📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Angle Auto Finance
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (with potential for hybrid work)
🚀 Job Overview
Key aspects of this role include:
- Developing, executing, and optimizing digital marketing strategies and campaigns to drive business growth and engagement.
- Managing digital projects, including website builds, platform enhancements, and automation tools.
- Overseeing AAF's marketing and ad content review process, ensuring compliance with advertising regulations and industry standards.
- Embedding digital engagement into the physical purchase experience within partner dealership sites.
- Supporting manufacturers and their external agencies to develop and deliver content and creative assets across various marketing channels.
ASSUMPTION: This role requires a strong understanding of digital marketing channels, data-driven decision making, and the ability to collaborate effectively across teams and with external partners to achieve business objectives.
📋 Key Responsibilities
✅ Develop, execute, and optimize digital marketing strategies and campaigns to drive business growth and engagement.
✅ Manage end-to-end delivery of digital projects, including website builds, platform enhancements, and automation tools, ensuring alignment with business goals and timelines.
✅ Manage cross-functional teams and stakeholders through all project phases to ensure quality and performance outcomes.
✅ Manage AAF's marketing and ad content review process, ensuring compliance with advertising regulations and industry standards.
✅ Embed digital engagement into the physical purchase experience within partner dealership sites.
✅ Support manufacturers and their external agencies to develop and deliver content and creative assets across various marketing channels.
✅ Monitor and analyze the performance of all digital marketing initiatives, providing detailed reports on key performance indicators (KPIs).
✅ Manage relationships with vendors to ensure high-quality deliverables and adherence to budget and timelines.
✅ Manage and track the digital marketing budget, ensuring efficient allocation of resources across campaigns and channels.
ASSUMPTION: This role requires adaptability, strong analytical skills, and a proactive mindset to navigate the evolving digital landscape.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field (or equivalent professional experience).
Experience: Previous experience in digital marketing, with a focus on campaign management, SEO, social media, and digital content management.
Required Skills:
- Proven experience in managing digital channels, including websites, digital marketing tools, such as Google Ads, Meta Ads, Google Analytics, and other analytics platforms.
- Experience managing external agencies and overseeing digital advertising campaign planning and execution.
- Strong analytical skills and data-driven decision-making abilities.
- Excellent project management skills, with the ability to manage cross-functional teams and stakeholders.
- Strong communication and collaboration skills, with the ability to work effectively across teams and with external partners.
Preferred Skills:
- Experience in a regulated industry or with compliance-focused marketing.
- Experience with both B2B and B2C marketing.
ASSUMPTION: Candidates with a strong background in digital marketing and relevant experience are encouraged to apply. Familiarity with the automotive industry or regulated industries is a plus.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-level digital marketing role in Sydney, the estimated salary range is AU$80,000 - AU$120,000 per annum. This estimate takes into account the candidate's experience level and the company's size and industry.
Benefits:
- Birthday Leave
- Health and Wellbeing Leave
- Volunteering Day
- $500 Ergonomic Equipment Reimbursement
- Recruitment Referral Program
- Employee Rate Program
- Paid Parental Leave
- SPARK
- Purchased Annual Leave
- Diversity Flex Leave
Working Hours: Full-time position with standard business hours (Monday to Friday, 9:00 AM to 5:00 PM). Flexible work arrangements may be considered for the right candidate.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits listed are subject to change and may be updated based on the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically Auto Finance and Novated Leasing. The company operates in a competitive market and focuses on providing innovative financing solutions to its customers.
Company Size: Angle Auto Finance is a mid-sized company with 201-500 employees. This size allows for a more agile work environment and the opportunity to make a significant impact on the company's growth and success.
Founded: The company was founded in 2021 and is a portfolio company of Cerberus Capital Management, L.P.
Company Description:
- Angle Auto Finance is a non-bank auto finance company that offers innovative financing solutions to its customers.
- The company is committed to driving change in the auto finance industry by implementing new systems and processes for its accredited dealers, novated lease introducers, and customers.
- Angle Auto Finance is backed by a global giant, Cerberus Capital, and operates with the mindset of a fintech, focusing on digital innovation and customer experience.
Company Specialties:
- Auto Finance and Novated Leasing
Company Website: http://www.angleauto.com.au
ASSUMPTION: Angle Auto Finance is a growing company with a strong focus on digital innovation and customer experience. The company's mid-sized structure allows for a more agile work environment and the opportunity to make a significant impact on the company's growth and success.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience). This role offers the opportunity to grow and develop within the digital marketing field while contributing to the company's overall success.
Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and work closely with cross-functional teams, including Sales, Product, and IT.
Work Arrangement: This role is primarily on-site, with the potential for hybrid work arrangements for the right candidate. The company offers flexible work arrangements to support a healthy work-life balance.
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the Digital Marketing Specialist to take on additional responsibilities or move into a management role.
- The company encourages professional development and offers training and mentorship opportunities to support employee growth.
ASSUMPTION: This role offers a unique opportunity to grow and develop within the digital marketing field while contributing to the company's overall success. The company's mid-sized structure allows for a more agile work environment and the opportunity to make a significant impact on the company's growth and success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities.
Office Location(s): 400 George St, Level 23, Sydney, New South Wales 2000, AU
Geographic Context:
- Sydney is the largest city in Australia and offers a vibrant cultural scene, diverse neighborhoods, and numerous recreational activities.
- The office is located in the heart of Sydney's central business district, providing easy access to public transportation, shopping, and dining options.
- The company offers flexible work arrangements to support a healthy work-life balance.
Work Schedule: Standard business hours (Monday to Friday, 9:00 AM to 5:00 PM) with the potential for flexible work arrangements for the right candidate.
ASSUMPTION: The company's modern, collaborative office space and central location provide an ideal work environment for the Digital Marketing Specialist. The company's flexible work arrangements support a healthy work-life balance and allow employees to maintain a positive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the Marketing Manager or another senior team member
- Job offer and onboarding
Key Assessment Areas:
- Digital marketing expertise and experience
- Project management skills
- Communication and collaboration skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
- Prepare examples of your past digital marketing campaigns and their outcomes to discuss during the interview.
- Research the company and its competitors to demonstrate your understanding of the industry and market trends.
ATS Keywords: Digital Marketing, Campaign Management, SEO, Social Media, Digital Content Management, Project Management, Compliance, Advertising Regulations, Google Ads, Meta Ads, Google Analytics
ASSUMPTION: The application process for this role is straightforward and focused on assessing the candidate's digital marketing expertise, experience, and cultural fit. Applicants should tailor their application materials to highlight their relevant skills and experience and prepare for behavioral and technical interview questions.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Meta Ads (formerly Facebook Ads)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Project management tools (e.g., Asana, Trello, Jira)
- Content management systems (e.g., WordPress, Drupal, Adobe Experience Manager)
- Adobe Creative Suite (optional)
ASSUMPTION: The Digital Marketing Specialist will be expected to have experience with various digital marketing tools and platforms, as well as project management tools to manage digital projects and campaigns effectively.
👔 Cultural Fit Considerations
Company Values:
- Innovation: We embrace change and continuously seek new and better ways to do things.
- Customer Focus: We put our customers at the heart of everything we do.
- Collaboration: We work together to achieve our goals and support each other's success.
- Integrity: We act with honesty and transparency in all our interactions.
Work Style:
- Agile and adaptable: We embrace change and are open to new ideas and feedback.
- Data-driven: We make decisions based on data and analytics to optimize our performance.
- Collaborative: We work together to achieve our goals and support each other's success.
Self-Assessment Questions:
- How do you stay up-to-date with the latest digital marketing trends and best practices?
- Can you provide an example of a time when you had to manage a cross-functional team to deliver a digital marketing project on time and within budget?
- How do you prioritize and manage multiple digital marketing campaigns simultaneously?
ASSUMPTION: Angle Auto Finance values innovation, customer focus, collaboration, and integrity. Candidates should assess their alignment with these values and be prepared to discuss their work style and cultural fit during the interview process.
⚠️ Potential Challenges
- The role may require working with tight deadlines and managing multiple projects simultaneously.
- The company operates in a regulated industry, which may require additional compliance and legal considerations.
- The role may require occasional travel to attend industry events or meet with external partners.
- The company is growing and evolving, which may present unique challenges and opportunities.
ASSUMPTION: The Digital Marketing Specialist should be adaptable, organized, and able to manage multiple projects and priorities effectively. Familiarity with the automotive industry or regulated industries is a plus.
📈 Similar Roles Comparison
- Digital Marketing Specialist vs. Digital Marketing Manager: The Digital Marketing Specialist role focuses more on tactical execution and project management, while the Digital Marketing Manager role involves strategic planning and team leadership.
- Digital Marketing Specialist vs. SEO Specialist: The Digital Marketing Specialist role is broader in scope and includes SEO as one of its components, while the SEO Specialist role focuses exclusively on search engine optimization strategies and tactics.
- Digital Marketing Specialist vs. Social Media Manager: The Digital Marketing Specialist role encompasses social media management as part of its responsibilities, while the Social Media Manager role focuses exclusively on developing and executing social media strategies and campaigns.
ASSUMPTION: The Digital Marketing Specialist role is a versatile and multifaceted position that requires a broad range of digital marketing skills and experience. Candidates should assess their relevant experience and skills when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new product launch, including SEO, PPC, social media, and email marketing campaigns.
- Managing a website redesign project, including user experience (UX) research, wireframing, and responsive design, to improve the site's performance and user engagement.
- Collaborating with external partners to develop and deliver creative assets for a national advertising campaign, ensuring brand consistency and compliance with advertising regulations.
ASSUMPTION: These sample projects illustrate the breadth and depth of the Digital Marketing Specialist's responsibilities and the diverse range of skills and experience required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's digital marketing strategy and how this role fits into that overall plan?
- How does the company support the professional development and growth of its digital marketing team members?
- Can you provide an example of a time when the company had to pivot its digital marketing strategy due to market changes or new opportunities?
- How does the company measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) does it track?
- What is the company's approach to work-life balance, and how does it support its employees' well-being?
ASSUMPTION: These key questions help candidates assess the company's digital marketing strategy, culture, and work environment, allowing them to make an informed decision about the role and the company's fit for their career goals and personal preferences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
- Prepare examples of your past digital marketing campaigns and their outcomes to discuss during the interview.
- Research the company and its competitors to demonstrate your understanding of the industry and market trends.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
