📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Spacewell
🔹 Location: Arnhem, Gelderland, Netherlands (with 1 day/week on-site in Wilrijk, Flanders, Belgium)
🔹 Job Type: Full-Time, Hybrid
🔹 Category: B2B Tech, Smart Building Software
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2 days on-site per week)
🚀 Job Overview
Key aspects of this role include:
- Driving digital marketing efforts to accelerate pipeline growth
- Optimizing website performance and user experience
- Managing paid search campaigns and reducing cost per lead
- Analyzing data and translating metrics into actionable insights
- Innovating with AI tools to enhance content creation and automation
ASSUMPTION: This role requires a balance of technical skills (website management, analytics) and creative thinking (AI-driven innovation, content optimization).
📋 Key Responsibilities
✅ Website Management & Optimization
- Own and update our CMS (WordPress, HubSpot, etc.) for content, SEO, UX, and performance
- Improve landing page conversion rates using A/B testing and CRO strategies
- Collaborate with IT/developers to resolve technical site issues
✅ Search Engine Marketing
- Run paid search campaigns (Google & Bing Ads) from keyword research to budget optimization
- Constantly test and refine to reduce CPL and grow the pipeline
✅ Analytics & Reporting
- Set up and manage GA4, Tag Manager, and Looker Studio dashboards
- Translate metrics into insights and action
✅ AI-Enhanced Marketing
- Leverage tools like ChatGPT, Jasper, and SurferSEO for campaign efficiency
- Innovate with AI to improve content creation and reporting automation
✅ Cross-Functional Collaboration
- Align campaigns with Sales, Product, and SDRs
- Support ABM strategies with targeted digital initiatives
ASSUMPTION: This role requires strong communication and collaboration skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5+ years in digital marketing, ideally in B2B SaaS, PropTech, or EnergyTech
Required Skills:
- CMS mastery (WordPress, HubSpot CMS, Webflow)
- Paid search proficiency (Google/Bing Ads, certified a plus)
- Advanced GA4, Tag Manager & Looker Studio skills
- Confident in landing page optimization & technical troubleshooting
- AI tool experience to supercharge marketing execution
- Solid understanding of SEO and data-driven decision-making
Preferred Skills:
- HubSpot Marketing Hub experience
- Multi-language/region campaign experience
- Social media ad management know-how
- Basic HTML/CSS
ASSUMPTION: While the role requires specific technical skills, it also values adaptability and a willingness to learn new tools and platforms.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience level and industry standards for digital marketing roles in the Netherlands)
Benefits:
- Flexible hours and a hybrid setup (based in Arnhem with 1 day/week on-site in Wilrijk)
- Competitive salary and a comprehensive benefits package, including a company laptop and mobile phone
- 28 vacation days per year and a €50 net monthly homeworking allowance
Working Hours: Full-time (40 hours/week), with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for digital marketing roles in the Netherlands, considering the experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Spacewell operates in the B2B tech sector, focusing on smart building software and services. The company is a subsidiary of the Nemetschek Group.
Company Size: Spacewell has 201-500 employees globally, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Spacewell was founded in 2016 and has since expanded its offerings and global presence.
Company Description:
- Spacewell is a technology and consulting firm that supports clients in improving the performance of their building portfolios
- The company offers IoT-connected SaaS platforms, AI-powered energy management software, maintenance software, and independent advisory services
- Spacewell aims to optimize facility operations, achieve bottom-line savings, and create agile, flexible workplaces
Company Specialties:
- Proptech
- IWMS (Integrated Workplace Management System)
- Digital Twin
- Building management software
- BIM for FM (Building Information Modeling for Facility Management)
- Workplace management software
- Workplace experience software
- Space monitoring
- Comfort monitoring
- Air quality monitoring
- Building IoT
- Smart building
- Smart workplace
- Agile workplace solutions
- Space optimization
- SaaS (Software as a Service)
- Workplace analytics software
Company Website: spacewell.com
ASSUMPTION: Spacewell's focus on smart building technology and data-driven insights creates an innovative and dynamic work environment.
📊 Role Analysis
Career Level: This role is suitable for a mid-level digital marketing professional looking to drive high-impact campaigns and grow within a tech-focused organization.
Reporting Structure: The Digital Marketing Specialist will report directly to the Head of Marketing and collaborate with cross-functional teams, including Sales, Product, and SDRs.
Work Arrangement: This is a hybrid role with 2 days per week on-site in Wilrijk, Belgium, and the remaining days working remotely from Arnhem, Netherlands.
Growth Opportunities:
- Supporting sales teams across the globe and collaborating with international teams
- Working directly with the Head of Marketing to drive results and recognize individual impact
- Expanding digital marketing expertise by exploring new AI tools and platforms
ASSUMPTION: This role offers opportunities for professional growth and development within a fast-paced, innovative company.
🌍 Location & Work Environment
Office Type: Spacewell offers a modern, hybrid work environment with offices in Arnhem, Netherlands, and Wilrijk, Belgium.
Office Location(s): Arnhem, Netherlands (primary work location) and Wilrijk, Belgium (1 day/week on-site)
Geographic Context:
- Arnhem is a mid-sized city in the Netherlands with a vibrant cultural scene and easy access to nature
- Wilrijk is a suburb of Antwerp, Belgium, offering a mix of urban and green spaces
Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for a good balance between remote work and in-person collaboration, fostering a flexible and inclusive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study
- Final interview with the Head of Marketing
Key Assessment Areas:
- Digital marketing skills and expertise
- Problem-solving and analytical thinking
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your digital marketing campaigns and their results
- Research Spacewell's products and services to demonstrate your understanding of the company and its offerings
ATS Keywords: Digital Marketing, Website Optimization, Paid Search, Analytics, AI Tools, Cross-Functional Collaboration, Content Creation, CRO Strategies, Technical Troubleshooting, GA4, Tag Manager, Looker Studio, HubSpot, WordPress
ASSUMPTION: Spacewell's application process is designed to assess both technical skills and cultural fit, ensuring a strong match for the role and the company.
🛠️ Tools & Technologies
- CMS: WordPress, HubSpot
- Paid Search: Google Ads, Bing Ads
- Analytics: GA4, Tag Manager, Looker Studio
- AI Tools: ChatGPT, Jasper, SurferSEO
- Collaboration: Microsoft Office Suite, Slack, Zoom
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, but Spacewell also values adaptability and a willingness to learn new platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing new technologies and approaches to drive growth and improvement
- Collaboration: Working together across teams and functions to achieve shared goals
- Customer Focus: Prioritizing client needs and delivering exceptional experiences
Work Style:
- Data-driven: Making informed decisions based on data and analytics
- Adaptable: Embracing change and continuously learning new tools and techniques
- Results-oriented: Focusing on outcomes and delivering tangible results
Self-Assessment Questions:
- Do you have a proven track record of driving digital marketing campaigns and achieving measurable results?
- Are you comfortable working in a hybrid environment and collaborating with international teams?
- Do you thrive in a fast-paced, innovative work environment and embrace continuous learning?
ASSUMPTION: Spacewell values candidates who align with their company values and work style, fostering a strong cultural fit within the organization.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Balancing technical skills (website management, analytics) with creative thinking (AI-driven innovation, content optimization)
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to a hybrid work environment and maintaining productivity while working remotely
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to learn and adapt in a fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong balance of technical skills and creative thinking
- Spacewell's focus on smart building technology and AI-driven innovation sets it apart from other digital marketing roles
- This role offers opportunities for professional growth and development within a fast-paced, innovative company
ASSUMPTION: While this role shares similarities with other digital marketing positions, its unique focus on smart building technology and AI-driven innovation creates a distinct and exciting opportunity.
📝 Sample Projects
- Developing and executing a comprehensive website optimization strategy, including A/B testing and CRO
- Managing a paid search campaign from keyword research to budget optimization, with a focus on reducing cost per lead
- Analyzing data and translating metrics into actionable insights to drive campaign performance and improve ROI
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, providing applicants with a clear understanding of the expected workload and deliverables.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Spacewell support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Spacewell approach work-life balance and employee well-being?
- What are the most rewarding and challenging aspects of working at Spacewell?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and the company, while also providing valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Spacewell BreezyHR portal
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your digital marketing campaigns and their results
- Research Spacewell's products and services to demonstrate your understanding of the company and its offerings
- Follow up with the Spacewell HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
