Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Swiftwick

🔹 Location: Nashville, Tennessee, United States

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Nashville, TN)

🚀 Job Overview

Key aspects of this role include:

• Leading digital marketing efforts across owned and paid channels
• Collaborating with the marketing team to develop a content strategy
• Building and deploying email campaigns with segmentation strategy
• Monitoring channel performance and providing actionable insights
• Optimizing paid media campaigns across Meta and Google
• Staying up-to-date with trends and best practices in digital marketing

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Lead the execution of digital marketing across owned channels (organic social, email, and SMS) and paid channels (paid social, paid search, affiliate)

✅ Collaborate with the marketing team to develop a content strategy that aligns with business objectives and resonates with the target audience

✅ Build and deploy email campaigns, providing segmentation strategy to optimize sends

✅ Monitor channel performance and provide actionable insights to improve KPIs

✅ In coordination with the Director of E-Commerce, build, monitor, and optimize paid media campaigns across Meta and Google

✅ Report and analyze owned and paid campaign performance and provide solutions to improve KPIs

✅ Stay up-to-date with trends and best practices in content marketing and digital media, identifying exciting new channels to test and opportunities for improvement

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree preferred but not required

Experience: 2+ years of functional experience in a digital marketing role, ideally at a consumer brand

Required Skills:

• Strong combination of strategic, analytical, and tactical skills
• Knowledge of email marketing and segmentation, experience with email marketing platforms such as Klaviyo is a plus
• Proficiency in digital advertising platforms such as Google Ads and Meta
• Strong written skills with attention to detail

Preferred Skills:

• Experience with project management tools
• Familiarity with SEO best practices

ASSUMPTION: Candidates with a proven track record in digital marketing and a passion for endurance sports may be given preference.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (based on industry standards for a Digital Marketing Specialist with 2-5 years of experience in Nashville, TN)

Benefits:

• 20 days of PTO (pro-rated for year 1), plus 10 paid federal holidays
• Paid maternity/paternity leave of 6 weeks
• Health insurance - PPO and HDHP (HSA-eligible) options
• Dental and vision insurance
• 401(k) with up to 4% company matching
• Long-term disability insurance, 100% company-paid
• Short-term disability insurance, 100% company-paid
• 50% discount on Swiftwick purchases for yourself
• Paid volunteer time off
• Wellness stipend

Working Hours: 40 hours per week, with flexibility for remote work on occasion

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion

Company Size: 11-50 employees (Small to mid-sized company, offering a close-knit team environment with opportunities for growth)

Founded: 2008 (17 years in business, with a well-established brand and product line)

Company Description:

• Swiftwick designs, engineers, and builds endurance socks for endurance sports
• Proudly based in Tennessee, with products manufactured in the USA and worn worldwide
• Focused on advanced moisture-wicking, optimal compression, and contoured performance

Company Specialties:

• Run
• Bike
• Outdoor
• Golf
• Hockey
• Triathlon

Company Website: http://www.swiftwick.com

ASSUMPTION: Swiftwick's focus on endurance sports and high-quality products creates a unique work environment that may appeal to individuals passionate about fitness and outdoor activities.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience, with opportunities for growth and advancement)

Reporting Structure: Dual-reporting to the Head of Integrated Marketing and Director of E-Commerce

Work Arrangement: On-site (Nashville, TN), with flexibility for remote work on occasion

Growth Opportunities:

• Potential for career advancement within the marketing department
• Opportunities to gain experience in e-commerce and collaborate with cross-functional teams
• Chance to contribute to the growth and success of a well-established brand in the endurance sports industry

ASSUMPTION: This role offers a unique opportunity to work in a niche industry and make a significant impact on the company's digital marketing efforts.

🌍 Location & Work Environment

Office Type: On-site (Nashville, TN)

Office Location(s): Swiftwick headquarters in Nashville, TN

Geographic Context:

• Nashville, TN is a vibrant city with a strong music and cultural scene
• Close proximity to outdoor recreation opportunities, such as hiking, biking, and running trails
• Access to a diverse range of dining, entertainment, and shopping options

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (EST), with flexibility for remote work on occasion

ASSUMPTION: The on-site work arrangement may appeal to candidates who prefer a structured work environment and the opportunity to collaborate with team members in person.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• First-round interview with the Head of Integrated Marketing and Director of E-Commerce
• Second-round interview with additional team members or stakeholders
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Digital marketing skills and experience
• Strategic thinking and problem-solving abilities
• Attention to detail and strong written communication skills
• Cultural fit and alignment with Swiftwick's brand and values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and skills
• Include specific examples of your experience with email marketing, paid advertising, and campaign optimization
• Demonstrate your understanding of Swiftwick's brand and products, and explain how your skills and experience make you a strong fit for the role

ATS Keywords: Digital Marketing, Email Marketing, Paid Advertising, Campaign Optimization, Strategic Thinking, Attention to Detail, Project Management, Content Strategy, Social Media, Google Ads, Meta

ASSUMPTION: Applicants should focus on demonstrating their digital marketing skills and experience, as well as their cultural fit with Swiftwick's brand and values.

🛠️ Tools & Technologies

• Email marketing platforms (e.g., Klaviyo)
• Digital advertising platforms (e.g., Google Ads, Meta)
• Project management tools (e.g., Asana, Trello)
• Analytics tools (e.g., Google Analytics)
• SEO tools (e.g., SEMrush, Ahrefs)

ASSUMPTION: Candidates should have experience with relevant digital marketing tools and be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Endurance: Swiftwick values perseverance, resilience, and the ability to overcome challenges
• Innovation: Swiftwick encourages creativity, continuous learning, and a willingness to try new things
• Community: Swiftwick fosters a collaborative and supportive work environment, with a strong focus on teamwork and mutual respect

Work Style:

• Results-driven: Swiftwick values employees who take initiative, set goals, and strive to achieve them
• Data-driven: Swiftwick emphasizes the use of data and analytics to inform decision-making and measure success
• Adaptable: Swiftwick values employees who are flexible, adaptable, and able to thrive in a dynamic work environment

Self-Assessment Questions:

• Do you have a passion for endurance sports and a deep understanding of the target audience?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do you have strong analytical skills and a data-driven approach to decision-making?

ASSUMPTION: Candidates should assess their fit with Swiftwick's values and work style, and be prepared to demonstrate their alignment with the company's culture during the interview process.

⚠️ Potential Challenges

• Working in a niche industry with a specific target audience may require a unique understanding of the market and customer base
• The on-site work arrangement may not be suitable for candidates who prefer remote or hybrid work environments
• The dual-reporting structure may require strong communication and collaboration skills to manage relationships with two managers
• The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment

ASSUMPTION: Candidates should carefully consider their fit with the company's values, work style, and industry-specific challenges before applying for this role.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position offers a unique opportunity to work in a niche industry and make a significant impact on the company's digital marketing efforts
• Unlike larger corporations, Swiftwick offers a close-knit team environment with opportunities for growth and advancement
• This role may be well-suited for candidates who are interested in a career in digital marketing but prefer a smaller, more agile work environment

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to other digital marketing positions in the industry.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new product launch
• Optimizing email marketing campaigns to improve open rates and click-through rates
• Conducting market research to identify new digital marketing channels and opportunities

ASSUMPTION: Candidates should be prepared to discuss their experience with relevant digital marketing projects and explain how their skills and experience make them a strong fit for the role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the digital marketing team in the next 6-12 months?
• How does Swiftwick support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does that manifest in this role?
• How does the dual-reporting structure work in practice, and what are the expectations for communication and collaboration between the two managers?
• What are the most important qualities and skills for success in this role, according to the hiring managers?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and company, and their understanding of the industry and market.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and skills, and explain how your background and qualifications make you a strong fit for the role
• Prepare for the interview by researching Swiftwick's brand, products, and industry, and be ready to discuss your experience with relevant digital marketing projects and campaigns
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.