule, typically 40 hours per week. The ideal candidate should be comfortable working remotely and managing their time effectively.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills. The benefits listed above are based on the company's description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: CrewBloom is a privately-held company specializing in outsourcing and offshoring consulting, with a focus on remote staffing solutions. They connect businesses with top remote talent to help their businesses grow.

Company Size: CrewBloom has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: CrewBloom was founded in 2016 and is headquartered in New York, New York, with a strong presence in the Philippines.

Company Description:

• CrewBloom aims to make hiring as easy as placing an order on Amazon, offering a streamlined process for sourcing, vetting, and interviewing applicants.
• The company specializes in filling sales, support, admin, finance, and IT roles that can be done remotely.
• CrewBloom focuses on providing a risk-free trial period for new hires, allowing clients to try out candidates before committing to a long-term hire.

Company Specialties:

• Business Development
• Recruitment
• Offshoring
• Outsourcing
• Remote Outsourcing
• Remote Staffing

Company Website: https://www.crewbloom.com

ASSUMPTION: CrewBloom's focus on remote staffing solutions and outsourcing makes it an ideal fit for candidates seeking flexible, work-from-home opportunities. The company's commitment to providing a risk-free trial period for new hires demonstrates their confidence in their recruitment process and the quality of their candidates.

📊 Role Analysis

Career Level: This role is an intermediate-level position, requiring 2-5 years of experience in digital marketing, with a focus on PPC and SEO.

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and work closely with other members of the Marketing team, as well as other departments and teams within the company.

Work Arrangement: This is a remote position, with the flexibility to work from home or any location of your choice. The ideal candidate should be comfortable working independently and managing their time effectively.

Growth Opportunities:

• As CrewBloom continues to grow, there may be opportunities for the Digital Marketing Specialist to take on additional responsibilities or move into a management role.
• The company's focus on professional development and growth provides ample opportunities for the ideal candidate to expand their skills and advance their career.

ASSUMPTION: While the job description does not explicitly mention growth opportunities, CrewBloom's commitment to professional development and the company's rapid growth suggest that there may be opportunities for the ideal candidate to advance their career within the organization.

🌍 Location & Work Environment

Office Type: Remote (work from home or any location of your choice)

Office Location(s): The company's headquarters is in New York, New York, but this position is remote and can be based anywhere in the Philippines.

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 77°F to 91°F (25°C to 33°C) throughout the year.
• The country has a rich cultural heritage and is known for its friendly and welcoming people.
• The Philippines is home to a thriving business process outsourcing (BPO) industry, with a strong focus on remote work and digital services.

Work Schedule: Full-time position with a flexible work schedule, typically 40 hours per week. The ideal candidate should be comfortable working remotely and managing their time effectively.

ASSUMPTION: The remote work arrangement for this position allows for a high degree of flexibility and work-life balance. The ideal candidate should be comfortable working independently and managing their time effectively in a remote environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study
• Final interview with the Marketing Manager

Key Assessment Areas:

• Digital marketing skills and experience
• Problem-solving and analytical skills
• Communication and interpersonal skills
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and skills, with a focus on PPC and SEO.
• Be prepared to discuss your approach to digital marketing campaigns and provide examples of your past work.
• Demonstrate your ability to work effectively in a remote environment and manage your time effectively.

ATS Keywords: Google Ads, PPC, SEO, keyword research, campaign optimization, digital marketing, analytics, reporting, remote work

ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on assessing the candidate's digital marketing skills and experience, as well as their ability to work effectively in a remote environment.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Bing Ads
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Project management tools (e.g., Asana, Trello, Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: The ideal candidate should be comfortable using a variety of digital marketing tools and platforms, as well as communication and collaboration tools for remote work.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Continuous learning

Work Style:

• Adaptable and flexible
• Results-driven and proactive
• Strong communication and teamwork skills
• Comfortable working in a fast-paced, dynamic environment

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working remotely and managing your time effectively?
• Do you have a strong understanding of digital marketing principles and a passion for staying up-to-date on industry trends?
• Are you a strong communicator and team player, with the ability to collaborate effectively with others?

ASSUMPTION: CrewBloom values candidates who are adaptable, results-driven, and comfortable working in a fast-paced, dynamic environment. The ideal candidate should be a strong communicator and team player, with a passion for digital marketing and a commitment to continuous learning.

⚠️ Potential Challenges

• Managing time effectively in a remote work environment
• Staying up-to-date on the latest digital marketing trends and best practices
• Balancing multiple responsibilities and priorities in a fast-paced work environment
• Adapting to changes in the company's marketing strategy or priorities

ASSUMPTION: While the role of Digital Marketing Specialist presents numerous opportunities for growth and development, it also comes with its own set of challenges. The ideal candidate should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changes in the company's marketing strategy or priorities.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a strong emphasis on PPC and SEO, with a focus on campaign optimization and analytics.
• Unlike some other marketing roles, this position is remote and can be based anywhere in the Philippines, providing a high degree of flexibility and work-life balance.
• In terms of career path, this role can serve as a stepping stone to more senior marketing positions, such as Marketing Manager or Director of Marketing.

ASSUMPTION: While this role shares many similarities with other digital marketing positions, its focus on PPC and SEO, as well as its remote work arrangement, make it a unique opportunity for the right candidate.

📝 Sample Projects

• Developing and implementing a PPC campaign for a new product launch
• Conducting keyword research and on-page optimization for a company's website
• Analyzing campaign performance and providing data-driven recommendations for improvement
• Collaborating with the design team to create visually appealing and engaging ad creatives

ASSUMPTION: The sample projects listed above are intended to provide a sense of the types of tasks and responsibilities the Digital Marketing Specialist may be expected to undertake. The actual projects and tasks may vary depending on the company's marketing priorities and needs.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into it?
• What are the biggest challenges facing the Marketing team currently, and how can this role help address them?
• How does CrewBloom support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does CrewBloom foster a culture of innovation and collaboration in a remote work environment?

ASSUMPTION: The key questions listed above are intended to help the candidate better understand the role, the company, and the work environment. The ideal candidate should be prepared to ask thoughtful and insightful questions that demonstrate their interest in the position and their commitment to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your digital marketing experience and skills, with a focus on PPC and SEO.
• Prepare for your interview by researching CrewBloom's company values and marketing strategy, and be ready to discuss your approach to digital marketing campaigns and provide examples of your past work.
• Follow up with the HR team within one week of submitting your application to confirm receipt and express your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.