📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Brunswick Corporation
🔹 Location: Fond du Lac, WI
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Implementing digital marketing strategies for Mercury Marine's brand portfolio
- Managing day-to-day operations of various digital platforms and tools
- Collaborating with creative teams and global team members
- Using analytics and A/B testing for continual optimization of marketing efforts
- Assisting in requirements gathering for marketing projects
ASSUMPTION: This role requires a balance of understanding strategic vision with tactical execution, as well as strong cross-functional collaboration and prioritization skills.
📋 Key Responsibilities
✅ Responsible for day-to-day digital content for campaigns
✅ Serve as subject matter expert and digital marketing consultant for digital content within the marketing roadmap
✅ Represent the digital marketing team by supporting and implementing product launches, promotional activations, strategic campaigns, and marketing calendars
✅ Use analytics, A/B testing, and other measurement tools to make insights and recommendations for digital and brand partners for continual multi-channel optimization
✅ Assist in requirements gathering for marketing projects
✅ Communicate project implementation progress and recommend actions to increase the probability of successful delivery
✅ Research, recommend, and implement website optimization tactics
✅ Ideate and collaborate with creative teams, UI/UX, and performance teams to deliver best-in-class digital experiences, including creation of wireframes or mockups
✅ Assist with website maintenance including IT & MarTech requirement gathering and ticket creation, digital marketing backlog fulfillment, quality assurance testing on digital channels, post-production validation, and ongoing monitoring of critical functionalities
✅ Contribute to the evolution of capabilities through best practices, industry trends, research, continuous learning, and competitive analysis
ASSUMPTION: This role involves a high degree of collaboration and communication with various teams and stakeholders, both internally and externally.
🎯 Required Qualifications
Education: Bachelor’s degree in digital marketing, marketing, communications, IT, or related field
Experience: 1-3 years of professional experience
Required Skills:
- Strong project management skills
- Ability to meet deadlines and manage multiple priorities
- Experience with content management systems and digital analytics
- Understanding of integrated marketing strategies and campaigns across digital channels
- Strong problem-solving skills with a proactive, self-starter mindset
- Excellent communication skills to effectively liaise with stakeholders
- Ability to analyze data, derive insights, and develop compelling strategic plans
- Business ownership mentality with the ability to work independently and drive results
Preferred Skills:
- 3-5 years of professional experience
- Experience with digital commerce, HTML/CSS, and website optimization tools and methods
- Previous experience within the Adobe stack (AEM, Adobe Commerce, Marketo, CDP)
ASSUMPTION: While a bachelor's degree is required, relevant experience and a strong portfolio can also be considered.
💰 Compensation & Benefits
Salary Range: $61,400 - $98,600 annually
Benefits:
- Medical, dental, and vision insurance
- Paid vacation
- 401k with company match
- Health Savings Account with company contribution
- Well-being program
- Product purchase discounts
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility)
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Actual compensation may vary based on specific qualifications and business needs.
📌 Applicant Insights
🔍 Company Context
Industry: Brunswick Corporation is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. They operate in the manufacturing industry, with a focus on marine propulsion systems, boats, and related technologies.
Company Size: Brunswick has approximately 19,000 employees operating in 27 countries worldwide. As a large corporation, they offer extensive resources and opportunities for career growth and development.
Founded: Brunswick was founded in 1845 and has since grown into a diversified global company with a strong commitment to innovation and industry leadership.
Company Description:
- Brunswick is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond
- The company is dedicated to industry leadership, being the best and most trusted partner to their many customers, and building synergies and ecosystems that enable them to challenge convention and define the future
- Brunswick is home to more than 60 industry-leading brands, including Mercury Marine, Boston Whaler, Sea Ray, and many others
Company Specialties:
- Manufacturing
- Boats
- Engines and propulsion
- Marine technology
- Boat club
Company Website: www.brunswick.com
ASSUMPTION: Brunswick Corporation is a well-established and reputable company with a strong commitment to innovation, quality, and customer satisfaction.
📊 Role Analysis
Career Level: The Digital Marketing Specialist role is a mid-level position, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: This role reports directly to the Digital Marketing Manager and collaborates with various teams, including creative, product, IT, and marketing teams.
Work Arrangement: This is an on-site role based in Fond du Lac, WI, with the possibility of occasional remote work.
Growth Opportunities:
- Brunswick offers opportunities for career growth and development within the digital marketing team and across the broader organization
- This role provides exposure to various aspects of digital marketing, allowing for the development of a well-rounded skill set
- Brunswick's large size and diverse brand portfolio offer numerous internal mobility opportunities
ASSUMPTION: Career growth opportunities at Brunswick are abundant, with a strong focus on internal mobility and professional development.
🌍 Location & Work Environment
Office Type: On-site office environment with the possibility of occasional remote work
Office Location(s): Fond du Lac, WI
Geographic Context:
- Fond du Lac is a city in Wisconsin with a population of approximately 43,000 people
- The city is located in the eastern part of the state, about 75 miles southwest of Green Bay and 100 miles north of Milwaukee
- Fond du Lac is known for its outdoor recreation opportunities, including fishing, hunting, and water sports
Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility)
ASSUMPTION: Fond du Lac offers a pleasant work-life balance with a reasonable cost of living and ample outdoor recreation opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Digital marketing skills and experience
- Problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of digital marketing strategies and tactics
- Demonstrate your ability to work independently and manage multiple priorities
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with digital marketing tools
ATS Keywords: Digital Marketing, Marketing Strategy, Campaign Management, Analytics, A/B Testing, Project Management, Content Management, Digital Marketing Specialist
ASSUMPTION: The application process at Brunswick is thorough and competitive, with a strong focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Content management systems (e.g., Adobe Experience Manager)
- Digital analytics tools (e.g., Google Analytics)
- Website optimization tools (e.g., Google Optimize, Optimizely)
- Project management tools (e.g., Asana, JIRA)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used within the digital marketing field.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Brunswick values a balance of strategic thinking and tactical execution
- The company encourages a culture of continuous learning and improvement
- Brunswick fosters a collaborative and inclusive work environment
Self-Assessment Questions:
- Do you have a strong understanding of digital marketing strategies and tactics?
- Are you able to work independently and manage multiple priorities?
- Do you thrive in a collaborative and inclusive work environment?
- Are you committed to continuous learning and improvement?
ASSUMPTION: Brunswick values a strong cultural fit and encourages self-assessment to ensure a successful and fulfilling work experience.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Collaborating effectively with various teams and stakeholders
- Keeping up with industry trends and best practices in digital marketing
- Occasional travel may be required for meetings and events
ASSUMPTION: These challenges are common in digital marketing roles and can be overcome with strong project management skills, effective communication, and a proactive approach.
📈 Similar Roles Comparison
- Compared to other digital marketing specialist roles, this position offers a unique opportunity to work within a large, diversified organization with a strong focus on innovation and industry leadership
- Brunswick's extensive brand portfolio provides exposure to a wide range of marketing strategies and tactics
- Career growth opportunities at Brunswick are abundant, with a strong focus on internal mobility and professional development
ASSUMPTION: This role offers a unique blend of strategic thinking and tactical execution, with ample opportunities for career growth and development.
📝 Sample Projects
- Developing and executing a digital marketing campaign for a new product launch
- Optimizing website performance and user experience to improve conversion rates
- Analyzing and reporting on digital marketing performance to inform strategic decision-making
ASSUMPTION: These sample projects are representative of the types of initiatives a Digital Marketing Specialist might work on at Brunswick.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams, such as creative and product teams?
- What are the most challenging aspects of this role, and how can I best prepare to address them?
- How does Brunswick support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with digital marketing tools
- Research Brunswick Corporation and the Digital Marketing Specialist role to demonstrate your enthusiasm and understanding
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
