📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Kia Belux
🔹 Location: Zaventem, Flanders, Belgium
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing national website content and coordinating web projects
- Developing and executing local social media strategy
- Monitoring and analyzing web performance to drive improvements
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on digital storytelling and data-driven decision making.
📋 Key Responsibilities
✅ Website & Web Management: Own the content management of our national websites (kia.be and kia.lu), coordinate web projects, localize international content, create customized local webpages, ensure brand adherence, and serve as the primary contact for our external web agency.
✅ Social Media Strategy & Execution: Coordinate local content strategy and execution, oversee the monthly social media calendar, brief, review, and approve content, monitor performance, and stay ahead of trends.
✅ Data, Analysis & Performance: Monitor and report on main web KPIs, translate data into recommendations, and collaborate on initiatives to improve lead generation and digital conversion points.
ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and performance analysis, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related field
Experience: 3-5 years of experience in a digital marketing role, ideally within the automotive industry
Required Skills:
- Fluency in English, Dutch, and French (spoken and written)
- Strong analytical skills and an eye for detail
- Familiarity with CMS platforms and digital tools (such as Jira, Confluence, GA4, and Google My Business)
- Highly organized with strong project management skills
- Creative mindset with a passion for storytelling, digital strategy, and brand communication
Preferred Skills:
- Experience with Adobe Creative Suite (Photoshop, Illustrator)
- Knowledge of SEO best practices
- Experience with social media management tools (Hootsuite, Buffer, etc.)
ASSUMPTION: While not explicitly stated, experience with Adobe Creative Suite and social media management tools would be beneficial for this role, as would knowledge of SEO best practices.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on industry standards for a Digital Marketing Specialist with 3-5 years of experience in Belgium)
Benefits:
- Career development opportunities
- Collaborative workplace
- Well-being focus
- Teamwork-oriented culture
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 51-200 employees (mid-size company, offering a balance between a large corporation and a small startup)
Founded: 2002 (with a 23-year history, the company has established roots and experience)
Company Description:
- Kia is a global brand focused on innovation, creativity, and growth
- The company offers a people-first culture focused on well-being, respect, and teamwork
- Kia Belux is officially a Great Place to Work®, as voted by employees
Company Specialties:
- Sales
- Marketing
- Distribution
- Automotive
Company Website: www.kia.com
ASSUMPTION: Kia is a well-established company with a strong focus on employee satisfaction and a collaborative work environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: Reports directly to the Senior Marketing Communication & Events Manager
Work Arrangement: On-site, with opportunities for collaboration with external agencies and partners
Growth Opportunities:
- Potential career progression within the Marketing department
- Opportunities to work on international projects and gain global experience
- Chance to develop skills in digital marketing, content creation, and project management
ASSUMPTION: This role offers opportunities for professional growth and development within the Marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workplace
Office Location(s): Ikaroslaan 33, Zaventem, Flemish Region 1930, BE
Geographic Context:
- Zaventem is located near Brussels, offering easy access to international transportation hubs
- The area has a multicultural environment, reflecting the company's global focus
- Zaventem offers a mix of urban and suburban living, with plenty of green spaces and recreational opportunities
Work Schedule: Standard full-time work hours, with flexibility for project needs
ASSUMPTION: The location offers a convenient and multicultural work environment, with opportunities for both personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Digital marketing skills and experience
- Creativity and storytelling abilities
- Analytical skills and data-driven mindset
- Project management and organizational skills
- Language proficiency and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your digital marketing work, such as social media campaigns or website projects
- Research Kia's brand and values to demonstrate your fit with the company culture
ATS Keywords: Digital Marketing, Content Management, Social Media Strategy, Data Analysis, Project Coordination, Creative Thinking, Communication, B2B Marketing, B2C Marketing, Customer-Centric Content, Analytical Skills, CMS Platforms, Digital Tools, Trend Awareness, Team Collaboration, Independent Work
ASSUMPTION: The interview process will focus on assessing the candidate's digital marketing skills, creativity, and cultural fit with the company.
🛠️ Tools & Technologies
- CMS platforms (e.g., WordPress, Drupal)
- Digital tools (e.g., Jira, Confluence, GA4, Google My Business)
- Social media management tools (e.g., Hootsuite, Buffer)
- Adobe Creative Suite (Photoshop, Illustrator)
ASSUMPTION: Familiarity with these tools is required for the role, and proficiency will be an asset during the application process.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Creativity
- Growth
- Movement
- Inspiration
Work Style:
- Collaborative
- Proactive
- Hands-on
- Data-driven
Self-Assessment Questions:
- Do you thrive in a collaborative, proactive work environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you have a creative mindset and a passion for storytelling?
ASSUMPTION: Candidates who align with Kia's values and work style will be a strong fit for this role and the company culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing creative and analytical aspects of the role
- Keeping up with the fast-paced nature of digital marketing and social media trends
- Collaborating with external agencies and partners
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to learning and growth.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on both creative content development and data-driven analysis
- Industry-specific context: The automotive industry is competitive and fast-paced, requiring constant innovation and adaptation
- Career path comparison: This role offers opportunities for growth within the Marketing department and the broader organization
ASSUMPTION: This role offers a unique blend of creative and analytical skills, with opportunities for professional growth and development.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new model
- Creating and implementing a content strategy to improve website traffic and engagement
- Analyzing website performance data to identify trends and make data-driven recommendations
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments and external partners?
- What opportunities are there for professional growth and development within the Marketing department and the broader organization?
- How does Kia support work-life balance for its employees?
- What are the most rewarding aspects of working in the Marketing department at Kia?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your digital marketing work, such as social media campaigns or website projects
- Research Kia's brand and values to demonstrate your fit with the company culture
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
