📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Avery Dennison
🔹 Location: Mentor, Ohio, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Actively managing and executing daily operations of Avery Dennison's public website and digital marketing programs
- Driving customer experience enhancements across all digital platforms
- Implementing effective lead-generation campaigns
- Collaborating with cross-functional teams to achieve marketing goals
ASSUMPTION: This role requires a proactive, hands-on digital marketer with a strong background in B2B or B2C organizations. The ideal candidate will have experience in website management, email marketing, social media management, and paid advertising.
📋 Key Responsibilities
✅ Website Management and Optimization: Create, edit, and publish website content, manage day-to-day website operations, and continuously monitor and analyze website performance to enhance user experience and drive conversions.
✅ Email Marketing Campaign Execution: Develop and deploy internal and external email marketing communications, set up and launch email campaigns, manage email lists, create landing pages, and configure integrations with marketing tools.
✅ Social Media Channel Management and Growth: Manage and engage in daily activities on social media platforms, produce platform-specific content, schedule and publish social media posts, plan and launch targeted paid social media campaigns, coordinate collaborations, and develop and implement influencer marketing campaigns.
✅ Paid Advertising Campaign Creation and Management: Execute paid search, social media, display, and video advertising campaigns on various platforms, develop compelling ad content, refine targeting, and actively track campaign performance to maximize conversions.
✅ Data Analysis and Reporting: Track and analyze key performance indicators (KPIs) for all digital marketing activities, generate regular performance reports, identify trends, and provide actionable insights to improve customer experience, campaigns, and activities.
ASSUMPTION: The ideal candidate will have a strong understanding of digital marketing strategies and tactics, with experience in website optimization, user experience (UX), HTML, CSS, and UX design tools. Familiarity with Act-On, Sprout Social, Google Analytics, and Salesforce is preferred.
🎯 Required Qualifications
Education: Bachelor's Degree required
Experience: 3-5 years of hands-on experience as a digital marketer in a B2B or B2C organization
Required Skills:
- Proven experience in actively managing email marketing, SEO, SEM, A/B testing, conversion optimization, and personalization
- Direct experience working in a CMS platform (preferably AEM)
- Practical knowledge of website optimization and user experience (UX)
- Hands-on familiarity with HTML, CSS, and UX design tools
- Experience actively using Act-On or similar email marketing platforms to create and manage campaigns, segment audiences, and analyze results
- Experience actively using Sprout Social or similar social media management platforms to manage various social media platforms, create content, run social media advertising, and manage communities
- Hands-on experience with SEO/SEM or paid advertising, including understanding on-page, off-page, and technical SEO, keyword research, content optimization, link building, and paid campaign creation, management, and optimization
- Proficiency in using Google Analytics or similar analytics platforms to analyze data, identify trends, and generate reports
- Understanding lead management processes, tools, and flows (Experience with Salesforce is a plus)
- Demonstrated project management skills with the ability to manage multiple projects, meet deadlines, handle a heavy workload, and organize and handle various tasks in parallel
Preferred Skills:
- Fluency in Spanish (for Spanish-speaking markets)
- Experience working with Adobe Experience Manager (AEM)
- Knowledge of the Avery Dennison brand and industry
ASSUMPTION: While not explicitly stated, familiarity with the Avery Dennison brand and industry would be beneficial for this role. Additionally, fluency in Spanish could be an asset for reaching Spanish-speaking markets.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (Based on industry standards for a Digital Marketing Specialist with 3-5 years of experience in the packaging and containers manufacturing industry)
Benefits:
- Health & Wellness benefits starting on day 1 of employment
- Paid parental leave
- 401K eligibility
- Tuition reimbursement
- Employee Assistance Program eligibility / Health Advocate
- Paid vacation and Paid holidays
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for specific projects or deadlines)
ASSUMPTION: The provided salary range is an estimate based on industry standards for a Digital Marketing Specialist with the required experience level in the packaging and containers manufacturing industry. Actual salary may vary based on factors such as performance, location, and company-specific compensation structures.
📌 Applicant Insights
🔍 Company Context
Industry: Avery Dennison operates in the packaging and containers manufacturing industry, with a focus on providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste, and advance sustainability, circularity, and transparency.
Company Size: Avery Dennison is a large corporation with over 10,000 employees, providing ample opportunities for career growth and collaboration with diverse teams.
Founded: Avery Dennison was founded in 1935 and has since grown into a global materials science and digital identification solutions company with locations in over 50 countries and approximately 35,000 employees worldwide.
Company Description:
- Avery Dennison is a global leader in labeling and functional materials, providing innovative solutions for various industries, including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals, and automotive.
- The company designs and develops labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and offerings that enhance branded packaging and carry or display information that improves the customer experience.
- Avery Dennison is committed to sustainability and circularity, offering solutions that help reduce waste and advance environmental responsibility.
Company Specialties:
- Advertising and promotions
- Apparel and footwear branding
- Architecture and buildings
- Automotive
- Durable goods and equipment
- Electronic and electrical
- Food
- Government
- Medical and healthcare
- Retail
- RFID
- Supply chain and logistics
- Transportation
- Consumer packaged goods
Company Website: averydennison.com
ASSUMPTION: Avery Dennison's focus on sustainability and circularity may present unique opportunities for digital marketing campaigns that align with these values and resonate with eco-conscious consumers.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in digital marketing. It offers opportunities for growth and advancement within the marketing department and the broader organization.
Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including sales, product management, and creative services.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific projects or tasks, as determined by the Marketing Manager.
Growth Opportunities:
- Advancement within the marketing department, such as promotions to Senior Digital Marketing Specialist or Marketing Manager roles
- Expansion into related fields, such as content marketing, product marketing, or marketing analytics
- Opportunities to work on international projects and gain global marketing experience
ASSUMPTION: Given Avery Dennison's global presence, there may be opportunities for the Digital Marketing Specialist to work on international projects and gain experience in global marketing.
🌍 Location & Work Environment
Office Type: Avery Dennison's Mentor, Ohio office is a corporate headquarters with a professional and collaborative work environment.
Office Location(s): 8080 Norton Parkway, Mentor, Ohio 44060, United States
Geographic Context:
- Mentor, Ohio is a suburb of Cleveland, offering a mix of urban and suburban living with access to cultural attractions, outdoor recreation, and a diverse range of neighborhoods.
- The area has a humid continental climate, with warm, humid summers and cold, snowy winters.
- Mentor is home to a variety of industries, including manufacturing, healthcare, and retail, providing ample opportunities for networking and professional growth.
Work Schedule: The standard work schedule is Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for specific projects or deadlines.
ASSUMPTION: While not explicitly stated, the work environment at Avery Dennison's Mentor, Ohio office is likely to be collaborative, professional, and focused on driving results through innovative marketing strategies.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Avery Dennison careers portal
- Phone or video screening with the Marketing Manager or HR representative
- In-depth interview with the Marketing Manager and potential team members
- Final interview with the Marketing Director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Digital marketing skills and experience
- Problem-solving and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with Avery Dennison's values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Include specific examples of your experience with website management, email marketing, social media management, and paid advertising
- Demonstrate your understanding of Avery Dennison's business and the packaging and containers manufacturing industry
- Prepare questions to ask during the interview that showcase your interest in the role and the company
ATS Keywords: Digital Marketing, Website Management, Email Marketing, Social Media Management, Paid Advertising, SEO, SEM, A/B Testing, Conversion Optimization, HTML, CSS, UX Design, Lead Management, Project Management, Avery Dennison, Packaging, Containers, Manufacturing
ASSUMPTION: Given Avery Dennison's use of an Applicant Tracking System (ATS), applicants should ensure their resumes and cover letters include relevant keywords to improve the chances of being shortlisted for the role.
🛠️ Tools & Technologies
- Adobe Experience Manager (AEM)
- Act-On (email marketing platform)
- Sprout Social (social media management platform)
- Google Analytics
- Salesforce (CRM)
- HTML, CSS, and UX design tools (e.g., Sketch, Figma, or Adobe XD)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should highlight their experience with these platforms in their application materials.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Collaboration
- Accountability
- Sustainability
Work Style:
- Results-driven and data-informed
- Collaborative and team-oriented
- Adaptable and responsive to change
- Innovative and creative
- Customer-focused and customer-centric
Self-Assessment Questions:
- How do you align with Avery Dennison's commitment to sustainability and circularity in your digital marketing strategies?
- How do you approach collaboration and teamwork in a cross-functional marketing environment?
- How do you stay up-to-date with the latest digital marketing trends and tools, and how do you apply this knowledge to drive results?
ASSUMPTION: Avery Dennison places a strong emphasis on cultural fit and alignment with the company's values. Candidates should demonstrate their understanding of and commitment to these values throughout the application and interview process.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with the fast-paced nature of digital marketing and the constant evolution of marketing tools and technologies
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in marketing strategies and priorities
- Balancing the need for data-driven decision-making with the need for creativity and innovation in digital marketing campaigns
ASSUMPTION: These challenges are common in digital marketing roles and can be overcome with strong project management skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a greater emphasis on website management and optimization, as well as a strong focus on lead generation and customer experience enhancement
- In the packaging and containers manufacturing industry, digital marketing roles may require a stronger understanding of the industry's unique challenges and opportunities, as well as the ability to tailor marketing strategies to specific verticals or market segments
- Career progression in digital marketing may involve moving into more specialized roles, such as content marketing, product marketing, or marketing analytics, or advancing to management or director-level positions
ASSUMPTION: Candidates should research similar roles in the packaging and containers manufacturing industry to better understand the unique requirements and opportunities of this position.
📝 Sample Projects
- Developing and executing a comprehensive website redesign and relaunch strategy to improve user experience and drive conversions
- Creating and implementing a targeted email marketing campaign to re-engage inactive customers and drive repeat purchases
- Launching a social media influencer marketing campaign to increase brand awareness and reach among younger demographics
ASSUMPTION: These sample projects demonstrate the range of digital marketing activities the Digital Marketing Specialist may be responsible for in this role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the digital marketing team currently, and how can this role help address them?
- How does the company support the professional development and growth of its digital marketing team members?
- What are the key priorities for the digital marketing team in the first 90 days of this role?
- How does the company measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for collaboration with other departments, such as sales or product management, and how can these collaborations drive better results for the company?
ASSUMPTION: These interview questions demonstrate a candidate's interest in the role, the company, and the broader marketing landscape, and can help them better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Avery Dennison careers portal
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills, including specific examples of your experience with website management, email marketing, social media management, and paid advertising
- Prepare questions to ask during the interview that showcase your interest in the role and the company
- If selected for an interview, be prepared to discuss your approach to digital marketing strategies, your understanding of Avery Dennison's business and the packaging and containers manufacturing industry, and your ability to collaborate effectively with cross-functional teams
- Follow up with the hiring manager or HR representative within 24 hours of your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
